Copyright?2018,2014,20011

PearsonEducation,Inc.AllRightsReserved

iii

Instructor’sManualandTestBank

For

Velasquez,BusinessEthics:

ConceptsandCases

EighthEdition

ManualG.Velasquez,SantaClaraUniversity

______________________________________________________________________________

Copyright?2018,2014,2011byPearsonEducation,Inc.oritsaffiliates.

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PrintedintheUnitedStatesofAmerica.Thispublicationisprotectedbycopyright,andpermissionshouldbeobtainedfromthepublisherpriortoanyprohibitedreproduction,storageinaretrievalsystem,ortransmissioninanyformorbyanymeans,electronic,mechanical,photocopying,recording,orotherwise.Forinformationregardingpermissions,requestformsandtheappropriatecontactswithinthePearsonEducationGlobalRights&PermissionsDepartment,pleasevisit

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ISBN-10:0133832392

ISBN-13:9780133832396

TableofContents

SampleSyllabus–Traditional

SampleSyllabus–Revel

Instructor’sManual

Chapter1:1:EthicsandBusiness

Chapter2:EthicalPrinciplesinBusiness

Chapter3:TheBusinessSystem:Government,Markets,andInternationalTrade

Chapter4:EthicsintheMarketplace

Chapter5:EthicsandtheEnvironment

Chapter6:TheEthicsofConsumerProductionandMarketing

Chapter7:TheEthicsofJobDiscrimination

Chapter8:EthicsandtheEmployee

TestBank

VelasquezChapter1

ChapterOverview

Inchapter1,studentswillencounterthebasicprinciplesoftheoreticalandappliedethicalmethodologiesandapproaches,andexplorethecontributionsofavarietyofphilosophicalthinkers.Throughreadingselectionsandexposuretospecificethicaldilemmas,thelearnerwillbeginaninvestigationintothevariouselementsofethicalreasoning,includingtheimplicationsofethicalrelativism.Throughthesematerialsandactivities,studentswillembarkonajourneyofbothintrospectionaswellassocialanalysis,evaluatingthevariouselementsofwhatconstitutesmoralchoice.Inthisintroductiontoethicalreasoning,learnerswillbegintheprocessofusingthetoolsofphilosophytodeterminemoraloutcomesinthebusinessworld.

In-and-OutofClassActivities

ReflectiveResponse

1.Sometheoristscontendthatthephrasebusinessethicscreatesaninherentcontradiction.Howwouldyouexplaintheimportanceofadheringtoethicalstandardsintheprofessionalworldwhilestillmaintainingthecorporateandprofitinterestsnecessarytosustainbusinesses?

2.AccordingtotheoristssuchasKantandBrandt,certainideasofmoralstandardsareuniversalandexistindependentlyofauthorityorlaw.Towhatextentdoyoufeelthesetranscendentideasofmoralityshouldapplytothecorporateworld?Usespecificexamplestosupportyourperspectives.

3.SummarizethemainideasofKohlberg’sthreelevelsofmoraldevelopment.AfterevaluatingthepraiseandcriticismsofKohlberg’sideas,discussyourperspectivesregardingtherelevance,aswellaspotentialshortcomings,ofKohlberg’shierarchyofstages.

Group&TeamCollaboration

1.Socialpsychologyresearchcontendsthathumansdisplayangerinsituationsofperceivedmoralinjustice.Intheworkplace,statisticsrevealcorrelationsbetweenperceivedinequityandlowerproductivityormorale.Withyourteam,locateaspecificexampleofabusinesswhosepracticesnegativelyimpactedemployees.Eachpersonintheteamchoosesa“job”inthecompany.Taketurnsdiscussingthespecificwaystheperceivedinjusticeinfluencedeach“employee’s”actionsoropinionsintheworkplace.

2.Imagineyourteamhasbeenaskedtodevelopabusinessethicstrainingsessionforemployeesatamajorcorporation.Puttogetherapresentationthatcoversthemajorelementsofworkplacemoralityyourteamfeelswouldbemostimportantforworkerstounderstand.

