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Quarterly
Large-Area
TFT
LCDShipment
ReportQ4’06Dec
12,
2006Copyright
@
2006
DisplaySearch
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Worldwide
Rights
Reserved
?ConfidentialQ4’06
Large-Area
TFT
LCD
Shipment
Report1Quarterly
Large-Area
TFT
LCD
ShipmentsCopyright
@
2006
DisplaySearch
All
Worldwide
Rights
Reserved
?ConfidentialQ4’06
Large-Area
TFT
LCD
Shipment
ReportCopyright
?
2006
DisplaySearch,
an
NPD
Group
CompanyEvery
effort
hasbeen
made
to
ensure
the
accuracy
of
this
report.However,
noresponsibility
willbeaccepted
for
the
accuracy
of
the
facts,
analysis
or
forecasts
oany
part
of
this
report.
No
reproduction
of
this
document
or
any
subset
is
to
bemade
without
the
specific
authorization
of
DisplaySearch.
Excerpts
for
editorial
usemust
be
accompanied
by
full
attribution.
Additional
copies
are
available
at
$500excluding
updates.
Information
or
additional
copies
may
beobtained
fromDisplaySearchAN
NPD
GROUP
COMPANY1301
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Capital
of
Texas
Highway
?
Suite
B
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78746Voice:
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info@ContentsCopyright
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?ConfidentialQ4’06
Large-Area
TFT
LCD
Shipment
ReportSection
1.0
Executive
Summary
4Section
2.0
Methodology
26Section
3.1
Recent
Results
Section
3.2
Trend
Analysis2951Section
4.0
Shipments
&
Revenues
by
Supplier6186149Section
5.0
NotebookDisplayShipments
Section
6.0
Monitor
Display
Shipments
Section
7.0
TV
Display
Shipments
206Section
8.0
Other
Display
Shipments265Section
1.0
Executive
SummaryExecutive
SummaryCopyright
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?ConfidentialQ4’06
Large-Area
TFT
LCD
Shipment
ReportOverviewCopyright
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Large-Area
TFT
LCD
Shipment
Report
Unit
shipments
increased
20%
Q/Qand
29%
Y/Y
to
77.2
million
onthe
strengthof
TV
module
shipments
in
Q3’06,
which
grew
25%
Q/Q
and
90%Y/Y.
Areal
(m2)
shipments
increased
26%
Q/Q
and
56%
Y/Y
to
9.2
million
m2
on
thegrowth
of
television
display
size,
which
increased
3%
Q/Q
and
13%
Y/Y.
Revenue
increased
14%
Q/Q
and
9%
Y/Y
to
$13,416M
in
Q3’06
as
televisionpanel
sales
increased
13%
Q/Qand71%
Y/Y
to
$5,885M.
Average
unit
price
decreased
6%
Q/Q
and
16%
Y/Y
to
$174
in
Q3’06.
Theaverage
TV
panel
price
fell
10%
Q/Q
despite
the
average
size
increase.
Averagearea
price
decreased
10%
Q/Q
and
30%
Y/Y
to
$1451/m2
but
demandelasticity
turned
up
to
indicate
a
crystal
cycle
upturn.The
weighted-average
display
edge
(WADE)
increased
2%
Q/Q
and
10%
Y/Y
to13.6”.
The
WADE
of
TV
panels
increased
3%
Q/Q
and
13%
Y/Y
in
Q3"06.Four
large-area
sizes
accounted
for
51%
of
all
display
area
sold
in
Q3"06.17”
Monitor
panels
were24.3%
of
all
large-area
units
and
15.6%
of
revenues.32”
TV
panels
were6.5%
of
units
and
13.8%
of
revenues.19”
Monitor
panels
were12.0%
of
units
and
9.6%
of
revenues.15.4”
Notebook
panels
were10.0%
of
units
and
5.6%
of
revenues.What’s
New?Copyright
@
2006
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?ConfidentialQ4’06
Large-Area
TFT
LCD
Shipment
ReportWe
now
provide
panel
producers’
shipment
targets
for
two
future
quarters.
