HowAdvertisingWorks第1頁第1頁Part1(Para1)Part2(Para2)Part3(Para3-7)Part4(Para8-9)Scanning

&getthemainideas.IntroductionWhatisanad?Howdoadvertisersmakeeffectiveads?Howeffectiveareads?第2頁第2頁ReadingComprehension1.Wheredotheyadvertise?2.Whydoweneedtounderstandhowadvertisingworks?Part1.Introduction第3頁第3頁Advertisements

WHERE?OnbillboardsOnbusesOnTVOntheradioIntrainstationsInnewspapersInmagazinesAtthecinemaAttheairportEverywhere第4頁第4頁Whyweneedtounderstandhowadvertisingworks?

________somanymessagesfromadvertisers_______ourdailylives,itisimportanttounderstandhowadvertisementswork.Thenwecanavoid______________bythem.Withfillingbeing

controlled第5頁第5頁v-edv-ingtodosth.adj.adv.prep.phrasewith+賓語+賓語補足語第6頁第6頁Forexample:1)Withhiseyes____________(look)upwards,helaystillinthebed.2)Withhiseyes____________(fix)ontheceiling,helaystillinthebed.3)Withmanyproblems____________(solve),hecouldn’tfallasleep.4)Withmanyproblems____________(solve),hefellsoundasleep.lookingfixedtosolvesolved第7頁第7頁Translation

Evensomeofthecasualgarmentswewearhavebrandnameattachedtothemwhichturnusintowalkingadvertisement.甚至在我們穿有些休閑服上也印有品牌名字，把我們變成了“移動廣告”。第8頁第8頁PartII.Whatisanadvertisement?Whatisanad?

Whomakesandpaysfortheads?Anadvertisementisa____________or_____________that______________orinfluencespeople.Advertsarenotonlymadeandpaidforby___________,butalsoby__________,_____________and___________thatwishtoinformoreducatethepublic.messageannouncementinformsbusinessindividualsorganizationsassociations第9頁第9頁PartIII.Howdoadvertisersmakeeffectiveadvertisements?

I.IdentifyyourtargetII.AppealtoyourtargetIII.Useasuitablemedium第10頁第10頁Identifyyourtarget1.Whatistargetaudience?Thepeopletheadvertisementintendstopersuade.2.TranslationHavingidentifiedthetargetgroup,researchersfindoutasmuchaspossibleaboutthoseinthetargetgroup,suchastheirlikeanddislikes,andhowtheproductwouldfitintotheirlives.明確了廣告目標(biāo)群體后，研究人員會盡也許搜索這個群體相關(guān)信息，比如他們好惡，以及怎樣讓產(chǎn)品適合他們生活。Learntouse看了這則廣告之后,孩子們知道了怎樣做有價值公民。Havingseentheadvertisement,childrenknewhowtobecomeworthycitizens.()第11頁第11頁AppealtoyourtargetAdswhichareconnectedwithrichandfamouspeoplewilldrawtheattentionoftheaudiencewholikethem.Adsthat

featurerichandfamouspeoplewillgrabtheattentionofthosewhoadmirepeoplelikethat.Learntouse這個以保護環(huán)境為特色廣告已經(jīng)得到了公眾關(guān)注。Theadvertisementthatfeaturesprotectingenvironmenthasbeenpaidattentiontobythepublic.Whichsentenceinthetextisclosestinmeaningtothefollowingone.第12頁第12頁beexposedto暴露,面臨,曝露一個人越是多處于英語語言環(huán)境下，他或她越能更加好地學(xué)習(xí)語言。Themoreoneis___________theEnglish-speakingenvironment,thebetterheorshewilllearnthelanguage.exposedto第13頁第13頁1.exposeItoldherthat_________________tothesunlightfortoomuchtimewoulddoharmtoherskin.She,however,didn’tfollowmyadvice.Asaresult,___________toomuchtothesun,herskingotburnt.Shefinallylearntthat___________ofthebodytohotsunlightinsummercouldbeharmful.beingexposed

exposed

exposure

第14頁第14頁2.appeal1)Forexample,adolescentboysaremorelikelytobuycomputergamesthananyothergroup,soitmakessensetomakecomputergameadsthatappealtothisgroup. 2)Inordertopersuadepeopletodosomething,advertisementsoftenappealtoourhopesanddreamsorouremotions. 3)Itappealstopeople'sdesireto"fitin"andbepartofthegroup. 4)Someadvertisementsappealtopeople'sdesiretosavemoney 5)Someadvertsliketheenvironmentalprotectionadvertisementbelow,appealtoourconscienceorourdesiretobeworthyci