1/1《跨文化商務溝通》第一章文化、溝通及跨文化溝通課后練習一、單項選擇題共12題1、Culturalbiasisunavoidablesincetherewasalongprocessofculture（）inworldhistory.A.separationB.communicationC.progressD.communicat參考答案：A2、Althoughtherearemanyculturalbarriersamongdifferentcultures,therearealsocertainproperchannelsto（）amongdifferentnations.A.argumentB.communicateC.disputeD.transport參考答案：B3、Culturehasvarietyofcharacteristicsbutnot（）.A.sharedB.learnedC.ethnocentricD.invariability參考答案：D4、Onlyoutwardsymbolsofaculturearevisible,whilethemostimportantaspectsofacultureareinvisible.Thisphenomenonisoftencomparedasametaphor（）.A.blanketB.icebergC.iceboxD.invisibleman參考答案：B5、（）Thecommunicationbetweenpeoplefromdifferentcultureswhenamemberofonecultureproducesamessageforconsumptionbyamemberofanotherculture.A.businesscommunicationB.culturalcommunicationC.interculturalcommunicationD.verticalcommunication參考答案：C6、（）Aprocessbywhichinformationisexchangedbetweenindividualsthroughacommonsystemofsymbols,signs,orbehavior,ortheexchangeofthoughts,messages,orinformation,asbyspeech,signals,writing,orbehavior.A.communicationB.messageC.informationD.transformation參考答案：A7、（）Thecommunicationiswithinbusinessandadministration,aimingatacommonobjectiveandprofitsforboththeindividualsandorganizations.A.culturalexchangeB.businessexchangeC.businesscommunicationD.interculturalcommunication參考答案：C8、Cultureandlanguagearenotthesame,butthey（）.A.linkeachotherB.areessentiallydifferentC.canbesubstitutedeachotherD.havedifferentaspects參考答案：A9、（）Thebeliefthatyourownculturalbackground,includingwaysofanalyzingproblems,values,beliefs,language,andverbalandnonverbalcommunication,issuperior.A.communicationB.cultureC.prejudiceD.ethnocentrism參考答案：D10、（）Thetotalaccumulationofbeliefs,customs,values,behaviors,institutionsandcommunicationpatternsthatareshared,learnedandpasseddownthroughthegenerationsinanidentifiablegroupofpeople.A.cultureB.beliefC.environmentD.institution參考答案：A11、（）Thecommunicationatthesamelevelinanorganization.A.verticalcommunicationB.horizontalcommunicationC.businesscommunicationD.directivecommunication參考答案：B12、Lateralcommunicationcouldbeexpressedas（）.A.singlecommunicationB.prejudicecommunicationC.directivecommunicationD.horizontalcommunication參考答案：D二、判斷題共12題1、Culturecouldbeunderstoodasvarietyofwaysofsociallivesfordifferentnationorgroupsintheworld.對錯參考答案：正確2、Withtheintegrationoflanguageintothefabricofculture,confusionanddysfunctionwouldhappenandtheculturewouldbedestroyed.對錯參考答案：錯誤3、Cultureisallmen'smedium;thereisnoaspectofhumanlifethatisnottouchedandalteredbyculture.對錯參考答案：正確4、Thecultureshowninanonionconsistsoftwolevels:alevelofnormsandvalues,oraninvisiblelevel,andavisiblelevelofresultantbehaviororartifactsof'someform.對錯參考答案：正確5、Culturecannotbeknownwithoutastudyofcommunication,andcommunicationcanonlybeunderstoodwithanunderstandingofthecultureitsupports.對錯參考答案：正確6、Intheglobalvillage,neighborscommunicatefreeoftroublesanddifficulties.對錯參考答案：錯誤7、Culturecouldbeunderstoodastheonlyuniversalwayoflifeintheworld.對錯參考答案：錯誤8、Thetermsofinterculturalcommunicationandinternationalcommunicationcanbeusedinterchangeably.對錯參考答案：正確9、Interculturalcommunicationcouldbethecommunicationbetweenpersonsofdifferentcultures.對錯參考答案：正確10、Stereotypes,likecultureitself,arelearnedinavarietyofways.Theyaretheproductsoflimited,lazy,andmisguidedperceptions.對錯參考答案：正確11、Thecultureshowninanicebergconsistsoftwolevels:alevelofnormsandvalues,likeaninvisibleicebergundersealevel,andavisiblelevelofcharacteristics,likethevisibleicebergabovesealevel.對錯參考答案：正確12、Itisimpossibleforustocommunicatewithanothertotallydifferentculture.對錯參考答案：錯誤三、簡答題共3題1、有人說，“掌握了對方的語言，就消除了跨文化溝通的障礙”。你怎樣看？參考答案：毋容置疑，掌握了對方的語言，就有了工具，有助于進行跨文化溝通。但是，如果僅僅從字面上掌握了語言，并不等于掌握了對方的文化，文化是有表層涵義和深層涵義的整體，有語言運用的環(huán)境，在語用層面上雙方都可能產生誤解。因此，只有通過文化的深層次學習和溝通實踐經驗的積累，才能不斷提升跨文化溝通的水平。2、關于文化的“冰山”比喻和“洋蔥”比喻有何異同？參考答案：“冰山”和“洋蔥”都是對文化的比喻，兩種比喻都很生動，其共通涵義是每一種文化都有可見和不可見的部分，或者說表面和深層的部分。當然，比喻的形象也有差異：“冰山”比喻文化的深層部分顯著大于文化的表層部分；“洋蔥”比喻文化從表層到深層有若干層次，文化核心的探究沒有止境。3、談談文化溝通和跨文化溝通的共性和差異。參考答案：文化溝通和跨文化溝通都是含有價值觀視角的相互交流和理解，這是共性的方面；從范圍看，文化溝通涵蓋跨文化溝通，跨文化溝通屬于文化溝通的范圍?？缥幕瘻贤ㄌ刂笢贤ǖ碾p方屬于不同文化群體，有不同的價值觀和默認的行為方式，一方需要了解對方的文化，才能減少誤判，增進溝通的成效。四、選詞填空題共12題1、Likeitornot,interculturalcommunicationisunavoidablein（）communication.（misunderstanding global business）參考答案：business2、Therecouldbe（）betweentwopersonsofdifferentculturesevencommunicatinginsamelanguage.（change possible misunderstanding ）參考答案：misunderstanding3、Eveninanyglobalvillage,therearestillmanydifferentvaluescoexist,andpeoplewouldbemoretolerantwith（）ofculturalideas.（variety foreign understand）參考答案：variety4、Ifpossible,mastera（）languagewouldbeofgreatimportanceforaemployeeinaninternationalcorporation.（variety foreign understand）參考答案：foreign5、Withmoreandmorecontactwithdifferentcultures,onecouldbecomemoreandmoreopen-minded,andhavemore（）ofaforeignculture.（onion tolerance against）參考答案：tolerance6、Stereotypesofaculture,sometimes,isdifficultto（）foraforeigner.（variety foreign understand）參考答案：understand7、Sometimeweuse（）asametaphortodescribethelayersofanyparticularculture.（onion tolerance against）參考答案：onion8、Itissaidthatgrammaticalmistakescouldbetolerated,butaprejudice（）aforeignculturalwouldbeintolerable.（onion not against）參考答案：against9、Individualistwouldemphasizethefreedomofthinking,yetitdoes（）meanthatapersonhasnoculturalbasisinwhichheorshebeshapedinacertainculturalenvironment.（tolerance not against）參考答案：not10、Cultureisdynamic,meaningthatitcan（）withtimes.（change possible misunderstanding ）參考答案：change11、Interculturalcommunicationisnecessarysincewearelivinginaworldof（）economy,andmanybusinessprojectsareoperatedworldwide.（misunderstanding global business）參考答案：global12、Cross-culturecommunicationis（）sinceaforeignculturecanbelearnedviavarietyofways.（change possible misunderstanding）參考答案：possible五、案例分析題（可用中文答題）共1題1、Alibaba'sAmericanDream