DisplaySearch
continues
to
forecast
aggregate
units
andsales
byproductsegment.
We
do
not
forecast
shipments
or
sales
by
panel
producer.Producers’
targets
as
communicated
to
us
are
shown
for
two
future
quarters.Such
targetsdonot
necessarily
represent
ourviewsbut
they
canbeuseful.In
this
report,
we
show
producer’s
targets
for
Q4’06
and
Q1’07.
The
display
area
of
TV
modules
sold
in
Q3’06
to
exceeded
the
areal
sales
ofMonitor
modules
for
the
first
time.
We
expect
TV
this
will
continue.
The
areal
price
premium
forwide-format
displays
fell
to
0%
in
the
Notebook
andTV
market
segments
in
Q3’06.
We
expect
wide-format
premiums
will
continuedecrease
over
time
as
wide-format
shipments
increase.
Taiwanese
producers
shipped
more
large-display
area
on
an
OEM
basis
thanKorean
producers
did
in
Q3’06.
This
may
continue.
Korean
producers
obtained
more
revenue
share
than
Taiwaneseproducers
didhowever.
Their
share
of
TV
sales
may
cause
this
to
continue.
On
amonthlybasis,
demand
elasticity
relative
to
areal
price
turnedupin
Q3’06,indicating
a
boom
in
the
crystal
cycle.Composition
of
Large-area
Revenue
The
average
TV
panelsize
increased
and
theASP
decreased
to
$437.TV
market
revenue
was$5,885M
on
14.9M
units.Notebook
ASP
fell
from$113in
Q2
to
$104.
Unitdemand
rose
14%
tocreate
sales
of
$2,165M.
Monitor
module
ASP
fellfrom
$131
in
Q1
to
$128.Unit
demand
rose
23%
to39,122k
units.
Sales
rose37%
to
$4,989M
in
Q3"06.
Other
large-area
sales
fell4%
Q/Q
to
$377M
as
ASPfell
6%
to
$154.Units,
Price
and
Revenue
by
Large
TFT
LCD
Market,
Q3"06[
Units
in
millions,
ASP
in
US$
and
Revenuesin
millions
of
US$
]The
box
areas
are
proportional
to
revenues
by
market
segment.$2,165
MMonitor$5,885
MTelevision
Notebook$104$154$377Other$12814.9
MUnits20.7
M2.5
M39.1
M$4,989
MASP$437Copyright
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Large-Area
TFT
LCD
Shipment
ReportRevenue
by
Market
SegmentRevenuefrom
Notebooks
fell13%
Y/Y
in
Q3"06
to
comprise
16%
of
large
area
sales
inQ3’05.
The
sales
share
of
willdecline
going
forwards.Monitor
display
sales
declined17%
Y/Y
in
Q3"06
as
average
areal
price
fell
34%
Y/Y
and
area
demand
grew
only
25%from
Q3’05
levels.
Monitormarket
sales
comprised
37%of
large-area
sales.TV
applications
are
providingmost
of
the
revenue
growth.
TVpanelsalesincreased71%
Y/Yin
Q3"06
and
generated
44%
oflarge-area
revenue.Other
application
sales
rose
9%
Y/Y
but
accounted
for
only
3%of
large-area
sales
in
Q3"06.
Overall
large-area
sales
rose
9%
Y/Y
in
Q3’06.PC
display
market
segments
are
generating
declining
rates
of
sales
growth.