3.Inyourteams,createamockcourtcaseinwhichtheprinciplesofmoralreasoningandresponsibilityyouhavereadaboutinchapteroneareyourtoolsfordefenseandprosecution.Craftaspecificscenariotoputontrial.Divideteamsintothree,withnear-equalparticipantsfordefense,prosecution,andjury.Yourinstructorwillactasthejudgeinthiscase,awardingvictorytothemostconvincingside.

IntellectualDiscussion

LecturePoint:Explicitvs.nonexplicitstatementsofmoralreasoning

QuestionstoAskStudents:Describethedifferencebetweenexplicitandnonexplicitstatementsofmoralreasoning.Whattypesofexplicitandnonexplicitstatementsdowemakeaboutmoralityintheworkplace?

OnlineAlternativeDescribethedifferencebetweenexplicitandnonexplicitstatementsofmoralreasoning.Locateanexampleofanexplicitaswellasanonexplicitexpressionrelatedtoworkplaceethics.

LecturePoint:Theefficacyofbusinessethics

QuestionstoAskStudents:Shouldethicsorasenseofmoralreasoningbeacomponentofbusinessoperations?Discussthesupportandcriticismsofconnectingmoralitywiththebusinessworld.

OnlineAlternative:Shouldethicsorasenseofmoralreasoningbeacomponentofbusinessoperations?Locateanarticleorop-edpieceeitherinsupportoforoppositiontomixingbusinesswithmorality.

LecturePoint:Moralresponsibilityforwrongfulactions

QuestionstoAskStudents:Themoralresponsibilityanindividualbearsforharmfulorinjuriousactionsdependsprimarilyuponthreefactors.Describeatimeinwhichyouractionsnegativelyimpactedsomeoneelse,andapplythesethreefactorstodeterminewhetherornotyouractionswouldresultinmoralresponsibility.

OnlineAlternativeThemoralresponsibilityanindividualbearsforharmfulorinjuriousactionsdependsprimarilyuponthreefactors.UseInternetresearchtolocatetwospecificexamplesofanindividual’sactionscausingharmtoanotherperson.Inexampleone,sourceascenarioinwhichtheindividualisnotfoundmorallyresponsiblefortheharmorinjuryheorshecauses.Inexampletwo,sourceascenarioinwhichtheindividualisfoundmorallyresponsibleforcausingharmorinjury.

VelasquezChapter2

ChapterOverview

Inchapter2,studentswillexploreavarietyofethicaltheorieswithbroad-rangesocial,political,andcorporateimplications,suchasutilitarianismandvirtueethics.Throughavarietyofreal-worldscenariosandcasestudies,learnersencounteropportunitiestoobservetheoutcomesofmoral-basedactionsinthecorporatesector,applyingtheoreticalmethodologiestotangiblesituations.ThroughthefoundationalideasofphilosophersandsocialtheoristssuchasImmanuelKantandJohnRawls,studentswillexploreandapplycoreconceptssuchasmoralreasoning,justice,andequitytoavarietyofbusinesssituationsincludingworkplaceregulationsandhumanrights.

In-and-OutofClassActivities

ReflectiveResponse

1.Doyoufeelbusinesseshavearesponsibilitytoconsiderhumanrightswhensourcingormanufacturingmaterialsinothercountriesorregions?Howmightabusinessownerbalanceprofitandfiscalresponsibilitywhilemaintainingacommitmenttoglobalhumanrights?

2.CompareandcontrasttheideasofvirtueethicspresentedbyAristotleandThomasAquinas.Doyoufeelthatanindividual’scharacterorinnate“goodness”oughttobeameasureofethicalpotentialinthebusinessenvironment?Whyorwhynot?

