DIGITAL

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TRENDSDigitalshoppingbehaviorinEuropeCHAPTER

01OverviewShareofe-commerceasaproportionoftotalrevenueofenterprisesintheEuropeanUnionfrom2011to2022E-commerceshareofenterprises'revenueintheEU-272011-202225%19.8%19.8%20%18.4%18.1%17.6%17.2%16.4%15.7%15%10%5%13.8%13.8%13.2%13.1%0%2011201220132014201520162017201820192020202120224Description:In2022,e-commerceaccountedfor17.6percentoftotalturnoverinenterprisesinEuropeanUnion(EU-27).TheaverageacrosstheEuropeanUnion(EU-27)stoodatnearly20percentbackin2020,attheheightofthecoronaviruspandemic.

ReadmoreNote(s):Europe,EU;2011to2022Source(s):EurostatRetaile-commercesalesasshareofretailtradeinselectedEuropeancountriesfrom2014to2022OnlineshareofretailtradeinselectedEuropeancountries2014-2022201420152016**2017201820192020***2021202235%30%25%20%15%10%5%0%UnitedKingdomNetherlandsGermanyFranceSpainItaly5Description:ThisstatisticprovidesinformationontheonlineshareofretailtradeinselectedEuropeancountriesfrom2014to2022.In2022,approximately26.5percentofretailsalesintheUnitedKingdomweregeneratedonline.TheUnitedKingdomledthecountrycomparisonineachyear.ReadmoreNote(s):Europe;2014to2022;**Therewasabreakintimeseriesfor2016;figuresmaynotreflectactualnumbers,butestimatesfortheyear.Excludingvacations,autos,gasandtickets.Noexactsurveydatewasgiven.Thenumbersarepublished[...]

ReadmoreSource(s):CentreforRetailResearch;RetailMeNotE-commercerevenueshareofcompaniesinEuropein2022,bycountryE-commercerevenueshareofcompaniesinEurope2022,bycountryRevenueshare0%5%10%15%20%25%30%35%IrelandCzechiaBelgiumLuxembourgSweden33%30%29%26%26%DenmarkSlovakiaNorway24%23%20%NetherlandsSpain20%20%20%HungaryLithuaniaItaly18%18%6Description:In2022,Europeancompaniesgeneratedpartoftheirrevenuethroughe-commercesales.Thecountrywiththelargeste-commercerevenuein2022continuedtobeIrelandwith33percent.FollowedbyCzechia(30percent),Belgium(29percent),andLuxembourg(26percent).ReadmoreNote(s):Europe;2022;excl.bankingsector(10employeesandabove)Source(s):EurostatOnlineshoppingfrequencyamongdigitalbuyersinEuropein2022,bytypeofproductEuropeane-shoppersonlinepurchasefrequency2022,byproductcategoryShareofrespondentsAtleastonceaweek

2or3timesamonth

Onceamonth

Onceevery2or3months

Atleastonceortwiceayear

Every2yearsorlessoften0%

10%

20%

30%

40%

50%

60%

70%

80%

90%100%Accessories&jewelryBeauty&healthcareBooksCarequipmentDVDs,CDs&videogamesFashionFreshfood&beverageGroceryHeavyhomefurnitureHigh-tech&electronicsLeisureMedicine7Description:FreshfoodandbeveragewastheproductcategorythatEuropeanonlineshoppersboughtonlinethemostoften,accordingtoa2022survey.Upto28percentofrespondentsstatedtheyshoppedforfreshfoodandbeveragesonlineatleastonceaweek.Groceriescameinsecond,with22percentofrespondentscitingthesameshoppingfrequency.ReadmoreNote(s):Europe;2022Source(s):DPDMarketshareofpaymentmethodsintotale-commercetransactionvalueworldwidein2022,withaforecastfor2026Mostusedpaymentmethodsine-commerceworldwidein2022,withaforecastfor20262022202660%50%40%30%20%10%0%54%49%20%16%12%10%10%9%6%5%2%2%2%1%1%1%8Description:In2022,mobilewalletsaccountedforroughlyhalfofglobale-commercepaymenttransactions,makingthedigitalwalletbyfarthemostpopularonlinepaymentmethodworldwide.Thisshareissettoincreasetoover54percentin2026.Creditcardsrankedsecondwitha20percentmarketsharein2021,afigurewhichisprojectedtodeclineinthecomingyears.ReadmoreNote(s):Worldwide;2022Source(s):GlobalData;IMF;McKinsey&Company;WorldBank;WorldpayCHAPTER

