VISUALIDENTITYMANAGEMENTMANUALPREFACE/JNL\?Jn:L\/J\:i\ft'fW/l'hSaSWBH*J5i:??iH%r)jagBft?K??KW^ms8M\CONTENTSBasicSystemA.01§iMlM2r§Pfa\A.02ltf]%a.03'RR/m'jA.04iteSntb#iJ/H'J\a.05xCik-fef:A.06[=1A.071=1A.08A.09a:^^^log0^1a'M>EA.10A.11A.12$mR:-m^tbWA.13RMmt-mmmmmmjA.14A.01VISUALIDENTITYMANAGEMENTMANUALABasicSystemVISUALIDENTITYMANAGEMENTMANUALABasicSystemA.033_zr--'tg>ttjxshaumm\a\jgviistmg^a}mjmkmmVISUALIDENTITYMANAGEMENTMANUALAJ￡5lB^BasicSystem1_%L^lz.6mmmfibQ\ideaVISUALIDENTITYMANAGEMENTMANUALA.043_zr--'A3yT'J\1=Ttbl^J/lHol^AbAf/iHolzel141^>mjmkmmA?5lBasicSystemHb\A\BbZA(^idea'AM4^1'b]:0.5XVISUALIDENTITYMANAGEMENTMANUALBasicSystem"Afe:PMSProc.BlueCC:100M:0Y:0K:0Web#00A0C6PMSC001Gray9CC:0M:0Y:0K:65Web#595959/JNPMS298CC:50M:0Y:0K:0Web#74CBE0PMS7459CC:80M:30Y:30K:0Web#4F9EA8PMS600CC:0M:0Y:20K:0Web#FFFFCCPMS299CC:70M:0Y:0K:0Web#4EBDD7PMS7458CC:45M:0Y:10K:0Web#8DD3Dl"Afe:PMSCoolGray7CC:0M:0Y:0KAOWeb#999999VISUALIDENTITYMANAGEMENTMANUALA.06ih)./WtIUiS14iflo'/Cu\Hn'.OABasicSystemA.07^/iR80te;￡P(guān)ftiUM14#3.o'/LBA^.OjEmttm^mmn.^msbzVISUALIDENTITYMANAGEMENTMANUALABasicSystemA.08O.yy^.%gJLi.HE.\VISUALIDENTITYMANAGEMENTMANUALABasicSystemR1=0.8XR2=XR3=1.2XVISUALIDENTITYMANAGEMENTMANUALA.09ui￡”/\\\ABasicSystem3.2X1.4XSfP]XIIIII2.2XA.10.TEiej&,rt-OJLTF.\VISUALIDENTITYMANAGEMENTMANUALABasicSystemVISUALIDENTITYMANAGEMENTMANUALA.11TCze)imimI7T,TF^\ABasicSystemVISUALIDENTITYMANAGEMENTMANUALABasicSystemA.13mraM^iaaii,VISUALIDENTITYMANAGEMENTMANUALA^ULU^^JCBasicSystemYYYYYe<)(3*ideaYYYM(3*ideaYYe^)(j^ideaYYYYYiftf3*ideaYYYYe<)(3^ideaFJ\/QaYYYYY6^(jAideaitwQtodeaYY&5Q^ideaifi5Q'ideaYYYYY^(^ideaH&)(3AideaHfi^C^ideaYYYYYYYYwC^'deaH6^)(3*ideaH^Cj^ideaHfi^CjAideaYYYYYYYA.14VISUALIDENTITYMANAGEMENTMANUALABasicSystemFrutigerFamilyFrutigerLightABCDEFGHIJKLMNOpQrSTUVWXYZabcdefghijklmnopqrstuvwxyz~!@#$%A&*()_+{}:"<>?'1234567890-=[];',./FrutigerRomanABCDEFGHIJKLMNOpQrSTUVWXYZabcdefghijklmnopqrstuvwxyz~!@#$%A&*()_+{}:11<>?'1234567890-=[];1,./FrutigerBoldABCDEFGHIJKLMNOpQrSTUVWXYZabcdefghijklmnopqrstuvwxyz~!@#$%A&*()_+{}:"<>?'1234567890-=[];',./FrutigerBlackABCDEFGHIJKLMNOpQrSTUVWXYZabcdefghijklmnopqrstuvwxyz~!@#$%A&*()_+{}:"<>?'1234567890-=[];',./CONTENTSApplicationSystemB.i-oisB.l-02Pb.i-03bB.l-04HHTfiz3fl7^.7JIl?Eb.i-05B.l-06B.l-07B.l-08B.l-09>§±-fe/^qq^?j^T$M>EB.i-ioB.i-iieb.i-12b.i-13b.2-oiB.2-02B.2-03SSjXlStB.2-047JM/mmB.2-05±ti3teb.2-06mmm^\B.2-07^iS^gi&i+MfSB.2-08B.2-09B.2-10B.2-11f^W?i￡i+?llEB.2-12r~n-^iSi+MjEB.2-13b.2-14r^mmnmB.2-15<￡^*Lq°qi￡i+CONTENTSApplicationSystemB.2-16B.2-17b.3-oieB.3-02B.3-03)§?iSi+M5EB.3-04B.3-05B.3-06PB.4-01

