《電子商務(wù)專業(yè)英語》參考試卷命題人：張強(qiáng)華司愛俠參考試卷一、寫出以下單詞的中文意思（每小題0.5分，共10分）1commission11contract2discount12liquidate3manufacturer13brand4wholesaler14basket5commodity15\o"/wiki/Brick_and_mortar_business"bricks-and-mortar6distributor16coupon7return17delivery8transportation18storefront9inventory19user-friendly10launch20website二、根據(jù)給出的中文意思，寫出英文單詞（每小題0.5分，共10分）1n．忠誠，忠實(shí)11adj.無縫的2n．商機(jī)12n．物流adj．物流的3adj．客戶導(dǎo)向的，面向客戶的13adj．操作的，運(yùn)作的4n.算法14n．資金，資產(chǎn)5v.庫存過多15n．交叉配貨，直接換裝6n.名聲；名譽(yù)16vt．定制，用戶化7adj.耗費(fèi)時(shí)間的17n．逾期費(fèi)8n.區(qū)塊鏈18n．貨盤，托盤9n.模型；模式v.模仿19n．供應(yīng)10n.協(xié)議；草案20vt．出價(jià)，投標(biāo)1checkoutflow2dynamicproductpage3onlineretail4socialsale5customerinformationmanagement6dataprivacy7operationalcost8productpage9flatfee10supplychainmanagement四、根據(jù)給出的中文意思，寫出英文短語（每小題1分，共10分）1付賬，結(jié)賬2保修索賠，質(zhì)量保修3虛擬商店4商標(biāo)，品牌5到店自提6送貨地址7供應(yīng)鏈8內(nèi)容營銷9購物車分析10換貨政策五、寫出以下縮略語的完整形式和中文意思（每小題0.5分，共10分）縮略語完整形式中文意思1AI2ERP3IVA4RFID55PL6SCMSP7B2B8B2C9EDI10VAT11WMS12ROI13SaaS14\o"/wiki/Search_engine_optimization"SEO15CPA16CPT17\o"/wiki/Personal_Identification_Number"PIN18SSL19MFA20PPA六、閱讀短文，回答問題（每小題2分，共10分）HowBusiness-to-BusinessWorksUnlikeretailing,whichismostlyaBusiness-to-Consumer(B2C)industry,B2Bdealswithworkingwithvendors,distributors,andotherbusinesses.HowdoesBusiness-to-Business(B2B)work,andespeciallyhowdoesitworkforretailers?TherearedifferenttypesofB2Becommercesitesthatworkinvariouswaysandarebrokenintotwomajorgroups:theverticalsandhorizontals.VerticalsareB2Bsitesdesignedspecificallytomeettheneedsofaparticularindustry,suchasretail.Verticalsitesarethemostlikelytocontaincommunityfeatureslikeindustrynews,articles,anddiscussiongroups.Horizontalsprovideproducts,goods,materials,orservicesthatarenotspecifictoaparticularindustryorcompany.Horizontalsthatretailerscouldusemightprovidetravel,transportationservices,officeequipment,ormaintenanceandoperatingsupplies.Horizontalsandverticalscanconnectbuyersandsellerstogetherdirectlyoractasintermediarieswhofacilitatetransactions.Thereisn'toneubiquitousmodelforB2Belectroniccommerce.B2Bsitesvaryfromthoseprovidingsimpleleadgeneration,tocomplexmarketplacesservingavarietyofbuyersandsellers,toprivateextranets.Auctionsallowmultiplebuyerstobidcompetitivelyforproductsfromindividualsuppliers.Auctionscanbeusedtogetridofsurplusinventorybyitemorlot,orexcessfixedassetslikedisplayfixtures.Sincethesellercansetaminimumpricewithpricesmovingupfromtheminimum,thesellerscanusuallygetmorethanaliquidatorwouldpayforthesameitems.Buyersalsohavetheabilitytopickupproductandequipmentwellbelowlistprices.Reverseauctions,incontrast,allowretailerstoposttheirneedforaproductorserviceandthenallowvendorstobidonfulfillingtheneed.Somereverseauctionsitesaggregatedemandfrommanysmallbuyersprovidingeconomyofscale.Smallretailersorderingasagroupwillgetamuchbetterdealfromavendorthantheycouldindividually.B2Bsitesalsoincludecatalogaggregatorswhoactasintermediariesbetweenmanyvendorsandretailers.Theystandardizecontentbycombiningcatalogsfrommultiplevendors.Catalogsitesgenerallyhavefixedpricing,althoughpricingmaybetieredbasedonthebuyer'sprofileorquantityordered.Exchangesaretwo-sidedmarketplaceswherebuyersandsuppliersnegotiateprices.Exchangescanbeusedfornewitemsandsupplies,orusedtotradeexcessinventoryandfixedassets.B2Bsitescanalsoprovideprojecttrackingorcollaborationservicestotheirmembers.Collaborationallowsretailersandvendorstoworkonnewproducts,providebetterforecasts,andimproveresponse.BuyersandsellerscancometogetheronB2Bsitesopenlyorbyusinginfomediaries.Infomediariesarethirdpartiesthatactasagents.Theyarefrequentlyusedtoallowtheparticipantstoremainanonymouswhiletransactingbusiness.Inadditiontotransactionservices,aninfomediarycouldprovideadviceorresearchhelpingretailersmakeinformedbuyingdecisions.FacilitatingB2Becommerceinyetanotherway,arethechannelenablerswhocreateonlinemarketplacesforexistingdistributionchannels.ChannelenablerssupportbothbuyersandsellerswithB2Becommerceservicesthatvaryfromconsolidatingproductinformation,tomanagingdistributionandpayment,tointegratingwiththemembers'back-endsystems.ThislastserviceisacommonuseofchannelenablersintheretailB2Barea:translationservicestoEDI.ThetranslationserviceisneededbecausetheunderlyingtechnologyofB2Becommercereplacesthecurrentretailecommercestandard,EDI(ElectronicDataInterchange).EDIislessstandardizedandmorecostlythanInternetbasedecommerce,whichtypicallyusesXML(eXtensibleMarkupLanguage)toallowbuyersandsellerstocommunicateonline.ManyB2BsitesintegrateEDI-to-XMLtransactionsenablingtradingbetweenlargeandsmallcompanies.XMLprovidesaflexiblewaytodescribeproductspecificationsorattributes.Insimpleterms,XMLissimilarinconcepttoHTML,whichallowsyouto"markup"languagetocontrolhowitlooks.UnlikeHTMLhowever,XMLallowsyouto"markup"languagetodescribewhatitis.UsingXMLyoucanlabelpartnumber,UPC,price,color,size,etc.andthesystemwillknowexactlywhatthetagreferenceswithoutthecomplicatedfilestructuresandproprietarynetworksrequiredforEDI.TheonlyissueisthatXMLonlyworkswheneveryoneusesthesametagreferences,whichiswhygroupsarebusilyworkingtogeneratestandards.1)WhatdoesB2Bdealwith?2)HowmanymajorgroupsdoB2Becommercesiteshave?Whatarethey?Andwhataretheydesignedtodo?3)Whatdoauctionsdo?Andwhatdoreverseauctionsdo?4)Whatisthefunctionofcatalogaggregators?5)Whatisaninfomediary?根據(jù)下面的英文解釋，寫出相應(yīng)的英文詞匯（每小題10分，共10分）英文解釋詞匯asetofstep-by-stepinstructionsorrulesforperformingaspecifictaskorsolvingaparticularproblem.

