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Chopra/Meindl6/e
Copyright?2016PearsonEducation,Inc.
CHAPTERSIX
BioPharmaCaseQuestions
HowshouldBioPharmahaveuseditsproductionnetworkin2013?Shouldanyoftheplantshavebeenidled?Whatistheannualcostofyourproposal,includingimportduties?
Thissolutionwasobtainedusingtheworksheetbio-pharmasolution.Theresultsareobtainedintheworksheetsolution-2013andaredisplayedbelow.NotethattheJapaneseplantisshutandGermanyproducednoneoftheHighcalproduct.Allotherplantsproducedbothproducts.Theannualcostofthissolutionis$1,267million.
HighcalProduction
From/To
LatinAmerica
Europe
Asiaw/oJapan
Japan
Mexico
U.S.
Brazil
7.0
4.0
0.0
0.0
0.0
0.0
Germany
0.0
0.0
0.0
0.0
0.0
0.0
India
0.0
0.0
5.0
7.0
0.0
0.0
Japan
0.0
0.0
0.0
0.0
0.0
0.0
Mexico
0.0
11.0
0.0
0.0
3.0
13.0
U.S.
0.0
0.0
0.0
0.0
0.0
5.0
RelaxProduction
From/To
LatinAmerica
Europe
Asiaw/oJapan
Japan
Mexico
U.S.
Brazil
7.0
0.0
0.0
0.0
0.0
0.0
Germany
0.0
12.0
0.0
5.0
0.0
0.0
India
0.0
0.0
3.0
3.0
0.0
0.0
Japan
0.0
0.0
0.0
0.0
0.0
0.0
Mexico
0.0
0.0
0.0
0.0
3.0
0.0
U.S.
0.0
0.0
0.0
0.0
0.0
17.0
TotalPlantOutput
Plant
Total
Brazil
18
Germany
17
India
18
Japan
0
Mexico
30
U.S.
22
HowshouldLandgrafstructurehisglobalproductionnetwork?Assumethatthepastisareasonableindicatorofthefutureintermsofexchangerates.
Landgrafshouldnotethattheexchangerateshavebeenfairlyvolatileovertheperiodfrom2006-2013.WhereastheJapaneseplantisrecommendedshutfortheexchangeratesfrom2009-2013,itisoptimaltohavehadJapanopenbetween2006-2008exchangerates(seecorrespondingworksheets).Overallbutthe2006exchangerateregimes,however,itisoptimaltohavetheGermanplantbededicatedtoproducingonlyRelax.Similarly,theU.S.plantproducesonlyHighcalundermostexchangerateregimes.Giventheseobservationsitmaybereasonabletomaintainthecapacityandflexibilityinallplantstodealwithexchangeratevolatility.
Isthereanyplantforwhichitmaybeworthaddingamillionkilogramsofadditionalcapacityatafixedcostof$3millionperyear?
Itdoesn’tappearthisimprovesthesolutionshowninquestion1.Theplantsthatareatcapacityinpart1areBrazil,India,Mexico,andtheU.S.;addingamillionkilogramsofcapacitytothoseplantsdoesnotresultinaloweroverallcostfortheentiresupplychain(whenthe$3millionincreaseincostfortheadditionalcapacityisaccountedfor).Giventheexcesscapacityinthenetworkitdoesnotseemworthwhiletoaddcapacityinanylocation.
Howareyourrecommendationsaffectedbythereductionofduties?
Areductionindutiesislikelytomaketradeacrossregionsmoreattractive.Asaresult,productionismorelikelytobeconcentrated.ChangetheCellsA47:F47intheworksheetinput-2013to0andrunSolverontheworksheetsolution-2013toobtaintheoptimalnetworkwithoutdutiesfor2013.Fortheyear2013,theoptimalnetworkandproductionwithoutdutiesisasshownbelow.
HighcalProduction
From/To
LatinAmerica
Europe
Asiaw/oJapan
Japan
Mexico
U.S.
Brazil
0.0
0.0
0.0
0.0
0.0
0.0
Germany
0.0
0.0
0.0
0.0
0.0
0.0
India
0.0
6.0
5.0
7.0
0.0
0.0
Japan
0.0
0.0
0.0
0.0
0.0
0.0
Mexico
7.0
9.0
0.0
0.0
3.0
11.0
U.S.
0.0
0.0
0.0
0.0
0.0
7.0
RelaxProduction
From/To
LatinAmerica
Europe
Asiaw/oJapan
Japan
Mexico
U.S.
Brazil
0.0
0.0
0.0
0.0
0.0
0.0
Germany
7.0
12.0
3.0
8.0
3.0
2.0
India
0.0
0.0
0.0
0.0
0.0
0.0
Japan
0.0
0.0
0.0
0.0
0.0
0.0
Mexico
0.0
0.0
0.0
0.0
0.0
0.0
U.S.
0.0
0.0
0.0
0.0
0.0
15.0
Observethatthesolutionmatrixisfarlesssparsethanthecasewithduties.BoththeJapaneseandBrazilianplantsareshutdown.OtherthanU.S.,everyotherplantproducesonlyoneproduct.MexicoandIndiaproduceonlyHighcalwhileGermanyproducesonlyrelax.Ingeneralareductionofdutiesislikelytoleadtoaconsolidationofglobalsupplychainetworks.
Theanalysishasassumedthateachplanthasa100percentyield(percentoutputofacceptablequality).Howwouldyoumodifyyouranalysistoaccountforyielddifferencesacrossplants?
Toadjustforyieldslessthan100%,thecapacityofeachplantcouldbeadjusteddownbythelosspercentage.Anotherapproachwouldbetoleavecapacityasstatedbutadjusttheamountshippeddownbythescrappercentage.
Whatotherfactorsshouldbeaccountedforwhenmakingyourrecommendations?
Thisglobalsupplychainisexposedtoavarietyofrisksasenumeratedbelow.Supplychaindecisionsshouldbemadeaftercarefulassessmentofthelikelihoodoftheseeventsandtheeffectivenessofpossiblemitigationplans.
Disruptions–disasters,war,terrorism,labordisputes
Delays–inflexibilityorpooryieldofsupply,insufficientsupply
Systems–ISbreakdown,systemintegrationissues
Forecast–inaccurateforecasting
Intellectualproperty–verticalintegration
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