Uint5

II.BasicListeningPractice

Script

W：Iboughtacamerafromyourstore.Here'smyreceipt.Iknowit'sjust

warrantyperiod,butthecamerahasn'tworkedproperlyforsometime,and

nowit'snotfocusingatall.

M：We'resorryyou'vehasproblemwithoneofourcameras.11seemsthat

thecamerahassufferedsomedamage,butyou'vebeenaregularcustomer,

andwe'dliketolookafterthisproblemforyou.I'lljustgiveyoua

replacement.

Q：Whatwillthemando?

Script

W：We'reuprightallourstaffequipment,andwe'llneed50laptopsare14of

nextmonth.InthepastI'vealwaysfoundofyourpricestothebest.

M：You'rerightaboutthat,wedohavethelowestpricesinthecountry.We'd

begladtofillyourorder.Justsendmethespecsforeach,andI'llsendyou

aquotethatI'msureyouwilltake.

Q：Whatdoesthemanmean?

3.Script

W：Weordered50fromyourcompany,butontheinvoiceIseethere'san

extrachargeforshopping.Ithoughtshippingwasincludedinthequote.

M：Shippingisincluded；theremustbeamistakeontheinvoice.I'llstraighten

onthemistakeandsendyouanewinvoice.

Q：Whichofthefollowingistrue?

4.Script

M：Thiswasstime-sensitivedocument!There'snopointindeliveringitthree

hourslate!

W：I'msorry,sir.PerhapsIcouldconnectyoutoourcomplaintsdepartment

ifyouwishtotakeitfurther.

Q：Whatistrueofthedocument?

5.Script

M：Wewereverysurprisedtoreceivesuchbadservicefromacompanywe've

donebusinesswithinthepast.Sonowwehavethisproblem,andI'dliketo

knowwhatyou'regoingtodoaboutit.

W：Ithinkthisistheresultofabreakdownincommunication,andweneedto

lookatourcommunicationmethodsbothinternallyandexternally.Obviously

wewanttokeepourclientshappy,andunfortunatelywe'vefallenshortthis

time.I'mheretomakesureitwon'thappenagain.

Q：Whatisthereasonoftheproblem,accordingtothewoman?

Keys：1.C2.D3.A4.B5.C

III.ListeningIn

Task1：AttendingaBusinessReception

Script

Chris：I'vebeenlookingforwardtothisreceptionforweeks.Ican'twaittoget

sureofmyownleads.Youknow,startmakingnewconnections.

Nora：Smartthinking.Butwhatareyougoingtodowithallthosebrochures?

Chris：Thepartyendsattwo,IfigureIcanhavethemalldistributedby

one-thirty,

Nora：No,no,no,no.Letmeclueyouin.Thosebrochuresw川makeyoulook

likeagreenhand.

Chris：WhatshouldIdothen?

Nora：Handoutbusinesscards.That'sthewaytodoit.

Chris：Idon'tunderstandwhat'swrongwiththesebrochuresaboutour

company.

Nora：Thisroomisgoingtobefilledwithpotentialclients,butthereisan

unwrittenlaw；youleaveyourworkatthedoor.

Chris：ButhowamIsupposedtogetanythingofthisifwecan'ttalk

business?

Nora：Youhavebusinesscards.Getoutthereandexchangecards.Justget

acardforacard.

Chris：ThenfollowuponMonday?

Nora：Youcatchonquick.Let'ssplitupsowecancovermoreground.

Chris：Greatidea.Thisisgoingtobeapieceofcake.I'llmeetyoubackhere

attwo.

ChrisandNoraaregoingtoareception.Chrisiseagertomakingnew

connections.Asthepartyendsattwo,heintendstohaveallthosebrochures

distributedbyone-thirty.ButNoradisagrees,sayingthatthosebrochures

w川makehimlooklikeagreenhand.Sheadviseshimjusttohandout

businesscardandleavehisworkatthedoor.ButChriswondershowhecan

getanythingoutofthisifshecan'ttalkbusiness.Tothis,Norainsiststhathe

shouldjustgetacardforacard.Chriscatchesonquicklyandknowsthathe

canhandoutbusinesscardsnowandfollowuponMonday.Finally,Nora

suggestssplittingupsothattheycancovermoreground.Chrisfeelsitwillbe

apieceofcakeandpromisetomeetherbackthereattwo.

