2026年全國研究生入學(xué)考試英語科目試題及答案考試時長：120分鐘滿分：100分班級：__________姓名：__________學(xué)號：__________得分：__________試卷名稱：2026年全國研究生入學(xué)考試英語科目試題考核對象：報考全國碩士研究生入學(xué)考試的考生題型分值分布：-判斷題（總共10題，每題2分）總分20分-單選題（總共10題，每題2分）總分20分-多選題（總共10題，每題2分）總分20分-案例分析（總共3題，每題6分）總分18分-論述題（總共2題，每題11分）總分22分總分：100分---一、判斷題（每題2分，共20分）1.Thepassageprimarilydiscussestheimpactofsocialmediaontraditionalmarketingstrategies.2.Accordingtotheauthor,digitaladvertisinghascompletelyreplacedprintmediainrecentyears.3.Theterm"algorithmictargeting"referstotheuseofcustomerdatatopersonalizeonlineads.4.Smallbusinessesaregenerallymoreeffectivethanlargecorporationsinleveragingsocialmediaforbrandpromotion.5.Thearticlesuggeststhatinfluencermarketingisadecliningtrendindigitaladvertising.6.SEO(SearchEngineOptimization)isconsideredlessimportantthanitwasadecadeago.7.Thepassageimpliesthatcontentmarketingrequiresminimalinvestmentcomparedtootheradvertisingmethods.8.Videoadvertisinghasbecomethemostdominantformofonlineadvertisingin2026.9.Theauthorcriticizesthelackofregulationinthedigitaladvertisingindustry.10.Thefutureofadvertisingwillheavilyrelyonimmersivetechnologieslikevirtualreality.二、單選題（每題2分，共20分）1.Whatisthemainpurposeofthepassage?A.Tocriticizetheinefficiencyoftraditionaladvertising.B.Toanalyzetheevolutionofdigitaladvertisingstrategies.C.Topromotesocialmediaasthebestmarketingtool.D.Toargueforthecompleteabolitionofprintmedia.2.WhichofthefollowingisNOTmentionedasabenefitofdigitaladvertising?A.Cost-effectivenessB.TargetedreachC.ImmediatefeedbackD.Limitedscalability3.Theword"ubiquitous"inthepassageisclosestinmeaningto:A.RareB.WidespreadC.ExpensiveD.Outdated4.Accordingtotheauthor,whatisamajorchallengeforsmallbusinessesindigitaladvertising?A.LackofbrandrecognitionB.LimitedbudgetC.ExcessivecompetitionD.Inabilitytouseadvancedtechnologies5.Thepassagesuggeststhatwhichofthefollowingwilllikelygrowinimportance?A.PrintadvertisingB.InfluencermarketingC.TraditionalTVadsD.Radioadvertising6.WhatdoestheauthorimplyaboutthefutureofSEO?A.Itwillbecomeirrelevant.B.Itwillremaincrucialbutrequiremoreexpertise.C.Itwillbereplacedbysocialmediaoptimization.D.Itwillonlybeusefulforlargecorporations.7.Theterm"conversionrate"refersto:A.Thenumberofadsclicked.B.Thepercentageofuserswhotakeadesiredaction.C.Thecostperthousandimpressions.D.Thefrequencyofaddisplays.8.Whichofthefollowingisdescribedasakeyadvantageofvideoadvertising?A.LowerproductioncostsB.GreaterengagementC.FasterloadingtimesD.Higherreach9.Thepassageindicatesthatwhichofthefollowingisaconcerninthedigitaladvertisingindustry?A.OverregulationB.LackofinnovationC.PrivacyissuesD.Excessivecompetition10.Whatistheauthor'sattitudetowardimmersivetechnologiesinadvertising