02AttitudestowardsonlineshoppingAttitudestowardsonlineshoppingintheUKasofJune2023AttitudestowardsonlineshoppingintheUK2023Shareofrespondents0%10%20%30%40%50%WhenIplanamajorpurchase,IalwaysdosomeresearchontheinternetfirstCustomerreviewsontheinternetareveryhelpful52%49%Iprefertopurchasegoodsfromvarioussellersthroughthesameonlinemarketplace(e.g.,Amazon)33%Iusuallymakemajornewpurchasesdirectlyviamysmartphoneortablet26%26%WhenIorderanitem,IpreferexpressshippingIwanttoseeandtouchanitembeforeIbuyit23%22%Iusuallymanagehabitual/recurrentordersdirectlyviamysmartphoneortabletWhenIbuyanitem,IwanttoholditinmyhandthesamedayIamexcitedaboutusingAugmented&VirtualRealitywhileshoppingNoneoftheabove17%14%6%10Description:Whenaskedabout"Attitudestowardsonlineshopping",mostUKrespondentspick"WhenIplanamajorpurchase,Ialwaysdosomeresearchontheinternetfirst"asananswer.52percentdidsoinouronlinesurveyin2023.

ReadmoreNote(s):UnitedKingdom;July2022toJune2023;4029respondents;18-64yearsSource(s):ConsumerInsightsAttitudestowardsonlineshoppinginFranceasofJune2023AttitudestowardsonlineshoppinginFrance2023Shareofrespondents0%5%10%15%20%25%30%35%33%40%45%43%WhenIplanamajorpurchase,IalwaysdosomeresearchontheinternetfirstCustomerreviewsontheinternetareveryhelpful42%WhenIorderanitem,IpreferexpressshippingIwanttoseeandtouchanitembeforeIbuyit28%Iprefertopurchasegoodsfromvarioussellersthroughthesameonlinemarketplace(e.g.,Amazon)22%21%IusuallymakemajornewpurchasesdirectlyviamysmartphoneortabletIusuallymanagehabitual/recurrentordersdirectlyviamysmartphoneortabletWhenIbuyanitem,IwanttoholditinmyhandthesamedayIamexcitedaboutusingAugmented&VirtualRealitywhileshoppingNoneoftheabove21%21%17%9%11Description:Whenaskedabout"Attitudestowardsonlineshopping",mostFrenchrespondentspick"WhenIplanamajorpurchase,Ialwaysdosomeresearchontheinternetfirst"asananswer.43percentdidsoinouronlinesurveyin2023.

ReadmoreNote(s):France;July2022toJune2023;2022respondents;18-64yearsSource(s):ConsumerInsightsAttitudestowardsonlineshoppinginGermanyasofJune2023AttitudestowardsonlineshoppinginGermany2023Shareofrespondents0%10%20%30%40%50%48%WhenIplanamajorpurchase,IalwaysdosomeresearchontheinternetfirstCustomerreviewsontheinternetareveryhelpful54%Iprefertopurchasegoodsfromvarioussellersthroughthesameonlinemarketplace(e.g.,Amazon)33%31%Iusuallymanagehabitual/recurrentordersdirectlyviamysmartphoneortabletIwanttoseeandtouchanitembeforeIbuyit21%19%16%15%13%IusuallymakemajornewpurchasesdirectlyviamysmartphoneortabletIamexcitedaboutusingAugmented&VirtualRealitywhileshoppingWhenIorderanitem,IpreferexpressshippingWhenIbuyanitem,IwanttoholditinmyhandthesamedayNoneoftheabove7%12Description:Whenaskedabout"Attitudestowardsonlineshopping",mostGermanrespondentspick"WhenIplanamajorpurchase,Ialwaysdosomeresearchontheinternetfirst"asananswer.54percentdidsoinouronlinesurveyin2023.