3.DiscussthestrategiesMaidenMills’CEOAaronFeuersteintooktoprotecthisemployees’payrollneedsafterthedevastatingfire.Describehowtheethicofcareapproachpotentiallyimpactsemployeeperceptionandloyalty.DoyoufeelthatFeuerstein’sconcernforemployeesisapositivebusinessmodelforotherleaderstofollow?Whyorwhynot?

Group&TeamCollaboration

1.ImaginethatyourteamoverseessourcingmaterialsandacquiringgoodsforaU.S.-basedcompanyengaginginbusinessrelationshipsinanothercountry.Howwouldyouapplyautilitarianapproachtoyourproductsourcingwhilemaintainingacommitmenttohumanrights?Discusstheobstaclesyoumightencounterinthissituation.

2.Imaginethatyouaretheownerofasuccessfulmanufacturingcompany.Asaclass,divideintothreeteams:socialism,capitalism,andlibertarianism,andcreateasummaryandpresentationofyourbusinessmodel/businessphilosophybasedonyourteam’scategory.

3.ImaginethatyourteamhasbeencontractedbytheCEOofalocalcompanytodesignacodeofethicalresponsibilityforcorporateleadership.Usingtheethicaltheoriesandapproachestomoralreasoningyourteamfeelswouldbemostbeneficial,createalistoffivetosevenethicsrulesforthebusinesssupervisorsandleaderstofollow.

IntellectualDiscussion

LecturePoint:JusticeandFairnessintheWorkplace

QuestionstoAskStudents:Imagineyouareaworkerinalocalretailstore,andyourtownisvotingonaproposaltoraisetheminimumwage.UsingJohnRawls’ideasofjustice,exploretheprosandconsofthissituationfromavarietyofperspectives.

OnlineAlternative:Locateanewsarticledescribingactivism,protests,orconflictsurroundinglegislationtoraisetheminimumwageinaspecificcityorstate.HowwouldyouapplyJohnRawls’ideasofjusticetothissituation?

LecturePoint:Theimplicationsofautilitarianapproach

QuestionstoAskStudents:Utilitarianethicsisoftendescribedasthe“greatestgoodforthegreatestnumber”.Createanexampleofasituationinwhichthe“greatestgood”forthemajoritysimultaneouslycausesenormousharmtoaminorityofindividuals.Howmightyousolvethisethicaldilemma?

OnlineAlternative:Utilitarianethicsisoftendescribedasthe“greatestgoodforthegreatestnumber”.Locateanarticleorcasestudyinwhichthe“greatestgood”forthemajoritysimultaneouslycausesenormousharmtoaminorityofindividuals.Discusstheoutcomesofthesituation,aswellaswhatyoumightdodifferently.

LecturePoint:Unconsciousvs.consciousmoraldecision-making

QuestionstoAskStudents:Towhatextentdoyoufeelsocioculturalinfluences,suchaspopcultureandmediaphenomena,contributetoourunconsciousmoraldecision-making?Providespecificexamplesoftheoryandphenomenatosupportyourperspective.

OnlineAlternative:Towhatextentdoyoufeelsocio-culturalinfluences,suchaspopcultureandmediaphenomena,contributetoourunconsciousmoraldecision-making?Locateandsummarizeanarticlethatsupportsyourperspective.

VelasquezChapter3

ChapterOverview

Inchapter3,studentswillencounteravarietyoftheoriesandmethodologiesaimedatexploringtheethicalimplicationsofglobalizationandtrade.Beginningwithastudyofglobalization’simpactsonoverallbusinessstructuresandmethodologies,studentlearningwillprogresstowardexaminingindividualtheoristsandphilosophicalapproachestomarketsystems.Studentswillevaluatetheworksandideasofkeyindividualswhoseethicaltheoriessupporttheexistenceoffreetrade,suchasJohnLocke’sconceptsofnaturallawandtheargumentsforutilitybyAdamSmithandDavidRicardo.Additionally,readingsandcourseactivitieswillencouragestudentstoevaluatecriticalargumentsagainstfreetrade,suchasthecontributionsofKarlMarx.Throughteamactivities,individualreflections,andcriticaldiscussions,studentswillbeexposedtoavarietyofperspectivesonthecomplexrelationshipsbetweeneconomicpracticesandmoralreasoning.