Task2：AWorkQualificationTest

Script

OncetherewasaScottishaccountant.Thebusinesshasbeeninthefamily

forgenerationsandgenerations.Overtime,withthecountlessclientsthat

hadgoneinandoutoftheoffice,themarblestepinfrontofthebuildinghad

developedabig,deepdipinitfromallthewearandtear.

Theaccountant'sfriendskepttellinghimthathehadbettergetitreplaced；

otherwisehe'dbesuedifanyoneeverslippedandfell.

Reluctantly,theaccountantcalledastonemasontogetaquoteforthe

repairs.Whenthestonemasongotthere,theaccountantdemandedaprice

foranewstep.

"Ah,bigjob,"saidtheestonemason,"ButIsupposeIcouldgiveyouanew

stepforahundredpounds."Theaccountantwasstunned."Areyoucrazy,

man?Ican'tpayyouahundredpounds!"Thinkingaboutitforasecond,he

turnedtothestonemasonandasked,"Whatwouldyouchargemetodigup

thestepandturnitoversothatthewornpartisinthegroundandI'dgeta

newsquarestep?"Thestonemasonhesitated,"20pounds.H

"Doit!"Demandedtheaccountant,"Andcallmewhenyou'redone."

Theaccountantwentbackinsidetoreadhisbooks,butafteronly15minutes

thestonemasonrangthebell.Astheaccountantopenedthedoor,hesaw

thestonemasonstandingthere,pointingtoadeepdipinthestep.The

stonemasonlaughedashesaid,MYourgreat-greatgranddaddythoughtof

thatahundredandfiftyyearsago!"

Keys：FTFFT

ForReference

countlessclientsthathadgoneinandoutoftheoffice

Heturnthestepoversothatthewornpartwasintheground

Task3：WheretoStartYourBusiness

Script

Youhavetoconsiderthelocationwhenlaunchingabusiness.Youwillbe

"planningyourbusinesstree"thereandwillhavetomaintainitforyearsto

come.Youhavetokeepinmindafewthingswhendecidingonaplacet

openyourbusiness.

Firstofall,youhavetotakethelocaleconomyintoconsideration.Isyour

localareagrowingandbuilding?Arethemarkettrendsgood?Evenifyou

havetolocateyourbusinessfartherfromyourhome,trytofindaplacethat

isbuildingupandbringingpeoplein.Theworstthingyoucandoistopicka

placethatisinthe"badareaoftown"becauseitislessexpensive.Your

addresscanbethefirstthingpeoplewillaskfor,anditcansayalotabout

yourbusiness.

Thesecondthingyouhavetobearinmindisthejobmarket.Since

unemploymentislowinmostareaintheUnitesStates,considerwhattypeof

employeesyouwillneedandfindoutiftherearemanyinyourarea.The

amountofmoneythatyouwillhavetospendItherecruitingphasecouldbe

anindicatorthatyoushouldorshouldnotlocatethebusinessinanareawith

adifferentemployeepool.

Anotherfactorpeoplehavetoconsideriswhetheryoucanintegratewiththe

localcommunityandgettoloveit.Tomakethecommunitywarmtoyou,you

shouldbecomeinvolvedinitbyjoiningthelocalChamberofCommerce,

BusinessAssociation,CityCouncilCommittees,orotherlocalorganization

thatcouldofferyouhelp.Whyplanonretiring"oneday"tosomegreat

location?Whynotmovetherenowandstartyourdreambusiness?

Whatisthespeakermainlytalkingabout?

Whatmustyoufindifyouaregoingtolocateabusinessatadistancefrom

yourhome?

Accordingtothespeaker,whatistheworstthingyoucando?

Whatwilltherecruitingmoneytellyou?

Whatcanyoudothegetonwellwiththelocatepeople?

Kes：1D2.C3.C4.A5.C

ForReference

Todecideonagoodbusinesslocation,onehastoconsiderthelocal

economy,thejobmarketthere,andwhetheryoucanintegratewitthelocal

community.

IV.SpeakingOut

MODEL1Iamhavingcashproblems.