Thetrend
is
a
power
function
growing
about
than
1%
a
quarter
in
2007.The
TV
market
segment
drives
total
large-area
sales
growth
by
increasingexponentially
140%
a
year
from
Q1’03
to
Q2’06.Revenuesby
Large-Area
Market
Segment[
US$
millions
]Copyright
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2006
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Rights
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Large-Area
TFT
LCD
Shipment
ReportRevenue
by
RegionKoreanproducers
retained
theleading
position
in
OEM
salesbut
their
area
shipment
sharefell
to
44%
in
Q3’06.Korean
producer
OEM
salesgrew
10%
Y/Y
while
TaiwanOEM
sales
grew
18%
Y/Y.Taiwanese
producer
sales
wereup
19%
Q/Q
and
18%
Y/Y
to
a42%
share
in
Q3’06.Japanese
producer
share
ofOEM
sales
fell
to
9%
in
Q3"06by
selling
2%
lessQ/Q,
aboutthe
level
of
Q2’05.Chinese
producer’s
sales
sharerose
to
4%
after
selling
22%
more
Q/Q
but
23%
less
Y/Y.DisplaySearch
expects
Koreanproducers
to
keep
the
lead
in2H’06
as
their
share
growsslightly
on
ramp-up
of
new
fabs.Large-Area
Revenuesby
OEM
Region[
USD
millions
]Revenues
in
millions
of
US
dollars
basedon
OEM
sales.Revenuesare
credited
to
headquarters,
e.g.
BOE
sales
are
credited
to
China.Copyright
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2006
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?ConfidentialQ4’06
Large-Area
TFT
LCD
Shipment
ReportRevenue
by
SupplierThe
top-5
suppliers
decreasedtheir
combined
large-arearevenue
share
to
81%
in
Q3"06.SEC
held
on
to
the
topspotwith
a
6%
sales
increase
Q/Qand
a
17%
increase
Y/Y.LPL
retained
second
position
inQ3’06
by
raising
sales
18%
Q/Qand
3%
Y/Y.AUO+QDIcamein
third
place
in
Q3"06
on
the
strength
of
QDINotebook
display
sales.
Salesrose
13%
Q/Q
and
16%
Y/Y.CMO
sales
rose
22%
Q/Q
and19%
Y/Y
in
Q3’06.CPT
replaced
Sharp
at
the
#5position
in
Q3’06
with
a
6%share.
CPT
sales
were
up
15%Q/Q
and
17%
Y/Y.Top-5
Large-areaSupplierRevenues
and
Combined
Share[
US$
millions,
percentage
]Note
that
QDI
sales
have
been
combined
with
those
of
AUO
to
reflect
theirpending
merger
retroactively.Copyright
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2006
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Rights
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Large-Area
TFT
LCD
Shipment
ReportTop-5
Producers’
Area
Share
On
an
OEM
basis,
the
top-5
hope
to
increase
their
share
of
Notebook
output
andsustain
their
share
of
the
TV
market.The
top-5
share
of
other
large-area
display
appears
to
decline.Copyright
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2006
DisplaySearch
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Rights
Reserved
?ConfidentialQ4’06
Large-Area
TFT
LCD
Shipment
ReportTop-5
Producers’
Area
Apportionment
On
an
OEM
shipment
basis,
the
top-5
producers
plan
to
put
more
of
their
outputinto
TV
applications.PC
applications
will
receive
less
of
the
leaders’
display
area
output.Copyright
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2006
DisplaySearch
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Rights
Reserved
?ConfidentialQ4’06
Large-Area
TFT
LCD
Shipment
ReportTop-5
Suppliers’
Notebook
Display
SalesThe
leading
suppliers
of
panelsfor
Notebooks
increased
theirrevenue
share
to
90%
in
Q3"06.Weexpect
their
share
to
rise.LPL
Notebook
panel
revenuerose
24%
Q/Q
and
6%
Y/Y
tomake
it
the
leader
in
Q3’06.SEC
sales
of
Notebook
panelsrose
7%
Q/Q
but
declined
22%
Y/Y
in
Q3’06.Combining
AUO
with
QDIcreates
the
#3
Notebook
panelsupplier.
Sales
fell
3%
Q/Q
and5%
Y/Y
in
Q3’06
as
AUO
beganadjusting
QDI
allocation.CMO
sales
rose
38%
Q/Q
and20%
Y/Y
in
Q3’06.TMD
replaced
CPT
in
the
#5spot
in
Q3’06.