ummtB.4-02B.4-03B.4-04b.4-05mnn&frB.4-06B.4-07mn%mB.4-08B.4-09VCDB.4-10iKPB.4-11B.5-01(Smig(#^)B.5-02Jifqjlxil:(MtPB.5-03B.5-04Jim?(M^)B.5-05Jim?.(#^)b.5-06sB.5-07B.5-08B.6-01B.6-02B.6-03B.6-04Pf*P^B.6-05PlPPtrB.6-06PPP^B.i-oieVISUALIDENTITYMANAGEMENTMANUALBWiiApplicationSystem1:4fit)Q^ideaHM^:4008899316N0.12341:8j^vjvtf)CjAideaB41^^:4008899316?NO.12341:2JTx'I'J'/1:13:2□$!tiftQ^idea^^￡1:4008899316N0.1234l^\ideaMM&Si:4008l99316N0.1234K)l^idea:WJMi:4008899316N0.1234VISUALIDENTITYMANAGEMENTMANUALB.l-02ft?±5te±ft?fc?,BWiiApplicationSystem2/52/31/25Ml^idea1/191/441/61/441/44_L////mX&jgWMEMM//////b-H1/131/13b.i-03VISUALIDENTITYMANAGEMENTMANUALBWiiApplicationSystemX\y\ryV%yJV■jvfit)(yAideaayyyyvyVyyyyyyyyyvyyyvyv0.5XX0.5XVISUALIDENTITYMANAGEMENTMANUALB.l-04J##□'JfJfeSSlE1=1AH1=n?W￡:B&"MBMApplicationSystemX5XXVISUALIDENTITYMANAGEMENTMANUALB.l-05XBWiiApplicationSystemB.l-06A-A_l!S1t?EpaoBfE*/QAl±jQ"oVISUALIDENTITYMANAGEMENTMANUALBWiiApplicationSystemM(jAidea1.3XXX1.5XB.l-07IS.LljJVISUALIDENTITYMANAGEMENTMANUALBMMApplicationSystem0.5XX0.5XX1.5X0.25XTft)'^\idea0.25Xi~iiii'iiiY"1.2XWK0.6X1.2X=dB.l-08□PPJ^jj-gjg5VISUALIDENTITYMANAGEMENTMANUALBmMApplicationSystemB.l-09VISUALIDENTITYMANAGEMENTMANUALBApplicationSystem0.5XX0.5XX1.5X0.25Xiil^idea0.25X?"iiiny-1.2X(J.bX1.2XI—B.l-10VISUALIDENTITYMANAGEMENTMANUALBApplicationSystem5X46X44X3XX13Xl^\idea140X30X12X28X50X5X5XVISUALIDENTITYMANAGEMENTMANUALBWiiApplicationSystem1/12X10/12X1/12X'~~'i_,Q^idea(3^ideait63Q^ideaQ^ideaVISUALIDENTITYMANAGEMENTMANUALB.l-12J-jaB&MM&ApplicationSystemVISUALIDENTITYMANAGEMENTMANUAL/.B&m%&tApplicationSystemVISUALIDENTITYMANAGEMENTMANUALB.2-01■it.tiW\■±-OB&MWMApplicationSystemft)Q\idea?VISUALIDENTITYMANAGEMENTMANUALB.2-02KittzMBApplicationSystemVISUALIDENTITYMANAGEMENTMANUALB.2-03/\±b..BJ$L.m%&iApplicationSystemVISUALIDENTITYMANAGEMENTMANUALb.2-04Tim/muBApplicationSystemVISUALIDENTITYMANAGEMENTMANUALB.2-05±ti3tenPP.pooBmmmtiApplicationSystem0.8XX0.02X.15X.5XC.12X0.8X0.03X0.34Xfit)C^Aidea\&%<&40

