BECHIGHERProposalWriting2021/5/91Whatisaproposal?apersuasiveoffertosolveproblems,provideservice,orsellproductssolicitedproposal(RequestforProposal,i.e.RFP)vs.unsolicited(voluntary)proposalLetter;memo;document2021/5/92Structure1.Introduction2.Background

3.Proposal/Recommendations4.Conclusion2021/5/93Structure1.Introduction

Inthispart,youshouldstatebrieflyandclearlythepurposeofthisproposal.e.g.ThisproposalsetsouttodescribeandanalyzethepossibleuseoftechnologyintheMarketingDepartment.Thepurposeofthisproposalistoanalyzethetravelandentertainmentbudget,andsuggestwaystotightenmanagement’scontrolovertravelandentertainmentexpenses.2021/5/942.Background

Inthispart,youshouldstateclearlyanddirectlywhatproblemexists.e.g.Inthepastseveralmonths,anumberoforganizationalproblemshadsurfaced.BytheendofJuly2003,510setsofimportedSunflowerelevatorshadbeensoldinChina.2021/5/953.Proposal/Recommendations

Inthispart,youshouldsuggestapracticalsolutionindetailandtellthebenefititcanbring.e.g.1)Proposal：Tohelpourcompanytogetthroughthecurrentenergycrisisandtoreducethecostofelectricity,thefollowingconservationmeasuresareeffective:1)…2)…3)…

2)Benefit：Thereisnodenyingthattheseimprovementswillbringvastprofitstothecompany.Ouremployeeswillbeabletoworkfaster,moreeffectivelyandmakegreateruseoftechnologicalinnovations.Moreover,ourcompanywillbemorelikelytoeasilyovercomefiercecompetitioninthemarket.2021/5/964.Conclusion

Inthispart,youshouldreconfirmthattheproposalwillsolvetheproblemandrestatethebenefititwillbring.e.g.Tosumup,itseemsobviousthattheintroductionofnewtechnologyintotheMarketingDepartmentwillenablethecompanytogainhugeprofits.Ourpositioninthemarketwillbestrengthened.Iamconfidentthatthesemeasureswillreduceourcostofelectricitysignificantly.Iwillappreciateyoureffortstoacceptthem.2021/5/97UsefulExpressionsIntroductionTheproposalaims/setsoutto…Theaim/purposeofthisproposalistorecommendThepurpose/objective/aimofthisproposalisto…todealwithproblemsof…toexploreproblems/somenegativeaspects(influence)of.…

tofocusontheissue…toinvestigate/tolookat/topresentinformationon…torecommend/tostudy…2021/5/98Thisproposalrecommendsasolutionandprovidesbudgetandtimeschedulefigures.Myproposalintendstomakeourcompanymoreeffectiveandmoreauthoritativeatachievingitsgoalsthroughimprovingtheperformanceofbothworkersandmanagers.2021/5/99Background

引言Ithasbeennotedthatourcompanyhasexperiencedasuddenincreaseincustomerorders…Itisevident/clearthat…回顧Surveyswereconductedamong…,andwefindQuestionnairesweredistributedto…,andresultsshowthat…2021/5/910

存在問題Thereisanotherproblemwhichhastobesolved.Inthepastseveralmonths,anumberoforganizationalproblemshadsurfaced.Themajorproblemswhichexistinourcompanycanbesummarizedasfollows:….Anumberofemployeesclearlysufferfromdemotivationasaresultofdissatisfactioninoneormoreareasoftheirwork.Thekeyfindingsareoutlinedbelow:….2021/5/911調(diào)查結(jié)果Theinvestigationhasrevealedthat…調(diào)查表明Ourfindingssuggestthatitmightbeadvisableto…Asisevidencedbythestatementsofallouremployees,abrand-newpaymentsystemshouldbelaunched.Itisnotedthat85%ofrespondentsareoftheopinionthatthereisanurgentneedtoimprovethequalityofthecompany’sproducts.Wearecurrentlydedicatedtotheresearchanddevelopmentofnewmedicinesforawidevarietyofconditionsanddiseases.Duringthisprocess,welearn…

2021/5/912計劃Theproject,whichisbeingundertakenby…istobecompletedby…If…,Iamconfidentthatwecan…2021/5/913Recommendations