Bill：Helen,youstartedthiscompanyonlyayearago.Ifyouwantittogrow,

I'mafraidyouneedtodosomethingaboutcashflow.

Helen：Bill,althoughyou'veworkedhereonlyforacoupleofmonths,you

alreadyknowthiscompanyinsideout.Iamhavingcashproblems.

Bill：Clearlyyoudon'thavethemoneyyouneedtobuytheequipmenttobe

competitive.Youhavejustbarelyenoughfundstocoveryourday-to-day

operationalexpenses.

Helen：Ithinkmybestbetistosecureasmall-businessloan.

Bill：Idon'tthinkthat'spossible.Itseemstomeyoudon'thavethe

collaredforaloan.

Helen：WhatcanIdothen?

Bill：TrytheSmallBusinessAssociation.Theyhelpunderwriteloansfora

smallbusiness.

Helen：So,eventhoughIdon'thavemuchcollateral,Icanstillqualityfora

loan?

Bill：Underthisspecialprogram,possibly.

Helen：Thatwouldreallyhelpmecoverouroverhead.Ijustneedtoget

sometimetogettherevenuesup.

Bill：Applyforthesmall-businessloan,andkeepyourfingerscrossed!

NowYourTurn

SAMPLEDIALOG

A：You'veworkedasaconsultantforalongtime,soyouknowthecompany

insideout.I'mhavingcashproblems.

B：Isee.Ifyouwantthecompanytogrow,Tmafraidyouneedtohavemore

funds.Clearlyyoudon'thavethemoneyyouneedtobuytheequipmenttobe

competitive.Youjustbarelyhaveenoughfundstocoveryourday-to-day

operatingexpenses.

A：Ithinkmybestbetistoaskthebankloan.

B：Idon'tthinkthat'sthebestsolution.Nowadaystheinterestratesarevery

high.You'llhaveadifficulttimepayingbacktheloan.

A：WhatcanIdothen?

B：Tryabusinessincubator.

A：WhatcanIgetfromthem?

B：Theyofferarangeofservicessuchasconsultancy,training,andmore

importantly,venturecapital.

A：CanIreallygetventurecapitalfromthem?

B：Possibly,ifyouproveyourcompanyispromising.

A：Good,thatwouldreallyhelpmecoverouroverhead.Ijustneedsometime

togetrevenuesup.

B：Well,applyforariskinvestment,andkeepyourfingerscrossed

MODEL2Ihavesomeverybadnews.

Helen：Bill,I'vebeensearchingforaloan,butIwasrejectedeverywhere.

NowI'mafraidIhavesomeverybadnews.

Bill：Whatisit?

Helen：Well,thecompanyhasbeenexperiencingseriousfinancialdifficulties

forquitealongtimenow.

Bill：Iknowwe'vebeenoperatingintheredforthepastfewmonths.

Helen：Exactly.Afteralongdiscussionwithmypartners,I'vecometothe

conclusionthatthebestcourseofactionistofileforbankruptcy

Bill：What?Bankruptcy?Ididn'tknowyouwereinthiskindofserious

financialtrouble.

Helen：Saleshavebeenlowallyearlong.Nowtwoofourleadingcompetitors

arediscussingamerger.Thenwe'llhavet。faceevenstiffercompetition.I

feelthesituationisgoingtogofrombadtoworse.Wesimplycan'taffordto

keepourdoorsopenforlong.

Bill：Whendoyouplantomaketheannouncementtotellallthe

employees?

Helen：Earlynextweek.

Bill：Whatkindsofseverancepackagew川weabletoofferthem?

Helen：Unfortunately,thebestwecandoisofferonemonth'ssalary.

Bill：Oh!Howterrible!OK,I'llcontactVivitekandseeiftheyareinterested

inacquiringourcompany.

NowYourTurn

SAMPLEDIALOG

A：Ihavesomeverybadnews.

B：What'sthat?

A：Thecompany'sproductshaven'tsoldwellforalongtime,youknow.

B：Yeah.Iknowwe'vebeenoperatingatalossforseveralmonths.

A：Exactly.Andafteralongdiscussionwithmypartner,I'vecometothe

conclusionthatthebestcourseofactionistofileforbankruptcy.