ReadmoreNote(s):Germany;July2022toJune2023;5994respondents;18-64yearsSource(s):ConsumerInsightsAttitudestowardsonlineshoppinginItalyasofJune2023AttitudestowardsonlineshoppinginItaly2023Shareofrespondents0%10%20%30%40%50%60%55%WhenIplanamajorpurchase,IalwaysdosomeresearchontheinternetfirstCustomerreviewsontheinternetareveryhelpful50%Iprefertopurchasegoodsfromvarioussellersthroughthesameonlinemarketplace(e.g.,Amazon)36%Iusuallymanagehabitual/recurrentordersdirectlyviamysmartphoneortablet30%29%WhenIorderanitem,IpreferexpressshippingIwanttoseeandtouchanitembeforeIbuyit21%19%IusuallymakemajornewpurchasesdirectlyviamysmartphoneortabletIamexcitedaboutusingAugmented&VirtualRealitywhileshoppingWhenIbuyanitem,IwanttoholditinmyhandthesamedayNoneoftheabove15%12%5%13Description:Whenaskedabout"Attitudestowardsonlineshopping",mostItalianrespondentspick"WhenIplanamajorpurchase,Ialwaysdosomeresearchontheinternetfirst"asananswer.55percentdidsoinouronlinesurveyin2023.

ReadmoreNote(s):Italy;July2022toJune2023;2030respondents;18-64yearsSource(s):ConsumerInsightsAttitudestowardsonlineshoppinginSpainasofJune2023AttitudestowardsonlineshoppinginSpain2023Shareofrespondents0%10%20%30%40%50%50%49%WhenIplanamajorpurchase,IalwaysdosomeresearchontheinternetfirstCustomerreviewsontheinternetareveryhelpfulIprefertopurchasegoodsfromvarioussellersthroughthesameonlinemarketplace(e.g.,Amazon)29%Iusuallymanagehabitual/recurrentordersdirectlyviamysmartphoneortablet23%23%IwanttoseeandtouchanitembeforeIbuyitWhenIorderanitem,Ipreferexpressshipping22%IamexcitedaboutusingAugmented&VirtualRealitywhileshoppingWhenIbuyanitem,IwanttoholditinmyhandthesamedayIusuallymakemajornewpurchasesdirectlyviamysmartphoneortabletNoneoftheabove14%14%12%8%14Description:Whenaskedabout"Attitudestowardsonlineshopping",mostSpanishrespondentspick"WhenIplanamajorpurchase,Ialwaysdosomeresearchontheinternetfirst"asananswer.50percentdidsoinouronlinesurveyin2023.

ReadmoreNote(s):Spain;July2022toJune2023;2024respondents;18-64yearsSource(s):ConsumerInsightsAttitudestowardsonlineshoppingintheNetherlandsasofJune2023AttitudestowardsonlineshoppingintheNetherlands2023Shareofrespondents0%10%20%30%40%50%50%WhenIplanamajorpurchase,IalwaysdosomeresearchontheinternetfirstCustomerreviewsontheinternetareveryhelpful43%Iusuallymanagehabitual/recurrentordersdirectlyviamysmartphoneortabletIwanttoseeandtouchanitembeforeIbuyit27%26%Iusuallymakemajornewpurchasesdirectlyviamysmartphoneortablet21%Iprefertopurchasegoodsfromvarioussellersthroughthesameonlinemarketplace(e.g.,Amazon)18%18%WhenIbuyanitem,IwanttoholditinmyhandthesamedayIamexcitedaboutusingAugmented&VirtualRealitywhileshoppingWhenIorderanitem,IpreferexpressshippingNoneoftheabove13%11%8%15Description:Whenaskedabout"Attitudestowardsonlineshopping",mostDutchrespondentspick"WhenIplanamajorpurchase,Ialwaysdosomeresearchontheinternetfirst"asananswer.50percentdidsoinouronlinesurveyin2023.

