BEC商務(wù)英語(yǔ)（中級(jí)）口語(yǔ)模擬試卷3

（共9套）

（共23題）

BEC商務(wù)英語(yǔ)（中級(jí)）口語(yǔ)模擬試卷第

1套

一、小型演講（本題共3題，每題1.0分，共3分。）

1、Whatisimportantwhen...?Establishingacompany'simage-Enhancingpublicity-

Improvingproductionquality--

標(biāo)準(zhǔn)答案；Forastart,whenestablishingacompany'simage,thefundamentaltaskfora

companyistoenhanceitspublicity.Forinstance,advertising,newspapers,Internetand

sooncandeliveryourcompany'sinformationtonearlyeverycornerintheworld,which

cansubstantiallyextendyourmarketshare.Secondly,itisofgreatimportanceto

considerproductionquality.Afar-sightedenterprisewillhavetoacknowledgethatin

today'scompetitivemarket,abusinesscanonlysurvivebyimprovingproductionquality

tomeetclients'expectations.Finally,brandpromotionisalsoverycrucial-Actually,

brandnameshavethepowerioattractconsumers.Sowhenpeoplerefertocertainbrand

names,thesenamesaresynonymsoffashion,comfort,etc.

知識(shí)點(diǎn)解析：本題需要發(fā)言的主題是“確立公司形象“。根據(jù)已有的要點(diǎn)

[“Enhancingpublicity提高知名度”，可以聯(lián)想到這是確立企業(yè)形象的基本任務(wù)

（fundamenraltask）.,根據(jù)己芍的要點(diǎn)2"Improvingproduciionquality改善產(chǎn)品質(zhì)量”，

可以聯(lián)想到產(chǎn)品質(zhì)量對(duì)于企業(yè)贏得競(jìng)爭(zhēng)具有至關(guān)重要的意義。另外我們還可以補(bǔ)充

一些I可答的要點(diǎn)，例如，Goodafler-salesservice良好的售后服務(wù)，可想到這樣做對(duì)

于保持公司的銷仕:業(yè)績(jī)和樹立良好形象都很重要；再如，Brandpromotion品牌提

升，可以分析這對(duì)于吸引客戶、確立公司形象的作用。

2、Whatisimportantwhen...?Holdingapressconference-Content-Venuedecoration-

標(biāo)準(zhǔn)答案：Ascertainingthetopicisthefirststepwhenyouholdapressconference.

Choosinganappealingandabsorbingtopiccandefinitelyassistyouincaptivatingmore

people'sattentionandboostingyourbrandawareness.Apartfromthat,makingvenue

decorationisessential.Hardwarefacilitiesmaymenacetheeffectofyourpresentation.

Sospecialequipmentforpresen(a(ion,likeVCR.overheadprojection,screens,etc.must

beprovided.Lastly,choosingtheappropriatetimeisanotherindispensablefactor.

Thinkingaboutthephysicalconditionsinwhichyou'llspeak.Willtheaudiencefelltired

iftheywakeupearly?Willtheybesleepyafterabigmeal?

知識(shí)點(diǎn)解析：本題需要發(fā)言的主題是“舉辦新聞發(fā)布會(huì)根據(jù)已有的要點(diǎn)

「'Content內(nèi)容”，可以聯(lián)想到舉辦發(fā)布會(huì)要首先設(shè)計(jì)好主題和內(nèi)容，這樣可以吸引

人們的注意并提升品牌認(rèn)知度(captivatepcoplc'sattcntionandboostbrand

awareness)o根據(jù)LA有的要點(diǎn)2"Venuedecoralion會(huì)場(chǎng)裝飾“，可以聯(lián)想到其原因是

確保發(fā)布會(huì)的效果(securetheeffectoftheconference)o另外我們還可以補(bǔ)充一些回

答的要點(diǎn)，例如，Speaker發(fā)言人，一個(gè)好的發(fā)言人對(duì)發(fā)布會(huì)取得良好效果十分重

要：再如,Time時(shí)間，可想到時(shí)間的選擇也是影響發(fā)布會(huì)能否成功的重要因素,

3、Whalisimportantwhen...?Dealingwithcrises-Quickreaction-Knowingthereason

機(jī);準(zhǔn)答案：Forastart,it'surgenttomakeaquickreactionwhendealingwithcrises.

