第1題1.SunTzuremoldedwartocompetitioninhisbook.Fromthisperspective,whatthebookrevealsisthebasicprinciplesandgenerallawsofbothcompetitionandwar.Theseprinciplesthushaveuniversalapplicability.Itisalsofeasibletoapplythemtomodernbusinesscompetitioncreatively.

（）第2題2.SunTzuadvocatedtheuseofforcetosolveproblems.（）第1題1.WhowasthefirsttoapplyTheArtofWarbySunTzuinbusinesscompetition?(B)AA.FanLi

B

B.BaiGui

CC.LuBuwei

D

D.GuanZhong第2題2.

TheArtofWarhadanimportantinfluenceonJapaneseentrepreneursafterWorldWarII.（）In-classQuiz第1題1.WhichisthekeywordofTheArtofWar?AA.Deception

B

B.Scheme

C

C.Victory

DD.Peace第2題2.Theexpressionzhisheng(制勝winning)wascoinedbyLiaoWeizi.（）In-classQuiz第1題1.Themeaning(s)ofzhisheng(制勝winning)is/are()

AA.thepurposeofcompetition.BB.theprocessofseekingvictory.CC.thestrategyforwinning.DD.Theendingofavictorythatiscomplete.正確答案：ABCD第2題2.WhataretheessenceandsoulofthewinningthoughtincludedinTheArtofWarbySunTzu?AA.Winningbytheindirectmethod

BB.WinningbyknowledgeCC.Wingingbystratagem

D

D.AvictorythatiscompleteIn-classQuiz第1題1.TheArtofWarbySunTzuisaboutdeception.（）第2題2.TheArtofWarbySunTzuisonlyonstrategy,nottechnique.（）UnitTest第1題Whowasthefirstpersontotrymilitarystrategyinbusiness?A

BaiGui

BWuQiCTaoZhugongD

ShangYang第2題TheArtofWartalksaboutmilitarywarandadvisesnotto

A

solveproblemsthroughtheuseofforce

Bbalktheenemy’splansCpreventtheunificationoftheenemy’sforcesDbreaktheenemy’sresistancewithoutfighting第3題Thebookremodeledwartocompetition.Fromthisperspective,whatthebookdiscussesismostlycompetitionandnotthebasiclawsandgeneralprinciplesofwar.Itsthoughtandprincipleshaveauniversalapplicability.第4題Winningisfromtheperspectiveofcompetition.Thereisnovictorywithoutcompetition.Winningisthegoalofcompetition,theprocessofwinning,thestrategyofwinningandtheendingofacompletevictory.第5題

Asaninsightfulworkthatrevealsthelawsofcompetitioninmarketingstrategy,competitivestrategy,winningstrategy,informationmanagement,teambuilding,talentmanagement,theartofleadershipandmanyaspectsofbusinesscompetition,TheArtofWar

bySunTzuofferspeopleinfiniteknowledgeandenlightenment.It’sworthyofstudyandreference.In-classQuiz第1題SunTzucompletedthethreeimmortalundertakingsof"moralintegrity,meritoriousserviceandstandingupforwords”.（）In-classQuiz第1題Whoproposedthenotion“understandingamanandhisworld”?AA.

Confucius

B

B.LaoziCC.Mencius

DD.HaiFeiziIn-classQuiz第1題1.

WhowastheauthoroftheArtofWar?AA.

SunWu(Tzu)

B

B.SunBinCC.SunQuan

DD.WuZixu第2題1.

ForwhomwasSunTzuageneral?AA.

KingWeiofQi

BB.KingHeluofWu

C

C.KingGoujianofYueDD.DukeMuofQinIn-classQuiz第1題1.

WhorecommendedSunTzutoKingHeluofWu?AA.

ShenBaoxu

BB.GuanZhongCC.FanLi

D

D.WuZixu第2題1.

WhichyeardidTheArtofWarcomeout?AA.

510B.C.

BB.489B.C.CC.512B.C.

