Unit1Advertising

Unit1Advertising1AdvertisementsAdvertisements2Brainstorming

advertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantagesBrainstormingadvertisementswh3Readingstrategy:readingexpositorywriting（說明文）introductionof

thesubjectsupportingdetailsconclusionasubjectReadingstrategy:readingexpos4StructureofthewholepassageSubjectAdvertisementsSupportingdetailsWhatisanadvertisement?ConclusionWhenitcomestoadvertisements,wemustalluseourintelligenceandnotbeaslavetothem!Doesanadvertisementtellpeoplethecompletetruth?PublicserviceadvertisementsIntroductionofadvertisementsFast-readingPara1Paras2-4Para5Structureofthewholepassage5Detailedreading(Para2)Whatisanadvertisement?Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.Detailedreading(Para2)What6Whatisanadvertisement?Medianewspaper,magazines,theInternet,radio,televisionTypesCommercialadsPSAsWhatisanadvertisement?Media7LivefornowLivefornow8Liveonce.Livelife.Liveonce.Livelife.9AnythingispossibleAnythingispossible10Justdoit.

NikeSneakersJustdoit.NikeSneakers11七年級英語下冊Unit6OurlocalareaTopic2MyhomeisinanapartmentbuildingSectionD教學(xué)課件(新版)仁愛版12七年級英語下冊Unit6OurlocalareaTopic2MyhomeisinanapartmentbuildingSectionD教學(xué)課件(新版)仁愛版13Theseadvertisementsaimtopromote(促銷)aproductorservice.CommercialadvertisementsTheseadvertisementsaimtopr14知識改變命運(yùn)--todealwithwidespreadsocialconcernsYestolife,notodrugsKnowledgechangeslife.知識改變命運(yùn)--todealwithwidesprea15ProjectHope--tosupportpublicserviceprojectsProjectHope--tosupportpubli16--toteachushowtolivehealthylives--toteachushowtolivehea17Theseadvertisementsaremeanttoeducatepeople.PublicserviceadvertisementsTheseadvertisementsaremeant18

Type1Type2PSAs(toeducate)protectwaterprotectourselvescommercialads(topersuadetobuy)Type1Type2PSAsprotectwaterc19Doesanadvertisementtellpeoplethecompletetruth?Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.TwoexamplesWemustnotfallforthiskindoftrick!Subject/topicSupportingdetailsConclusionPara3Doesanadvertisementtellpeo20Subject/topicSupportingdetailsConclusionexamplesDealwithwidespreadsocialconcerns.Educatepeopleaboutpublicserviceprojects.Teachushowtolivehealthylives.Alloftheseadsaremeanttobenefitthepublic,andyoucanoftenlearnalotbyfollowingtheadvicetheygive.PublicserviceadvertisementsPSAsaimstoteachusandhelpusleadbetterlives.Para4Subject/topicSupportingdetail211.Mostpeoplearenotawareofhowmanyadsarearoundthem.2.PSAsareonlyfoundinnewspapersandonTV.3.AnadwarningpeopleagainstsmokingisanexampleofaPSA.4.Commercialadscangiveusvaluableinformationabouthowtoliveourlives.5.PSAsandcommercialadsusesomeofthesamemethods.PSAsDetailedreadingTFFTTnotonlyT

or

F1.Mostpeoplearenotawareof22Slogansmentionedinthepassage:1Bright-Teethfightsbadbreath.2Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?3Yestolife,notodrugs.4Knowledgechangeslife.5ProjectHope—educatingeverychild.6Whenyousmokecigarettes,youareslowlykillingyourself.Slogansmentionedinthepassa231Accordingtothepassage,wecanlearnthat_____Anoonewhoadvertisesliesinchina.Bnoadvertisementliesatall.Calthoughadvertisementsdonotlie,theydonottellthecompletetruth.Dthemethodsusedinthecommercialadvertisementstellthetruth.Detailedreading1Accordingtothepassage,we242Thesentence”Bright-Teethfightsbadbreath!”reallymeans:___Athetoothpastecanhelpyougetbrightteeth,andalsoreduceyourbadbreath.Bthetoothpastecanhelpyougetbrightteeth,andalsocureyourbadbreath.Cthetoothpastecannothelpyougetbrightteeth,butcanreduceyourbadbreath.Dthetoothpastecanhelpyougetbrightteeth,butcannotreduceyourbadbreath.

七年級英語下冊Unit6OurlocalareaTopic2MyhomeisinanapartmentbuildingSectionD教學(xué)課件(新版)仁愛版253Thesentence“youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?”reallyintendstotellpeoplethat_______Aifyouareagoodcook,it’snotnecessaryforyoutobuythefreshestfoodBthefreshestfoodinourmarkethavemadeyouagoodcookCthebestcooksmakethefreshestfoodDalthoughyouareagoodcook,youstillneedtobuythefreshestfoodinoursupermarket3Thesentence“youareproud264.Themaindifferencebetweencommercialadvertisementsandpublicserviceadvertisementsisthat______.

A.publicserviceadvertisementscostonlyalittlemoneywhilecommercialonescostalotB.publicserviceadvertisementsdealwithpublicconcernsbutcommercialonesdon’tC.commercialadvertisementssometimesdealwithserioussocialproblemsD.publicserviceadvertisementstellthecompletetruthbutcommercialonesdon’t

B4.Themaindifferencebetween27

Whatisanad?

Doesanadtellpeoplethecompletetruth?commercialimportantintelligencefallleadIntroduction（para1)Conclusion(para5)Supportingdetails(para2-4)attractiveExpositorywriting（說明文）AdvertisementsConsolidation:commercialimportantintelligenc28FindoutthesimilaritiesandthedifferencesbetweencommercialadsandPSAs.Similarities

DifferencesMethodsPurposeCostReliance(可靠性)Places

GroupworkFindoutthesimilaritiesand29SimilaritiesCommercialadsPSAspurposecostfreeplacesmethodsbelievabletrickseducatenewspapersmagazinestheInternetradioTVattractive

pictures

clever

languagepurposecostreliancereliance

not

freepersuadeto

buyDifferencesDifferencesSimilaritiesCommercialPSAspur30AgoodadvertisementclearlyexpressedcreativeattractiveeffectivepersuasiveeasytounderstandimpressiveinformativeDiscussionAgoodadvertisementclearlyex31Task1--designingDesignacommercialad:trytosellakindoficecreamtostudents.DesignaPSAaboutschoollife.(protectgrass;savewater;respectteachers…)Task1--designingDesignacomm32Workingroupsoffourtogiveanoutlineforapassagewiththetopic”O(jiān)urschoolis