In-and-OutofClassActivities

ReflectiveResponse

1.HowmightyouexplainthebenefitsandrisksofRicardo’scomparativeadvantagemethodologytoanindividualwhoisunfamiliarwithphilosophyormarketingtheories?Bethoroughanddetailedinyourresponse,andgivespecificexamples.

2.Inautilitarianapproach,policiesandlawsfocusonthe“greatestgoodforthegreatestnumber.”Doyoufeelthereareinstancesinwhichwemaydowhatisbestforthemajoritywhileharming,orattheexpenseof,theminority?Giveaspecificexamplethatrelatestothebusinessworldorsocialissues.

3.Doyoufeelthatthegovernmenthasanethicalresponsibilitytoregulateaccessto,anddistributionof,lifesavingpharmaceuticals?UsespecificexamplesoftheideasprovidedbyAquinas,Keynes,orSmithtosupportyourperspective.

Group&TeamCollaboration

1.KarlMarxevaluatesmarketsystemsbasedonsocialinjusticeandtheoppressionoftheworkingclass.Inteamsofthree,chooseaspecificmoderntechnologytoexplore.UsingthemainideasofMarxisttheory,evaluatetheimpactsofthetechnologyintoday’ssociety.Considerproduction,marketing,corporatestructure,andothertraitsyourteamfeelsarerelevanttothediscussion.

2.Inteamsoffour,stageamockdebatetoexplorehowJohnLockeandKarlMarxwoulddisagreeontheissueofintellectualproperty.Withyourinstructorasthetimekeeper,eachteamhas3minutestoprepareandstrategizebetweenrounds.Inround1,eachteamgivesopeningstatements.Inround2,eachteampresentscounter-arguments.Forround3,provideaclosingargument.Attheendofthethreerounds,haveyourclassmatesvoteonthewinninggroupanddiscussthemeritsandfaultsofeachteam’sarguments.

3.Imaginethatabreakthroughnewmedicinehasjustbeenformulatedtocureamajordiseaseepidemic.Consideringthevariousethicalapproachestomarketinganddistributionofproducts,designarole-playscenarioforteamsof5–6students.Eachpersontakesonthepersonaofaspecificstakeholder(scientist,governmentofficial,physician,etc.).Charactersthenengageinahypotheticalmeetingtodiscussthefactorseachwillfacewiththeinventionofthenewdrug.

IntellectualDiscussion

LecturePoint:Philosophicalperspectivesofinternationalfreetrade

QuestionstoAskStudents:Whattypesofargumentsdotheoristsuseinthejustificationofinternationalfreetrade?Doyounoteanypotentialshortcomingsofthesearguments?Whyorwhynot?

OnlineAlternative:Theoristsuseavarietyofargumentstojustifyperspectivesregardinginternationalfreetrade.Locateanonlinearticleornewsstorythatdemonstratesanexampleofanegativeimpactofinternationalfreetrade.

LecturePoint:Theethicalimplicationsofcommoditymarkets

QuestionstoAskStudents:Doesautilitarianapproachsupportorrefutethecommodificationofhumanorgansinthenationalorinternationalmarket?Inwhatwaysmighttechnology,suchas3Dprinting,furtherimpactthisissue?

OnlineAlternative:Discusswhetherornotautilitarianapproachsupportsthecommodificationofhumanorgansinthenationalorinternationalmarket.Locateavideoclipthatdemonstratesaspecificformoftechnologyimpactingthehumanorganmarket.

LecturePoint:SocialDarwinismintheFreeMarketApproach

QuestionstoAskStudents:Sometheorists,suchasSpencer,argueinsupportoffreemarketsystemsinordertopromotesurvivalandprosperityofthestrongestindividualsandbusinesses.DoyoufeelthatsocialDarwinismleadstoastrongersociety?Whataretheethicalimplicationsofahands-offsystemthatprovidesnogovernmentinterventiontothoseineconomicneed?