D

D.536B.C.In-classQuiz第1題1.

SunWu’sfamilyhistorycanbetracedbacktoEmperorYao.（）

第2題1.

SunYat-senwasthedescendantofSunTzu.

（）In-classQuiz第1題1.

WhatSunTzupursuedgoesbeyondviolentconfrontationbutisamorebrilliantwaytowin.（）第2題1.

WhowasTaozhuGong?AA.

FanLi

BB.WuZixu

CC.TaoYuanming

DD.BopiIn-classQuiz第1題

1.

NorecordsaboutSunTzu

havesomehowbeenfoundinanyhistoricbookssince504B.C.（）第2題1.

TheArtofWarbySunTzuweseetodayhasobvioustracesofreflectionsonthewarfarebetweentheStatesofWu,Chu,andYue.

（）In-classQuiz第1題1.

（Multiplechoice）WhySunWuwasabletocompletethemasterpieceTheArtofWar?AA.

Constantwarfarecalledfortheoreticalguidance.BB.

Hehadtheexistingdoctrineofmilitaryscienceasthefoundation.CC.

SunTzuwasbornintoamilitaryfamily.DD.

SunTzuandWuZixuhadacademicexchangewhichcombinedtheadvancedfindingsofmilitarystudiesthen.正確答案：ABCDUnitTest第1題TheultimatemasterofwarinthewestwasCarlvonClausewitz.WhowasthemasterintheEast?AHanXinBSunWu(Tzu)C

WuQi

D

ZhugeLiang第2題WhattimedidTheArtofWar

comeout?

ATheShangDynasty

BTheWesternZhouDynastyCTheSpringandAutumnperiod

DTheWarringStatesperiod第3題SunTzuachievedbeingvirtuous,meritorious,andcredible.

Heachievedsuccessandwon

recognitionat

therighttime,thenretiredfromtheworldanddedicatedhimselftothemilitarybook.

第4題

TheArtofWar

bySunTzu

seen

todayhasobvioustracesofinfluence

onthewarfarebetween

Wu,

Chu,

andYue.Hethoughttheonlywaytowinwaswithforce.第5題WhenSunTzubecamethegeneraloftheWustate,heoutsmartedthethreearmies,leftChu’sstateexhaustedandattackedChu.In-classQuiz第1題TheArtofWarbySunTzuteachesushowtocheatinthefaceofcompetition.()In-classQuiz第1題1.WhichistheoldestbookoftheSevenChineseClassicsonMilitaryArt?

AA.

WeiLiaoZi

BB.

TheSixStrategiesofWar

CC.

TheArtofWar

bySunTzuDD.

WuZi第2題2.WhendidtheJapanesetranslationofTheArtofWarbySunTzuappear?AA.16thcenturyBB.17thcentury

C

C.18thcentury

D

D.19thcenturyIn-classQuiz第1題The“Maneuvering”ChapterofTheArtofWarbySunTzuemphasizeswinningquicklybythedirectmethods.()第2題WhatdoestheconclusionoftheentirebookofTheArtofWarbySunTzu(thelastparagraphofTheAttackbyFire)reflectaboutSunTzu?

AA.WinningbyknowledgeBB.BeingcautiousaboutgoingtowarCC.WinningbythemorallawDD.WinningbytheindirectmethodsIn-classQuiz第1題“Allwarfareisbasedondeception”,whichemphasizesthattheessenceofwarisfraud.()第2題TheethicalattributesofTheArtofWarbySunTzuhavealwaysbeencontroversial,andthereisadebatebetweengoodandevil.()In-classQuiz第1題TheArtofWarbySunTzuisaboutstrategywhileThirty-SixStratagemsistechnique;TheArtofWarbySunTzuisjustifiedstrategywhileThirty-SixStratagemsisconspiracy.()第2題(Multiplechoices)SunTzustressedthatthefoundationofwarfaredependson()AA.