?A.SkepticalB.SupportiveC.NeutralD.Indifferent三、多選題（每題2分，共20分）1.Whichofthefollowingarementionedasbenefitsofdigitaladvertising?A.Cost-effectivenessB.MeasurableresultsC.GlobalreachD.ImmediatefeedbackE.Limitedtargetingoptions2.Whatchallengesdosmallbusinessesfaceindigitaladvertising?A.LimitedbudgetB.HighcompetitionC.LackofexpertiseD.NoaccesstoadvancedtoolsE.Overregulation3.Thepassagediscussesseveraladvertisingmethods.Whichofthefollowingareincluded?A.SocialmediamarketingB.InfluencerpartnershipsC.PrintadvertisingD.VideoadvertisingE.TraditionalTVads4.Whattrendsarementionedasshapingthefutureofadvertising?A.IncreaseduseofAIB.GreateremphasisonprivacyC.DeclineininfluencermarketingD.RiseofimmersivetechnologiesE.Continueddominanceofprintmedia5.Thepassagesuggeststhatwhichofthefollowingwillremainimportantin2026?A.SEOB.ContentmarketingC.SocialmediaadsD.PrintmediaE.Emailmarketing6.Whatistheauthor'sopinionabouttheeffectivenessofinfluencermarketing?A.Itishighlyeffectiveforallbusinesses.B.Itismoreeffectiveforsmallbusinessesthanlargecorporations.C.Itrequirescarefulselectionofinfluencers.D.Itisadecliningtrend.E.Itislesseffectivethantraditionalads.7.Thepassagementionsseveraltoolsusedindigitaladvertising.Whichofthefollowingareincluded?A.AnalyticssoftwareB.AdtargetingalgorithmsC.SEOtoolsD.SocialmediaplatformsE.Printpressmachines8.Whatarethekeyfactorsthatcontributetothesuccessofdigitaladvertising?A.CreativecontentB.TargetedaudienceC.HighbudgetD.ConsistentmessagingE.Lackofcompetition9.Thepassagehighlightsseveralchallengesinthedigitaladvertisingindustry.Whichofthefollowingarementioned?A.PrivacyconcernsB.AdblockersC.HighcostsD.LimitedreachE.Noregulation10.Whatistheauthor'sviewonthefutureofadvertising?A.Itwillbecomemoretechnology-driven.B.Itwillfocusmoreontraditionalmethods.C.Itwillemphasizepersonalization.D.Itwillfaceincreasedregulation.E.Itwillseeadeclineindigitaladvertising.四、案例分析（每題6分，共18分）案例一：Asmallonlinebookstoreisstrugglingtoincreaseitssales.Theownerhasnoticedthatwhiletheirwebsitereceivesadecentamountoftraffic,fewcustomersmakepurchases.Theyhavealimitedbudgetforadvertisingandareconsideringdifferentstrategies.Theownerhasresearchedvariousoptions,includingsocialmediamarketing,influencerpartnerships,emailcampaigns,andSEOoptimization.問題：1.Basedonthepassage,whatarethreepotentialstrategiesthebookstorecouldusetoincreasesales?2.Explainwhyeachstrategymightbeeffectiveforthebookstore.案例二：Alargetechcompanyislaunchinganewsmartphone.Themarketingteamhasdecidedtouseacombinationofdigitaladvertisingmethods,includingsocialmediacampaigns,influencerpartnerships,andtargetedadsonsearchengines.Theyhaveallocatedasignificantbudgetforthesecampaignsbutareconcernedaboutthereturnoninvestment.TheteamhasalsoconsideredusingSEOtoimprovethewebsite'svisibility.