B：What?Bankruptcy?I'dsuggestthatyoufindamergerpartnerinstead.

Withcombinedstrength,wecanfacethestiffmarketcompetition.

A：Oursaleshavebeenlowalongtime.Whowillbewillingtomergerwithus?

B：Youcantellthemwehaveateamofwell-trainedskilledworkersandour

equipmentisnottechnologicallybackward.Infact,wehavealotoftooffer.

A：Sorry,butI'mstillnotconfidentatall.Istillprefertodeclarebankruptcy.

B：Whendoyouplantomakeitknowntothestaff?

A：Sometimesnextmonth.

B：Whatkindofseverancepackageareyougoingtoofferthem?

A：Unfortunately,thebestwecandoisofferonemonth'ssalary.

B：That'sterrible.

M0DEL3Wevebeenlookingforamergerpartner.

Script

Bill：IhearthatVivitekhasbeenconsideringacquiringaCDmanufacturer

forsometime.

Jessica：That'squitetrue.What'sonyourmind?

Bill：MybossHelenthinksthatourcompanywouldbeagoodmatchfor

Vivitek.Andwe'vebeenlookingforamergerpartner.

Jessica：Areyousureyouroperationhasmucht。bringtothetable?

Bill：Definitely.Thequalityofourproductsisfirst-rate,andwehave

manyreliablesalesoutlets.What'smore,Vivitekcanpropelustoeven

greaterheights.Itwillbeanall-aroundexcellentmatch.

Jessica：Ithinkitmightbe,thoughwehaveyettodiscussdetails.

Bill：Asamatteroffact,we'vealreadyreceivedafewattractivebids.

Jessica：Well,weofcurseneedtocomeupwithaplanthatisattractivefor

bothparties

Bill：True,butmybosshastokeepourshareholders'interestsinmind.

Jessica：It'sreasonabletokeepyouremployees'welfareinmind.

Bill：Yes,wedon'twanttodisappointthem.

Jessica：Thenlet'stalkaboutspecifics.

NowYourTurn

SAMPLEDIALOG

A：Ihearthatyourcorporationhasconsideredacquiringasoftware

developmentcompanyforsometime.

B：That'squitetrue.What'sonyourmind?

A：We'vebeenlookingforamergerpartner.Andwethinkourcompanywould

beagoodmatchforyou.

B：Definitely.Wehaveanumberoffirst-rateprogrammers(program

writersWsoftwareengineers),andoneofoursoftwareproductsisahit.

A：Thenwhydoyouwantamerger?

B：Wecancertainlysurviveonourown.Theproblemwithusisthatwedon't

asmanyreliablesalesoutletsasyouhave.Wehopeyourcompanycan

propelustoevengreaterheights.

A：Asamatteroffact,we'vealreadyreceivedafewattractivebids.Sowe

havetobecautiousinmakingadecision.

B：Ihopeyouwillfindourcompanyanall-aroundexcellentmatch.The

mergerwilturnouttobeawin-win(double-winWtwo-win)situation.

A：Ithinkthatmightbe,thoughwestillhave

todiscussspecifics.

B：Well,weofcurseneedtoworkoutaschemethatisattractiveforboth

parties.

A：True,wehavetokeepinmindthe

interestsoftheshareholdersofboth

sides.

B：Good.That'swhytheycallyou

headhunters.

V.LetsTalk

Script

Martin：Dick,wouldyoureviewtheresultofthesurveyonleisuresporting

activities.WeneedtoplanourproposalforthisFriday'sbusinessmeeting.

Dick：Sure.I'vesummarizedtheresultsinthehandouts,brokendownby

customeragegroupsandsportingactivities.Thesurveywasadministeredto

550menandwomenbetweentheageof18and55yearsold,andtheresults

havebeencompiledinthefollowingagegroups：18to26,27to35,36to45,

and46to55.Accordingtotheresults,themostactivegroupinvolvedin

sportingactivitiesisbetween18and26yearsold,followedbythose36to45

yearsold.

Martin：Okay.

Dick：Asfarasparticularsportsareconcerned,peopleinthesetwogroups

citedjoggingastheirfavoriterecreationalsportfollowedbyskiing,tennis,

swimming,andcycling.