°8e&CJ>0.16X0.56XXB.2-06VISUALIDENTITYMANAGEMENTMANUALBApplicationSystemXw/310xh/420mmVISUALIDENTITYMANAGEMENTMANUALBApplicationSystem420mm310mm420mm310mmVISUALIDENTITYMANAGEMENTMANUALBApplicationSystem0.03X0.27X0.26X0.02X0.08Xft)Qilidea0.82XIfl?Fn°nS0.18X0.07X0.16X0.07XXB.2-09mm^TBr^mtmm'ioK\f:w/95xh/210mmVISUALIDENTITYMANAGEMENTMANUALBmmmftApplicationSystem2/3(200mm),1/10

%(33mm)7/100(20mm)3/100(10mm)1/10(32mm)1/10(30mm)=l1/100I(5mm)7/25(117mm)1/50(10mm)1/50(10mm)VISUALIDENTITYMANAGEMENTMANUALB.2-10/+->n^[^B<]]rpnnfsm,ffiF?^MrpnpmfittpnpH-\[=1)io^fE^J^][^W]rpnpm:R\hmftmw&jz.■H^M>EOBmmmftApplicationSystem□r-htm-.VISUALIDENTITYMANAGEMENTMANUALBmmmftApplicationSystemQ\idea/7tf)QlideaVISUALIDENTITYMANAGEMENTMANUALB.2-12rBApplicationSystemB.2-13rBfr$s#wnVISUALIDENTITYMANAGEMENTMANUALBWiiApplicationSystemVISUALIDENTITYMANAGEMENTMANUALBApplicationSystemB.2-15VISUALIDENTITYMANAGEMENTMANUALBWiiApplicationSystemB.2-16^^SPOPrSiSi+??B□E3dnn7H'5S[H0d]/^apWH:/-\]/n/lEj\;VISUALIDENTITYMANAGEMENTMANUALBmmmtiApplicationSystemRt125mm($f)x210mm(i#i)5mm46mm210mm5mm13mm(^?dea=H30mm74mm\￡&!.30mm27mm12mm138mmT^qpM/F'fe'125mm5mm46mm74mm210mm5mm13mm=x(^?deaJtfi^\Mr.30mm30mm12mm138mmT^ppM/J^'a:-wsjSz125mmVISUALIDENTITYMANAGEMENTMANUALBApplicationSystem(AAideal^AideaWLAAideaIBBB.3-oisPPsfffeM-^7VISUALIDENTITYMANAGEMENTMANUALBmmmtiApplicationSystem35X25(cm)W(^idea￡r*ffmm400-8899316f"3K?5?i§#J^^j￡IitfUt:I^iS-ffMl^lij]::I7L/M^Aidea////////////////////Jrentt■Jf-’AWujrT.jni?.-X-tfUsikWiI?i,l'?’wyAvmavcMI.vwwB.3-02ssrsssJtfljtMlrfelkteS,ilH'\t—o/^\f:w/210xh/285mm:M□P-H-f^la/I2j\'&\±m(xù)&7JN7'J/J\/QA■￡t-VISUALIDENTITYMANAGEMENTMANUALBmmmftApplicationSystemA4r^M^210mm