ReadmoreNote(s):Netherlands;July2022toJune2023;2027respondents;18-64yearsSource(s):ConsumerInsightsCHAPTER

03Onlinevs.in-storeshoppingbehaviorPercentageofconsumersthatshoponlineandofflineonaweeklybasisinselectedcountriesinEuropein2023ShareofEuropeanconsumersthatshoponlinevs.offlineeachweek2023OnlineOffline90%85%82%82%80%77%80%75%75%74%74%72%72%71%69%69%70%60%50%

45%40%37%34%32%32%32%30%30%27%27%26%26%30%24%20%20%10%0%17Description:AlthoughconsumersinEuropestillshopinphysicalstoresmorefrequently,thenumberofpeoplethatshoponlineeachweekisnottobediscredited:inGermany,forexample,closetohalfofconsumersshoppedonlineeachweekin2023.JustoverfourinfiveGermanshopperssaidtheyvisitedphysicalstoresatleastonceaweek.Ofthecountriesanalyzed,FinlandandNorwayhadthelowestshareofweeklyonlineshoppers.

ReadmoreNote(s):Europe;ApriltoJune,2023;19,293*;*Thesamplesizeincludesaminimumof1,000respondentsineachofthe18markets(theUS,UK,Australia,Germany,Austria,theNetherlands,Belgium,France,Sweden,Norway,Finland,New[...]

ReadmoreSource(s):Klarna;NepaOnlinevs.offlinepurchasesbycategoryintheUKin2022Onlinevs.offlinepurchasesbycategoryintheUK2022Shareofrespondents0%5%10%15%20%25%30%35%40%45%ClothingConsumerelectronics(e.g.TV,smartphones)Books,movies,music&gamesShoes43%36%31%31%Householdappliances29%Bags&accessories23%Cosmetics&bodycare17%17%17%Food&beverages(excl.restaurantdelivery)Furniture&householdgoodsAccessories15%Bags&luggageDIY&gardenproducts15%15%Drugstore&healthproducts13%18Description:43percentofUKrespondentsansweroursurveyon"Onlinevs.offlinepurchasesbycategory"with"Clothing".Thesurveywasconductedin2022,among4,033consumers.

ReadmoreNote(s):UnitedKingdom;fourwavesfrom06January2022to14December2022;4033respondents;18-64yearsSource(s):ConsumerInsightsOnlinevs.offlinepurchasesbycategoryinFrancein2022Onlinevs.offlinepurchasesbycategoryinFrance2022Shareofrespondents0%5%10%15%20%25%30%35%40%ClothingConsumerelectronics(e.g.TV,smartphones)Books,movies,music&gamesShoes38%30%29%29%Bags&accessories24%Householdappliances22%AccessoriesBags&luggageCosmetics&bodycareFurniture&householdgoodsDrugstore&healthproductsToys&babyproducts16%15%15%12%11%11%10%DIY&gardenproducts19Description:38percentofFrenchrespondentsansweroursurveyon"Onlinevs.offlinepurchasesbycategory"with"Clothing".Thesurveywasconductedin2022,among2,034consumers.

ReadmoreNote(s):France;fourwavesfrom06January2022to13December2022;2034respondents;18-64yearsSource(s):ConsumerInsightsOnlinevs.offlinepurchasesbycategoryinGermanyin2022Onlinevs.offlinepurchasesbycategoryinGermany2022Shareofrespondents0%5%10%15%20%25%30%35%40%ClothingShoes41%36%Consumerelectronics(e.g.TV,smartphones)Books,movies,music&gamesHouseholdappliances32%31%27%Bags&accessories24%Bags&luggageFurniture&householdgoodsAccessories17%16%15%14%13%Sports&outdoorproductsCosmetics&bodycareDIY&gardenproducts13%13%Drugstore&healthproducts20Description:41percentofGermanrespondentsansweroursurveyon"Onlinevs.offlinepurchasesbycategory"with"Clothing".Thesurveywasconductedin2022,among6,031consumers.

ReadmoreNote(s):Germany;fourwavesfrom06January2022to18December2022;6031respondents;18-64yearsSource(s):ConsumerInsightsOnlinevs.offlinepurchasesbycategoryinItalyin2022Onlinevs.offlinepurchasesbycategoryinItaly2022Shareofrespondents0%5%10%15%20%25%30%35%40%Consumerelectronics(e.g.TV,smartphones)Books,movies,music&gamesClothing41%37%33%Shoes30%Bags&accessories28%HouseholdappliancesCosmetics&bodycareAccessories23%22%20%Bags&luggage16%16%Drugstore&healthproductsDIY&gardenproductsStationery&hobbysuppliesToys&babyproducts15%15%14%21Description:41percentofItalianrespondentsansweroursurveyon"Onlinevs.offlinepurchasesbycategory"with"Consumerelectronics(e.g.TV,smartphones)".Thesurveywasconductedin2022,among2,029consumers.

