《電子商務(wù)專業(yè)英語（第3版）》《電子商務(wù)專業(yè)英語（第3版）》電子教案任課部門：_____________任課教師：_____________教學(xué)班級：_____________

授課單元Unit1教學(xué)目標(biāo)通過對專業(yè)英語的學(xué)習(xí)，掌握相關(guān)的英語詞匯，具有閱讀專業(yè)資料的能力，具有一定的專業(yè)翻譯能力，能夠用英語表達專業(yè)意義并實現(xiàn)業(yè)務(wù)溝通。教學(xué)重點1）學(xué)習(xí)電子商務(wù)專業(yè)核心詞匯；2）掌握閱讀技巧；3）具備一定的電子商務(wù)專業(yè)翻譯能力教學(xué)方法綜合使用講授法、討論法、練習(xí)法、讀書指導(dǎo)法以及任務(wù)驅(qū)動法。教學(xué)過程1）播放課文MP3，培養(yǎng)學(xué)生專業(yè)英語的聽力。2）精講課文TextA，這些課文既包括基本概念和基礎(chǔ)知識，也包括行業(yè)應(yīng)用，同時盡量覆蓋行業(yè)的主要子領(lǐng)域。通過對TextA譯文詳細(xì)講解，讓學(xué)生掌握閱讀理解的方法，培養(yǎng)翻譯技能。3）NewWords：學(xué)習(xí)課文中出現(xiàn)的新詞，這些單詞既有公共英語中不常使用、而在專業(yè)英語中經(jīng)常出現(xiàn)的單詞，也有在專業(yè)英語中有特殊含義的單詞。學(xué)生由此可以積累專業(yè)詞匯。4）Phrases：學(xué)習(xí)課文中的常用專業(yè)英語詞組及部分非專業(yè)英語詞組。5）Abbreviations：學(xué)習(xí)課文中出現(xiàn)的、業(yè)內(nèi)人士必須掌握的縮略語。縮略語在電子商務(wù)行業(yè)中十分重要，必須給予充分的重視。6）Notes：講解課文中出現(xiàn)的難句、長句、語法結(jié)構(gòu)復(fù)雜的句子。這有利于學(xué)生透徹領(lǐng)會難句的含義，也可以培養(yǎng)學(xué)生的閱讀理解能力。作業(yè)【Ex1.】檢查學(xué)生對TextA課文的掌握情況；【Ex2.】和【Ex3.】檢查學(xué)生對TextA詞匯的掌握情況；【Ex4.】培養(yǎng)學(xué)生英文翻譯成中文的能力；【Ex5.】檢查學(xué)生對TextB課文的掌握情況?！綞x1.】、【Ex2.】、【Ex3.】、【Ex4.】為必做題，【Ex5】為選做題。擴展學(xué)習(xí)閱讀ReadingMaterials中的文章自主學(xué)習(xí)1）掃描課本上的二維碼，聽課文利用AI技術(shù)，自主學(xué)習(xí)，擴大與本課相關(guān)的知識面搜尋相關(guān)的學(xué)習(xí)網(wǎng)站，學(xué)習(xí)行業(yè)技能

教學(xué)內(nèi)容TextA課文概述Electronicbusiness,alsoknownase-commerceore-business,referstotheuseofinformationandcommunicationtechnologies(ICT)forbusinessactivities.LouisGerstnerattributedtheterm"e-business"toIBM'smarketingandInternetteamsin1996.Itenablescompaniestomanagedataprocessingsystemsmoreeffectively,workcloselywithsuppliersandpartners,andmeetcustomerneeds.Inpractice,e-businessisbroaderthane-commerce.E-commerceisapartoftheoveralle-businessstrategyfocusedongeneratingrevenueandenhancingclientrelationshipsthroughtheweborinternet.Therearevarioustypesofelectronicbusiness:Business-to-Business(B2B):Commercebetweenbusinesses.ThevolumeofB2BtransactionsisusuallyhigherthanB2Castherearemultipletransactionsinthesupplychainbeforethefinalproductreachestheconsumer.Forinstance,anautomobilemanufacturerhasmanyB2Btransactionsforcomponentsbeforesellingthefinishedvehicle(B2C).Business-to-Consumer(B2C):Businessesservingendconsumerswithproductsorservices.Forexample,apersonbuyingshoesfromaretailer.Business-to-Employee(B2E):Useinganintrabusinessnetworktoprovideproductsorservicestoemployees.Examplesincludeonlineinsurancepolicymanagementandemployeebenefitsreporting.Business-to-Government(B2G):Marketingproductsandservicestogovernmentagencies.Government-to-Business(G2B):Onlinenon-commercialinteractionbetweengovernmentandthebusinesssector.Government-to-Government(G2G):Onlinenon-commercialinteractionbetweengovernmentorganizations.Itcanbeinternal-facing(withinasinglegovernment)orexternal-facing(acrossmultiplegovernments).Consumer-to-Consumer(C2C):Electronically-facilitatedtransactionsbetweenconsumersthroughathirdparty,likeonlineauctions.ExamplesincludeeBayandCraigslist.Thistypeisexpectedtogrowbuthasissueslikenoqualitycontrolandpaymentguarantee.C2Cispopularamonguniversitystudentsastheyseekdeals.TextA重點單詞講解bid:Inthee-commercefield,abidreferstoanoffermadebyabuyertopurchaseaproductorserviceatacertainprice.eg.Theauctionwebsiteallowsuserstoplacebidsonitemstheyareinterestedinpurchasing.cheque:Ine-commerce,achequeisawrittenorderdirectingabanktopayaspecificamountofmoneyfromaperson'saccounttoanotherparty.eg.Someonlineretailersacceptpaymentviacheque,althoughitmayresultinalongerprocessingtime.consumer:Ine-commerce,aconsumerreferstoanindividualwhopurchasesgoodsorservicesonlineforpersonaluse.eg.Thee-commerceplatformoffersawiderangeofproductstocatertothediverseneedsofconsumers.discount:Inthee-commercecontext,adiscountisareductioninthepriceofaproductorserviceofferedtocustomers.eg.Theonlinestoreisrunningaspecialpromotionwithdiscountsonselecteditemsforalimitedtime.exchange:Ine-commerce,exchangereferstotheprocessoftradinggoodsorservicesbetweentwoparties.eg.Theonlinemarketplaceprovidesaplatformforuserstobuyandsellproductsthroughdirectexchanges.extranet:Ine-commerce,anextranetisaprivatenetworkthatallowsauthorizeduserstoaccessspecificinformationorservicesfromacompany'sinternalsystem.eg.Thecompanyusesanextranettocollaboratewithitssuppliersandpartnersoninventorymanagement.intranet:Ine-commerce,anintranetisaprivatenetworkthatisaccessibleonlytotheemployeesofacompany,usedforinternalcommunicationandsharingofinformation.eg.Thecompany'sintranetportalprovidesemployeeswithaccesstoimportantresourcesandupdates.intrabusiness:Inthee-commercefield,intrabusinessreferstotheinternaloperationsandprocesseswithinabusinessorganization.eg.Thecompanyimplementedanintrabusinesssystemtostreamlineitssupplychainmanagement.order:Ine-commerce,anorderisarequestmadebyacustomertopurchaseaproductorservicefromaseller.eg.Customerscantrackthestatusoftheirordersthroughtheonlineplatform.retailer:Ine-commerce,aretailerisabusinessthatsellsproductsorservicesdirectlytoconsumers.eg.Theonlineretaileroffersawiderangeofproductsfromvariousbrandsforonlineshoppers.satisfy:Inthee-commercecontext,satisfymeanstofulfilltheneedsorexpectationsofcustomersthroughproductqualityandserviceexcellence.eg.Thecompanyfocusesoncustomersatisfactionbyprovidingtimelydeliveryandresponsivecustomersupport.subcomponent:Ine-commerce,asubcomponentreferstoasmallerpartorelementofalargerproductorsystem.eg.ThewebsiteoffersavarietyofsubcomponentsforDIYenthusiaststocustomizetheirprojects.supplier:Ine-commerce,asupplierisacompanyorindividualthatprovidesproductsorservicestootherbusinessesorconsumers.eg.Thee-commerceplatformpartnerswithreliablesupplierstoensureproductqualityandtimelydelivery.transaction:Ine-commerce,atransactionreferstotheexchangeofgoodsorservicesforpaymentbetweenabuyerandaseller.eg.Thesecurepaymentgatewayfacilitatessmoothandsecuretransactionsforonlinepurchases.wholesaler:Ine-commerce,awholesalerisabusinessthatsellsproductsinbulktoretailersorotherbusinessesforresale.eg.Thewholesaleroffersdiscountedpricesforbulkorderstoretailerslookingtostockuponinventory.TextA重點詞組講解commercialbusinesssector:Inthee-commercefield,thecommercialbusinesssectorreferstothesegmentoftheeconomythatconsistsofbusinessesengagedinbuyingandsellinggoodsorservicesonline.eg.Thegrowthofthecommercialbusinesssectorhasbeenfueledbytheincreasingadoptionofe-commerceplatformsbytraditionalretailers.dataprocessingsystem:Ine-commerce,adataprocessingsystemisacomputer-basedsystemthatprocesses,stores,andretrievesinformationrelatedtoonlinetransactions,customerdata,andbusinessoperations.eg.Thee-commercecompanyupgradeditsdataprocessingsystemtohandletheincreasingvolumeofonlineordersandcustomerinquiries.finishedproduct:Ine-commerce,afinishedproductreferstoacompleteditemthatisreadyforsaletoconsumers,havingundergoneallstagesofproductionandqualitycontrol.eg.Theonlinestoreoffersawideselectionoffinishedproducts,rangingfromelectronicstofashionaccessories.endconsumer:Inthee-commercecontext,anendconsumeristhefinaluserofaproductorservicewhopurchasesgoodsforpersonaluseratherthanforresale.eg.Thee-commerceplatformfocusesondeliveringaseamlessshoppingexperienceforendconsumersthroughuser-friendlyinterfacesandsecurepaymentoptions.flatfee:Ine-commerce,aflatfeeisafixedamountchargedforaserviceorproductwithoutadditionalchargesbasedonusageorquantity.eg.Theonlinesubscriptionserviceoffersaflatfeeforunlimitedaccesstopremiumcontentandfeatures.knowledgemanagementsystem:Ine-commerce,aknowledgemanagementsystemisaplatformthathelpsorganizationscapture,store,andshareinformationandexpertisetoimprovedecision-makingandefficiency.eg.Thee-commercecompanyimplementedaknowledgemanagementsystemtocentralizeproductinformationandcustomerfeedbackforbetterbusinessinsights.onlineauction:Ine-commerce,anonlineauctionisavirtualmarketplacewhereuserscanbidonproductsorservices,withthehighestbidderwinningtheitem.eg.Onlineauctionshavebecomepopularforsellingrarecollectiblesandantiquestoaglobalaudienceofbidders.rawmaterial:Ine-commerce,rawmaterialreferstothebasicmaterialsusedintheproductionofgoods,whicharepurchasedbymanufacturersorsupplierstocreatefinishedproducts.eg.Thee-commerceplatformconnectssuppliersofrawmaterialswithmanufacturerslookingtosourcehigh-qualitycomponentsfortheirproducts.specialoffer:Ine-commerce,aspecialofferisapromotionordiscountprovidedbyasellertoattractcustomersandincreasesalesforalimitedtime.eg.Theonlinestoreisrunningaspecialofferonselecteditemswithdiscountsofupto50%offforaweekendsale.valuechain:Ine-commerce,avaluechainreferstotheseriesofactivitiesandprocessesinvolvedincreating,producing,anddeliveringaproductorservicetocustomers,addingvalueateachstageofthesupplychain.eg.Thee-commercecompanyfocusesonoptimizingitsvaluechaintoimproveefficiencyandcustomersatisfactionthroughstreamlinedoperationsandlogistics.TextA重點縮寫講解B2B(Business-to-Business):Referstotransactionsbetweenbusinesseswhereproductsorservicesaresoldfromonebusinesstoanother.eg.TheB2Be-commerceplatformallowscompaniestoeasilyconnectanddobusinesswitheachother.B2C(Business-to-Consumer):Referstotransactionswherebusinessessellproductsorservicesdirectlytoconsumers.eg.Thecompany'sB2Cwebsiteoffersaconvenientwayforcustomerstopurchasetheirproductsonline.B2E(Business-to-Employee):Referstotransactionswherebusinessesprovideservicesorinformationtotheiremployees.eg.TheB2Eportalallowsemployeestoaccessimportantcompanyinformationandresources.B2G(Business-to-Government):Referstotransactionswherebusinessesprovideproductsorservicestogovernmentagencies.eg.Thecompany'sB2Gcontractshavehelpedthemestablishastrongpresenceinthepublicsector.C2C(Consumer-to-Consumer):Referstotransactionswhereconsumersbuyandsellproductsorservicestoeachother.eg.OnlinemarketplaceslikeeBayfacilitateC