問題：1.Whatarethepotentialbenefitsofusinginfluencerpartnershipsforthistechcompany?2.WhymightSEObeimportantforthesuccessofthiscampaign?案例三：Afast-foodchainistryingtoattractmorecustomersduringlunchhours.Theyhavenoticedthattheircompetitorsareusingdigitaladvertisingextensively,buttheyhavealimitedbudget.Thechainisconsideringrunningasocialmediacontest,offeringdiscountstocustomerswhosharetheirposts,andoptimizingtheirwebsiteformobileusers.問題：1.Whatarethepotentialchallengesthefast-foodchainmightfacewiththeirlimitedbudget?2.Howcouldoptimizingtheirwebsiteformobileusersbenefitthechain?五、論述題（每題11分，共22分）1.DiscusstheimportanceofSEOindigitaladvertisingandhowitcanbeeffectivelyutilizedbybusinessesofdifferentsizes.Provideexamplestosupportyouranswer.2.Analyzetheroleofsocialmediainmodernadvertisinganditspotentialimpactonbrandpromotion.Discussboththeadvantagesanddisadvantagesofusingsocialmediaforadvertisingpurposes.---標(biāo)準(zhǔn)答案及解析一、判斷題1.√2.×（文章提到數(shù)字廣告正在取代部分傳統(tǒng)媒體，但并未完全取代）3.√4.×（大型企業(yè)通常擁有更多資源和數(shù)據(jù)，更擅長利用社交媒體）5.×（文章提到影響者營銷仍然是一個重要趨勢）6.×（SEO仍然非常重要，但需要更多專業(yè)知識）7.×（內(nèi)容營銷通常需要大量投入）8.×（文章沒有明確指出視頻廣告是主導(dǎo)形式）9.√10.√解析：1.正確，文章主要討論社交媒體對傳統(tǒng)營銷策略的影響。2.錯誤，文章提到數(shù)字廣告正在取代部分傳統(tǒng)媒體，但并未完全取代。3.正確，文章解釋了算法定位的概念。4.錯誤，大型企業(yè)通常擁有更多資源和數(shù)據(jù)，更擅長利用社交媒體。5.錯誤，文章提到影響者營銷仍然是一個重要趨勢。6.錯誤，SEO仍然非常重要，但需要更多專業(yè)知識。7.錯誤，內(nèi)容營銷通常需要大量投入。8.錯誤，文章沒有明確指出視頻廣告是主導(dǎo)形式。9.正確，文章提到了隱私問題。10.正確，文章支持使用沉浸式技術(shù)。二、單選題1.B2.D3.B4.B5.B6.B7.B8.B9.C10.B解析：1.B（文章主要分析數(shù)字廣告策略的演變）2.D（文章提到數(shù)字廣告具有成本效益、可衡量結(jié)果、全球覆蓋和即時反饋等優(yōu)點，但未提到覆蓋范圍有限）3.B（"ubiquitous"意為“普遍的”）4.B（文章提到小企業(yè)面臨的主要挑戰(zhàn)是預(yù)算有限）5.B（文章提到影響者營銷將增長）6.B（文章提到SEO仍然重要，但需要更多專業(yè)知識）7.B（"conversionrate"指用戶采取期望行動的百分比）8.B（文章提到視頻廣告具有更高的用戶參與度）9.C（文章提到隱私問題是行業(yè)擔(dān)憂之一）10.B（文章支持使用沉浸式技術(shù)）三、多選題1.A,B,C,D2.A,B,C3.A,B,D,E4.A,B,D5.A,B,C,E6.A,C7.A,B,C,D8.A,B,D9.A,B,C10.A,C,D解析：1.A,B,C,D（數(shù)字廣告具有成本效益、可衡量結(jié)果、全球覆蓋和即時反饋等優(yōu)點）2.A,B,C（小企業(yè)面臨的主要挑戰(zhàn)是預(yù)算有限、競爭激烈和缺乏專業(yè)知識）3.A,B,D,E（文章討論了社交媒體營銷、影響者合作、視頻廣告和傳統(tǒng)電視廣告）4.A,B,D（未來廣告將更加依賴AI、注重隱私和沉浸式技術(shù)）5.A,B,C,E（SEO、內(nèi)容營銷、社交媒體廣告和電子郵件營銷仍然重要）6.A,C（影響者營銷對所有企業(yè)都很有效，需要謹(jǐn)慎選擇影響者）7.A,B,C,D（數(shù)字廣告工具包括分析軟件、定位算法、SEO工具和社交媒體平臺）8.A,B,D（數(shù)字廣告的成功因素包括創(chuàng)意內(nèi)容、目標(biāo)受眾和一致的信息）9.A,B,C（行業(yè)挑戰(zhàn)包括隱私問題、廣告攔截器和高成本）10.A,C,D（未來廣告將更加技術(shù)驅(qū)動、注重個性化和面臨更多監(jiān)管）四、案例分析案例一：1.三種潛在策略：-社交媒體營銷：通過社交媒體平臺（如Facebook、Instagram）發(fā)布吸引人的內(nèi)容，與潛在客戶互動。-影響者合作伙伴：與書店相關(guān)的博主或網(wǎng)紅合作，通過他們的推薦吸引讀者。-電子郵件營銷：建立郵件列表，定期發(fā)送促銷信息和新書推薦。2.策略有效性：-社交媒體營銷：可以增加品牌曝光度，吸引潛在客戶。-影響者合作伙伴：利用影響者的粉絲基礎(chǔ)，快速擴(kuò)大宣傳范圍。-電子郵件營銷：直接觸達(dá)潛在客戶，提高轉(zhuǎn)化率