Martin：Andwhataboutthesegroupsbrokendownbygender?

Dick：Oh,Martin,thanksforbringingthatup.Menappearstobeslightly

moreactivethanwomeninthe18to26year-oldagegroup,butwomen

seemmoreactiveintheotherthreegroups

Martin：Hmm.Basedonwhatyouhavesaid,Ithinkweshouldconsider

targetingthe18to26year-oldagegroupmoreinthefuture.Ialsofeelwe

shouldconsiderexpandingourlineofathleticshoes,particularlyjogging

shoesandtennisfootwear.Wealsohavetocomeupwithamoreappealing

sloganaimedatthisagegroup.

Dick：Iseewhatyoumean.However,the46to55agegroupisbecoming

moreconcernedaboutstayingfit.Ibelievethistrendwillcontinue,sowe

shouldnotneglectthem.

Martin：Iseeyourpoint.Well,let'smeetagainonWednesdaytoironout

moredetailsofthisproposal.

ResultsoftheSurvey

Thetwomostactiveagegroupsin

sportingactivitiesarethosebetween

AgeGroups

18and26yearsoldandthose36-45

yearsold.

Thesportsthosetwogroupslikeare

intheorderofjoggingskiing,tennis,

SportingActivities

swimming,cycling.

Inthe18-26year-oldgroup,men

appeartobeslightlymoreactivethan

Gender

woman.

Intheotherthreegroups,women

seemtobemoreactive.

DecisionsBasedontheSurvey

TargetingThe18-26year-oldagegroup

ExpandingThelineofathleticshoos,particularly

joggingshoesandtennisfootwear

The46to55agegroup,because

theyarebecomingmoreconcerned

Notneglecting

aboutstayingfit

Discussion

SAMPLE

A：Howmanypeopledoyouthinkwehavetosurveybeforewecanhavea

clearideaaboutthesalespotentialforeachproduct?

B：Ithinkoursurveymustbeadministeredtoatleast300menandwomenof

variousages,incomesandoccupations.Otherwisetheresultswon'tbe

reliable.

A：Perhapswecanuseourcommonsensetopredicttheresults.

B：Obviously,youngpeoplepaymoreattentiontotheirclothesthanolder

people,andtheytendtobuymore.

A：It'sclearthatwomenaremoreactiveinbuyingdresses.Ourproduction

shouldtargetwomen.

B：Whatdoyouthinkaboutthevariousincomegroups?Doyouthinkwe

shouldaimmainlyatthehighincomegroup?

A：It'shardtosay.Somerichpeopleareverycarefulwiththeirmoney.So,

wehavetowaituntiltheinvestigationresultscomeout.

B：Nowlet'sswitchtosportsshoes.Whichgroupdoyouthinkmaybeactive?

A：Iguesstheyoungpeoplemaybuythemostbecausemanyofthemlike

sportsagreatdeal.

B：Ithinkthisgroupwillbefollowedbytheoldgroupinsteadofthe

middle-agedgroup.Theoldpeoplearebecomingmoreconcernedabout

stayingfit.

A：Iagree.AndIbelievethistrendwillcontinue,soweshouldn'tneglect

them.

B：Whatmaybetheresultbrokendownbygender?

A：Manypeoplethinkmenaremoreactivethanwomen,butI'mnotquite

sure.

B：Ok,let'scarryoutoursurveyasearlyaspossibleandletfactsspeakfor

themselves.

VI.FurtherListeningandSpeaking

Taskl：HotBusinessIdeas

Script

Businessideasareallaroundyou.Manybusinessideascomefromacareful

analysisofmarketandconsumerneeds.Ifyouareinterestedinstartinga

business,butdon'tknowwhatproductorserviceyoumightsell,hereare

somewaysthatmayhelpyoufindone.

Firstofall,youshouldstudyhowtovaluetoanexistingproduct.The

differencerawwoodandfinishedwoodenproductsisagoodexampleof

puttingaproductthroughanadditionalprocessthatincreasesitsvalue.

Butadditionalprocessesarenottheonlywayvaluecanbeadded.Youmight

alsoaddservices,orcombineoneproductwithotherproducts.Forinstance,

alocalfarmwhichsellsproducecanalsoofferavegetabledelivery

service-forafree.