2Ctransactionsbetweenindividualsellersandbuyers.CEO(ChiefExecutiveOfficer):Thehighest-rankingexecutiveinacompanyresponsibleformakingmajorcorporatedecisions,managingoperations,andensuringthecompany'soverallsuccess.eg.TheCEOofthecompanyannouncedanewstrategicdirectionforthebusinessduringtheannualshareholders'meeting.G2B(Government-to-Business):Referstointeractionsbetweengovernmentagenciesandbusinesses,wherethegovernmentprovidesservicesorinformationtobusinesses.eg.TheG2Bonlineportalallowsbusinessestoeasilyregisterforpermitsandlicensesrequiredbygovernmentregulations.G2C(Government-to-Consumer):Referstointeractionsbetweengovernmentagenciesandconsumers,wherethegovernmentprovidesservicesorinformationdirectlytoindividuals.eg.TheG2Cwebsiteprovidescitizenswitheasyaccesstogovernmentserviceslikeapplyingforpassportsorpayingtaxes.G2G(Government-to-Government):Referstointeractionsbetweengovernmentagenciesatdifferentlevelsorbetweendifferentgovernments.eg.TheG2Gpartnershipbetweentwocountrieshasledtoincreasedcooperationandinformationsharingonsecurityissues.ICT(InformationandCommunicationTechnologies):Referstotechnologiesthatprovideaccesstoinformationthroughtelecommunicationsandcomputers.eg.ICTplaysacrucialroleinenablingbusinessestocommunicateandconducttransactionsonline.TextA課文講解及翻譯詳見PPTTextANotes詳見課本TextB概述Beforedelvingintoe-commerce,it'sbeneficialtounderstandplainoldcommerce.Commerce,asdefinedbyMerriam-Webster'sCollegiateDictionary,istheexchangeorbuyingandsellingofcommodities,typicallyformoney.Weencountercommerceinvariousformsdaily.Atahighlevel,commerceinvolvesbuyerswithmoneyseekingtopurchasegoodsorservices,sellersofferingtheseitems(eitherasretailerstoconsumersorwholesalers/distributorstoretailersandotherbusinesses),andproducerscreatingtheproductsandservicesthatsellersoffer.Whenlookingattheactualelementsandtransactionsofcommerce,itbecomesslightlymorecomplex.Atypicalcommerceactivity,suchasaretailersellingaproducttoacustomer,involvesseveralelements:Aproductorservicetooffer.Thiscanbesourceddirectlyfromaproducer,throughadistributor,orproducedoneself.Aplacetosell.Thiscouldbeaphysicalstore,aphonenumberforservices,oracombinationofanad/catalogandacontactmethodformailorder.Marketingtoattractcustomers.Thiscanincludebeinginabusylocation,sendingcatalogs,advertising,word-of-mouth,orusinguniquepromotionalmethods.Awaytoacceptorders,likecheckoutlinesatastoreorprocessingordersbymail/phoneformailordercompanies.Amethodtoacceptpayment,suchascash,checks,creditcards,orpurchaseordersforbusinesstransactions.Billingandcollectionscomeintoplayforsomeservices.Fulfillment,orthedeliveryoftheproductorservice.Inastore,it'simmediate;formail-order,itinvolvespackagingandshipping.Awaytohandlereturns,withpossiblereturnfeesorauthorizationrequirements.Ameanstohonorwarrantyclaims,oftenhandledbytheproducerforretailers.Customerserviceandtechnicalsupportforcomplexproductsorongoingservices.Ine-commerce,similarelementsexistbutwithsomechanges.Keyelementsfore-commerceinclude:Aproduct.Awebsitetoshowcaseandselltheproduct.Methodstodrivetraffictothewebsite.Anonlineformtoacceptorders.Asecurewaytoacceptmoney,oftenthroughamerchantaccountforcreditcardpaymentsortraditionalbilling.Afulfillmentsystemforshippingphysicalproductsorprovidingdigitaldownloadsforsoftwareandinformation.Aprocessforacceptingreturns.Handlingwarrantyclaimsifneeded.Customerservicethroughemail,onlineforms,knowledgebases,andFAQs.Often,there'sadesiretointegrateotherbusinessfunctions,suchasshowingthecustomerthestatusoftheirorder.TextB重點單詞講解bill:astatementofmoneyowedforgoodsorservicesprovidedeg.Pleasemakesuretopaythebillforyourrecentonlinepurchase.catalog:alistofproductsorservicesofferedforsalebyacompanyeg.Youcanbrowsethroughtheonlinecatalogtofindtheitemsyouneed.check:amethodofpaymentinwhichawrittenorderisgiventoabanktopayaspecifiedamountofmoneytoapersonororganizationeg.Youcanchoosetopaybycheckwhenmakingapurchaseonline.collection:agroupofrelatedproductsoritemsofferedforsalebyacompanyeg.Thenewcollectionofclothingitemsisnowavailableonthemodity:arawmaterialorprimaryagriculturalproductthatcanbeboughtandsoldeg.Thewebsitespecializesinsellingvariouscommoditiessuchasgrainsandmetals.contractor:apersonorcompanyhiredtoperformspecifictasksorprovideserviceseg.Thecontractorwillberesponsiblefordeliveringthegoodstoyourlocation.distributor:apersonorcompanythatsellsproductstoretailersorotherbusinessesforresaleeg.Thedistributorwillensurethattheproductsaredeliveredtotheretailersonerchange:theexchangeofgoodsorservicesbetweencompaniesorindividualseg.Theinterchangeofinformationbetweenthetwocompanieshelpedimprovetheirbusinessducer:apersonorcompanythatmanufacturesgoodsorprovidesserviceseg.Theproducerisknownfortheirhigh-qualityproductsandexcellentcustomerservice.return:theactofgivingbackaproductforarefundorexchangeeg.Ifyouarenotsatisfiedwithyourpurchase,youcanrequestareturnwithin30days.seller:apersonorcompanythatsellsgoodsorserviceseg.Thesellershippedtheitemspromptlyafterreceivingtheorder.transportation:themovementofgoodsorpeoplefromoneplacetoanothereg.Thetransportationofthegoodsfromthewarehousetothecustomer’slocationwasarrangedbytheseller.TextB重點詞組講解checkout:theprocessofreviewingitemsinavirtualshoppingcart,enteringpaymentandshippinginformation,andcompletingapurchaseonlineeg.Don’tforgettoclickthe“checkout”buttontofinalizeyourorder.consumerproduct:atangiblegoodorservicethatispurchasedbyindividualsforpersonaluseeg.Theonlinestoreoffersavarietyofconsumerproducts,includingelectronicsandbeautyproducts.customerservice:assistanceandsupportprovidedtocustomersbefore,during,andafterapurchaseeg.Thecustomerserviceteamisavailable24/7tohelpresolveanyissuesoransweranyquestions.honorwarrantyclaim:tofulfillthetermsofawarrantybyrepairingorreplacingadefectiveproductatnocosttothecustomereg.Thecompanywillhonorthewarrantyclaimandprovideareplacementforthefaultyproduct.technicalsupport:assistanceprovidedtocustomerswhoencountertechnicalissueswithaproductorserviceeg.Pleasecallthetechnicalsupporthotlineforhelptotroubleshootanysoftwareorhardwareproblems.warrantyclaim:arequestmadebyacustomerforrepairorreplacementofaproductcoveredunderawarrantyeg.Pleasefilloutthewarrantyclaimformonlinetorequestareplacementforthedamageditem.TextB重點縮寫講解FAQ(FrequentlyAskedQuestions):alistofcommonquestionsandanswersthatprovideinformationaboutaproduct,service,orcompanyeg.Beforecontactingcustomerservice,makesuretochecktheFAQsectiononthewebsiteforquickanswerstocommonqueries.