aspecializedsegmentofthemarket.It'saparticularareathatfocusesonspecificproducts,services,orcustomerneedsthatarenotfullyaddressedbymainstreamofferings.acomputerprogramdesignedtosimulateconversationwithhumanusers,typicallyovertheinternet.Itusesartificialintelligenceandnaturallanguageprocessingtechniquestounderstandusers'questionsorstatementsandrespondinanappropriateandhelpfulway.adecentralized,digitalledgertechnologythatconsistsofachainofblocks.Itcontainsalistoftransactions,andtheseblocksarelinkedtogetherusingcryptographictechniques.Itallowsmultiplepartiestomaintainasharedandimmutablerecordoftransactionswithouttheneedforacentralauthority.thefinancialgainthatabusinessorindividualmakesafterdeductingallthecostsandexpensesassociatedwithproducingorprovidinggoodsorservices.It'scalculatedbysubtractingtotalcosts(includingthingslikematerials,labor,andoverhead)fromtotalrevenue.

awrittenorderdirectingabanktopayaspecificsumofmoneyfromthedrawer'saccounttothepersonorentitynamedonthecheque.It'sacommonformofpaymentinmanycountriesandservesasanegotiableinstrument.

afeeorpaymentthatisusuallyapercentageofthevalueofatransaction,whichispaidtoanagent,broker,orsalespersonforfacilitatingorcompletingthattransaction.

arequestorinstructiontosupplygoodsorservices.apersonorentitythatengagesinthebuyingandsellingofgoods,securities,currencies,orotherfinancialinstrumentsasabusinessactivity.

themainorinitialpageofawebsitethattypicallyservesasanentrypointforvisitors.Itusuallycontainsanoverviewofthewebsite'scontent,importantlinkstodifferentsectionsorfeaturesofthesite,andmayshowcasekeyinformationorrecentupdates.八、短文翻譯（每小題15分，共30分）翻譯題1.FreeTradeZoneWarehouseWhatIsaFreeTradeZone(FTZ)Warehouse?FreeTradeZonesareusuallylocatednearCustomsandBorderProtectionportsofentry.FTZwarehouseswerecreatedinthe1930stohelpU.S.companiesimprovetradeandincreasetheircompetitivenessatthegloballevel.Incontrastto

bondedwarehouses,whicharetypicallycustoms-controlledfacilities,FTZwarehousesoperateunderadifferentsetofrules.Further,taxguidelinesaredifferentforFTZwarehouses.HowAreFTZWarehousesUsed?AFTZwarehouseallowsyoutoimportalmostanytypeoflegalmerchandisewithoutpayingexpensiveimportdutiesordealingwithothertypesofformalcustomsentryprocedures.Theonlypaperworkthatneedstobefiledisacustomsentryformforanymerchandiseyouwanttoremovefromthewarehouselater.Youcanchoosetohavethetariffineffecteitherwhenthegoodsenterthewarehouseorwhenthey’reshippedout.BenefitsofaFTZWarehouseBecauseaFTZwarehouseallowsyoutoimportgoodswithoutdutiesormostfeesandinventorytaxes,theobviousbenefitiscostsavings.SavingsarefurtherincreasedbecauseaFTZalsoprovides:?Relieffrominvertedtariffs?Dutyexemptionsonre-exports?Dutyeliminationonwaste,scrapandyieldloss?CustomsdutyexemptionsonFTZ-to-FTZtransfers?Betterqualitycontrol,complianceandinventorytracking?IndefinitestorageofgoodsAFTZwarehousealsopermitsassemblyandtesting,destruction,salvaging,processing,cleaning,mixing,relabeling,repackagingandmore.YoucanevenmanufactureinaFTZwarehousewithspecialpermissionfromtheFTZboard.TaxesandCustomsRegulationsforFTZWarehousesAnylegalmerchandise,domesticorforeign,canbestoredinaFTZwarehouse.Merchandiseimportedfromanothercountryisnottaxeduponentry,butinsomespecialcasesaFederalExciseTaxmightbechargedfordomesticgoodswhenthey’readmitted.IfimportedmerchandisegetsshippedforexportwithoutleavingtheFTZ,thennotaxordutyischargedonthegoods.CustomsentryregulationsonlyapplytogoodswhentheyareremovedfromaFTZforconsumptionintheUnitedStates.Nodutyisrequiredongoodsthataredestroyed,damagedorclassifiedasnon-usableforanyreason.Allmerchandise,domesticorforeign,canbestoredforanunlimitedamountoftime.翻譯題2.KeepingYourAccountInformationSecureThesecurityofyouraccountisimportanttousbecauseitiscentraltoyourbusiness.WerecommendthefollowingbestpracticestoreinforcethesecurityofyourAmazonaccount:Setup

Two-StepVerification

forallofyourAmazonaccounts.Youcanreinforceyourpasswordsecurityinthiswayasyouarerequiredtoenteranadditionalcodefromyourphoneswhensigningintoyouraccount.Thiscangreatlyreducetheriskofunauthorizedaccessifthepasswordiscompromised.Pickstrongpasswordsthataredifferentforeachofyouraccountsand

changeyourpassword

regularly.Makesurethattheemailaddressorthemobilenumberthatyouusetosign-intoyouraccountisup-to-date.Ifyourbusinesshas

multipleusers,thenhaveeachusersetuptheirownaccountandthenlinkyouraccounts.