Caution

B

B.StrengthC

C.EnergycreatedD

D.Winninginrelationtotheenemy

正確答案：CBDAIn-classQuiz第1題Whatisthemeaningofthewordgui(詭)in“兵者，詭道也”?()AA.against

BB.bizarre,strangeCC.Fraud;counterfeitDD.Hidden;conceal第2題The“deception”isfraud.()In-classQuiz第1題Themeaningofthetermguidao(inTheArtofWarbySunTzuisbasicallythesameasthatofthemodernterm“strategy”.()第2題WhatarethebottomlineandboundarywhenapplyingTheArtofWarbySunTzu?

AA.DevelopingtacticsinaccordancewiththemorallawBB.WinninginrelationtotheopponentCC.Developingtacticsinaccordancewiththemorallaw,andwinninginrelationtotheopponentDD.InnovatingtowinUnitTest第1題Therearethreepointstopayattentiontowhenusingthescientificmethodologyprovidedbybook.Whichis

wrong?

APowerfirst

BStrategicbottomline

CIndirectmeansDPost-warreconstruction第2題ThemaincontentofSunTzu’sthirteenchapters

isstrategicplanning.Beforethewar,whichchapterincludesthemethodof

“analysis,comparisonandexploration”ALayingPlansBAttackbyStratagemC

EnergyDWagingwar第3題SunTzustressedthatthebasisofwarfarerelieson

prudence;

strength,andcomprehensivestrength;creatingafavorablecircumstance;modifyingthe

plans

inrelationtotheopponents;andhavingthepossibilityofvictory.第4題Developingtacticsinaccordance

withthemorallaw

isabasicjudgmentontheethicalattributesofTheArtofWar

bySunTzu.Needlesstosay,TheArtofWar

bySunTzu

isdifferentfromThirty-SixStratagems

because

itisn’t

abouttechniquesortricks.第5題

Deception

isjustawayofthinking,whichweshoulduseflexiblydepending

on

differentopponents.Therefore,weshouldlearntouseresilience

toachievethebesteffect.In-classQuiz第1題1.TheessenceandsoulofTheArtofWarbySunTzuiscompletevictory.()

In-classQuiz第1題“Manisnotmadetobedefeated.Amancanbedestroyed,butneverdefeated.”ThisembodiesthegenerallyrecognizedWesternviewofvictory.()第2題In-classQuiz第1題WhowasthefatherofthewarintheWest?

AA.Clausewitz

BB.Belisarius

CC.LiddellHart

DD.GeneralGrant第2題HemingwayandChurchill’sviewofvictoryisaconcentratedreflectionoftheWesternviewofconquest.()第3題Belisarius’sviewofvictoryholdsthatthepurposeofwaristodefeattheopponent.()

In-classQuiz第1題WhatisthecorekeywordinTheArtofWarbySunTzu?

AA.

Energy

BB.Morallaw

CC.StrategyD

D.Victory第2題Whatisthecoreofacompletevictory?

AA.VictoryB

B.CompletenessCC.Peace

DD.Knowledge第3題(Multiplechoices)Whichofthefollowingperspectivesshouldbeincludedinunderstandingthethoughtofcompletevictory?

AA.FocusingonthewholeprocessthewarBB.UsingallmeansoffightingCC.PursuingfullfightingeffectivenessDD.Creatingaperfectwarending正確答案：DCBAIn-classQuiz第1題What’sthepremiseofcompletevictory?AA.KnowingyourselfandknowingtheenemyBB.BuildingstrengthCC.BeingcautiousinwarDD.Creatingenergy第2題Whatarethespecificmeaningsofwinningbystratagem?

AA.DisarrayingtheenemythroughdiplomaticmeansBB.Winningthewarbyinfluencingtheenemy’smindthroughnon-militarymeansCC.WinningbyindirectmethodsDD.Attackingtheenemiesandbesiegingcities第3題What’sthebottomlineofvictory?

