第四對比題：第四對比題：文章中出現(xiàn)的語言現(xiàn)象——對比關系極端對比：opposite、ontheotherhand、onthecontrary寫作方法題。答題要問What?容易出題的地方：轉折、例子、滅絕（絕對［（讀文章之前，心里一定要記?。恨D折、例子、比較絕的話是出題點，）Intheworldofentertainment,TVtalkshowshaveundoubtedlyfloodedeveryinchofspaceondaytimetelevision.Andanyonewhowatchesthemregularlyknowsthateachonevariesinstyleandformat.Butnotwoshowsaremoreprofoundlyoppositeincontentwhileatthesametimestandingout（突出的，顯著的：outstanding）abovetherest,thantheJerrySpringerandtheOprahWinfreyshows.therestJerrySpringercouldeasilybeconsideredthekingof"trashtalk(廢話Thetopicsonhisshowareasshockingasshockingcanbe（有as…as，不值得注意，asAasB一樣A>能讓你有多震驚就有多震驚.Forexample,theshowtakestheever-commontalkshowthemesoflove,sex,cheating,guilt,hate,conflictandmoralitytoadifferentlevel.Clearly,theJerrySpringershowisadisplayandexploitationofsociety'smoralcatastrophes(災難),yetpeoplearewillingtoeatuptheintriguingpredicaments(困境)ofotherpeople'seatLikeJerrySpringer,OprahWinfreytakesTVtalkshowtoitsextreme,butOprahgoesintheoppositedirection.Theshowfocusesontheimprovementofsocietyandanindividual'squalityoflife.Topicsrangefrom（對應選項的主題）teachingyourchildrenresponsibility,managingyourworkweekly,togettingtoknowyourneighborsgettingtoknowyourneighbors.（小并列不重要，綜合起來就行ComparedtoOprah,theJerrySpringershowlookslikepoisonouswastebeingdumpedonsociety.Jerryendseveryshowwitha"finalword".Hemakesasmallspeechthatsumsuptheentiremoraloftheshow.Hopefully,thisisthepartwheremostpeoplewilllearnsomethingveryvaluable.Cleanasitis,theOprahshowisnotforeveryone.Theshow'smaintargetaudiencearemiddle-classAmericans.Mostofthesepeoplehavethetime.money,andstabilitytodealwithlife'stougher（更加困難的）problems.JerrySpringer,ontheotherhand,hasmoreofanassociationwith（和…混為一體）theyoungadultsofsociety.Theseare18-to21-year-oldswhosemaintroublesinlifeinvolveloverelationshipsex,moneyandpeers（同事、同僚）.Theyaretheoneswhoseesomevalueandlessonstobelearnedunderneaththeshow'sexploitation.Whilethetwoshowsareasdifferentasnightandday.bothhaveruledthetalkshowcircuitformanyyearsnow.Eachonecaterstoadifferentaudiencewhilebothhaveastrongfollowingfromlargegroupsoffans.Ironically,bothcouldalsobeconsideredpioneersinthetalkshowworld.注：1circuit2ironically具有諷刺意味的（iron鐵、熨斗，老有人念錯，因此諷刺21.ComparedwithotherTVtalkshows,boththeJerrySpringerandtheOprahWinfreyare morefamily-unusuallymoreprofound（原文中的詞如果特別難，選項中也有就一般不對relatively22.ThoughthesocialproblemsJerrySpringertalksaboutappeardistasteful,theaudience remainfascinated（及其著迷的，想fans）byarereadytofaceuptoremainindifferenttoarewillingtogetinvolvedin23.WhichofthefollowingislikelytobeatopicoftheOprahWinfreyAnewtypeofRacistFamilybudgetStreet24.Despitetheirdifferentapproaches,the24.Despitetheirdifferentapproaches,thetwotalkshowsare instructive（引你進入結構25.Wecanlearnfromthepassagethatthetwotalk -circuit（時間范圍擴大）exploittheweaknessesinhumanappearatdifferenttimesofthearetargetedatdifferent注：monopolise壟斷，D對應倒數第二段［００２］1、2Tounderstandthemarketingconcept,itisonlynecessarytounderstandthedifferencebetweenmarketingandselling.Nottoomanyyearsago,mostindustriesconcentratedprimarilyontheefficientproductionofgoods,andthenreliedon"persuasivesalesmanship"tomoveasmuchofthesegoodsaspossible.Suchproductionandsellingfocusesontheneedsofthesellertoproducegoodsandthenconvertthemintomoney.Marketing,ontheotherhand,focusesonthewantsofconsumers.Itbeginswithfirstanalyzingthepreferencesanddemandsofconsumersandthenproducinggoodsthatwillsatisfythem.Thiseye-on-the-consumerapproachisknownasthemarketingconcept,whichsimplymeansthatinsteadoftryingtosellwhateveriseasiesttoproduceorbuyforresale,themakersanddealersfirstendeavortofindoutwhattheconsumerwantstobuyandthengoaboutmakingitavailableforpurchase.Thisconceptdoesnotimplythatbusinessisbenevolent(慈善的)orthatconsumersatisfactionisgivenpriorityoverprofitinacompany.Therearealwaystwosidestoeverybusinesstransaction-thefirmandthecustomer-andeachmustbesatisfiedbeforetradeoccurs.Successfulmerchantsandproducers,however,recognizethatthesurestroutetoprofitisthroughunderstandingandcateringtocustomersAstrikingexampleoftheimportanceofcateringtotheconsumerpresenteditselfinmid-1985,whenCocaColachangedtheflavorofitsdrink.Thenon-acceptanceofthenewflavorbyasignificantportionofthepublicbroughtaboutapromptrestorationoftheClassicCoke,whichwasthenmarketedalongsidethenew.KingCustomerruled!ThemarketingconceptdiscussedinThemarketingconceptdiscussedinthepassageis,in thepracticeofturninggoodsintomakinggoodsavailableforthecustomer-centredaformofpersuasiveWhatwasthemainconcernofindustrialistsbeforethemarketingconceptwaswidelyaccepted?TheneedsoftheTheefficiencyofThesatisfactionoftheThepreferencesoftheAccordingtothepassage,"tomoveasmuchofthesegoodsaspossible"(Lines3-4,Para.I)means" tosellthelargestpossibleamountoftotransportgoodsasefficientlyastodisposeofthesegoodsinlargetoredesignthesegoodsforlarge-scaleWhatdoestherestorationoftheClassicCokebestTraditionalgoodshaveastronger