AdvertisementsUnit1LearningTasksYouAreAbleto:AppreciateadvertisingslogansCreateanadvertisementTalkaboutTVcommercialsCommentontheadvantagesanddisadvantagesofadvertisingListenforkeywordsandusefulexpressionsYouAreSuggestedto:BefamiliarwithsomefamousadvertisingslogansGettoknowsomerenownedbrands

PartⅠListeningandSpeakingWarm-upTask1Directions:

Thereare8famousbrandsinthefollowingadvertisements.DoyouknowtheirEnglishnames?Ifyouhavedifficultyinidentifyingthem,youcanconsulttheInternetoryourclassmates.()Starbucks()Apple()McDonald’s()ChinaMobile()Coca-Cola()Audi()Adidas()Nescafé(1)(2)(3)(4)(5)(6)(7)(8)78564312PartⅠListeningandSpeakingTask2Directions:

Haveyoueverheardthefollowingadvertisementslogans?Workwithyourpartnerandmatcheachsloganwiththeappropriateproduct.摩托羅拉手機(jī)1☆《讀者文摘》2☆百事可樂(lè)3☆高露潔牙膏4☆飛利浦5☆麥斯威爾咖啡6☆飄柔7☆雪碧8☆理光復(fù)印機(jī)9☆★A.Askformore.★B.Intelligenceeverywhere.★C.Goodtothelastdrop．★D.Thenewdigitalera.★E.Let’smakethingsbetter.★F.Obeyyourthirst.★G.StartAhead.★H.Goodteeth,goodhealth.★I.Theworldsmileswithreader’sdigest.★J.Connectingpeople.PartⅠListeningandSpeakingOralPracticeDirections:Readthefollowingdialogueswithyourpartner,withparticularattentiontothetoneandstressofyourreading.A:Howcouldweadvertiseour56thanniversarycelebrationsofthefoundingoftheuniversity?B:I’msurewecouldgetoneortwoTVcompaniestocomein.Perhapsthepresidentcouldinvitethemanddoaninterview.A:That’sagoodidea.Wecouldputupsomepostersinandaroundthecampuswithalistofevents.Itcouldbequitecheaptodoonthecampus.B:Itwouldbeexpensivetodooutofthecampus.Perhapswecouldarrangeforsomesponsorship.A:Wecouldcontactalumniwhoworkforlargecompanies.Theymightbeabletoarrangecheapadvertising.Dialogue1PartⅠListeningandSpeakingB:Goodthinking!Weshouldalsoprintsomeleafletsforstudentstodistribute.A:Weshouldputsomeinformationaboutitonthehomepageofouruniversitywebsite.B:OK.Let’sgettowork.PartⅠListeningandSpeakingA:Goodmorning,I’mcallingaboutthejobthatwasinthepaperlastnight.B:Well,couldyoutellmeyourname?A:AllanForest.B:Ohyes.Whatexactlyisitthatinterestsyouaboutthejob?A:Well,Ithoughtitwasjustrightforme.B:Really?Um…Couldyoutellmealittleaboutyourself?A:Yes.I’m23.I’vebeenworkingabroad.B:Whereexactlyhaveyoubeenworking?A:InGeneva.B:Oh,Geneva.Andwhatwereyoudoingthere?Dialogue2PartⅠListeningandSpeakingA:Secretarialwork.Previoustothat,Iwasatuniversity.B:Whichuniversitywasthat?A:TheUniversityofManchester.I’vegotadegreeinEnglish.B:Yousaidyou’vebeenworkinginGeneva.Doyouhaveanyspecialreasonforwantingtocomeback?A:Ithoughtitwouldbenicetobeneartothefamily.B:Isee,andhowdoyouseeyourselfdevelopinginthisjob?A:Well,I’mambitious.Idohopethatmycareerasasecretarywillleadmeeventuallyintomanagement.B:Well,Ithinkthebestthingforyoutodoisreplyawritingtotheadvertisement.A:Can’tIarrangeforaninterviewnow?PartⅠListeningandSpeakingB:Well,I’mafraidwemustwaituntilalltheapplicationsarein,inwriting,andthendecideontheshortlist.Ifyouareontheshortlist,ofcourseweshouldseeyou.A:Oh,Isee.B:Ilookforwardtoreceivingyourapplicationinwritinginadayortwo.A:Oh,yes,yes,certainly.B:Okay,thankyouverymuch.Goodbye.A:Thankyou.Goodbye.PartⅠListeningandSpeakingListeningPracticeSectionADirections:

Inthissection,youwillhear8shortconversations.Attheendofeachconversation,aquestionwillbeaskedaboutwhatwassaid.Boththeconversationsandthequestionswillbereadonlyonce.Aftereachquestiontherewillbeapause.Duringthepause,youmustreadthe4choicesmarkedA,B,CandD,anddecidewhichisthebestanswer.Thenmarkthecorrespondingletter.1.A.Shewillhelpthemanlater.B.Shedoesn’twanttohelpthemanwiththehomework.C.Themanshoulddothehomeworkhimself.D.Themanshouldwatchtheprogramfirst.2.A.Shedidn’tnoticetheposters.B.Bettyprobablymadetheposters.C.MarryAnn’spostersareveryattractive.D.Thecollectiondoesn’tbelongtoMaryAnn.ACPartⅠListeningandSpeaking3.A.Makeaprofitableinvestment.B.Buyanewwashingmachine.C.GetpartsforthemachinefromJapan.D.Havetheoldwashingmachinefixed.4.A.Thehousesforsaleareofpoorquality.B.Thehousesaretooexpensiveforthecoupletobuy.C.Thehousingdevelopersprovidefreetripsforpotentialbuyers.D.Themanisunwillingtotakealookatthehousesforsale.5.A.Herpresentwasasurprisetohim.B.Shewasn’tsurprisedbythegiftafterall.C.Hehadhopedthegiftwouldsurpriseher.D.Hedidn’tknowaboutthesurpriseparty,either.BDCPartⅠListeningandSpeaking6.A.Shecanprobablydothejob.B.Shehasheardabouttheletter.C.Shehaswrittenmanyletters.D.Sheknowswhothetranslatoris.7.A.Hewaspleasedtogetthemedal.B.Hewasverycourageous.C.Heusedtobeafirefighter.D.Hewasaccusedofcausingfire.8.A.Shedoesn’tlikeeitherofthem.B.JohncopieditfromJim.C.JimcopieditfromJohn.D.Onecompositionisthecopyfromtheother.ABDPartⅠListeningandSpeakingSectionBDirections:

Inthissection,youwillhearapassage3times.Whenthepassageisreadforthefirsttime,youshouldlistencarefullyforitsgeneralidea.Whenthepassageisreadforthesecondtime,youarerequiredtofillintheblankswiththeexactwordsyouhavejustheard.Thethirdreadingisforyoutocheckyourwriting.“Don’ttakemanyEnglishcourses;theywon’thelpyougetadecentjob.”“Signupformanagementclasses,soyou’llbereadytojointhefamilybusinesswhenyou(9)_____________.”Soundfamiliar?Manyofushaveheardsuggestionslikethese(10)_____________byparentsorothersclosetous.Suchcommentsoftenseemquitereasonable.Why,then,should(11)_____________likethesebetakenwithcaution?Thereasonistheyrelatetodecisionsyoushouldmake.Youaretheonewhomust1ivewiththeirconsequences.graduateputforwardsuggestionsPartⅠListeningandSpeakingOneoftheworstreasonstofollowa(12)______________pathinlifeisthatotherpeoplewantyouto.Decisionsthataffectyourlifeshouldbeyourdecisions—decisionsyoumakeafteryou’veconsidered(13)_____________alternativesandchosenthepaththatsuitsyoubest.Makingyourowndecisionsdoesnotmeanthatyoushould(14)_____________thesuggestionsofothers.Forinstance,yourparentsdohavetheirownuniqueexperiencesthatmaymaketheiradvicehelpful,andhaving(15)_____________inaagreatdealofyourpersonalhistory,theymayhaveaclearviewofyourstrengthsandweaknesses.Still,theirviewsarenotnecessarilyaccurate.Theymaystillseeyouasachild,(16)_____________careandprotection.Ortheymayseeonlyyourstrengths.Or,insomeunfortunatecases,theymay(17)_____________yourflawsandshortcomings.Peoplewillalwaysbegivingyouadvice.Ultimately,though,youhavetomakeyourown(18)_____________.particularvariousignoreparticipatedinneedoffocusonlyonjudgmentsPartⅡReadingComprehensionQuestionsfordiscussion：