AA.Usingtheconqueredfoetoaugmentone’sownstrengthBB.CompletevictoryCC.KeepingacountryatpeaceandanarmyintactDD.FightingandwinningbattlesofquickdecisionIn-classQuiz第1題HowKwanChungconqueredthefourcountrieswithoutwarwasmainlythroughtheeconomicmeans.()In-classQuiz第1題1.Theessentialdifferencebetweenwarandbusinesscompetitionisthattheaimofwaristodestroytheenemyandsaveoneself;inbusinesscompetitionyoutrytosurpasstheopponentandwincustomers.()第2題2.(Multiplechoices)Whichofthefollowingareimportantinthe“thoughtofcompletevictoryinbusiness”?

AA.Open-mindednessBB.HarmoniouscompetitionCC.ThepursuitofaneffectivevictoryDD.Competitivethinkingforbenefit正確答案：ABCUnitTest第1題The

core

ofthethought

ofcomplete

victoryliesin?

Avictory

Bstrength

CPeaceDcompleteness第2題WhichbestdescribestheconnotationofSunTzu’sphilosophyof“complete

victory”inthefollowingfiveaspectsAWinbeforethewar,winwithease,winwithoutany

error,winquickly,winwithpost-warrecoveryBWinbeforethewar,wincompletely,winwithoutanyerror,winquickly,winwithpost-warrecoveryCWinbeforethewar,winwithflexiblestrategy,winwithoutanyerror,winquickly,winwithpost-warrecovery

DWin

totally,winwithease,winwithoutanyerror,winquickly,winwithpost-warrecovery第3題Accordingto

SunTzu,thebottomlineofvictoryiscompletevictory,ratherthanusingtheconqueredfoetoaugmentyour

ownstrength.第4題KwanChungwasgoodatusingtherelationshipbetweensupplyanddemandininternationaltrade,balkingtheenemywithout

fighting

increatinganextremelyraresuccessfulcaseofbusinesscompetitioninancientChinesehistory.第5題

Strivingforprofitisthecauseofconflictandmutualbenefitisthebeginningofcooperation.Therefore,ifyouusethethoughtofcompletevictoryinbusiness,thefirstthingyoushoulddoistohaveanopenmind.In-classQuiz第1題KnowledgeisthemostbasictoolforSunTzutoseethroughthefogofwar;knowledgeisthemostcriticalelementofSunTzu'sartofwinning;andknowledgeisthecorefoundationforbuildingSunTzu'stheory.In-classQuiz第1題SomepeopleoncecommentedthatwithoutLiKenong,thehistoryoftheCommunistPartyofChinamightwouldhavebeenrewrittensincethe1930s.第2題ZhouEnlaioncereferredtoLiKenong,QianZhuangfeiandLinBiaoasthe"ThreeheroesofLongtan"intheintelligenceworkoftheChineseCommunistParty.In-classQuiz第1題1、

What’sthefundamentalwayofwinningbyknowledge?AA.

Evokingenergyasmomentum

BB.

CultivatingthemorallawandstrictlyadheringtomethodanddisciplineCC.

Tobalktheenemy'splansandtopreventthejunctionoftheenemy'sforces;DD.Winingbyknowledge

第2題2.What’sthehighestlevelofknowledge?AA.intelligence.

BB.

action

CC.

thoughtDD.

moral第3題3、WhichonewasnotincludedinSunTzu’s“winningbyknowledge”?AA.

havingconfidenceBB.

havingadvantagesCC.

winningheartsofpeopleDD.

havingpreparationsEE.

havingopportunitiesFF.

havinggoodgenerals正確答案：E第4題4、Regardingthesefivekindsofspies,whichoneisthemostimportant?AA.survivingspies.BB.

doomedspies

CC.convertedspiesDD.Inwardspies

EE.