Sales
rose
4%
Q/Q
but
fell
45%
Y/Y
as
TMDcontinues
to
adjust
its
mix.Top-5
Display
Suppliers’
Notebook
Revenues
and
Shares[
US$
millions,
percentage
of
total
Notebook
application
sales
]The
Notebook
panel
market
has
become
more
concentrated
since
Q1’05.We
expect
the
top
five
suppliers
to
increase
their
combined
share
in
2H’06.Copyright
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Large-Area
TFT
LCD
Shipment
ReportLeading
Notebook
Display
AllocatorsTFT
LCD
producers
haveallocated
a
decreasing
portionof
their
capacity
to
serve
the
PCNotebook
market
over
the
pastseveral
years.
Demand
for
PCNotebooks
has
increased
butcapacity
has
increasedfaster.QDI
allocated
more
of
itscapacity
to
Notebook
displaysthan
any
other
producer.
AUOis
changing
the
mix
however.TMD
continues
to
decrease
itsallocation
to
Notebook
panelsbut
it
remains
#2.LPL
increased
its
capacity
andits
Notebook
allocation.TPO
increased
its
allocation
ofcapacity
for
Notebook
panels
inQ3’06
and
replaced
CPT
at
#5.OEM
Allocationof
Capacityto
PC
Notebook
Displays[
Portion
of
capacity
(m2)
sold
as
Notebook
display
area
]This
chart
evaluates
the
OEM
shipments
of
each
TFT
LCD
producer
relative
to
itsareal
capacity.Copyright
@
2006
DisplaySearch
All
Worldwide
Rights
Reserved
?ConfidentialQ4’06
Large-Area
TFT
LCD
Shipment
ReportTop-5
Suppliers’
Monitor
Display
SalesThe
top-5
suppliers
have
lostshare
in
the
Monitor
modulemarket
in
recent
quarters.Chinese
and
other
competitorshave
captured
share.
We
expect
this
trend
to
continue.SEC
sustained
its
sales
lead
inQ3"06
with
a
share
of
20%.Monitorrevenuegrew
8%
Q/Qbut
declined
of
20%
Y/Y.AUO
(with
QDI)
was
#2
with
a18%
share
in
Q3’06.
Sales
rose22%
Q/Q
but
fell
of
22%
Y/Y.LPL
sales
rose
11%
Q/Q
but
fell44%
Y/Y
to
stay
#3
with
a
15%sharein
Q3’06.CMO
Monitor
application
salesgrew
29%
Q/Q
and
6%
Y/Y
togive
it
a
12%
share
in
Q3’06.CPT
sales
rose
15%
Q/Q
butfell
4%
Y/Y
to
a
10%
share.The
Monitor
display
market
segment
has
become
less
concentrated
with
morerivalry
as
SVA
NEC
increased
its
output.Top-5
Display
Suppliers’
Monitor
Revenues
and
Shares[
US$
millions,
percentage
of
total
Notebook
application
sales
]Copyright
@
2006
DisplaySearch
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Rights
Reserved
?ConfidentialQ4’06
Large-Area
TFT
LCD
Shipment
ReportLeading
Monitor
Display
AllocatorsThe
leading
suppliers
have
been
decreasing
their
portion
ofcapacity
devoted
to
Monitors
asthey
concentrate
on
TV.Second-tier
suppliers
havestepped
into
fill
the
needs
ofthiscommoditymarket.FOX
(Innolux)
has
ramped
itsproduction
for
Monitor
panelsand
sold
from
inventory.SVA
did
not
change
its
productmix.
The
change
in
capacity
use
results
from
inventory
andproductivity.HSD
has
been
consistent.
Also,it
sold
an
older
fab
to
Wintek.CPT
has
also
been
consistentin
its
use
of
capacity.BOE
has
financial
problems
and
capacity
utilization
may
bedepressed.OEM
Allocation
of
Capacityto
PC
Monitor
Displays[
Portion
of
capacity
(m2)
sold
asMonitor
display
area
]This
chart
evaluates
the
OEM
shipments
of
each
TFT
LCD
producer
relative
to
itsareal
capacity.Copyright
@
2006
DisplaySearch
All
Worldwide
Rights
Reserved
?ConfidentialQ4’06
Large-Area
TFT
LCD
Shipment
ReportTop-5
Suppliers’
TV
Display
SalesThe
top-5
suppliers
have
lostshare
in
the
TV
panel
marketbut
they
remain
dominant.SEC
(with
S-LCD)
kept
its
leadin
Q3"06
with
sales
growth
of
5%
Q/Q
and
99%
Y/Y
for
a
30%
revenue
share.LPL
grew
TV
panelsales
19%
Q/Q
and
74%
Y/Y
to
a
24%sharein
Q3’06.AUO+QDI
TV
sales
rose
14%Q/Q
and
109%
Y/Y
to
a
17%share,
staying
#3
in
Q3’05.CMO
captured
a
13%
share
bygrowing
sales
16%
Q/Q
and
37%Y/Y.Sharp
captured
an
11%
sharewith
flat
sales
Q/Q
and
a
1%decline
from
Q3’05.The
TV
display
market
segment
has
become
more
concentrated
as
leadersallocate
less
capacity
for
Monitors
and
more
capacity
for
TV
modules.Technical
leadership
also
concentrates
market
share.Top-5
TV
Display
Suppliers’
Revenue
and
Share[
US$
millions,
percentage
of
total
Notebook
application
sales
]Copyright
@
2006
DisplaySearch
All
Worldwide
Rights
Reserved
?ConfidentialQ4’06
Large-Area
TFT
LCD
Shipment
ReportLeading
TV
Display
AllocatorsThe
top-5
allocators
of
capacityto
TV
panels
increased
their
level
of
allocation
in
Q3’06.Sharp
continues
to
allocatemore
of
its
TFT
capacity
toserve
the
TV
market
than
otherproducers
do.HIT
(Hitachi)
has
increased
itslarge-panel
output.SEC
continues
to
increase
itsallocation
of
capacity
to
TVbecause
it,
like
Sharp,
has
a
TVbrand
to
support.LPL
has
also
invested
in
large-glass
fabs.CMO
allocation
is
greater
thanit
was
in
Q3’05
but
it
has
notchanged
much.OEMAllocation
of
Capacityto
TV
Displays[
Portion
of
capacity
(m2)
sold
as
TV
display
area
]This
chart
evaluates
the
OEM
shipments
of
each
TFT
LCD
producer
relative
to
itsareal
capacity.Copyright
@
2006
DisplaySearch
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Worldwide
Rights
Reserved
?ConfidentialQ4’06
Large-Area
TFT
LCD
Shipment
ReportDisplay
Area
Sold
by
MarketSegmentLarge-area
panel
suppliers
sold26%
more
display
area
Q/Qand
56%
more
Y/Y
in
Q3’06.TV
display
area
increased
32%
Q/Q
and
140%
Y/Y
to
become43%
of
the
total.Display
area
shipped
for
PCMonitors
increased
24%
Q/Qand
25%
Y/Y
in
Q3’06
to
be
42%of
all
large-panel
area.Notebook
display
area
was
14%of
the
total
after
growing
14%Q/Q
and
20%
Y/Y.
This
originalapplication
for
TFT
LCD
willconsume
less
capacity
eachquarter
despite
rising
demandfor
Notebook
PC.Other
applications
consumed1%of
large-panel
area
aftergrowing
13%
Q/Q
and
9%
Y/Yin
Q3’06.Display
Area
Sold
and
Area
Share
by
Market[1000m2
of
display
and
percentage
of
total
]This
chart
lists
the
display
area
sold
by
market
segment
and
plots
its
share
of
totallarge-display
area
sold.Copyright
@
2006
DisplaySearch
All
Worldwide
Rights
Reserved
?ConfidentialQ4’06
Large-Area
TFT
LCD
Shipment
ReportWide
Format
Display
RevenueThe
portion
of
display
area
soldas
wide-format
panels
rosefrom
13%
in
Q3’03
to
61%
inQ3"06.