Peoplewouldgetanxiousandfrustrated,ifthecompanyhasnoresponseornorelevant

decision.Therefore,byusingthemassmedia,wecangivepeoplesomesolace.What's

more,findingoutthecauseofacrisisplays(hesameroleindealingwiththecrisis.We

canonlyeliminatepeople'sspeculationanddoubtbyletting(hemknow(herealreasonof

acrisis.Atthesamelime,wecantakemeasurestoputthelosstotheminimumLastly,as

acompany,whenacrisishashappened,youshoulddaretotaketheresponsibility.Itcan

assistyouinsettlingIhecrisissuccessfullyandrescuingyourlossmaximally.

知識(shí)點(diǎn)解析：本題需要發(fā)言的主題是“處理危機(jī)”。根據(jù)已有的要點(diǎn)-Quick

reaction反應(yīng)迅速“，可以聯(lián)想到其作用是盡量避免流言(avoidrumors)的產(chǎn)生或減少

對(duì)公司形象的損害(reducethedamagetothecompany'simage)<,根據(jù)—有的要點(diǎn)

2-Knowingthereason了解原因“，可以聯(lián)想到這樣做對(duì)于從根本上消除人們的疑慮

(eliminatepeople'sdoubts)作用重大。另外我們還可以補(bǔ)充一些回答的要點(diǎn),例如，

Beinghonestandsincere態(tài)度誠(chéng)懇真摯，可想到這樣做有助于恢復(fù)企業(yè)形象

(remedycompany*simage)；再如,Takingtheresponsibility承擔(dān)責(zé)任，這是平息危機(jī)

(settlethecrisis)的最根本的做法。

BEC商務(wù)英語(yǔ)(中級(jí))口語(yǔ)模擬試卷第

2套

一、小型演講(本題共［題，每題上0分，共7分。)

1、1.Minipresentations-about6minutesInthispariofthetestyouareaskedtogivea

shorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthethreebelow

andthentalkforaboutoneminute.Youhaveoneminutetoprepareyourideas.

標(biāo)準(zhǔn)答案：Theirjobistoplanandmanage（hepublicrelationsstrategy.Theyare

responsiblefordealingwiththepress,televisionandradios,aswellascommunications

withthepublicandpersonnel.TheprimaryroleofPRistocreateunderstandingwiththe

public.Theirjobinvolvestalkingandlisteningtothepressandthepublic,providing

themwithinformationfromtheheartoftheorganization.Theirobjectiveistogivean

accuratepictureofthecompany,itsbrandsandwhatitbelievesin.Theyhavetomake

surethatthepublichasapositiveimageofthecompany.PR,ontheotherhand,ismore

concernedwithestablishingandmaintaininggoodwillandunderstandingbetweenthe

companyanditspublic.

知識(shí)點(diǎn)解析：暫無(wú)解析

二、討論（本題共7題，每題7.0分，共］分。）

2、Discussion—about5minutesInthispartofthetestyouaregivenadiscussiontopic.

Youhave30secondstolookatthepromptcard,anexampleofwhichisbelow,andthen

about3minutestodiscussthetopicwithyourpartner.Afterthatexaminerwillaskyou

morequestionsrelatedtothetopic.