Itisproposed/suggested/recommendedthat…Westronglyproposethat…Itisessentialto/that…Itwouldbeadvisableto…Westronglyrecommendthatthecompany…Thefollowingrecommendationsareoffered:…Wealsosuggestthat…be…Ifthisisnotpossible,werecommendthat…Onepossiblesolutiontotheproblemof…istosearchfor…2021/5/914Ifweweretodothis,wemightreducethethreatoflossofgoodmanagerial-levelstaff.Pleasetakeafreshlookatthematterof…Aconsiderationofmyproposalonmarketstrategywouldbehighlyappreciated.Iamsincereandeagertosuggestthatfireextinguishersbeinstalledinournewbranchfactories.Itisessentialtoenergizeeveryemployeetomakethemostoftheirtalents,andtrainingisthevitalstep.Pleaseconsiderthefollowingaspectswhendeciding:2021/5/915ConclusionItisclearthat…Itseemsobviousthat…Thefollowingconclusionsarebasedontheresultsoftheinvestigation:…Tosumup,itseemsobvious…Theabovementionedpointsaremyrecommendations.I’llsumupbysaying…Iampositivethat…Inviewoftheabove,wefind…We’llconcludebysaying…2021/5/916WritingSteps1.Beforewriting首先應(yīng)認真讀題，弄清題目的具體要求，明確寫作目的和寫作者的身份。thepurpose(e.g.topersuade,toexplain,toapologize,ortonotify?)thereader(whatdoesheorshewanttoknow?)Whatdoyouwantthereadertodo?2021/5/917

2.Outline

信息分類

?時間順序

?

最不重要到最重要?最重要到最不重要?空間順序

?

簡單到復(fù)雜2021/5/918比較和對比

?

用熟悉的觀點去聯(lián)系不熟悉的信息?把自己的產(chǎn)品同競爭對手的產(chǎn)品進行比較或?qū)Ρ?用什么順序來陳述優(yōu)勢和劣勢因果關(guān)系問題和解決?作決定前需要什么事實、推導(dǎo)和結(jié)論？?用什么樣的數(shù)據(jù)或例子能找到解決問題的方法？2021/5/9192.Outline1)確定文章中心內(nèi)容(題目中已有明確提示)2)寫出每段的中心詞或起始句3)斟酌全文的開篇和結(jié)尾的用詞和句式,以

使開頭部分重點突出,吸引人;結(jié)尾部分具

有說服力。2021/5/9203.WhileWriting

段落

?

每個段落只討論一個主題?有主題句反映主題?其余支撐句子均支持或描寫主題句

?

用過渡詞連接格式;語氣2021/5/9213.句子?平行結(jié)構(gòu)很有力e.g.Thebankofferssavings,checking,lending,andtrustservices.?

合并句子合并前：Theprocessconsistsofdecidingwhatlevelsofimportanceeachofthemhave.Thenyouorganizeyourtasksaroundachievingthem.合并后：Theprocessconsistsofdecidingthelevelsofimportanceofeachandorganizingthetasks.2021/5/922?

長短句搭配，簡單句和復(fù)合句并用?

平均句長15-18詞，一句中標點不超過4個改寫前：Regardlessoftheirseniority,allemployeeswhohopetobepromotedwillcontinuetheireducationeitherbyenrollinginthespecialcoursetobeofferedbytheABCCompany,scheduledtobegivenonthenexteightSaturdaysbeginningonJanuary24,orbytakingapprovedcorrespondencecourseselectedfromalistavailableintheStaffDevelopmentOffice.2021/5/923改寫后：Regardlessoftheirseniority,allemployeeswhohopetobepromotedwillcontinuetheireducationinoneortwodays.First,theymayenrollinthespecialcoursetobeofferedbytheABCCompany,scheduledtobegivenonthenexteightSaturdaysbeginningonJanuary24.Second,theymaytakeapprovedcorrespondencecourseselectedfromalistavailableintheStaffDevelopmentOffice.2021/5/924?

句首句尾內(nèi)容應(yīng)得到突出修改前：Inthenearfuture,saleswillbehiringtwonewaccountmanagersasweworkonimprovingourcustomerservice.修改后：

Twonewaccountmanagers,whowillbehiredbysalesinthenearfuture,willhelpusimprovecustomerservice.2021/5/9254.檢查(Review)1)是否包含所有要點2)主次關(guān)系和邏輯關(guān)系是否合理3)語法、拼寫等是否正確2021/5/926ModelPractice1Yourcompanyhasdecidedtoconductaninvestigationintothepossibilityofincreasingthenumberofwaysinwhichtechnologyisusedthroughouttheorganization.YouhavebeenaskedtowriteaproposalconcerningtheuseoftechnologyinyourdepartmentfortheManagingDirector.