Whatbusinessideascanyoudevelopalongtheselines?Focusonwhat

productsyoumightbuy,andwhatyoumightdotothemorwiththemto

createaprofitablebusiness.

Somepeoplehaveanotherwayofmakingprofit.Theyimproveanexisting

productsorservice.Weallknowthatthepersonwhocanbuildabetter

mousetrapwillmakealotofmoney.Thatpersoncouldbeyou!Alocal

entrepreneurhascreatedanimprovedversionofthehulahoop.It'sbigger

andheavier,sohula-hooperscancontrolitmoreeasilyanddomoretricks.

Howdidshecomeupwiththisbusinessidea?Shethoughthulahooping

wouldbeafunthingtodowithherdaughter,butfoundthecommercially

availableproducttooflimsy.

Thereareveryfewproductsorservicesthatcan'tbeimproved.Start

generatingbusinessideasbylookingattheproductsandservicesyouuse

andbrainstormingideasastohowtheycouldbebetter.

Whatisthefirstwaythespeakermentionsthathelpsyouproduceabusiness

idea?

WhichofthefollowingmethodsdoesthespeakerNOTmention?

Whydoesthespeakermentionthemousetrap?

Whichofthefollowingistrueaccordingtothepassage?

Whichofthefollowingcanbethebesttitleforthepassage?

Keys：1.C2.B3.B4.A5.D

Task2：Whatdoyouknowaboutbusiness?

Script

Historically,thetermbusinessreferredtoactivitiesorinterests.Byextension,

thewordbecame,asrecentlyasthe18thcentury,synonymouswith"an

individualcommercialenterprise".Whenreferringtoactivities,theterms

businessandindustrysometimesappearinterchangeable.Thusafisherman

mightsayeitherthatheisinthe"fishingbusiness",whichisabitcolloquialor

thatheworksinthe"fishingindustry",whichsoundssomewhatformal.The

word"trade"mayserveasanequivalentofboth"business"and"industry".

Peopleestablishbusinessinordertoperformeconomicactivities.Withsome

exceptions,suchasnon-profitorganizationsandinstitutionsofthe

government,businessesexisttoproductprofit.Inotherwords,theowners

andoperatorsofabusinesshavereceivingorgeneratingafinancialreturnfor

theirtime,effortandcapitalasoneoftheirmainobjectives.

Onecanclassifybusinessesinmanydifferentways.Inrecentyears,service

businesseshavebecomeincreasinglypopular.Theyofferintangible

productsandtypicallyhavedifferent,usuallysmaller,capitalrequirements

thanmanufacturers.Distributorsneedsmallerfundsthanmanufacturers.

Mostlawsspecifytheformsthatabusinesscantake,andabodyof

commerciallawhasbeendevelopedforeachtype.Somecommontypes

includepartnerships,corporations,alsocalledlimitedliabilitycompanies,

andsoleownerships.

Task3：Anofficeboyorabillionaire?

Ajoblessmanappliedforthepositionof"officeboy"atMicrosoft.The

humanresourcemangerinterviewedhim,andgavehimatest：cleanthe

floor.

"Youareengaged,"hesaid,"givemeyouremailaddress,andI'llsendyou

theapplicationformtof川andtellyouwhenyouwillstart."Themanreplied,

"Idon'thaveacomputeroranemail."

'Tmsorry,"saidtheHRmanager,"ifyoudon'thaveanemail,thatmeans

youdon'texist.Andwhoeverdoesn'texistcan'thavethejob!"

Themanleftwithnohopeatall.Hedidn'tknowwhattodo,withonly10

dollarsinhispocket.Hethendecidedtogotothesupermarketandbuya

crateoftomatoes.Hesoldthetomatoesinadoor-todoorround.Inless

thantwohours,hesucceededindoublinghiscapital.Herepeatedthe

operationthreetimes,andreturnedhomewith60dollars.Themanrealizes

thathecouldsurvivethisway,andstartedtogooutearlyandreturnedlate

everyday.

Thus,hismoneydoubledortripledeveryday.Alittlelater,heboughtacart,

thenatrunk,thenhehas