標(biāo)準(zhǔn)答案：A:Whatisyourideaaboutforeignexchangerisk?B:Foreignexchangerisk

managementbeginsbyidentifyingwhatitemsandamountsafirmhasexposedtorisk

associatedwithchangesinexchangerates.Anasset,liability,profitorexpectedfuture

cashflowstreamissaidtobeexposedtoexchangeriskwhenacurrencymovement

wouldchange,foibcllcioifciwoisc,ilspaicnloiliumcuunciiuyvalue.A;Iknowllial

riskarisesbecausecurrencymovementsmayalterhomecurrencyvalues.B:ButI'mnot

quiteclearaboutforeignexchangeexposurecategory.A:Theterm,exposure,usedinthe

contextofforeignexchange,meansthatafirmhasassets,liabilities,profitsorexpected

futurecashflowchangeasexchangeratechange.Foreignexchangeexposureisusually

categorizedaccordingtowhetheritfallsintooneormoreofseveralcategories.B:Oh,

I'vegotit.Theyarctransactionexposure,translationexposureandeconomicexposure.

A:Yes.Transactionexposurearisesbecauseapayableorreceivableisdenominatedina

foreigncurrency.Translationexposurearisesontheconsolidationofforeigncurrency

denominatedassetsandliabilitiesintheprocessofpreparingconsolidatedaccounts.B:

Then,economicexposurearisesbecausethepresentvalueofastreamofexpectedfuture

operatingcashflowsdenominatedinthehomecurrencyorinaforeigncurrencymay

varydue（ochangedexchangedrates.

知識(shí)點(diǎn)解析：暫無(wú)解析

BEC商務(wù)英語(yǔ)（中級(jí)）口語(yǔ)模擬試卷第

3套

一、小型演講（本題共/題，每題7.0分，共7分。）

1、Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhave

tochooseoneofthetopicsfromthethreebelowandthentalkforaboutoneminute.You

haveoneminutetoprepareyourideas.A:Whatisimportantwhen...?Relocatinga

businessLocalworkforceavailableLocationorsiteB:Whatisimportantwhen...?

