抖音2025Q1高增行業(yè)與爆款復(fù)盤（中）零食03保健品零食03保健品2025Q1數(shù)據(jù)拆解2025Q1數(shù)據(jù)拆解內(nèi)衣2025Q1內(nèi)衣2025Q1內(nèi)衣行業(yè)2025年Q1同比增長穩(wěn)健，增長來自于三八大促的高跳起同比增長30.82%抖音銷售額（億元）銷售額同比 54.87%5 54.87%550+50+ 3.70%50+2025/012025/022025/03抖音銷售額（億元）銷售額同比2025/01/012025/01/012025/01/032025/01/032025/01/052025/01/052025/01/072025/01/072025/01/092025/01/092025/01/112025/01/112025/01/132025/01/132025/01/152025/01/152025/01/172025/01/172025/01/192025/01/192025/01/212025/01/212025/01/232025/01/232025/01/252025/01/252025/01/272025/01/272025/01/292025/01/292025/01/312025/01/312025/02/022025/02/022025/02/042025/02/042025/02/062025/02/062025/02/082025/02/082025/02/102025/02/102025/02/122025/02/122025/02/142025/02/142025/02/162025/02/162025/02/182025/02/182025/02/202025/02/202025/02/222025/02/222025/02/242025/02/242025/02/262025/02/262025/02/282025/02/282025/03/022025/03/022025/03/042025/03/042025/03/062025/03/062025/03/082025/03/082025/03/102025/03/102025/03/122025/03/122025/03/142025/03/142025/03/162025/03/162025/03/182025/03/182025/03/202025/03/202025/03/222025/03/222025/03/242025/03/242025/03/262025/03/262025/03/282025/03/282025/03/302025/03/30內(nèi)衣2025Q1內(nèi)衣2025Q1內(nèi)衣Q1子類目數(shù)據(jù)表現(xiàn)中，TOP3表現(xiàn)較為接近，女士內(nèi)衣突破50億銷售額商品數(shù)品牌數(shù)品類名稱平均成交價銷量銷售額女士內(nèi)衣商品數(shù)品牌數(shù)品類名稱平均成交價銷量銷售額女士內(nèi)衣85.875000w~7500w50億~75億睡衣69.555000w~7500w25億~50億49.515000w~7500w25億~50億襪子27.237500w~1億25億~50億保暖內(nèi)衣61.292500w~5000w10億~25億塑身衣77.451000w~2500w10億~25億吊帶/背心49.221000w~2500w10億~25億少女文胸70.45250w~500w2.5億~5億內(nèi)衣配件53.52100w~250w5000w~7500w情趣內(nèi)衣36.5825w~50w1000w~2500w抹胸61.417.5w~10w500w~750w吊襪帶17.0410w~25w250w~500w丁字褲166.11000~250025w~50w丁字褲吊襪帶抹胸情趣內(nèi)衣內(nèi)衣配件少女文胸吊帶/背心 塑身衣保暖內(nèi)衣襪子睡衣女士內(nèi)衣 43 5睡衣睡衣18% 61 293 66 1257 39 173615%15%511030223 4243022317000152417000152499199167570206867570206832411525343241152534226794825226794825328428 2048187678553187678553零食行業(yè)2025Q1數(shù)據(jù)拆解零食行業(yè)2025Q1數(shù)據(jù)拆解零食2025Q1零食2025Q1零食行業(yè)2025年Q1同比保持增長，1月年貨節(jié)主導(dǎo)高增，3月女王節(jié)體量回溫同比增長16.32%抖音銷售額（億元）銷售額同比100+ 49.95% 47.40%100+ 49.95%50+50+25+25+ 0.38% 0.38%2025/012025/022025/03抖音銷售額銷售額同比2025/01/012025/01/012025/01/032025/01/032025/01/052025/01/052025/01/072025/01/072025/01/092025/01/092025/01/112025/01/112025/01/132025/01/132025/01/152025/01/152025/01/172025/01/172025/01/192025/01/192025/01/212025/01/212025/01/232025/01/232025/01/252025/01/252025/01/272025/01/272025/01/292025/01/292025/01/312025/01/312025/02/022025/02/022025/02/042025/02/042025/02/062025/02/062025/02/082025/02/082025/02/102025/02/102025/02/122025/02/122025/02/142025/02/142025/02/162025/02/162025/02/182025/02/182025/02/202025/02