Localspies第5題

5、SunTzuemphasizedthatspyingwouldworkmiraculouslywhenallthesefivetypesofspiesareatwork.第6題6、Winningbyknowledgemeansthatweshouldgainknowledgeabouttheenemyinadvanceandmeanwhilepreventtheenemyfromknowingusbeforehand.In-classQuiz第1題1、What’sthemeaningofSunTzu’sthoughtofwinningbyknowledgewhenappliedtomodernbusinesscompetition?AA.

toattachgreatimportancetobusinessintelligencemanagement.BB.tostrengthenthecompetitiveconsciousnessCC.toimprovethesenseofinnovationDD.toimprovequality第2題2、Inwhichwaycanenterprisesstrengthenintelligencemanagement?AA.tostrengthenintelligenceconsciousnessandbuildanintelligencenetwork.BB.tooptimizebusinessmodelsandimprovetheintelligenceanalysis.CC.totrainintelligencetalentsandpayattentiontotheintelligenceethics.DD.todoagoodjobincounterintelligence.正確答案：ABCD第3題3、TheInternetbringahugechallengetotheintelligencemanagementofenterprises.In-classQuiz第1題1、"knowledgemapmethod"meansthatbystitchingtogetherdifferentpiecesofinformation,onecanseethe"completeelephant".第2題2、ThereasonwhytheJapanesebusinessmanwonthebusinessbiddingofDaqingOilfieldwasthathehadrelevantintelligencewhichhelpedhimmaketherightdecision.第3題

3、ThemainreasonwhyYahoobegantowane

wasitslackofinnovation.第4題4、ThemainreasonwhyChinafailedintheSino-Austriaironorenegotiation?AA.

lackofintelligenceBB.

excessivedemand

CC.

increasinginternationalcompetitionDD.

highfreightcostsIn-classQuiz第1題1、WhatistheessenceofSunTzu’sthoughtofwinningbyknowledge?AA.foreknowledge

BB.actingahead

CC.thinkingahead

DD.avoidingrisksUnitTest第1題WinningisthecorethemeofTheArtofWar

bySunTzu;then,()isthemethodologyofSunTzutowinning.AknowledgeBstratagemC

completenessD

deception第2題

Withregardtothemeansofgainingforeknowledge,SunTzumentionedfourtypes.Whichoneofthefollowingisnotoneofthem?AFeinting

Bobservingtheenemy

CusingspiesD

creatingfavorablesituations第3題Intelligenceisimportant.It’sequallyimportanttopreventtheleakageofone’sinformation.Intelligenceandcounter-intelligencecomplementeachother.第4題

ThesuccessoftheJapanesebusinessmeninfindingDaqingOilfieldwasbecausetheywoninintelligenceandactedinadvance.ThewaytheJapanesebusinessmenwaslookingforDaiqingOilfieldcanbesummedupasthe"knowledgemapmethod"

第5題ThereasonwhyYahoowassoldatalowpricewasbecauseofthearroganceandinsolenceofthemanagementthatledYahootomakemistakesandloseitscompetitiveadvantage.Thelackofintelligencewasonlyasmallpartofthereason.

In-classQuiz第1題第2題2、ThesupremerealmofSunTzu’sthoughtofwinningbythemorallawis“Cultivatingthemorallawandstrictlyadheringtomethodanddiscipline.In-classQuiz第1題1、Thepurposeofwarisaboutvictoryratherthanwinningheartsofpeople.第2題2、ThereasonwhyLiuBangwonwasthathecultivatedthemorallawandstrictlyadheredtothemethodanddisciplineandwonpeople'shearts.In-classQuiz第1題1、SunTzusaid“therearecommandsofthesovereignwhichmustnotbeobeyed”whichmeansthatthegeneralhastherighttomakeflexibledecisionsaccordingtothesituation.第2題2、Whatkindofmorallawshouldwepursue?AA.“thesamespiritthatanimatesthearmythroughoutallitsranks.”BB.thewaythatcanbeusedtobalktheenemy'splansandpreventthejunctionoftheenemy'sforcesCC.thewaythatcanbeusedtoevokeenergyasmomentumDD.thewaythatcanbeusedtokeepacountryatpeaceandanarmyintact.第3題3、InSunTzu’sopinion,whichaspectsofmorallawshouldbepursuedAA.therelationshipbetweenmonarchsandcourtiers,