AimingtoreachanewmarketMarketresearchAdvertisingC:Whatisimportant

when...?ExhibitingatatradefairQualityofdisplayStaffselected

標(biāo)準(zhǔn)答案：IfyouchoosetopicA:Whatisimportantwhenrelocatingabusiness?There

arelotsofthingsthatmatterwhenrelocatingabusiness,withfourpointstobethemost

criticalasfollows:First,mightytechnologysupportandcheapworkforcearethetwo

crucialelementsleadingmodernenterprisestosuccess.Sowhenrelocatingabusiness,

themanagersinthebusinesshavetoconsiderthecapabilityandthecostofthelocal

workforce.Ononehand,thehi-techproductsrequireastrongresearchanddevelopment

team.ThuswhetherthelocalworkforceiscapableofproducingsuchastrongR&Dteam

isofgreatimportancetothecompany.Ontheotherhand,cheaplocalforcewillcertainly

reducetheproductioncosts,whichwillhelpabusinesstosur/iveinthefierce

competition.Second,thelocationofbusinessshouldbealsotakenintoaccount,which

involvesseveralissuessuchasitsrawmaterialssupplyandtransportation,accesstothe

electricity,water,gasandothersupportingenergysupplies,itsworkingenvironment,and

taxliabilities,etc.Allthethingsmentionedabovewillinfluencethenormalrunningof

thecompanyinthenewpremise.Andthenitcomestotherentfactor.Whethertherentis

reasonableandaffordableornotisthefactorthatcan,tbeignored.Withotherthings

beingequal,thecheaper,thebetter.Finally,thelengthofthecontractalsoplaysapart,

forlongercontractwouldcoverissuesinmoredetails.Thecontractshouldcovercertain

content(hatislikelytoaffectassignment,servicecharges,andrentreviewclause,etc.If

youchoosetopicB:Whatisimportantwhenaimingtoreachanewmarket?Itis

universallyacknowledgedthataimingtoreachanewmarketisnoeasytask,whichneeds

lotsofplanningandconsideration.Inmyopinion,therearethreethingsthatmattermost

intheprocess,namely,marketresearch,advertisingandsalespromotion.Thefirstthing

ismarketresearch.Marketresearchisalwaysthefirststepbeforethecompanygetsintoa

market.Sincethefundamentalgoalofmarketingistosatisfyconsumers'needs,no

organisationcansurviveforlongwithoutmeetingconsumers'needs.Thus,any

organisation,ifitistobesuccessful,mustlearnabouttheconsumers5needsbymarket

researchconductedinvariouswaysandadjustitsprogramstodeliveranofferingmeeting

consumers'needsThen,advertisingisthemostusefiilwaytopropagandisethe

company'sproductsandmakethemknowntothepublic.Itisalsothewaytogetthe

productsorientated,whichis(ofindoutwhethertheproductsareforfemaleormale

market,high-earningpeopleorlow-earningpeople,etc.Moreover,itisalsonecessaryto

launchsomesalespromotioncampaign,suchasofferingdiscountfbrashortperiodof

time,forexample,"buyingoneandgettingonemorefree",inordertostimulatesales

andlettheconsumershaveagoodtry.Iftheyfeelgoodabouttheproduct,theywill

probablychooseitnexttime.IfyouchoosetopicC:Whatisimportantwhenexhibitingat

atradefair?Whenexhibitingatatradefair,Ithinkthereare:hreepointstoconsider,

namely,qualityofdisplay,selectionofstaffanddecorationofthebooth.First,thetrade

fairwillhavemassiveinfluenceonthepublicandmarket.Andmostofvisitorstothe

tradefairarcpotentialbuyersoratleastwouldliketotakeinterestsinthecompaniesand

theproductsonthetradefair.Therefore,thehighqualityofdisplayinthetradefair

wouldbeihebestopponuniiyforanambitiouscompany(opromoteitsnewestproducts

andbuiltupitsgoodimage.Second,wemusttaketheselectionofstaffinto

consideration.Sincethetradefairprovidesthemanufacturerswiththeformalstagesto

displaytheirproducts,thestaffselectedwillnotonlyrepresentthepublicimageofthe

company,butalsotaketheresponsibilityofexplainingandpublicizingtheproducts.The

staffwhoarcqualifiedfortheexhibitionmustbesmoothtalkerswithgoodpresentation

andpossessconsiderableknowledgeonthecompanyaswellasitsproducts.Lasthutnot

least,decorationofboothshouldnotbeignored.Beforethetradefairtakesplace,usually

(herearealotofpropagandasaboutit,andtheorganiseralwaystriestoattractasmany

customersaspossibletoattendthetradefairbypreparingpublicitymaterials,samples

andsomekeepsakewithcompany'slogo.Sothestaffhavetodecoratetheboothwithall

thematerialsandputtheminorderbeforehand.

知識(shí)點(diǎn)解析：暫無(wú)解析

二、討論(本題共7題，每題1.0分，共7分。)

2、Inthispartofthetest,youaregivenadiscussiontopic.Youhave30secondstolook

atthetaskprompt,anexampleofwhichisbelow,andthenaboutthreeminutestodiscuss

(hetopicwithyourpartner.After(hat,(heexaminerwillaskyoumorequestionsrelated

(o(hetopic.FortwocandidatesSettingupaNewBranchCompanyThecompanyyou

workfbrisconsideringsettingupanewbranchcompanyinShanghai.Youhavebeen

askedtohelpprepareaplanforit.Discussthesituationtogether,anddecide:whatthe

necessityofsettingupanewbranchcompanymightbewhatpracticalarrangementthe

companyneedstomake.ForthreecandidatesSettingupaNewBranchCompanyThe

companyyouworkfbrisconsideringsettingupanewbranchcompanyinShanghai.You

havebeenaskedtohelpprepareaplanforit.Discussthesituationtogether,anddecide:

whatthenecessityofsettingupanewbranchcompanymightbewhatpractical

arrangementthecompanyneedstomakehowtoevaluatethefeasibility.Follow-on

questionsDoyouthinksettingupabranchcompanyisimportantinbusinessexpansion?