1.Advertisementsareeverywhere.WhenyouwatchTVprograms,thereareadvertisements.Whenyougoshopping,thereareadvertisements.WhenyousurftheInternet,advertisementsarereadytopopouthereorthere.Evenwhenyoutravelinaremoteruralarea,advertisementsareonthewallormountainsidetowelcomeyou.Areyoufamiliarwiththefollowingadvertisements?Whataretheyabout?(1)(2)(3)(4)(5)(6)(7)(8)PartⅡReadingComprehension2.Doyouknowhowtowriteanadvertisement?Istheheadlineofanadvertisementveryimportant?(usefulwordsandexpressions:headline,brief,blockletter,color,telephonenumber,benefitsoftheservice,product,quality,highlight,read,moretimes,attractive,appealto,customer,punwords)PartⅡReadingComprehensionPassage1

Wordofmouthadvertisingismoreeffectivethananyotherformofadvertising.Peoplebelievewhattheirfriendsandneighborssayaboutyourcompany,andtheyrememberitforalongtime.Yourcompanygenerateswordofmouthadvertising,whetheryouknowitornot.Peoplearetalkingaboutyou.Thebasisofallpositivewordofmouthadvertisingisprovidingsuperiorproductsandservices.Thisis,infact,thebasisforsuccesswithallofyourmarketingandadvertising.Happycustomerswillnoticeandreadyourads.Youradvertisementsactaspositiveremindersofyourgreatproductsandservices.TheMostEffectiveAdvertisingofAllPartⅡReadingComprehensionPassage1

Butnocompanyisperfect.Itisafactthatveryfewpeoplewillcomplaintoyou.Theysimplysharetheirexperienceandtheiropinionwiththeirfriendsandfamily.Iftheyarereallyunhappy,theywilltelleveryonetheyknow.Iknowayoungwomanwhowasnothappywithherautomobile,andshecouldnotgetsatisfactionfromthedealership.Sosheprintedalargesignonthebackofthecarthatread“Ihatemy(carname)”.Itishardtoimagineamoreeffectivewaytoruinacar’sreputation.Otherdriversbeepedandwaved.Everyday,everymile,everyminute,irreparabledamagewasdonetothecarcompany’sreputation.Amadconsumerisreallyaverybadenemytohave.PartⅡReadingComprehensionPassage1

Yet,ifyouhadacustomerwithaproblem,youwouldprobablyacttoresolveit,andsatisfythecustomer.Andthatwouldbethebestthingtodo,becausecustomerswhohaveproblemsthataresatisfactorilyresolvedarefarmorelikelytobeloyal,andtosaygoodthingsaboutyourcompany.Sogettingyourcustomerstocomplainisabigpartofreplacingnegativewordofmouthadvertisingwithpositivewordofmouthadvertising.Makeitaseasyaspossibleforyourcustomerstocomplain.Instructyoursalespeopletoaskaboutproblems.Makefeedbackandcommentformseasilyavailable,orincludetheminbillingsoratthecashregister.Givefeedbackformsatthetable,oraftertheservicehasbeencompleted.Youneedtoknowhowyouaredoing,andwhatthecomplaintsare.Thinkofcomplaintsasopportunitiestoimproveyourproductsandservices.PartⅡReadingComprehensionPassage1

Complaintsareagreatwaytolearnaboutwhatyourcustomersarethinkingandfeeling.Complaintswillgiveyounewideas,improveyourcustomerservice,andmakeyouastrongercompany.Andbestofall,fixingproblemswillleadtoloyalcustomersthatspreadreallynicewordofmouthadvertisingforyou.Abrokenpromiseisahardthingtofix.Thebeststrategyistoencourageyourpeople,nottoover-promise.Andifyoumustbreakapromise,informtheclientasfastaspossible.Customersreallyareveryforgiving.Theywillsaynicethingsaboutyoujustbecauseyouwerepoliteenoughtocallthemandapologize.(488words)PartⅡReadingComprehensionNewWords

effective/??fekt?v/

adj.有效的，起作用的advertising/??dv??ta?z??/

n.