OnlineAlternative:Sometheorists,suchasSpencer,argueinsupportoffreemarketsystemsinordertopromotesurvivalandprosperityofthestrongestindividualsandbusinesses.ProvideanarticlethatdiscussestheconceptofsocialDarwinism,andcriticallydiscussthebenefitsaswellastheethicalquandariesassociatedwiththisideology.

VelasquezChapter4

ChapterOverview

Inchapter4,studentswillencounterandexploremultifacetedperspectivesregardingtheethicsofmarketeconomies.Utilizingtechniquesofcriticalinquiryandinvestigation,learnerswillevaluatetheethicalimplicationsofeconomicpracticessuchascompetition,monopoly,andwhetherregulationorgovernmentinterventionhelpsorhindershealthyeconomicfunctioning.Studentswillalsocompareandcontrastthepositiveandnegativeimplicationsofstructuralmethodologiessuchasoligopoliesandthemoralapplicationsofaperfectlycompetitivemarket.Throughunderstandingandapplyingthreemaineconomicmodels,learnerswillpracticeapplyingmoralprinciplestoavarietyofmarketscenarios.

In-and-OutofClassActivities

ReflectiveResponse

1.Summarizethemainideasofthethreeprimaryeconomicmodels.Inyourperspective,describethepotentialstrengthsandweaknessesofeachapproach.

2.Howwouldyoudescribethephenomenonofperfectcompetitivenessinamarketstructure?Doyoufeelthatthisstateofequilibriumcanbemaintainedinthelongrun?Whyorwhynot?Discussthefactorsyoufeelmaycontributetomarketinstability.

3.Compareandcontrasttheconceptsofutilitarianismandcapitalistjustice.Doyoufeelthatacapitalistapproachiscompatiblewithautilitarianviewofethicsandmorality?Whyorwhynot?Givespecificexamplestosupportyourperspectives.

Group&TeamCollaboration

1.Withyourteam,researchanexampleofacorporatemonopoly(eitherintheUnitedStatesorabroad).Discusstheimpactsofthemonopolyontheoverallhealthofthemarket,anddescribeanylegislativeinterventionsthatweretakentomanage,control,ordismantlethemonopoly.

2.ImaginethatyourteamisinvolvedinacourtcaseinwhichalargetechfirmhasbeenaccusedofconspiringwithcompetitorsandpricefixingInternetservice.Dividetheteamintotwogroups.Grouponearguesonbehalfofthetechfirm,whilegrouptwoarguesagainstthetechfirm.Usingyourtheoriesofmarketethics,createreasonableargumentstobothsupportanddefendtheactionsofthecompany.

3.Imaginethatyourteamcomprisestheleadershipofagrocerystorechain.Usingthesupplyanddemandchartforpotatoeslocatedinthetext,exploreavarietyofactionsyoumighttaketoincreaseprofitswhilefulfillingtheneedforconsumeraccessibilitytoproduct.

IntellectualDiscussion

LecturePoint:Briberyandbusinessethics

QuestionstoAskStudents:Doyoufeelthatbriberyisaninherentornecessarypartofglobalbusinessendeavors?Whyorwhynot?Createanexampleinwhichcorporatebriberyadherestoautilitarianmoralconstructofbusinessethics.

OnlineAlternative:Doyoufeelthatbriberyisaninherentornecessarypartofglobalbusinessendeavors?Whyorwhynot?Locateanarticleornewsstorythatdescribesanexampleofcorporatebribery,anddescribetheresultsofthesituation.

LecturePoint:Antitrustinitiativesandmorallaw

QuestionstoAskStudents:Usingtheethicalprinciplesofutilityandcapitalistjustice,evaluatethemoralefficacyoftheShermanAntitrustActof1890.Provideexamplestosupportyourperspectives.