ReadmoreNote(s):Italy;fourwavesfrom07January2022to12December2022;2029respondents;18-64yearsSource(s):ConsumerInsightsOnlinevs.offlinepurchasesbycategoryinSpainin2022Onlinevs.offlinepurchasesbycategoryinSpain2022Shareofrespondents0%5%10%15%20%25%30%35%40%ClothingConsumerelectronics(e.g.TV,smartphones)Books,movies,music&gamesShoes40%38%34%31%Householdappliances27%26%Bags&accessoriesCosmetics&bodycare22%Accessories18%17%Sports&outdoorproductsStationery&hobbysuppliesBags&luggageDrugstore&healthproductsFurniture&householdgoods15%14%14%14%22Description:40percentofSpanishrespondentsansweroursurveyon"Onlinevs.offlinepurchasesbycategory"with"Clothing".Thesurveywasconductedin2022,among2,033consumers.

ReadmoreNote(s):Spain;fourwavesfrom06January2022to12December2022;2033respondents;18-64yearsSource(s):ConsumerInsightsOnlinevs.offlinepurchasesbycategoryintheNetherlandsin2022Onlinevs.offlinepurchasesbycategoryintheNetherlands2022Shareofrespondents0%5%10%15%20%25%30%35%40%45%ClothingShoes42%36%Consumerelectronics(e.g.TV,smartphones)HouseholdappliancesBooks,movies,music&gamesBags&accessories29%28%26%25%Drugstore&healthproductsCosmetics&bodycareAccessories18%17%15%Bags&luggage13%PetproductsStationery&hobbysuppliesFurniture&householdgoods13%13%12%23Description:42percentofDutchrespondentsansweroursurveyon"Onlinevs.offlinepurchasesbycategory"with"Clothing".Thesurveywasconductedin2022,among2,030consumers.

ReadmoreNote(s):Netherlands;fourwavesfrom10January2022to15December2022;2030respondents;18-64yearsSource(s):ConsumerInsightsCHAPTER

04OnlinegroceryshoppingShareofshoppersbuyinggroceriesmostlyonlineintheUnitedKingdom(UK)in2ndquarter2023,bygenerationalcohortShareofshoppersbuyinggroceriesonlineintheUK2023,bygeneration70%58%60%50%40%30%20%10%0%28%26%21%GenZ(18-26years)Millennials(27-42years)GenX(43-58years)BabyBoomers(59-77years)25Description:IntheUnitedKingdom,Millennialsarethemosteagertobuytheirgroceriesonline.Accordingtoasurveycarriedoutinthesecondquarter2023,58percentofconsumersinthecountryagedbetween27and42yearsoldwouldbuygroceryproductsmostlyviae-commerce.GenZfollowed,as32percentofthegenerationalcohortpreferredshoppingfortheirforgroceriesmostlyonline.