廣告活動(dòng)；做廣告basis/?be?s?s/

n.基礎(chǔ)；原因；要素superior/sju?p??r??/

adj.(級(jí)別、地位)較高的ad/?d/

n.廣告reminder/r??ma?nd?/

n.引起回憶的事物；提醒人的事物automobile/??:t?m?bi:l/

n.汽車(chē)dealership/?di:l???p/

n.

代理權(quán)，經(jīng)銷(xiāo)權(quán)；代理商ruin/?ruin/

v.

破壞，毀滅beep/bi:p/

v.

朝某人按車(chē)?yán)龋洁巾慽rreparable/??rep?r?bl/

adj.

不能修復(fù)的，不可彌補(bǔ)的resolve/r??z?lv/

vi.

決定,解決PartⅡReadingComprehensionNewWords

replace/r??ple?s/

v.

替換，代替instruct/?n?str?kt/

v.

教，指導(dǎo)salespeople/?se?lzpi:pl/

n.銷(xiāo)售人員feedback/?fi:db?k/

n.

反饋comment/?k?ment/

n.

評(píng)論billing/?b?l??/

n.

賬單complete/k?m?pli:t/

v.

完成strategy/?str?t?d?i/

n.策略，戰(zhàn)略over-promise/???v??pr?m?s/

v.過(guò)分承諾client/?kla??nt/

n.顧客；當(dāng)事人PartⅡReadingComprehensionPhrasesandExpressions

actas充當(dāng)；扮演cashregister收銀機(jī)，現(xiàn)金出納機(jī)PartⅡReadingComprehensionⅠ.ReadingComprehensionDirections:

Thereare5questionsorunfinishedstatementsinthissection.Foreachquestionorstatementthereare4choicesmarkedA,B,CandD.Youshouldmakethecorrectchoiceaccordingtopassage1andmarkthecorrespondingletter.1.Accordingtothispassagethemosteffectiveadvertisingis_______.A.theadvertisementontelevisionB.thewordofmouthadvertisingC.alargesignonthebackofayoungwoman’scarD.abill(廣告牌)putupbesidethestreet2.Thewordofmouthadvertising_______.A.hasnoeffectonthesaleofacompany’sproductsB.affectsacompany’sproductionC.helpsacompanytoprovidebetterproductsD.canbepositiveornegativetoacompany’sbusinessExercisesBDPartⅡReadingComprehension3.Whatwillcustomersdowhentheyarenotsatisfiedwithaproductorservice?A.Theywillcomplaintothesalesmanagersofthecompany.B.Theyusuallytellthepeopletheycontact.C.Theywillbesilentandneverbuythecompany’sproductsagain.D.Theywillputasignonthebackoftheircar.4.Whatshouldthecompanydotoacustomerwithcomplaint?A.Solvehisorherproblemsatisfactorily.B.Givethecustomerthetimetocomplain.C.Changetheitemthecustomerisnotsatisfiedwith.D.Returnthemoneythecustomerspentontheproduct.BAPartⅡReadingComprehension5.What’sthebeststrategyforthesalespeopletodealwithcomplaints?A.Don’toverpromise.B.Acceptthecomplaintsandimprovetheproductsorservices.C.Givethecustomerfeedbackorcomplaintforms.D.Viewthecomplaintsasthebestwaytoknowcustomers.APartⅡReadingComprehensionⅡ.IdentifyingPicturesDirections:

Matcheachadvertisementwiththeproductorserviceitisabout.IfyouhavedifficultyinunderstandingtheEnglishwordsgiven,youcanconsultyourclassmatesoryourdictionary.(1)(2)(3)(4)(5)(6)(7)(8)(9)(10)A．lipstick B．car C．shoe D．tourism E．fruitF．healthclubG．coffee H．bar I．camera J．sunglassesCIBJDEHFAGPartⅡReadingComprehensionⅢ.BlankFillingDirections:

FillintheblanksinthefollowingpassagebyselectingsuitablewordsorphrasesfromtheWordBank.Youmaynotuseanyofthewordsinthebankmorethanonce.A.cheaper B.cleaner C.collection D.competE.constructed F.consulted G.dimension H.discoveredI.eventually J.height K.necessarily L.lessM.range N.chosen O.falloffAnofficetoweronMillerStreetinManchesteriscompletelycoveredinsolarpanels.Theyareusedtocreatesomeoftheenergyusedbytheinsurancecompanyinside.Whenthetowerwasfirst(1)______in1962,itwascoveredwiththinsquarestones.Thesesmallsquarestonesbecameaproblemforthebuildingandcontinuedto(2)______falloffthefacefor40yearsuntilamajorrenovationwasundertaken.Duringthisrenovationthebuilding’sowners,CIS,(3)______thesolarpanelcompany,Solarcentury.Theyagreedtocovertheentirebuildinginsolarpanels.In2004,thecompletedCIStowerbecameEurope’slargest(4)______ofverticalsolarpanels.EOFCPartⅡReadingComprehensionCoveringaskyscraperwithsolarpanelshadneverbeendonebefore,andtheCIStowerwas(5)______asoneofthe“10bestgreenenergyprojects”.Foralongtime,itwasthetallestbuildingintheUnitedKingdom,butitwas(6)______overtakenbytheMillbankTower.Greenbuildingslikethisaren’t(7)______cost-efficient,butitdoesproducemuch(8)______pollutionthanthatcausedbyenergyproducedthroughfossilfuels.Assolarpanelsget(9)______,theworldislikelytoseemoreskyscraperscoveredinsolarpanels,collectingenergymuchliketreesdo.Imagineaworldwherebuildingthetallestskyscraperwasn’taraceof(10)______,butratheronetocollectthemostsolarenergy.NIKLAJPartⅡReadingComprehensionⅣ.TranslationTask1Directions:

PutthefollowingEnglishsentencesintoChinese.1.Thebasisofallpositivewordofmouthadvertisingisprovidingsuperiorproductsandservices.2.Youradvertisementsactaspositiveremindersofyourgreatproductsandservices.3.Peoplebelievewhattheirfriendsandneighborssayaboutyourcompany,andtheyrememberitforalongtime.1.所有正面口碑廣告的基礎(chǔ)是提供優(yōu)質(zhì)的產(chǎn)品和服務(wù)。2.你的廣告對(duì)你偉大的產(chǎn)品和服務(wù)起到了積極的提醒作用。3.人們相信他們的朋友和鄰居對(duì)你的公司的看法，而且他們會(huì)記住它很長(zhǎng)一段時(shí)間。PartⅡReadingComprehension4.Gettingyourcustomerstocomplainisabigpartofreplacingnegativewordofmouthadvertisingwithpositivewordofmouthadvertising.5.Theywillsaynicethingsaboutyoujustbecauseyouwerepoliteenoughtocallthemandapologize.4.讓客戶抱怨是用正面口碑廣告取代負(fù)面口碑廣告的重要部分。5.僅僅因?yàn)槟阌卸Y貌地打電話給他們并道歉，他們就會(huì)說(shuō)你的好話。PartⅡReadingComprehensionTask2Directions:

UsethewordsorphrasesintheboxtotranslatetheChinesegiveninthebrackets.Changetheformofthewordwherenecessary.Specialattentionshouldbepaidtothestructureofthesentencewhenyoutranslate.1.Banning______________________wouldbeunconstitutional,sincesellingcigarettesislegal.(香煙廣告)2.Atraineddogcan_______________________________.(充當(dāng)盲人的向?qū)?3.Shewaschosenforthejob__________________________________.(依據(jù)她受過(guò)的教育)4.Thatonemistake___________________________________.(毀了他獲得工作的機(jī)會(huì))basis spread complete negative effective commentcomplain effectiveactas ruin advertising talkaboutspendon benefit inconclusion4.ruinedhischancesofgettingthejob1.cigaretteadvertising2.actasaguidetoablindperson3.onthebasisofhereducationPartⅡReadingComprehension5.Asmile___________________________________.(在她臉上慢慢展開(kāi))6._____________________________________tillyouknowthefacts.(你真的不能評(píng)論)7.Thankstorecentresearch,_______________________________.(已經(jīng)有了有效的治療方法)8._______________________________thatthegovernmentdidnotfulfilltheirpromises.(農(nóng)民們?cè)孤曒d道)9.Thebridge_______________________________.(同年九月竣工)10.Sohowcaneatingmeat_______________________________?(對(duì)環(huán)境有負(fù)面影響)5.spreadslowlyacrossherface6.Youreallycan'tcomment7.effectivetreatmentsareavailable8.Farmershavecomplainedbitterly9.wascompletedinSeptemberofthesameyear10.haveanegativeeffectontheenvironmentPartⅡReadingComprehensionPassage2

Creatinganadvertisementthatattractsconsumersmightbedifficult,butit’ssimplerthanyouthink.Thefollowingaresomesimplestepsthatwillgetyoustarted.1.AppealtothetargetaudienceYourbusinessorproductmayappealtoabroadrangeofconsumers,butforthepurposesofadvertising,itisusuallyhelpfultothinkonlyaboutspecificpotentialaudience.Asingleadcannotappealtoeverysingleperson.So,imagineyourtargetcustomerinyourmindandaskyourselfthefollowingquestions:HowtoCreateanAdvertisementPartⅡReadingComprehensionPassage2

☆Whatapproximateageorgenderarethetargetcustomers?☆Dotheyliveinamajorcityoramoreruralarea?☆Whatistheirincomerange?☆Whatotherproductsdotheyuseorenjoy?2.UseapersuasivetechniqueNotethatpersuasiondoesn’treallymean“convincing”.Thepointistomaketheconsumersfeelbetteraboutyourproductthananyoneelse’s.Formostpeople,howtheyfeeldetermineswhattheybuy.Herearetwotriedandtruemethodsthatadvertisersrelyontomaketheiradsstick:Repetition:Gettingyourproducttostickbyrepeatingkeyelements.Peopleoftenhavetohearyournamemanytimesbeforetheyevenknowthattheyheardit.Peoplethinktheyhaterepetition,buttheyrememberandthat’shalfthebattle.PartⅡReadingComprehensionPassage2

Humor:

Makingtheconsumerlaugh,therebymakingyourselfmorelikeableandmemorable.3.IdentifythecompetitionYouhavehopefullyalreadydesignedyourproductwiththecompetitioninmind.Youshouldnowconsiderhowyouradmightspecificallychallengeyourcompetition’sadvertisingeffortsandhowtheymightreacttoyouradvertisingactions.Askyourself:dootherproductsexistbesidesyoursthatperformsimilarfunctions?Ifso,focusonthedifferences,especiallyhowyourproductexceedsthecompetitor’s.4.MakesurealltherelevantinformationisincludedIfyourconsumerneedstoknowyourlocation,phonenumber,orwebsiteinordertohaveaccesstoyourproduct,providethisinformationsomewhereinthead.Ifyou’readvertisinganevent,includethelocation,date,timeandticketprice.PartⅡReadingComprehensionPassage2

Themostimportantelementiswhat’scalleda“calltoaction”.Whatshouldtheconsumerdoimmediatelyafterviewingthead?Besuretoletthemknow!5.DecidewhereandwhentoadvertiseIfyou’readvertisingforanevent,startpromotingitatleast6to8weeksbeforehandifit’sgoingtoaccommodatemorethan100people;ifit’slessthanthat,startadvertising3to4weeksahead.Ifyou’readvertisingaproduct,thinkaboutthetimeofyearwhenpeoplearemoreapttobuywhatyou’reselling.Forinstance,ifyou’repromotingavacuumcleaner,itmightsellbetterinthespring,whenpeopleareundertakingspringcleaning.(490words)PartⅡReadingComprehensionNewWords