人民郵電出版社《電子商務(wù)專業(yè)英語（第3版）》電子教案任課部門：_____________任課教師：_____________教學(xué)班級：_____________

授課單元Unit2教學(xué)目標(biāo)通過對專業(yè)英語的學(xué)習(xí)，掌握相關(guān)的英語詞匯，具有閱讀專業(yè)資料的能力，具有一定的專業(yè)翻譯能力，能夠用英語表達專業(yè)意義并實現(xiàn)業(yè)務(wù)溝通。教學(xué)重點1）學(xué)習(xí)電子商務(wù)專業(yè)核心詞匯；2）掌握閱讀技巧；3）具備一定的電子商務(wù)專業(yè)翻譯能力教學(xué)方法綜合使用講授法、討論法、練習(xí)法、讀書指導(dǎo)法以及任務(wù)驅(qū)動法。教學(xué)過程1）播放課文MP3，培養(yǎng)學(xué)生專業(yè)英語的聽力。2）精講課文TextA，這些課文既包括基本概念和基礎(chǔ)知識，也包括行業(yè)應(yīng)用，同時盡量覆蓋行業(yè)的主要子領(lǐng)域。通過對TextA譯文詳細(xì)講解，讓學(xué)生掌握閱讀理解的方法，培養(yǎng)翻譯技能。3）NewWords：學(xué)習(xí)課文中出現(xiàn)的新詞，這些單詞既有公共英語中不常使用、而在專業(yè)英語中經(jīng)常出現(xiàn)的單詞，也有在專業(yè)英語中有特殊含義的單詞。學(xué)生由此可以積累專業(yè)詞匯。4）Phrases：學(xué)習(xí)課文中的常用專業(yè)英語詞組及部分非專業(yè)英語詞組。5）Abbreviations：學(xué)習(xí)課文中出現(xiàn)的、業(yè)內(nèi)人士必須掌握的縮略語?？s略語在電子商務(wù)行業(yè)中十分重要，必須給予充分的重視。6）Notes：講解課文中出現(xiàn)的難句、長句、語法結(jié)構(gòu)復(fù)雜的句子。這有利于學(xué)生透徹領(lǐng)會難句的含義，也可以培養(yǎng)學(xué)生的閱讀理解能力。作業(yè)【Ex1.】檢查學(xué)生對TextA課文的掌握情況；【Ex2.】和【Ex3.】檢查學(xué)生對TextA詞匯的掌握情況；【Ex4.】培養(yǎng)學(xué)生英文翻譯成中文的能力；【Ex5.】檢查學(xué)生對TextB課文的掌握情況。【Ex1.】、【Ex2.】、【Ex3.】、【Ex4.】為必做題，【Ex5】為選做題。擴展學(xué)習(xí)閱讀ReadingMaterials中的文章自主學(xué)習(xí)1）掃描課本上的二維碼，聽課文利用AI技術(shù)，自主學(xué)習(xí)，擴大與本課相關(guān)的知識面搜尋相關(guān)的學(xué)習(xí)網(wǎng)站，學(xué)習(xí)行業(yè)技能

教學(xué)內(nèi)容TextA課文概述Electroniccommerce,ore-commerce,istransformingthewaybusinessisconducted.Whilee-commerceencompassesthesaleofproductsovertheInternet,Electronicbusinessinvolvestheuseoftechnology,processes,andmanagementpracticestoenhancecompetitiveness.TheB2Baspectofe-commerceholdssignificantpotentialcomparedtoB2C.DifferentiatingB2BandB2CExampleslikeA(B2C)selldirectlytoconsumers,whileChemCandC(B2B)bringfirmstogether.B2Brequiresalargeinfrastructure,restructuringofsystemsandprocesses,involvesmanyparticipants,higherpurchasingamounts,andcomplexproducts.UnlikeB2C,brandvalueofthesiteislesscriticalinB2B,andvalue-addedservicesmattermore.B2Cvaluationgrowswitheyeballcount,butconsumersgainlittle,whileinB2B,bothbuyersandsellersbenefitfromincreasedeyeballcount.TheEvolutionB2BhasevolvedfromElectronicDataInterchange(EDI),whichwasexpensiveanddifficulttomaintain,tothebasice-commercemodelwherecompaniesputproductcataloguesonlineforone-to-onetransactions.Now,it'sinthethirdstage,bringinglargenumbersofbuyersandsellerstogether,creatingatradingcommunity,increasinginformationflowandtransparency,andreducingtransactioncosts.TheVariousTypesTherearethreetypesofB2Bexchanges:buyer-controlled(e.g.,aconsortiumofbuyerslikeDaimlerChrysler,Ford,andGeneralMotors),seller-controlled(wheresellersinfragmentedmarketscometogether),andthird-partyexchanges(matchingbuyersandsellersforafee).BenefitsofB2BE-commerceB2Be-commerceremovesgeographicbarriers,helpsdiscovernewbuyersandsellers,eliminatesunnecessaryinventorybuild-up,enablessupply-chainmanagement,andreducesorderprocessingandinteractioncosts.Third-partyexchangesneedtoprovidevalue-addedservicestoretainbuyersandsellers.TheB2BProcessTheB2Bprocessstartswitharequisitionforanorderandinternalapproval.Then,exchangesneedalistofsuppliersforeachproduct.Next,ordersarematchedwithsuppliers,followedbyensuringorderfulfillmentandprocessingthepaymentschedule.TheRevenueModelB2Bexchangesearnrevenuethroughtransactionfeesbasedoncomplexity,annualsubscriptionfees,membershipfees,auctionfees,licensefeesforspecializedsoftware,andbyprovidingspecializedcontentlikeanalysisandindustrynews.IndianSituationIndiancompaniesseepotentialine-commercebutfewhaveastrategyorarewillingtocommitresources.Theycurrentlyfocusontraditionalmethods.TheB2Bconceptofintegratingsuppliersandbuyershasn'tcaughtonyet.Infrastructureandcybersecurityissuescouldbeobstacles,anditmaytaketimetorealizethefullpotentialandforcompaniestomakesignificantinvestments.TextA重點單詞講解aggregate:Togatherorcollectdata,information,orresourcesfromvarioussourcesintooneplaceorforaspecificpurposeine-commerce.eg.Thee-commerceplatformaggregatescustomerdatatoanalyzetrendsandimprovemarketingstrategies.buyer:Apersonorentitythatpurchasesgoodsorservicesfromasellerine-commercetransactions.eg.Thee-commercewebsiteoffersavarietyofpaymentoptionstomakeitconvenientforbuyerstocompletetheirpurchases.catch:Toattractorcapturetheattentionofpotentialcustomersorusersine-commerce.eg.Thecatchyproductdescriptionandimageshelpedtheonlinestorecatchtheinterestofmorevisitors.category:Agrouporclassificationofproductsorserviceswithsimilarcharacteristicsorfunctionsinane-commerceplatform.eg.Thee-commercewebsitehasawiderangeofproductcategoriestomakeiteasierforcustomerstofindwhattheyarelookingfor.community:Agroupofusersorcustomerswhointeractandengagewitheachotheronane-commerceplatform.eg.Theonlinecommunityforumallowscustomerstoshareexperiencesandexchangetipsonusingtheproducts.eliminate:Toremoveorgetridofbarriers,inefficiencies,orobstaclesine-commerceprocessestoimproveefficiency.eg.Thee-commercecompanyimplementedanewautomatedsystemtoeliminateerrorsinorderprocessing.enhance:Toimproveorupgradethequality,features,orperformanceofproductsorservicesine-commerce.eg.Thee-commercestoreenhanceditswebsitewithauser-friendlyinterfaceandfastercheckoutprocess.launch:Tointroduceorbringanewproduct,service,orinitiativetothemarketine-commerce.eg.Thecompanyannouncedthelaunchofitsnewmobileapptoprovidecustomerswithamoreconvenientshoppingexperience.pricing:Theprocessofdeterminingthecostorvalueofproductsorservicesforsaleonane-commerceplatform.eg.Thee-commerceplatformregularlyupdatesitspricingstrategybasedonmarkettrendsandcompetitoranalysis.procurement:Theprocessofsourcingandacquiringgoodsorservicesfromsuppliersforsaleonane-commerceplatform.eg.Theprocurementteamisresponsibleforensuringthatthee-commercestorehasasteadysupplyofhigh-qualityproducts.profitability:Theabilityofabusinesstogeneraterevenueandmakeaprofitfromitse-commerceoperations.eg.Thee-commercecompanyfocusedonincreasingprofitabilitybyoptimizingitsmarketingcampaignsandreducingoperatingcosts.subscription:Apaymentmodelwherecustomerspayarecurringfeetoaccessproductsorservicesonane-commerceplatform.eg.Thesubscription-basede-commerceserviceofferscustomersexclusivecontentandbenefitsforamonthlyfee.transparency:Thequalityofbeingopen,honest,andclearine-commercepractices,policies,andcommunication.eg.Thee-commercecompanypridesitselfontransparencybyprovidingdetailedproductinformationanddisplayingcustomerreviews.valuation:Theprocessofdeterminingthefinancialvalueorworthofabusiness,product,orserviceine-commerce.eg.Thee-commercestartupreceivedahighvaluationfrominvestorsduetoitsimpressivegrowthandmarketpotential.trader:Apersonorentityengagedinbuyingandsellinggoodsorservicesonane-commerceplatform.eg.Theonlinemarketplaceconnectstraderswithcustomerslookingtopurchaseavarietyofproducts.TextA重點詞組講解baseon:Torelyonorbefoundedonsomething.Ine-commerce,thistermreferstomakingdecisionsoractionsbasedonacertainfactororcriteria.eg.Themarketingstrategywasbasedoncustomerfeedbackandpreferences.brandvalue:Theperceivedworthofabrandintheeyesofconsumers.Ine-commerce,brandvalueiscrucialforbuildingtrustandloyaltyamongcustomers.eg.Thecompany’sstrongbrandvaluehelpedthemattractnewcustomersandretainexistingones.domesticmarketplace:Themarketwithinaspecificcountrywheregoodsandservicesareboughtandsold.Ine-commerce,thisreferstotheonlinemarketplacewithinaparticularcountry.eg.Thecompanydecidedtoexpandtheire-commerceoperationsbyfocusingonthedomesticmarketplacefirstbeforeexploringinternationalmarkets.frontend:Theuserinterfaceorcustomer-facingsideofawebsiteorsoftwareapplication.Ine-commerce,thefrontendiswherecustomersinteractwithacompany’sproductsorservices.eg.Thefrontendofthee-commercewebsitewasredesignedtoimprovetheuserexperienceandincreasermationflow:Themovementofdataorinformationwithinasystemororganization.Ine-commerce,informationflowisessentialforsmoothoperationandcommunicationbetweendifferentdepartments.eg.Thecompanyimplementedanewsoftwaresystemtostreamlinetheinformationflowbetweensalesandcustomerserviceernationalarena:Theglobalmarketwherebusinessescompeteandoperate.Ine-commerce,theinternationalarenareferstoopportunitiesandchallengesinsellingproductsorservicesacrossdifferentcountries.eg.Thecompany’sexpansionintotheinternationalarenahelpedthemreachawidercustomerbaseandincreaserevenue.o