OnlineAlternative:LocateacourtcasewhichrelatestotheShermanAntitrustAct.Usingtheethicalprinciplesofutilityandcapitalistjustice,evaluatethemoralefficacyofthecaseandsummarizetheresults.

LecturePoint:Competitivevs.non-competitivemarkets

QuestionstoAskStudents:Compareandcontrastthestrengthsandweaknessesofacompetitiveversusanon-competitivemarket.Whichsystemdoyoufeeloffersthemoststabilityandfiscalhealthtoconsumers?Usespecificexamplestoillustrateyourpoints.

OnlineAlternative:Locateanexampleofbothacompetitiveaswellasanon-competitivemarket.Discusswhichsystemseemstoofferthemoststabilityandfiscalhealthtoconsumers.Usespecificexamplestoillustrateyourpoints.

VelasquezChapter5

ChapterOverview

Inchapter5,studentswillexploreavarietyofwaysinwhichbusinessesandcorporationsimpacttheenvironment.Studentswilldiscussandevaluatevariouswaysinwhichbusinesspracticescauseenvironmentaldegradation,throughsuchmeansaswasteproductionandemissionsmanagement.Whileencounteringspecificexamplesofpollution,conservation,andresourceuse,learnerswillexploremoraltheoriesrelevanttoenvironmentalethics,applyingtheseideaswhileinvestigatingmethodsofprocessandpolicy.Throughanalyzingtheneedsofbothdevelopingaswellaspostindustrialnations,wewillencounterthecomplexitiesofbalancingenvironmentalresponsibilitywiththeneedsofproductionandconsumption.

In-and-OutofClassActivities

ReflectiveResponse

1.Chooseoneofthefollowingissues:waterpollution,airbornetoxins,acidrain,ornuclearwaste.Locateanewsarticlethatdiscussesaspecificbusinesscontributingtotheissueyouhavechosen.Summarizethesituation,anddiscussyourperceptionofhowthebusinessshouldimproveitscommitmenttoenvironmentalethics.

2.LocateandreviewanarticledescribingtheimpactsofclimatechangeonvariousPacificislandnations.Doindustrializednationshaveanethicalresponsibilitytoprotecttheenvironmentsofothergeographicregions?Applyconceptsofcorporateresponsibilityandutilitarianisminyourdiscussion.

3.Summarizethe“l(fā)astman”argumentinecologicalethics.Howdoesthisideaofenvironmentalresponsibilityrelateto,ordifferfrom,thecoreconceptsofutilitarianism?Providedetailedexamplestosupportyourperspective.

Group&TeamCollaboration

1.Imaginethatatrainhaulingcoalhasderailedalongitsroutethroughascenicnaturalarea,spillingrawmaterialsdangerouslyclosetotheriverthatprovidesdrinkingwaterforalargenearbycity.Dividetheclassintogroupstorepresenteachstakeholder.Createacollaborativestatementthatexpressestheconcernsandissueseachstakeholderfacesinthissituation.

2.Afteramajorspillcausesenvironmentaldestructionalonganestuarysystem,alargeoilcompanyseekstoimprovecommunityrelationsandrestoreinvestorconfidence.Yourteamhasbeenhiredtocreateaplanofactiontorestorestakeholders’trustanddemonstratecorporateresponsibility.Puttogetherapresentationwithyourteamasthoughyouarehostingatownhallmeetingwithmembersoftheimpactedcommunity.

3.Withyourteam,writea2–3shortstoryabouttheexperiencesofafictionalfamilylivinginasmall,ruraltownwhosewellwaterhasbeenpollutedbyanearbyminingoperation.Yourstoryshouldberealisticfiction,withnamedcharactersandplausiblescenarios.

IntellectualDiscussion

LecturePoint:Environmentalresponsibilityinaglobaleconomy

QuestionstoAskStudents:Isitunethicalforcorporationstopurchaselandinnonindustrializednationsspecificallyforthepurposeofdumpingwastematerials?ApplyKant’scategoricalimperativeinyourresponse.