Writeyourproposal,includingthefollowing:2021/5/927

abriefoutlineofthecurrentusesoftechnologyinyourdepartment

adescriptionofwhattechnologicalimprovementscouldbemade

anexplanationofthebenefitsthesechangesmightbring

recommendationsforthekindoftrainingthatwouldbenecessary.Write200-250wordsontheseparateanswerpaperprovided.2021/5/928PurposeAsrequested,thepurposeofthisproposalistodescribeandanalyzethepossibleuseoftechnologyintheMarketingDepartment.CurrentuseoftechnologyUptonowthemembersofourdepartmenthavetakenadvantageoftechnologicalequipment,i.e.computers,inordertolaunchourproductsmostsuccessfully.NotonlyhavewearrangedpromotionalandadvertisingcampaignsbutwehavealsoconductedmarketresearchviatheInternetsoastomeetourconsumers’growingdemands.2021/5/929TechnologicalImprovementsInourworkwehaveusedcomputersoftwareandhardwarewhichhasalreadybecomeobsoleteandurgentlyneedsmodernization.Therefore,thepurchaseofup-to-dateprogramsandequipmentisofprime.BenefitsThereisnodenyingthattheseimprovementswillbringvastprofitstothecompany.Ourteamwillbeabletoworkfaster,moreeffectivelyandmakegreateruseoftechnologicalinnovations.Moreover,ourcompanywillbemorelikelytoeasilyovercomefiercecompetitioninthemarket.2021/5/930TrainingItseemsobviousthatourstaffdonotpossesstheknowledgeofhowtousenewsoftware.Thus,trainingontheuseofmodernprogramswouldberecommendedasnecessary.ConclusionTosumup,theintroductionofnewtechnologyintotheMarketingDepartmentwillenablethecompanytogainhugeprofits.Ourpositioninthemarketwillbestrengthened.2021/5/931ModelPractice2Youarethechairmanofthestaffunioninyourcompany.Toinspireandrewardalltheemployeesforthecontributionstheyhavemade,youconsiderofferingyourproposalofagymroomforthewelfareofalltheemployees.

WriteaproposaltotheGeneralManager:2021/5/932

showingyourappreciationtotheemployees’performance

explainingthenecessityofhavingagymroom

suggestingthestrengthsandbenefitsofhavingagymroom.

Write200-250wordsontheseparateanswerpaperprovided.

2021/5/933Introduction:

Thepurposeoftheproposalistoappealtothecompanytoprovidethestaffagymroom.Withstrong,dedicatedteamsandtalentedstaff,ourcompany’sprofitshaveremarkablyincreasedinrecentyears.SofirstofallIwouldliketoshowmyheartyappreciationtowhattheyhaveachievedandIsupposetheirmarvelousperformanceandfaithfuldevotiontoworkshouldbelaudedandrewardedaccordingly.2021/5/934Background:Asyouknow,ourcompanymainlyemployssedentaryworkers:analysts,programmers,managers,operators,andtechnicians.Long-timeworkandcrowdedschedulestakeupmostoftheirtimeandthuspreventouremployeesfromdoingenoughexercises.Exercisesmakehealthybody,andhealthybodyguaranteeswonderfulperformanceintheirwork.Onthecontrary,poorhealthwillbeadistractionandhaveouremployeesfrequentlybeabsentfromtheirpositions.Inaddition,currenthealthinsurancepoliciesfocusoncuringillnessesratherthanpreventingthem.Hence,itisquiteadvisableandnecessaryforourcompanytoprovideourstaffagymroom.2021/5/935Benefits:Anenergeticandvigorousemployeeislikelytotaphispotentialintofullplay,andconcentrateonhisworkwhole-heartedly.Exercisesproducehealthieremployees,andhealthyemployeesaremoreproductive.Conclusion:

Tosumup,itseemsobviousthatagymroomcanprovideafacilitycontributingtothephysicalfitnessofallouremployees,andemployees’fitnessisanessentialtogainingprofits.2021/5/936ModelPractice3Thecompanyyouworkforisgrowingrapidly,sointhiscaseyouhaverecruitedseveralsalesrepresentatives,andallofthemarequiteexperiencedandresponsible.However,arecentsurveyshowssomeofthemarestillnotfamiliarwiththeirnewworkingenvironmentandarenotusedtothenewsystem.Inordertohelpthemadapttothenewenvironmenttimely.Youscheduleaproposalforatrainingsession.2021/5/937WriteaproposaltotheSalesManager:

pointingoutthepresentproblemswiththenewlyrecruitedsalesrepresentatives

suggestingatrainingsession

whattheyaregoingtobetaughtinthetrainingsession

thebenefitsbroughtbythetrainingsessionWrite200-250wordsontheseparateanswerpaperprovided.2021/5/938

ProposalforaTrainingSessionIntroduction:Theaimofth