/202025/02/222025/02/222025/02/242025/02/242025/02/262025/02/262025/02/282025/02/282025/03/022025/03/022025/03/042025/03/042025/03/062025/03/062025/03/082025/03/082025/03/102025/03/102025/03/122025/03/122025/03/142025/03/142025/03/162025/03/162025/03/182025/03/182025/03/202025/03/202025/03/222025/03/222025/03/242025/03/242025/03/262025/03/262025/03/282025/03/282025/03/302025/03/30零食2025Q1零食2025Q1零食Q1子類目數(shù)據(jù)表現(xiàn)中，各類目成交價均衡，堅果類受年貨節(jié)影響較大占比最高商品數(shù)品牌數(shù)145216591972面包165919722257940266927542669275439535281肉干肉脯/熏臘鹵味/肉類熟食291221123139671507334452349640024山核桃/堅果/炒貨23%21123139671507334452349640024山核桃/堅果/炒貨23%25603256036634266342653886538890793907938442184421 9428743088187081870品類名稱品類名稱平均成交價銷量7500w~1億5000w~7500w5000w~7500w1000w~2500w1000w~2500w2500w~5000w2500w~5000w2500w~5000w1000w~2500w銷售額7.5億~10億7.5億~10億零食2025Q1零食2025Q1Q1子類目中增長最快的是地方特產(chǎn)，與文化屬性綁定的產(chǎn)品在興趣電商平臺更有話題Q1周期中覆蓋了情人節(jié)，但巧克力仍是零食中唯一負增長的類目，低糖健銷售額占比銷售額同比12916%. 42.34% 30.60% 26.89% 24.66% 20.04% 12916%. 42.34% 30.60% 26.89% 24.66% 20.04% 16.84% 12.66%7.96% 7.04% 3.24% 18.91% 18.91% 13.13% 9.65% 9.65% 8.80% 4.56% 4.27% 3.64% 4.56% 4.27% 3.64% 2.43% 3.22%6.94%1.84%1.84%山核桃/堅果/炒貨肉干肉脯/熏臘鹵味/肉類熟食糕點/點心蜜餞/果干/水果制品糖果零食/果凍/布丁餅干巧克力山核桃/堅果/炒貨肉干肉脯/熏臘鹵味/肉類熟食糕點/點心蜜餞/果干/水果制品糖果零食/果凍/布丁餅干巧克力地方特產(chǎn)膨化食品豆干制品/蔬菜干面包即食水產(chǎn)/海味零食保健品行業(yè)2025Q1數(shù)據(jù)拆解保健品行業(yè)2025Q1數(shù)據(jù)拆解PARTTHREE保健品2025Q1保健品2025Q1保健品行業(yè)2025年Q1同比增長劇烈，增長來自于新銳品牌入局并高增抖音保健品Q1月均銷售在三八大促迎來高起跳；單月同比增長均超過45%；同比增長67.22%66.95%50+抖音銷售額（億元）銷售額同比 85.38%66.95%50+ 45.34% 45.34%25+25+25+25+2025/012025/022025/03抖音銷售額銷售額同比2025/01/012025/01/012025/01/032025/01/032025/01/052025/01/052025/01/072025/01/072025/01/092025/01/092025/01/112025/01/112025/01/132025/01/132025/01/152025/01/152025/01/172025/01/172025/01/192025/01/192025/01/212025/01/212025/01/232025/01/232025/01/252025/01/252025/01/272025/01/272025/01/292025/01/292025/01/312025/01/312025/02/022025/02/022025/02/042025/02/042025/02/062025/02/062025/02/082025/02/082025/02/102025/02/102025/02/122025/02/122025/02/142025/02/142025/02/162025/02/162025/02/182025/02/182025/02/202025/02/202025/02/222025/02/222025/02/242025/02/242025/02/262025/02/262025/02/282025/02/282025/03/022025/03/022025/03/042025/03/042025/03/062025/03/062025/03/082025/03/082025/03/102025/03/102025/03/122025/03/122025/03/142025/03/142025/03/162025/03/162025/03/182025/03/182025/03/202025/03/202025/03/222025/03/222025/03/242025/03/242025/03/262025/03/262025/03/282025/03/282025/03/302025/03/30保健品2025Q1保健品2025Q1保健品Q1子類目數(shù)據(jù)表現(xiàn)中，國內(nèi)品牌和海外品牌占比近似，海外產(chǎn)品溢價能力更強從成交表現(xiàn)來看，海外膳食營養(yǎng)補充食品成交價是普通膳食營養(yǎng)食品的1.79倍，差距更為明顯；與銷量趨勢形成反比商品數(shù)品牌數(shù)6