Ensurethatyouregularlyreviewsecondaryuserswhohaveaccesstoyouraccountandrevokeaccesstouserswhonolongerneedaccess.ReviewyourNotificationSettingsandensurethatyouhavetherequiredsetuptoreceivenotificationsofimportantactionsbeingtakenonyouraccount.Bewareofphishing.Amazonneverasksyoutoverifysensitiveinformationviaemail.Submitsuchinformationonlywhencompletinganorderonourwebsite,registeringtosellonAmazon,orupdatingaccountinformationinSellerCentral.Ifyouareeverindoubtabouttheauthenticityofanemail,visitoursitedirectlybytypingtheaddressintoyourbrowserbar,ratherthanclickinganylinks.IfyoubelieveyourAmazonaccounthasbeencompromised,followthestepsbelow:?ChangeyourSellerCentralloginpassword.Ifyouarenotabletologintoyouraccount,contactSellerSupport.?Reviewthefollowinginformationinyouraccounttodetermineifanychangeshavebeenmade:Emailaddresspreferences,paymentinformation,userpermissions,Amazonstorefrontdetailsandlistingandconditionnotes.?Youremailaccountmighthavebeencompromisedaswell.Considerchangingtheemailaddressassociatedwithyouraccountanduseadifferentpasswordforyouremailaccount.?Ifyoureceiveemailsorlinksthatyoususpectarephishingattempts,reportthemto

stop-spoofing@.?ContactSellerSupporttoreportthatyouraccounthasbeencompromised.