(Why?/Whynot?)Howisitimportanttochoosearightlocationofabranch

company?(Why?/Whynot?)Doyouthinkthecompanyshouldchoosealocalpersonto

betheleaderofthenewbranchcompany?(Why?/Whynot?)Doyouthinkthebranch

companyshouldhiremorelocalpeopleinsteadoftransferringstafffrom

headquar(ers?(Why?/Whynot?)Wouldyoulike(oworkatanewbranch

company?(Why?/Whyno(?)Isitachallengetocarryoutbusinessinanewplace?(Why?

/Whynot?)

標(biāo)準(zhǔn)答案：A:Asyouknow,ourcompanyisconsideringsettingupanewbranch

companyinShanghai.AndI'mhonouredtohavetheopportunitytoworkwithyouto

prepareaplanfbrit.B:Thepleasureismine.TveheardaboutyoulongbeforeandI

knowyouareveryexperiencedinmarketingandmanagement.Doyou(hinkitisthe

righttimeforustosetupanewbranchcompanyinShanghai?A:Well,Ithinkthetime

isperfect.Ourcompanyhasbeengrowingrapidlyinthepastseveralyears.Withthe

businessexpansion,weneedtosetupbranchcompaniestomeetthegrowingvolumeof

business.Shanghaishouldbetheidealcityforourfirstbranchcompany.Youknow,the

cityhasjustheldtheExpo2010successfiilly,andit'safamousinternationalmetropolis,

secondonly(oBeijing.Inaddition,ShanghaiisalsothefinancialcentreofChinaaswell

asaportcity,wheremanybigbanksandcompaniesgatheraround.B:Yeah,Shanghaiis

dynamicandfullofopportunitiesandchallenges.However,thecompetitionisalso

fierce.Don'tyouthinkitisabitriskytothrowahugeamountofmoneyonabranch

companyrightnow?Afterall,thecostinShanghaiismuchhigherthanthatofother

citiesinChina.Maybeweshouldbecautiousandsteady.StepbyStep.A:It'stheright

time.Youknow,highinvestmentmakeshighreturn.Andthecompanyhasinviteda

professionalinstitutiontomakeiheriskassessmentandafteralltheevaluation,our

companyconsidersitawisemove.B:OK,it'snotourjobtodecidethefeasibilityof

sellingupabranchcompanyinShanghai.Ijusthopeitwillboostourbusinessfurther.

AndhopefullyonedaywecouldgetinTheWorldTop500Enterprises.A:Nothingis

impossible.B:Well,let'shavealookatthepracticalarrangementsthecompanyneedsto

make.Firstofall,Ithinkweshouldfindagoodofficelocation.Asourcompanyhasalot

ofbusinessvisits,theofficeshouldbeconvenientlysituatedwithsufficientparking

space.A:Yeah,wealsohavetosetupaleadinggrouptobegintheworkinShanghai.

Theyarctheadvanceforceandresponsiblefortheformationofthebranchcompany.The

mainmembersofthisgroupshouldbeassignedfromourcompany,theparentcompany,

andothermemberscanheselectedfromShanghaibecausethelocalsarcmorefamiliar

withhowtogetthingsdonethere.B:Definitely.Iwouldsuggestthatherewcsetupa

commandcentreaswell,collaboratingwithShanghaipart,becausetheyneedalotof

support.Therefore,weshouldhaveaspecialdepartmentassistingthem.A:Iagree.

知識(shí)點(diǎn)解析：暫無(wú)解析

BEC商務(wù)英語(yǔ)(中級(jí))口語(yǔ)模擬試卷第

4套

一、初試(本題共7題，每題7.0分，共7分。)

1、Theinterview—about3minutesInthisparttheinterlocutorasksquestions(oeachof

(hecandidatesinturn.Youhavetogiveinformationaboutyourselfandexpresspersonal

opinions.