BB.

therelationshipbetweengeneralsandsoldiers,CC.

therelationshipbetweentheenemyandusDD.ourselves正確答案：ABCIn-classQuiz第1題1、What’sthemeaningofwinningbythemorallawinmodernsociety?AA.

toimprovethecorporatecapacityofinnovationBB.toenhancecorporateawarenessofsocialresponsibilityCC.tostrengthenstrategicenterprise’smanagement

DD.tostrengthentheenterprise’sriskawareness第2題2、What’sthemainresponsibilitiesofenterprises?AA.economicresponsibilityBB.legalresponsibility

CC.

socialresponsibility

DD.

charitableresponsibility.正確答案：ABCD第3題3.Corporateethicalleadershiphasanimportantinfluenceonwhetheranorganizationactivelyfulfillsitssocialresponsibility.In-classQuiz第1題1.ThemainreasonforSAIC-Volkswagen'ssignificantachievementsistocultivatethemorallawandstrictlyadheretomethodanddiscipline:toadheretoqualityconsciousness,winpeople'sheartsandprotecttheinterestsofallstakeholders.

第2題2,Baidu'sbiddingrankingadsreflectedtheideaofcultivatingthemorallawandstrictlyadheringtomethodanddiscipline()第3題3,Huawei's"deepbeach"referstothefullexploitationofinternalpotential,theimprovementofoperationalefficiency,thereductionofoperatingcosts,andtheprovisionofvaluableproductsforcustomers,whichallembodySunTzu’sthoughtof"cultivatingthemorallaw".()In-classQuiz第1題1.What’stheessenceofthewinningbythemorallaw()AA.Totakeactionsbasedonforeknowledge

BB.TosharethesamespiritthroughoutalltheranksinthearmyCC.ToobeythelawDD.Todomorecharitablethings第2題2、EnterprisesshouldpayattentiontotheiractualconditionswhenpracticingSunTzu’sthoughtofwinningbythemorallaw.()UnitTest第1題Asforwinningbymorallaw,SunTzuadvocatesAThepeopleorientation

B

TheruleoflawCThesamespiritthearmyshouldhavethroughoutallitsranks

DThemonarchorientation第2題

Corporatesocialresponsibilitymeansthatwhilecreatingprofits,enterprisesshouldprotectandsafeguardtheinterestsofcorporatestakeholders,()stakeholdersandsocialstakeholders.APoliticalB

EconomicC

National

DLocal第3題ThefivefirewallsarethecorereasonwhySAIC-VolkswagenbecamealeaderinChina'sautomobileindustry.ItembodiesthecoreideologyoftheSunTzu’sthoughtofwinningbymorallaw,thedesiretosharethesamespirtthroughoutallranks,andadherencetothelaw.

第4題Huawei'ssuccessisduetoitsstronginnovationability,whichhasnothingtodowithpracticingcorporatesocialresponsibility.

第5題Peopleonlyneedtopayattentiontothelocalsituationwhenapplyingthewinningbymorallaw:whatkindoflaw

shouldtheenterprisefocuson?Howdoyoucultivateandadheretothelaw?AndfigureouttheactualsituationoftheoperationoftheenterprisesonlyIn-classQuiz第1題“Attackingbystratagem”worksastheoptimumstrategyofdefeatingenemy.第2題Attackingbystratagemmeanstobalktheenemy’sintentions,thoughts,plans,strategiesandmethods,focusingonconqueringandshapingtheirminds.In-classQuiz第1題1、WhatwasthemostimportantreasonwhyMozisucceededinsavingthestateofSong?AA.

Mozi’seloquence.BB.LuBancouldnotbeartokillpeople.CC.

Mozigottheknowhowtodefeattheenemy.DD.