(HI)x297mm

(m)—2/3(200mm)2/25(25mm)1/20(16mm)1/100(5mm)3/20(45mm)2/25(26mm)1/100(5mm)2/5(86mm)ft)CXlideaflij*11/501/5(46mm)(44mm)mffi&M400-8899316r$MUSM?J￡1mt.r&%m\U1E|i￡:0757-263385091ftM:

0757-263385111mat:

1r1/40(8mm)1/40(8mm)/oK\f:w/570xh/840mmVISUALIDENTITYMANAGEMENTMANUALBApplicationSystemQ^ideaB.3-04□c±=i□□mM:PlrUftVISUALIDENTITYMANAGEMENTMANUALBApplicationSystemjgp￡￡fl&Idfc?e&1§fJl.3-05mI/A-A-NAt[=]SJ,>En□PVISUALIDENTITYMANAGEMENTMANUALBApplicationSystemVISUALIDENTITYMANAGEMENTMANUALBApplicationSystemB.4-01w/90xh/55mm[=]VISUALIDENTITYMANAGEMENTMANUALBJ^zM9M,ApplicationSystem09QiideaMs?*8MteSJJ0:9-9-990022Jfe0*ftftuuuuAOOg,55mm—^7Mfel:CallCenter@B.4-023UZN‘w/220xh/110mmVISUALIDENTITYMANAGEMENTMANUALBApplicationSystem?mH?F&110mmM^Videa^igfSSfrmd@SPH:888888220mmIS§PUSt)Q'ideaiwm^%mmrnm±m(xù)o54^jzM±m(xù)nmE&igtHP:md@SP^i:888888B.4-03isS?JTJgnPPMt§:iaM(t*0w/210xh/297mrru0J\)w/140xh/210mnisfM^w/50xh/50mmVISUALIDENTITYMANAGEMENTMANUALB&MM&ApplicationSystem297mmmm210mmB.4-04?4I:w/210xh/297mmVISUALIDENTITYMANAGEMENTMANUALB&MM&ApplicationSystem297mm210mmVISUALIDENTITYMANAGEMENTMANUAL:QW/90xH/50mmBWiiApplicationSystem1.5XXI2pMf*8ptf)(3^idea54IPs\'■n!n\l/tL\yjh4iH^4br3S#^ajm]RttE^5fflEi&^51:510620E&igffEidea@MMAft400-889931654:XXjjJEtp'6pXX^[110.4mm4.24mmfit)i^idea14.27mm13.73mm2mm7.9mm17mm3.3mmVISUALIDENTITYMANAGEMENTMANUALB.4-06tzBP—@B<JoW^T^S^'J§#M|iB<J]panw/245xh/395mmm:200g#)t^^?-200g^ft,REP'z—^-4-mH-fiLa!41>BoBJ$L.m%&iApplicationSystem50mm345mmrti

oLJMi^tidea245mmB.4-07/VISUALIDENTITYMANAGEMENTMANUALBWiiApplicationSystemVISUALIDENTITYMANAGEMENTMANUALB.4-08dz□appL>H--OBWiiApplicationSystemB.4-09VCDVISUALIDENTITYMANAGEMENTMANUALBWiiApplicationSystemMl^ideartgpipijis*VIDEOCDCD-R700MBCOMPACTVISUALIDENTITYMANAGEMENTMANUALB.4-10mmBApplicationSystemSl)l^ideaB.4-11/-M/q□Bdnnah#5d§:w/lOOxh/lOOmmVISUALIDENTITYMANAGEMENTMANUALBApplicationSystem10Omm100mm09l^\ideaB.5-01r—immo□ppVISUALIDENTITYMANAGEMENTMANUALBApplicationSystemVISUALIDENTITYMANAGEMENTMANUALB.5-02