consumer/k?n?sju:m?(r)/

n.消費(fèi)者，顧客target/?tɑ:g?t/

n.(服務(wù)的)對(duì)象；目標(biāo)；(射擊的)靶子range/re?nd?/

n.范圍；射程specific/sp??s?f?k/

adj.明確的；特種的；具體的approximate/??pr?ks?m?t/

adj.約摸的，大概的；極相似的gender/?d?end?(r)/

n.性別rural/?r??r?l/

adj.鄉(xiāng)村的；農(nóng)村的；似農(nóng)村的persuasive/p??swe?s?v/

adj.有說(shuō)服力的；勸誘的technique/tek?ni:k/

n.技巧；技藝；工藝persuasion/p??swe??n/

n.勸說(shuō)，說(shuō)服rely/r??la?/

v.依靠，依賴，仗恃stick/st?k/

v.

n.粘貼；張貼；插入；刺入棍棒，棍枝；枝條；操縱桿；球棍PartⅡReadingComprehensionNewWords

repetition/?rep??t??n/

n.重復(fù)，反復(fù)；背誦；復(fù)制品thereby/?ee??ba?/

adv.因此；由此；從而memorable/?mem?r?bl/

adj.值得紀(jì)念的；顯著的，難忘的；重大的identify/a??dent?fa?/

v.識(shí)別，認(rèn)出；確定；把……看成……一樣focus/?f??k?s/

v.(使)集中；調(diào)整(鏡頭，眼睛)焦點(diǎn)exceed/?k?si:d/

v.超過(guò)；超越；勝過(guò)；越過(guò)……的界限r(nóng)elevant/?rel?v?nt/

adj.有關(guān)的；相關(guān)聯(lián)的access/??kses/

n.入口；出口；接近promote/pr??m??t/

v.促進(jìn)，推進(jìn)；提升，助長(zhǎng)；促銷(xiāo)accommodate/??k?m?de?t/

v.容納；為(某人)提供住宿(或座位等)apt/?pt/

adj.恰當(dāng)?shù)模挥小瓋A向的；易于……的vacuum/?v?kju?m/

n.真空；空白；空虛；清潔undertake/??nd??te?k/

v.承擔(dān)；從事；負(fù)責(zé)PartⅡReadingComprehensionPhrasesandExpressions

abroadrangeof范圍廣泛的relyon信賴；依賴；依靠focuson致力于；使聚焦于；把……作為興趣中心haveaccessto使用；接近；可以利用beaptto傾向于……PartⅡReadingComprehensionⅠ.ReadingComprehensionDirections:

Tellwhetherthefollowingstatementsaretrueorfalseaccordingtothetextyouhavelearned.WriteTifthestatementistrueandFifitisfalse.______1.Accordingtotheauthor,itistoodifficulttocreateanadvertisement.______2.Inordertocreateanadvertisement,thedesignershouldthinkaboutabroadrangeofaudience.______3.Whatanaddesignershouldconsiderincludestheageandgenderofthetargetaudience.______4.Generallyspeaking,whethercustomersbuyacertainproductorservicedependsontheirfeelingsaboutit.______5.Whenadvertisinganevent,thedesignershouldprovideinformationlikelocation,date,timeandticketprices.ExercisesFFTTTPartⅡReadingComprehensionⅡ.VocabularyandStructureDirections:

Thereare10incompletestatementshere.Youarerequiredtocompleteeachstatementbychoosingtheappropriateanswerfromthe4choicesmarkedA,B,CandD.Youshouldmarkthecorrespondingletterafteryourchoosing.1.Mymobilephoneisoutoforder.Canyoutellmewhatisthe______newsaboutthefiresinBrazil’sAmazonrainforest?A.lately B.later C.latter D.latest2.Sheshouldstopworking;shehasaheadachebecauseshe_____toolong.A.hasbeenreading B.isreadingC.hadread D.wouldhaveread3.Ofallmymedals,I’mreally_______ofthesilvermedalIwonatLondon.A.afraid B.aware C.consciousD.proud4._______getacompletepicture,youneedfurtherinformation.A.InordertoB.SeparatefromC.BecauseofD.RegardlessofDADAPartⅡReadingComprehension5.Somanyrepresentatives______,theconferencehadtobepostponed.A.tobeabsent B.wereabsent C.beingabsentD.wasabsent6.Iamverysorry______you