ThestateofSongownedgreatstrength.第2題1、“Onlywiththecapabilityofwinningouropponentscanwebequalifiedtonegotiateforpeace.”Whatshouldbethebasisofwinningbystratagemaccordingtothestatement?AA.StrengthBB.SchemeCC.Energy

DD.WisdomIn-classQuiz第1題In“AttackbyStratagem”,Whatistheoptimummethodforachievingacompletevictory?AA.AttackingbydiplomacyBB.BesiegingcitiesCC.

AttackingbystratagemDD.Attackinginbattlefield第2題2、InManeuvering,SunTzunotes,“Awholearmymayberobbedofitsspirit.Acommander-in-chiefmayberobbedofhispresenceofmind.”Whatdoesitmean?AA.

Weshouldcareaboutthephysicalandmentalhealthofthesoldiers.BB.Weshouldhavesuperiorforces.CC.Weshouldfightpsychologicalwarfare.DD.Weshouldtakeflexibleactionsaccordingtotheconditions.第3題2、ThestoryofbeingdumbasawoodenCocktellsusthatweshouldtrainourselvestobecapableofconcentratingonourtaskwithoutbeingdistractedbyouropponents.第4題2、Whatistheessenceof“WinningbyStratagem”?AA.Tobalkenemy’splanBB.Toplancarefully

CC.Tomakeschemesforattacking

DD.TomakeawinningstrategyIn-classQuiz第1題1、Inbusinesscompetition,“WinningbyStratagem”meanstoshapeouropponentandwintrustfromconsumers.第2題1、Whenwetrytoshapeouropponents,weshouldn’tsparethemtoavoidthelosssufferedfromcompetingagainstthem.In-classQuiz第1題1、The“smokebomb”strategythatMicrosoftusedwasanexampleof“AttackingbyStratagem”.IthelpedMicrosoftseizetheopportunityofcontrollingthemarketbyreleasingitsnewestproductsanddisturbeditsopponents’plans.第2題1、(MultipleChoices)HowdidJNJ(Johnson&Johnson)achieveitsattackingbystratagem?AA.Itmisledtherivalbyleakingitsplanintentionally.BB.ItoccupiedthemoraladvantagesCC.ItdisturbedthemindsoftheBristol-Myers’management.DD.Iteffectivelywonthetrustofitscustomers.正確答案：ABCD第3題1、(MultipleChoices)HowdidHaier’sminirefrigeratorshitthecollegestudentmarketintheUS?AA.Itfocusedonitsmarketsegmentation.BB.Ithadtheinnovationadvantages

CC.Itwonthetrustofitsconsumers.DD.Itadoptedthedifferentiationstrategy.正確答案：ABCDIn-classQuiz第1題1、“Winningbystratagem”istoshapetheopponents,ratherthanconfrontthem.第2題1、Theultimategoalfor“Winningbystratagem”istowinwithoutfighting.UniteTest第1題AccordingtoSunTzu,theoptimumstrategyofdefeatingtheenemyisAAttackingbystratagemBBesiegingcitiesCAttackingwithmilitaryforcesDAttackingbydiplomacy第2題Fortheapproachtowinningbystratagem,whichoneisfalse?ALurewithprofits\deterrent\displayingmilitaryforcesBDestroyingdiplomacy\Conqueringminds\InflictingpsychologicaldamagesCMisleadingthevision\Disunity\Destroyinginreturnforwholeness.D