ReadmoreNote(s):UnitedKingdom;Q22023;1,000respondentsSource(s):Klarna;NepaShareofshoppersbuyinggroceriesonlineinFrancein1stquarter2023,bygenerationalcohortsShareofshoppersbuyinggroceriesonlineinFrance2023,bygeneration50%44%45%40%35%30%25%20%15%10%5%37%35%31%0%GenZ(18-24years)Millennials(25-40years)GenX(41-56years)BabyBoomers(57-75years)26Description:Accordingtoasurveycarriedoutinthefirstquarterof2023,approximately44percentofsurveyedFrenchconsumersagedbetween25and40yearsoldreportedbuyinggroceriesonlineonamonthlybasis.Thatfigurestoodat31percentforBabyBoomers.ReadmoreNote(s):France;Q12023;1,000respondents;18yearsandolderSource(s):Klarna;NepaShareofshoppersbuyinggroceriesonlineinGermanyinthe1stquarter2022,bygenerationalcohortsShareofshoppersbuyinggroceriesonlineinGermany2022,bygeneration25%21%20%15%13%11%10%9%5%0%GenZ(18-24years)Millennials(25-40years)GenX(41-56years)BabyBoomers(57-75years)27Description:InGermany,Millennialsarethemosteagertobuytheirgroceriesonline.Accordingtoasurveycarriedoutinthefirstthreemonthsof2022,21percentofsurveyedGermanconsumersagedbetween25and40yearsoldwouldbuygroceryproductsviae-commerce.Thiswasa12percentagepointdifferencewitholderBabyBoomers.ReadmoreNote(s):Germany;Q12022;1,000respondentsSource(s):Klarna;NepaShareofshoppersbuyinggroceriesonlineintheNetherlandsin1stquarter2022,bygenerationalcohortsShareofshoppersbuyinggroceriesonlineintheNetherlands2022,bygeneration40%35%30%25%20%15%10%5%38%26%23%16%0%GenZ(18-24years)Millennials(25-40years)GenX(41-56years)BabyBoomers(57-75years)28Description:IntheNetherlands,Millennialsarethemosteagertobuytheirgroceriesonline.Accordingtoasurveycarriedoutinthefirstthreemonthsof2022,38percentofsurveyedDutchconsumersagedbetween25and40yearsoldwouldbuygroceryproductsviae-commerce.Thiswasa22percentagepointdifferencewitholderBabyBoomers.ReadmoreNote(s):Netherlands;Q12022;1,000respondentsSource(s):Klarna;NepaShareofshoppersbuyinggroceriesonlineinAustriainthe1stquarter2022,bygenerationalcohortsShareofshoppersbuyinggroceriesonlineinAustria2022,bygeneration16%14%15%13%13%12%10%8%9%6%4%2%0%GenZ(18-24years)Millennials(25-40years)GenX(41-56years)BabyBoomers(57-75years)29Description:InAustria,GenXshoppersarethemosteagertobuytheirgroceriesonline.Accordingtoasurveycarriedoutinthefirstthreemonthsof2022,15percentofsurveyedAustrianconsumersagedbetween41and56yearsoldwouldbuygroceryproductsviae-commerce.MillennialsandBabyBoomersfollowedclosebehind,as13percentofbothgenerationalcohortswouldshopforgroceriesonline.ReadmoreNote(s):Austria;Q12022;1,000respondents;18yearsandolderSource(s):Klarna;NepaCHAPTER

05LeadingonlineretailersinEuropeLeadingonlinemarketplacesinEuropeasofApril2023,basedonnumberofmonthlyvisits(inmillions)LeadingonlinemarketplacesinEurope2023,bymonthlyvisitsNumberofEuropeanvisitsinmillions*600

80002004001,0001,2001,400AmazoneBay1,270474.4AllegroZalandoVinted198.6138.984.731Description:AsofApril2023,AmazonappearedasthemostpopularonlinemarketplaceinEurope,registeringapproximately1.3billionmonthlyvisits.eBayrankedsecond,withmorethan474millionvisits,followedinthirdplacebyAllegro,whichattractedcloseto199millionvisits.ReadmoreNote(s):Europe;April2023;*ExcludingtheUnitedKingdom/Includingpure-playmarketplacesorretailerswithathird-partymarketplaceSource(s):SimilarWeb;WebRetailerMostvaluede-commerceanddirect-to-consumerunicornsinEuropeasofOctober2023(inbillionU.S.dollars)Highestvaluede-commercestartupcompaniesinEurope2023ValuationinbillionU.S.dollars0123456BackMarket(France)RELEX(Finland)5.75.7Vinted(Lithuania)Mirakl(France)4.533.53.5GoStudent(Austria)ManoMano(France)NuComGroup(Germany)BlaBlaCar(France)Ankorstore(France)VestiaireCollective(France)Gymshark(UK)2.62.221.981.71.451.41.381.251.24Deliverect(Belgium)Veepee(France)Flipdish(Ireland)BrewDog(UK)32Description:Backmarket,aFrenchmarketplace,wasthemostvaluablee-commerceanddirect-to-consumerunicorninEuropeasofOctober2023.Theplatformforrefurbishedconsumerelectronicswasworth5.7billionU.S.dollars.Twootherstartupscompletedthepodium:RELEXandVinted,estimatedat5.7billionand4.5billiondollars,respectively.ReadmoreNote(s):Europe;asofOctober2023Source(s):CBInsightsToponlinestoresintheUnitedKingdomin2022,bye-commercenetsales(inmillionU.S.dollar)UK:Top10onlinestores2022E-commercerevenueinmillionU.S.dollar02,0004,0006,0008,00010,00012,00014,00016,00015,36218,000amazon.co.uksainsburys.co.uk7,5867,156argos.co.uknext.co.uk4,6533,3943,2013,1553,1432,983currys.co.uk2,54033Description:Amazon.co.ukisleadingtheUKe-commercemarket,withe-commercenetsalesofUS$15,362millionin2022generatedintheUK,followedbysainsburys.co.ukwithUS$7,586million.ThirdplaceistakenbywithrevenuesofUS$7,156million.Argos.co.ukisthefourth-biggestonlinestoreintheUKwithnetsalesofUS$4,653millionin2022.ReadmoreNote(s):2022Source(s):ecommerceDB.com;ToponlinestoresinFrancein2022,bye-commercenetsales(inmillionU.S.dollars)France:Top10onlinestoresE-commercerevenueinmillionU.S.dollars2,000