標(biāo)準(zhǔn)答案：Theinterview(Interlocutor:I,CandidateA:A,CandidateB:B)I:A,where

doyoucomefrom?A:IcomefromHangzhou.I:Canyoutellmesomethingaboutyour

hometown.A?A:Well,firstofall,Iwasborninthecity,butmovedtotheoutskirtsof

(ownwhenIwaslittle.HangzhouisfamousfortheWestLake,andisafairlylarge

cily—aprettyimportante-conomiccentreactually.Ithasapopulationof3million.It's

prettyflat,andissituatedrightonalargelake.I:Whatdoyouthinkisthemostproblem

inChina,B?B:Iguessitistheoverpopulation.AlthoughChinahasbeencarryingouta

strictfamily-planningpolicywithonefamilyhavingonlyonechild,thepopulationis

alreadyover1.2billionandisstillgrowing.Itcausesnotonlytheshortageoffoodand

sheltersupplybutalsomoreseriousonessuchasunemployment,crimes,thelackof

educationandsoon.I:Areyouworkingorstillstudying?Howdoyoufeelit?B:Iwork

asteacherinahighschool.Inmywork,Ilearnedhowtocommunicatewithmy

associates,interpersonalrelationscanbeessentialtoaprosectiveteacher.I:What'syour

job,A?A:I'mafinancemanager.

知識(shí)點(diǎn)解析：暫無(wú)解析

二、小型演講(本題共［題，每題7.0分，共I分。)

2、Minipresentation5—about5minutesInthispariofthetestyouareaskedtogivea

shorttalkonabusinesstopic.Youhavetochooseoneofthetopicfromthetwobelow

andthentalkforaboutoneminute.Youhaveoneminutetoprepareyourideas.

標(biāo)準(zhǔn)答案：A:Whenyouregisteratanexhibition,thereareseveralthingsyoushould

payattentionto.Firstyoumustfindoutthemoneyyoupaytogointotheexhibition.

Whenyouhavepaidfortheregistering,theexhibitionassistancewillshowyouyour

numberofstand.Youcangotohavealookatyourexhibitior.place,ifyouarenot

satisfiedwiththeplace,youcanask(heexhibitionassistancetoreplaceyourspot.Allast

(heexhibitionassistancewillgiveyouyourexhibitionbadgesandinformationpack.B:

Whenyoufindajob,i(isimportantfirst(owriteyourresume.Inyourresume,youmust

makesurethatallofyourwritteninformationmakesapositiveimpressiononthe

interviewers.Thenwhenyougetachancetohaveaninterview,youmustthinkthe

interviewers'questionoverandexpressyourselfclearlyandfastprovingthatyouarethe

bestforthejob.Duringtheinterview,youshouldpaymoreattentiontoyourbody

languageshowingthatyouareinterestedinthejob.

知識(shí)點(diǎn)解析：暫無(wú)解析

BEC商務(wù)英語(yǔ)(中級(jí))口語(yǔ)模擬試卷第

5套

一、初試(本題共/題，每題1.0分，共I分。)

1、Inthispart,theinterlocutorasksquestionstoeachofthecandidatesinturn.Youhave

togiveinformationaboutyourselfandexpresspersonalopinions.

標(biāo)準(zhǔn)答案：(C=Candidate,E=Examiner)C:Nicetomeetycu.MayIgiveyouashort

introduction?E:Ofcourse,please.C:MynameisLiJingxuan.Fromthename,youcan

seemyparentshopeIwouldbecomeaquiet,gracefulaswellasbroad-mindedgirl.But,

infact,Iammorelikeaboy.E:Why?Couldyoutellmethereason?C:Yes,I'dliketo.I

enjoyedplayingwithboyssincemychildhood:Ithinkit'smoreexcitingand

adventurous.E:Oh,Isee.Doyouliketravelling?C:Yes,verymuch,ithinkit'sfantastic

andappealing.E:Wherehaveyoubeen?C:IhavebeentoShanghai,andIwasshaken

byitsfasttempo.Ihavealsobeen(oZhejiang,whichisabeautifulprovince.E:Areyou

astudentnow?C:Yes,IstudyatNanjing.E:Whatdoyouwanttodoaftergraduation?

C:Oh,Ihaven'tconsideredthisquestionyet,becauseIamjustasophomore.E:Didyou

attendanytrainingcourseforpassingBEC?C:No,Ilearneditbymyself.IfImetsome

difficulties,Iwouldaskourteacher.E:Verygood.Howoldareyounow?C:Lastmonth,

Ihadmy20thbirthdaypartywithmyfriends,whichIwouldrememberforever.