DescribedasamixofeBay（EBAY),PayPal,A（AMZN)andGoogle（GOOGL),Alibabaisthe800-poundgorillainChina'sInterneteconomy,butithaslittlepresenceelsewhereintheworld.SowhathappenswhenAlibabacomestotheU.S.?

AftertheIPO,Alibabawillhavebillionsofextracashonhand.ThecompanyislikelytousesomeofthosefundstoshakeupAmericancommerceandSiliconValley.“IfAlibababuysitswayintotheU.S.economy,whichtheyoughttobeabletodo,theymaybeabletobecomeaNorthAmericanbrand,”saidRogerKay,presidentofEndpointTechnologiesAssociates.

Alibaba'sdecisiontolistinNewYorkcameaftertheexchangeinHongKongbalkedatthecompany'sproposedgovernancestructure,whichwouldhavebreachedrulestherebyallowingseniorexecutivestonominatethemajorityoftheboard.ListingintheU.S.alsooffersthecompanyanopportunitytointroduceitselftoAmericanconsumers.

TheChinesecompanyhasalreadymaderipplesintheU.S.,shellingouthundredsofmillionsofdollarssincethebeginningof2013oninvestmentsinafewofAmericancompanies.AlibabaalsocontinuestospendmoneyonassetswithinChina.Lastweekthecompanyspent$1.22billiontoacquirean18.5%stakeinChina'sYoukuTudou,anonlinevideocompanylikenedtobothYouTubeandNetflix.

ThesedealsshowhowtheChinesecompanyisalreadyadroitatscoopinguptoptalentaroundtheworld,includinginSiliconValley.

ButAlibabalooks