OnlineAlternative:LocateanewsarticledescribingaU.S.-basedcompanydumpingwastematerialsinanonindustrializednation.UsingKant’scategoricalimperative,discussifthispracticeviolatesethicalguidelines.

LecturePoint:Appliedsustainability

QuestionstoAskStudents:Howwouldyousummarizethemainconceptsofenvironmentalsustainability?Doyoufeelthatyourlocalareaismovingtowardutilizingsustainablepractices?Howmightyouapplytheideasofutilitarianethicswhenevaluatingtheworthofsustainablemethods?

OnlineAlternative:Locateandsummarizeanexampleofanenvironmentallysustainablepracticecurrentlybeingdevelopedorutilizedinanon-U.S.location.Doyoufeelthatthismethodalignswithautilitarianapproachtoethics?Whyorwhynot?

LecturePoint:Environmentalresponsibilityandstakeholders

QuestionstoAskStudents:Doconsumershaveamoralobligationtoconsidertheenvironmentalfootprintofgoodsandserviceswhenselectingitemstopurchaseoruse?Incorporateethicaltheoriesandideasfromthecoursereadingstosupportyourperspectives.

OnlineAlternative:Locateanexampleofacompanythatusessustainablysourcedingredientsormaterialstoproduceitsitems,andsummarizethecompany’spractices.Discusswhetherconsumershaveamoralobligationtoconsidertheenvironmentalfootprintofgoodsandserviceswhenselectingitemstopurchaseoruse.

VelasquezChapter6

ChapterOverview

Inchapter6,studentswillexploreavarietyofissuesandethicalcomplexitiesinvolvingthemarketingrelationshipsbetweenconsumersandproducts.Docorporationsbearamoralobligationtoshieldthepublicfromdangerousgoods?Towhatextentshouldproductmarketingencompasshonestdescriptions?Learnerswillencountercasestudiesandreadingsoncriticalissuesofconsumerprivacy,aswellastheethicalcomplicationsofdeceptivepromotionalpractices.Throughrelevantexamples,studentswillengageinvaluableevaluationsofthebalancebetweenadvertisingandprotectingtheinterestsofconsumers.

In-and-OutofClassActivities

ReflectiveResponse

1.Discusstherelationshipbetweenthecontractualversusthedue-carepointsofview.Identifyyourperceptionsofthestrengths,aswellastheweaknesses,ofeachapproach.Supportyourresponseswithclearexampleswhereverpossible.

2.Locatearecentnewsarticlediscussingaproductrecall.Evaluatetherecallusingeitherthecontractual,due-care,orsocialcostspointofview.Discussthestakeholdersinthisscenario,anddescribehowthecompanymightrespondtotheinterestsofthosekeyplayers.

3.Isalladvertisinginherentlybiasedinfavorofcorporateinterests,anddoesthisimplycoercion?Isitpossibletocreateunbiasedproductmarketing?Towhatextentshouldadvertisersberesponsibleforpublicperceptionandinterpretationbasedonadcampaigns?

Group&TeamCollaboration

1.Withyourteam,locateanexampleofaclass-actionlawsuitbaseduponconsumersafetyconcerns.Prepareapresentationfortheclassinwhichyoudescribethecaseindetail,engagingindiscussionwithyourpeersregardingtheethicaloutcomesofthecase.

2.Chooseacommercialtoevaluatewithyourteam.Discussthestrategiesusedbytheadvertiserstomarkettheproduct,anddescribetheimages/ideas/valuesthatarebeingportrayedtoconsumersinadditiontotheproduct.Whatmethodsdoadvertisersusetodebaseconsumertastes?

3.Conductaninvestigationwithyourteamintotheprolificnatureoftargetingadvertising.Usingonlineresearch,conduct10websearchesusingaspecificcategoryofinterest/hobby.Then,visitsocialmedia,andotherwebsitesthatincludeads,anddocumentthenumberoftimesanadappearsthatmatchesyouroriginalsearchsubjects.Discussyourfindingswiththeclass,andshar