知識(shí)點(diǎn)解析：暫無(wú)解析

二、小型演講(本題共I題，每題7.0分，共I分。)

2、Minipresentation'—about6minutesInthispartofthetestyouarcaskedtogivea

shorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthethreebelow

andthentalkforaboutoneminute.Youhaveoneminutetoprepareyouridea.

標(biāo)準(zhǔn)答案：Thethreemainbehaviortypesarepassive,aggressiveandassertive.Youcan

useanyofthesetypesalthough(heassertiveposturethatsuitsmostoccasionsbest.The

passivebodytypeshaveawithdrawnposture.Youmayfidgelabitwithyourhandsand

hair.Bewareofsomefunnylittlemannerisms.Theycanbecomeintenselyirritatingtoan

audience.Ifyourpostureisaggressive,however,youtendtobequiterigid.Youcouldbe

constantlyswingingyourlegorcrossingyourarmsandclenchingyourfistandthe

audiencewillfelluncomfortable.Thatbringsmetotheassertiveposture.Inthisposition

thereisminimaltensionandyourvoiceisfull,clearandvaried.You'readelighttolisten

to.Perhapsyou'restartingabusiness.Thenhowcanyoumakedrcamcometrue?

Persuasionistheanswerwhenyoutrytoattractfinancefromindividuals.Rememberthat

hewhohaspossessionscouldn'tbenaive.Soitwouldbeunwisetopromisethemthe

moon.Put(hemandeffortintoabusinessplanandanalyzethefeasibilityofyour

proposals.You'remorelikelytosucceedwithadequatepreparations.Whenthebusiness

isexpandingatafastpace,wecannolongerdependsolelyonindividualsourceforneed-

defunds.Ifstimethatwebegantodealwithfinancialinstitutions,e.g.banks.Theycan't

bemorecautiouswhenitcomestograntingloans.Inresponsetotheirsuspicion,youcan

applyforasmallamountatfirst.Repayitbeforethematuritytogetherwiththeinterest

due.Repeatthisprocedureuntilyou'vewonthebank'stnist.

知識(shí)點(diǎn)解析：暫無(wú)解析

三、討論(本題共7題，每題分，共7分。)

3、Inthispartofthetestyouaregivenadiscussiontopic.Youhave30minutestolook

at(hepromptcard,anexampleofwhichisbelow,andthenabout3minuteslodiscussthe

topicwithyourpartner.Afterthattheexaminerwillaskyoumorequestionsrelatedtothe

topic.FortwocandidatesProductPromotionYourcompanyisplanningtolaunchanon-

linepromotionofitsnewadditionofaproductrange.Youhavebeenaskedtomake

recommendationsabouthowtodothiswell.Discussthesituationtogether,anddecide:

howthepromotionwillappealtopotentialcustomersandbetrulyinfluentialhowto

increasehitsfromcustomers.ForthreecandidatesProductPromotionYourcompanyis

planningtolaunchanon-linepromotionofitsnewadditionofaproductrange.Youhave

beenaskedtomakerecommendationsabouthowtodo(hiswell.Discussthesiiuaiion

together,anddecide:howthepromotionwillappealtopotentialcustomersandbetruly

influentialhowtoincreasehitsfromcustomerswhetheritisnecessarytocollectfeedback

forthepromotion.Follow-onquestionsDoyouthinkonlinepromotionisalways,

expensive?(Why?/Whynot?；Howimportantise-businessbecomingnowadays?(Why?)

Whataretheotherwaysofonlinepromotion?Whatdoyouthinkisessentialforonline

promotion?Doyouthinkcompanieswillmakemoreuseofe-mailandtheInternetinthe

future?(Why?/Whynot?)

