昆 山 市 開 發(fā) 區(qū) 景王 路 項 目深化方案匯報冊DEEPEN

PROGRAM

REPORT

BOOKCATALOGUE目

錄01PROJECT

OVERVIEW項目概況02CONCEPTUALANALYSIS概念分析03PLAN

ANALYSIS平面分析04SPATIAL

PERFORMANCE空間效果昆山市，別稱鹿城，所屬江蘇省，昆山市自秦代置縣以來已有2200多年，作為江南重鎮(zhèn)，從史前開始就是飯稻羹魚的富庶之地。是“百戲之祖”昆曲的發(fā)源地，一部昆曲發(fā)展史正是一部文化融合史，昆山作為歷史名城見證了中國豐厚歷史文化的交融。Kunshan,

also

known

as

Lucheng,

belongs

to

Jiangsu

Province.

Kunshan

has

been

established

as

a

county

for

more

than

2200

years

since

the

Qin

Dynasty.

As

an

important

town

in

the

south

of

the

Yangtze

River,

it

has

been

a

rich

place

for

rice,

rice,

soup

and

fish

since

prehistory.It

is

thebirthplace

of

Kunqu

Opera,

the

"ancestorof

alloperas",

a

history

of

the

development

of

Kunqu

Opera,

and

a

history

of

cultural

integration.

As

a

famous

historical

city,

Kunshan

has

witnessed

the

integration

of

History

of

China

and

culture.KUN SHAN江蘇，昆山項目位于昆山市城東板塊，西側(cè)距離東望璟園項目500米，距離昆山市中心4公里，距離璀璨璟園項目2.5公里。交通方面，項目西

側(cè)臨近700米臨近昆山中環(huán)東線，出行便利。生活配套方面，教育資源為兵希小學、晨曦中學（第二梯隊），

3公里范圍內(nèi)可享受商業(yè)、醫(yī)療配套。fr

The

project

is

located

in

the

east

of

Kunshan,

500

meters

away

from

the

Dongwang

Jingyuan

project

in

the

west,

4

kilometers

away

om

the

center

of

Kunshan,

andp2r.o5jekciltoism7e0te0rsmaewtearysfarwomaythfreomBrtihehg

tKJuinngsyhuaannCpernotjeraclt.EIanstteLrimnes,opfrtorvaindsinpogrctaotniovnen,

itehnetwtreasntsspidoretaotfiothne.黃埔公園項目宗地昆山國際會展中心昆山首創(chuàng)奧特萊斯東望璟園LOCATION地理位置昆山站萬達廣場昆山第一人民醫(yī)院昆山第一人民醫(yī)院開發(fā)區(qū)政府城市公園璀璨璟園8KM晨曦中學“東方”東 方 調(diào) 性 · 文 化 東 方東 方 調(diào) 性 · 靜 謐 東 方如何打造出符合昆山在地性的獨有東方風格？項目策略縱橫水道The

"Yushan

Kunshan

was

born

in

the

history

of

the

Yuan

Dynasty,

the

largest

collection

of

poetry

and

prosewith

the

longest

duration

and

the

most

creations,"Yushan

Collection"."Xiyuan

GathGathering"

hosted

by

Kunshan

talent

Gu

Ying

is

an

unprecedented

and

continuous

cultural

event,

which

is

comparable

to

the

"Lanting

Gathering"

in

the

Eastern

Jin

Dynastyand

the

ering"

in

the

Northern

Song

Dynasty.It

has

become

one

of

the

three

famous

collections

throughout

the

country

and

has

been

cited

as

a

good

story

in

the

literary

world

of

alldynasties.昆山誕生了元代歷史上規(guī)模最大、歷時最久、創(chuàng)作最多的詩文雅集“玉山雅集”，由昆山才子顧瑛主持的“玉山雅集”是空前持續(xù)的文化盛會，和東晉的“蘭亭雅集”、北宋的“西園雅集”成為馳名全國的三大雅集，引為歷代文壇佳話?！队裆窖偶瘓D》賴蘭衣人學美青玉有亭冠物士人春山此勝并已賦蹋張草會事人同詩舞樂堂如不畫禽清艷宴花當可圖鳥比于群滿年見傳樂泉月賢煙。，。，。，。，小隱隱于野，大隱隱于世。更高層次隱逸生活,是在都市繁華之中，在心靈凈土獨善其身，找到一份寧靜，一份精神慰藉；“隱”（靜謐東方）“奢”（文化東方）東方奢雅，奢更體現(xiàn)的是文化的內(nèi)在。在地性文化符號結(jié)合顯性東方色彩美學，以傳統(tǒng)建筑構(gòu)建的二次演繹再造，本土紋飾藝術(shù)品抽象化再敘事；＋“隱”“奢”融以古今傳承的形式通過現(xiàn)代化江南水鄉(xiāng)的情景演繹尋一處喧囂之中的 靜

謐

之

地“隱奢東方”產(chǎn)品定位：

以在地性的本土文化為基底，

打造符合昆山的東方風格產(chǎn)品策略：

結(jié)合玉山雅集，

以文人雅士沉浸式詩意生活賦能示范區(qū)故事場景市場差異化：

大隱隱于世更強調(diào)精神價值層面的高階雅奢的生活方式PLANANALYSIS平面分析PLAN平面布置圖藝術(shù)前廳接待臺品牌展示影音室下沉卡座門廊區(qū)域模型沙盤展示水吧區(qū)洽談區(qū)簽約區(qū)文件室VIP茶室14.過廳衛(wèi)生間后場辦公門廳員工開放辦公區(qū)辦公室營銷辦公室會議室儲藏間更衣室物業(yè)休息區(qū)03040506071011120814

0901

021716181913101520

21

222321落客區(qū)橋藝術(shù)前廳接待臺品牌展示影音室下沉卡座連廊水景門廊區(qū)域沙盤模型展示水吧區(qū)洽談區(qū)簽約區(qū)VIP茶室16.衛(wèi)生間后場辦公區(qū)儲藏間樣板房物業(yè)休息區(qū)PLAN

平面動線圖一次參觀動線VIP動線返回動線020