參考試卷答案一、寫出以下單詞的中文意思（每小題0.5分，共10分）1commissionn．傭金11contractn．合同，契約2discountn．折扣12liquidatevt．清算3manufacturern．制造商，廠商13brandn．商標(biāo)，品牌，牌子4wholesalern．批發(fā)商14basketn．購物籃5commodityn．商品，物品15\o"/wiki/Brick_and_mortar_business"bricks-and-mortarn．實(shí)體店6distributorn．批發(fā)商，分銷者16couponn．商家的優(yōu)惠券7returnn．退貨17deliveryn．交貨8transportationn．運(yùn)輸，運(yùn)送18storefrontn．店頭，店面9inventoryn．存貨，庫存量19user-friendlyadj．用戶友好的，用戶易用的10launchn．投放市場(chǎng)20websiten.網(wǎng)站二、根據(jù)給出的中文意思，寫出英文單詞（每小題0.5分，共10分）1n．忠誠，忠實(shí)loyalty11adj.無縫的seamless2n．商機(jī)niche12n．物流adj．物流的logistic3adj．客戶導(dǎo)向的，面向客戶的client-oriented13adj．操作的，運(yùn)作的operational4n.算法algorithm14n．資金，資產(chǎn)capital5v.庫存過多overstock15n．交叉配貨，直接換裝\o"/wiki/Cross-docking"cross-docking6n.名聲；名譽(yù)reputation16vt．定制，用戶化customize7adj.耗費(fèi)時(shí)間的time-consuming17n．逾期費(fèi)demurrage8n.區(qū)塊鏈blockchain18n．貨盤，托盤pallet9n.模型；模式v.模仿model19n．供應(yīng)provision10n.協(xié)議；草案protocol20vt．出價(jià)，投標(biāo)bid1checkoutflow結(jié)賬流程2dynamicproductpage動(dòng)態(tài)產(chǎn)品頁面3onlineretail在線零售4socialsale社交銷售5customerinformationmanagement客戶信息管理6dataprivacy數(shù)據(jù)隱私7operationalcost運(yùn)營成本8productpage產(chǎn)品頁面9flatfee固定費(fèi)率10supplychainmanagement供應(yīng)鏈管理四、根據(jù)給出的中文意思，寫出英文短語（每小題1分，共10分）1付賬，結(jié)賬checkout2保修索賠，質(zhì)量保修warrantyclaim3虛擬商店virtualstore4商標(biāo)，品牌brandname5到店自提in-storepick-up6送貨地址shippingaddress7供應(yīng)鏈\o"/wiki/Supply_chain"supplychain8內(nèi)容營銷contentmarketing9購物車分析cartanalysis10換貨政策replacementpolicy五、寫出以下縮略語的完整形式和中文意思（每小題0.5分，共10分）縮略語完整形式中文意思1AIArtificialIntelligence人工智能2ERPEnterpriseResourcePlanning企業(yè)資源規(guī)劃3IVAIntelligentVirtualAssistant智能虛擬助手4RFIDRadioFrequencyIdentification射頻識(shí)別；電子標(biāo)簽55PLFifthPartyLogistics第五方物流6SCMSPSupplyChainManagementServiceProvider供應(yīng)鏈管理提供商7B2BBusiness-to-Business企業(yè)對(duì)企業(yè)的電子商務(wù)8B2CBusiness-to-Consumer企業(yè)對(duì)消費(fèi)者個(gè)人的電子商務(wù)9EDIElectronicDataInterchange電子數(shù)據(jù)交換，無紙貿(mào)易10VATValueAddedTax增值稅11WMSWarehouseManagementSystem倉庫管理系統(tǒng)12ROIReturnonInvestment投資回報(bào)率13SaaSSoftwareasaService軟件即服務(wù)14\o"/wiki/Search_engine_optimization"SEOSearchEngineOptimization搜索引擎優(yōu)化15CPACost-Per-Action每行動(dòng)成本16CPTCostPerThousand千人成本17\o"/wiki/Personal_Identification_Number"PINPersonalIdentificationNumber個(gè)人標(biāo)識(shí)號(hào)18SSLSecuritySocketLayer安全套接字協(xié)議層19MFAMulti-FactorAuthentication多因素認(rèn)證20PPAPayPerAction每行動(dòng)付費(fèi)六、閱讀短文，回答問題（每小題2分，共10分）ThispolicyrequiresthatsellersactfairlyandhonestlyonAmazontoensureasafebuyingandsellingexperience.ViolatingtheCodeofConductoranyotherAmazonpoliciesmayresultinactionsagainstyouraccount,suchascancellationoflistings,suspensionorforfeitureofpayments,andremovalofsellingprivileges.Ifyoureceivecustomerinformationsuchasaddressesorphonenumberstofulfillorders,youmayusethatinformationonlytofulfillordersandmustdeleteitaftertheorderhasbeenprocessed.Ifanyofyouraccountsarenotingoodstanding,wemaydeactivateallofyoursellingaccountsuntilallaccountsareingoodstanding.Amazondoesnotpermitindividualswithactivesellingaccountstofileinfringementnoticesasanagentofabrandwhenthefilingofthosenoticescouldbenefittheirownsellingaccount(throughremovingcompetinglistings,forexample).七、根據(jù)下面的英文解釋，寫出相應(yīng)的英文詞匯（每小題10分，共10分）英文解釋詞匯asetofstep-by-stepinstructionsorrulesforperformingaspecifictaskorsolvingaparticularproblem.

algorithmaspecializedsegmentofthemarket.It'saparticularareathatfocusesonspecificproducts,services,orcustomerneedsthatarenotfullyaddressedbymainstreamofferings.nicheacomputerprogramdesignedtosimulateconversationwithhumanusers,typicallyovertheinternet.Itusesartificialintelligenceandnaturallanguageprocessingtechniquestounderstandusers'questionsorstatementsandrespondinanappropriateandhelpfulway.chatbotadecentralized,digitalledgertechnologythatconsistsofachainofblocks.Itcontainsalistoftransactions,andtheseblocksarelinkedtogetherusingcryptographictechniques.Itallowsmultiplepartiestomaintainasharedandimmutablerecordoftransactionswithouttheneedforacentralauthority.blockchainthefinancialgainthatabusinessorindividualmakesafterdeductingallthecostsandexpensesassociatedwithproducingorprovidinggoodsorservices.It'scalculatedbysubtractingtotalcosts(includingthingslikematerials,labor,andoverhead)fromtotalrevenue.

profitawrittenorderdirectingabanktopayaspecificsumofmoneyfromthedrawer'saccounttothepersonorentitynamedonthecheque.It'sacommonformofpaymentinmanycountriesandservesasanegotiableinstrument.

chequeafeeorpaymentthatisusuallyapercentageofthevalueofatransaction,whichispaidtoanagent,broker,orsalespersonforfacilitatingorcompletingthattransaction.

commissionarequestorinstru