標(biāo)準(zhǔn)答案：A:Youknow,ourcompanyisplanningtolaunchanon-linepromotionofits

newadditionofinstantnoodlerange.B:Aworthytry,isn'tit?Instantnoodlesarcmost

favoredbybusyyoungpeopleandtheyarcfrequentvisitorsoftheinternet.Thequestion

ishowtomakethepromotionappealtothemandbetrulyidentical?A:Wemayuse

methodsofonlinepromotionsuchaspop-ups,bannersandanimations,tonameafew.

Theycanbeimpressivewhenwellused,B:Thatmeanstheyneedtobeintrusive,

relevant,entertainingandnotbeoverused.Otherwisetheywillbeoneofthemost

annoyingthingsthatwilldistract(heuserfromreading(hecontent.A:Butofcourse(hey

arenotthebestways.Forinstance,manneradscanbeexpensive.Toachieveanylevelof

success,theremustbeheavyrepetitioninordertogivetheadvertisementachanceto

workandthatrequiresalargebudget.B:Inmyopinion,abetterwayistoblend

promotionalandnon-promotionalinformationtodelivertheadvertisingmessages.For

instance,wemayusenewerformatssuchasflashorTV-likecountersealstoshowtoour

potentialcustomerstheprocessofmakingqualityinstantnoodlesandhighlightour

sellingpoint.A:Greatidea.Iseewhatyoumean.Oneofourstrongpointsisthatweadd

vitaminEtopreventthenoodlesfromgoingbadtooquicklyinsteadoftraditional

preservativeorantisepticwhichpeoplearenotcomfortablewith.B:Inthatwayprcxluct

andpromotionaresubtlymixedandvisitorshardlyknowanadvertisingmessageis

delivered.Thatwouldbeimpressiveandinfluential.A:Exactly.Anotherthingwehave

(oconsiderishowtoincreasehitsformcustomers.Doyouhaveanyideaonthat?B:In

myopinion,toencouragevisits(ooursite,wehavetoupdateinformationfrequencyand

providemanyopportunitiesforinteraction.A:Goodidea.Andwecanorganizesome

onlinegamesandactivitieslikesweepstakes,contests,coupons,andrebatestooffer

prizestothosewhotakepartin.B:Prizesmayincludeweekendholidays,CDorstamp

collections.A:Andalargepackofournewadditionofinstantnoodles!B:WiththatI

believehitswillincreaseandbrandrecognitiondoubled.Thisisagoodwaytocreateand

cultivatecustomerloyalty.Follow-onquestionsYes,becausethesuccessofonline

advertisingliesonheavyrepletion,whichrequiresalargesizeofthebudget.Itis

becomingamoreandmorepopularbusinesspracticeandwhetheracompanycanmake

gooduseoftheinternetmaybecomeakeypointforitssurvival.Inadditiontobanner

advertisements,therearce-mailnewsletters,optine-mailannouncements,andonline

pressreleases,etc.Foronlinepromotion,repetitionisthekey.Thetargetmarketmust

haveampleopportunitytoviewandunderstandasalesmessagemultipletimesto

statisticallyincreasethechancesofasale.Sure,e-mailandtheinternetareconvenient,

instantandcost-effective.

知識(shí)點(diǎn)解析：這道題的主題是網(wǎng)上產(chǎn)品促銷。背景是你們所在公司計(jì)劃開展一次

網(wǎng)上促銷活動(dòng)，宣傳公司的新產(chǎn)品。請(qǐng)你們就怎樣成功開展這一活動(dòng)提出建議。所

給的提示點(diǎn)是怎樣使該網(wǎng)上促銷活動(dòng)吸引潛在客戶并真正產(chǎn)生影響和如何增加客戶

點(diǎn)擊率。

BEC商務(wù)英語(yǔ)（中級(jí)）口語(yǔ)模擬試卷第

6套

一、小型演講（本題共[題，每題分，共1分。）

1、Inthispartofthetextyouareasked（ogiveashorttalkonabusinesstopic.You

havetochooseoneofthetopicsfromthethreebelowandthentalkforaboutoneminute.

Youhaveoneminutetopr