3,0000amazon.fr1,0004,0005,0006,0005,143veepee.fr1,7801,4151,339auchan.fr1,3231,3161,263e.leclerc1,0571,056950leroymerlin.frzalando.fr34Description:Amazon.frisleadingtheFrenche-commercemarket,withe-commercenetsalesexceedingfivebillionU.S.dollarsin2022.Veepee.frfollowsinsecondplace,with1.78billiondollarsine-commercenetsalesgeneratedinFrancethatyear.Thirdplaceistakenby,whichgarneredover1.4billiondollarsine-commercenetsales.ReadmoreNote(s):2022Source(s):ecommerceDB.com;ToponlinestoresinGermanyin2022,bye-commercenetsales(inmillionU.S.dollar)Germany:Top10onlinestoresE-commercerevenueinmillionU.S.dollar6,000

8,000

10,0000amazon.deotto.de2,0004,00012,00014,00016,00016,09918,0005,056zalando.demediamarkt.de2,9182,2691,5221,456saturn.delidl.de1,1031,0801,0291,001aboutyou.de35Description:Amazon.deisleadingtheGermane-commercemarket,withe-commercenetsalesof16.1millionU.S.dollarsin2022generatedinGermany,followedbyotto.dewithjustoverfivemillionU.S.dollars.Thirdplaceistakenbyzalando.dewithrevenuesof2.9millionUSD.ReadmoreNote(s):2022Source(s):ecommerceDB.com;ToponlinestoresinItalyin2022,bye-commercenetsales(inmillionU.S.dollar)Italy:Top10onlinestoresE-commercerevenueinmillionU.S.dollar2,000

3,0000amazon.it1,0008624,0005,0006,0005,202.7zalando.it709.4666.8580.7566.6463.6353.1310.9250.5esselungaacasa.itunieuro.itmediaworld.itzalando-prive.it36Description:Amazon.itisleadingtheItaliane-commercemarket,withe-commercenetsalesofUS$5,202millionin2022generatedinItaly,followedbywithUS$862million.Thirdplaceistakenbyzalando.itwithrevenuesofUS$709.4million.ReadmoreNote(s):2022Source(s):ecommerceDB.com;ToponlinestoresinSpainin2022,bye-commercenetsales(inmillionU.S.dollar)ToponlinestoresinSpain2022,bynetsalesE-commercerevenueinmillionU.S.dollar2,000

3,0000amazon.es1,0008584,0005,0006,0005,280elcorteingles.es1,394mediamarkt.escarrefour.es670577540512mercadona.eszalando.es48045144537Description:Amazon.esisleadingtheSpanishe-commercemarket,withe-commercenetsalesof5.3billionU.S.dollarsin2022generatedinSpain,followedbyelcorteingles.eswith1.4billion.SheinandApplecamenext,withonlinesalesamountingto858millionand670milliondollars,respectively.ReadmoreNote(s):2022Source(s):ecommerceDB.comToponlinestoresintheNetherlandsin2022,bye-commercenetsales(inmillionU.S.dollars)Netherlands:Top10onlinestoresE-commercerevenueinmillionU.S.dollars1,000

1,50005002,0002,5003,000coolblue.nlah.nl2,653.41,712.21,273.7wehkamp.nlmediamarkt.nlamazon.nlzalando.nletos.nl