We
expect
the
area
share
ofwide-format
modulesto
increase
as
TV
applicationsbecome
a
greater
portion
of
thetotal
large-area
display
market.TV
applications
accounted
for66%
of
wide
format
area
sold
inQ3"06,
the
same
as
in
Q3’05.Wide-format
area
sold
for
PCapplications
increased
from
30%of
all
wide-format
sales
inQ3’05
to
32%
in
Q3’06.The
Notebook
share
of
widedeclined
from
24%
to
20%
Y/Y.The
Monitor
share
of
wide
rosefrom
7%
to
13%
Y/Y.As
wide-format
area
soldincreases,
the
wide
areal-pricepremium
decreases.Wide
Format
Display
Area
Sold
by
Application[1000
m2;
percent
of
wide
area
and
percent
of
large
area
]Wide-format
displays
have
horizontal/vertical
pixel
ratios
greater
than
4/3.Numbers
for
Q3’06
and
Q4’06
come
from
supplier
targets.Copyright
@
2006
DisplaySearch
All
Worldwide
Rights
Reserved
?ConfidentialQ4’06
Large-Area
TFT
LCD
Shipment
ReportWide
Format
Display
Price
PremiumWide
format
displays
earn
lessof
a
price/m2
premium
as
theybecomemoremainstream.As
producers
rush
to
capturemore
share
of
wide
displaysales,
they
reduce
the
value
ofcapturing
wide
display
share.The
wide-format
price
premiumdecreased
from
35%
in
Q3’03
to
14%
in
Q3"06
as
the
area
share
of
PC
displays
declinedand
TV
display
sales
hadgreater
influence.The
areal
price
premium
forwide
Notebook
panels
variesabout
zero
already.The
premium
for
wide
Monitorpanels
is
declining
rapidly.Wide
formats
were
only
18%
oflarge-area
shipments
in
Q3’06so
wide
prices
should
fallquickly
as
volumes
rise.Wide-format
Areal
Price
Premiums
by
Application[
percentage
difference
]The
premium
is(Wide
Price/m2
divided
by
Normal
Price/m2)
–
1.Copyright
@
2006
DisplaySearch
All
Worldwide
Rights
Reserved
?ConfidentialQ4’06
Large-Area
TFT
LCD
Shipment
ReportAverage
Unit
PriceThe
average
unit
price
(AUP
orASP)
fell
6%
Q/Q
and
16%
Y/Yin
Q3"06.
Larger
TV
panelspulled
the
average
up.Since
Q1’03,
the
average
pricefor
large
panelshas
fallen
8.7%a
year.Panel
makers
expect
the
ASPof
Monitor
panels
to
rise
slightlyin
Q4’06.
They
expect
unit
priceto
fall
in
other
markets.Notebook
panel
AUP
fell
7%
Q/Q
and
28%
Y/Y
in
Q3"06.Monitor
display
AUP
fell
3%
Q/Q
and
30%
Y/Y.TV
panel
price
fell
10%
Q/Q
and
10%
Y/Y
as
the
typical
sizeincreased.Check
our
website
for
the
latestestimates
ofpanel
prices
in
ourfreePriceWise
report.Average
Price/unit
by
Market
Segment[
US$
]The
total
average
unit
price
includes
large-area
sales
for
other
applications.Copyright
@
2006
DisplaySearch
All
Worldwide
Rights
Reserved
?ConfidentialQ4’06
Large-Area
TFT
LCD
Shipment
ReportAverage
Display
Size·
The
average
display
edge
was13.6”
in
Q3"06,
up
2%
Q/Q
and10%
Y/Y.
We
expect
it
to
growwith
the
average
TV
size.The
size
of
Notebook
panels
has
not
changed
in
severalyears.