DestroyingDiplomacy\besiegingcitiesandplunderinglands\Standingonthemoralhighground.第3題Bristol-Myersfailedinthecampaignofsellingantipyreticbecauseitadoptedapricewarstrategytoattackrivalsdirectly.Italsoexposeditsintentionsandactionswhenitovertlydidamarkettest.第4題Thestrategyof“SmokeGrenades”tookthepsychologyofcustomersandrivalsastargets.Itnotonlyeffectivelyoccupiedcustomers’minds,butalsoshapedourcomponentsbyinfluencingandchangingtheirthoughts,beliefsandactionstodiscouragethemfrombeingthecompetition.Finally,successwasachievedwithoutengaginginfights.第5題BeforeitenteredtheAmericanmarket,Haieradoptedadifferentiationstrategyandfocusedonmarketsegmentation.IttookitsMinirefrigerator,aninnovativeproduct,toopenitsmarketandrapidlygraspthemindofAmericanconsumers,henceachievedvictorywithoutfighting.IthadcreativelyappliedthewinningideasofSunTzu.In-classQuiz第1題1、Attackingbydiplomacyisinferiortoengagementincombat.第2題1、Attackingbydiplomacyistowinthroughdiplomaticstrategies.In-classQuiz第1題1、(MultipleChoices)WhichofthefollowingreferstohowZhuZhiwugottheQin’sArmytoretreat?AA.

TowintrustbyshowingintegrityBB.ToanalyzedifficultiesCC.

Topointoutthebadsides

DD.TolurewithprofitsEE.

Tocausedivisions正確答案：ABCD第2題1、Attackingbydiplomacyisanimportantmeansofcompetitionamongmajorpowers.In-classQuiz第1題1、Whatistheoriginalmeaningof“attackingbydiplomacy”?AA.Attackingtheenemybydestroyingitsarmies’assemblyBB.Attackingenemy’salliances

CC.Consolidatingourownalliances

DD.Makingflexiblediplomaticstrategies第2題2、ThefirstemperoroftheQindynastyalsoeffectivelyappliedSunTzu’sthoughtofwinningbydiplomacy.In-classQuiz第1題1、“Winningbydiplomacy”,whenappliedinbusinesscompetition,itmeansthat____

AA.

theenterpriseneedstoimproveinformationawarenessBB.theenterpriseshouldeffectivelyestablishstrategicalliancesCC.theenterpriseshouldimproveitsinnovation

DD.theenterpriseshouldenhanceitscompetitiveness

第2題1、TheinnovativeapplicationofSunTzu’sideasof“AttackingbyDiplomacy”inmodernbusinesscompetitionistoremindtheenterprisesthattheyshouldeffectivelymakestrategicalliancesastopromoteindustrialchainintegration.In-classQuiz第1題1、(Multiplechoices)PleaseanalyzethereasonswhyTencentcouldsuccessfullypurchaseSogou,usingthethoughtof“winningbydiplomacy”.AA.Informationhelpeditunderstandtherivalry.BB.Itknewtherealintentionsofalltheparties.CC.

ItofferedahigherbidthanQihu360DD.ItmetSogouteam’sdemandfor“IndependentOperation”正確答案：ABD第2題1、(Multiplechoices)Whatwerethereasonsthatledtothe“ChannelConflict”inNokia?AA.Theneglectofstrategicalliances.

BB.

Itsfailuretouniteitsdistributorsandsoftwaredevelopers.CC.TheemergenceofotherbrandsinthemobilephonemarketDD.Itsintentiontopromoteitselfthroughthehype正確答案：ABC第3題1、DidiChuxingisadeptinmakinganalliancewithitscustomersandcompaniesinthesametrade,andintegratinggovernmentresources.ThisreflectsSunTzu’sthoughtofWinningbyDiplomacy.In-classQuiz第1題1、TheinnovativeapplicationofWiningbyDiplomacyinmodernbusinesscompetitioninspiresenterprisestoeffectivelymakestrategicalliancesandbecomebothcompetitiveandcooperative.第2題1、Atthesametime,enterprisesshouldalsobeawareofthefactthatonlywhenwehavethepotentialtowincanwemakepeace.Theenterprisecankeepitscompetitiveedgeonlywhenithascomprehensivestrengthandindependencefromitsstrategicalliance.

UnitTest第1題1.AccordingtoSunTzu’sexplanations,themostreasonableexplanationof“winningbydiplomacy”is:AA.Attackingtheenemy’salliancesBB.Attackingtheenemybydes