Wide-format
units
do
notincrease
the
average
area.The
average
Monitor
panel
sizewas
flat
Q/Q
but
increased
2%
Y/Y
to
12.4”
in
Q3"06.The
average
size
of
TV
panelshas
grown
exponentially
at
14%a
year.
The
WADE
was
up
3%Q/Q
an
13%
Y/Y
to
20.3”
inQ3"06.
We
expect
TV
size
will
increase
further
on
trend
for
another
year
or
two.Weighted
Average
Display
Edge[
inches
per
side
]The
weighted-average
display
edge
(WADE)
is
thesquare-root
of
the
averagedisplay
area.
It
is
a
better
linear
measure
of
display
size
than
the
diagonal
inch
isbecause
WADE
is
aspect-ratio
independent.Copyright
@
2006
DisplaySearch
All
Worldwide
Rights
Reserved
?ConfidentialQ4’06
Large-Area
TFT
LCD
Shipment
ReportAverage
Area
Price
(AAP
or
US$/m2)The
average
area
price
(AAP)falls
about
20%
a
year
withfluctuations
through
the
crystalcycle.
The
AAP
fell
10%
Q/Qand
30%
Y/Y
in
Q3"06.Notebook
panels
tend
to
holdgreater
value
because
of
theirsemi-custom
nature.
The
AAPfell
7%
Q/Q
and
27%
Y/Y.Monitor
panel
AAP
fell
4%
Q/Qand
34%
Y/Y
in
Q3"06.The
Y/Ydecline
was
more
acute
thanthe
23%
long-term
rate.
The
AAP
for
TV
displays
fell
14%
Q/Q
and
29%
Y/Y
in
Q3"06.We
expect
declines
to
continuesince
the
long-term
rate
is
24%a
year.Note
that
the
areal
price
of
TVpanels
has
fallen
below
that
ofNotebook
panels,
already.Average
Price/m2
by
Market
Segment[
US$/m2
]The
total
average
areal
price
includes
large-area
sales
for
other
applications.Copyright
@
2006
DisplaySearch
All
Worldwide
Rights
Reserved
?ConfidentialQ4’06
Large-Area
TFT
LCD
Shipment
ReportSummaryCopyright
@
2006
DisplaySearch
All
Worldwide
Rights
Reserved
?ConfidentialQ4’06
Large-Area
TFT
LCD
Shipment
ReportThe
market
for
large
TFT
LCD
remains
cyclical.The
average
price/m2
will
continue
declining
into
Q1’07.
The
averge
areal
price
for
Monitorpanels
could
flatten
or
rise
slightly
but
theaverage
TV
price/m2
will
probably
fall
continuously.
Decreasing
rivalry
among
leadingNotebookpanel
suppliers
could
help
stabilizeprices
over
the
mid
term.
Revenue
growth
from
the
Monitor
market
segment
is
slowing
as
it
matures
andas
Notebooks
satisfy
an
increasing
portion
of
PC
demand.
Leading
producers
will
fight
for
TV
revenue
share
and
use
more
of
their
capacityto
servethis
expanding
market
segment.
Koreanproducershaveregained
the
lead
in
capacityandlarge-area
output
andwill
preserve
the
lead
into
2007.
The
opportunity
to
capture
price
premiums
by
offering
wide-format
panels
isending.
It
is
over
for
Notebook
panels
already.Section
2.0
MethodologyMethodologyCopyright
@
2006
DisplaySearch
All
Worldwide
Rights
Reserved
?ConfidentialQ4’06
Large-Area
TFT
LCD
Shipment
ReportDefinitions
and
MethodsCopyright
@
2006
DisplaySearch
All
Worldwide
Rights
Reserved
?ConfidentialQ4’06
Large-Area
TFT
LCD
Shipment
Report
We
obtain
shipment
data
by
surveying
panel
suppliers.
We
verify
this
informationby
surveying
upstream
component
suppl
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