1、Lecture 9 Order and Confirmation,Objectives: After this section you will: be able to translate and write order letters. be able to translate and write letters of acceptance. Be able to translate and write confirmation letters.,KEY TO PRACTICE (Unit 5),Translate the following business terms and expre

2、ssions 1. to the extent of 2. counter-offer 3. a big gap in price 4. similar product 5. for the time being 6. decline a counter-offer 7. in view of 8. conclude a transaction 9. decline your offer 10. make a concession,II. Translate the following sentences into Chinese. 1. 如果貴方能降價10%，我們就達(dá)成協(xié)議。 2.除非貴方降

3、價5%，不然無緣合作。 3.經(jīng)過仔細(xì)研究，我方?jīng)Q定每碼再讓價5分。 4.我們不得不指出貴方價格與市場水平不符。 5.貴方有必要早日定貨。 6.既然行情看漲，我方建議貴方馬上定貨。 7.由于近期市場行情看好，我方報價中已沒有還價的余地。 8.這批芝麻質(zhì)量上乘，但數(shù)量不多。 9.我方已收到貴方的T恤衫報盤，但感到價格太高。 10.我方產(chǎn)品質(zhì)量比其他國家的好。,III. Translate the following sentences into English. Your counter-offer is very different from ours. Our price is always

4、lower for the products of the same quality. If you dont agree to cut down your price, we have to place our order elsewhere. It is unwise to insist on their own price for both parties. 5. Im afraid we have to call the whole deal off if you still insist on your original quotation.,6. In respect to qua

5、lity, I dont think that the goods of other brands can compare with ours. 7. In view of our long-standing business relations, we can reduce the price by 3%. 8. Only on orders of 600 tons can we manage to lower the price without lowering the Grade of the potatoes. 9. We are glad to make a 5% discount

6、for a order of 100 dozen or more. 10. If the quality is up to our expectations, we shall send further orders in the future. .,Ex IV Dear Jack: We acknowledge with thanks receipt of your offer for 500 cases of black tea, at 20 per kilogram, CIF Liverpool. Regretfully we are unable to accept your offe

7、r as your prices are too high and out of line with the world market. Information indicates that India has just come into the market with a lower price. We have seen your samples and admit that they are of top quality, but still, there is keen competition in the tea market. In order to conclude the t

8、ransaction, we suggest that you reduce the prices by, say 10%. In view of our long-standing business relations, we make you the above counter-offer. We hope you can take my counter-offer into consideration and wait for your favorable reply. Yours Sincerely, Bill BCD Co., Ltd.,New Lecture: Unit 6 Ord

9、er and Confirmation,An order is an offer to buy, which is not legally binding until it is accepted by the seller. It is a result of an offer or a counteroffer with a positive acceptance.,When a company receives an order letter or order form, it often responds with a confirmation letter.,Main confirm

10、 the conclusion of the business and point out the full details of article number, quantity, specification, quality, unit price, total value, shipment, packing, insurance and terms of payment as agreed upon in preliminary negotiations between the exporter and the importer; express hopes for further o

11、rders;,Writing Skills 2,when receiving the first order from a new customer, you should write a letter of confirmation ASAP, including:,thanks for the order; favorable comments on the items required; assurance of your best attention; other items which may be of interest to the buyer; hope for further

12、 orders.,Writing Skills 3,if you are unable to accept the order, reply either to decline the order or to make a counter-offer, covering:,thanks for the order; proper reasons to decline the order with regret; recommendation of other items as a replacement or presentation of a counter-offer; hopes for

13、 serving the buyer in future.,Ex. Translate the following letter into English:,茲高興地確認(rèn)按照下列條款買進你方29英寸東芝彩色電視機2000臺： 2000臺29英寸東芝彩色電視機， 大連成本、保險加運費價每臺美元，木箱裝，每箱裝4臺。收到信用證一周內(nèi)，從橫濱運至大連。 請?zhí)貏e注意貨物的包裝，以免貨物在運輸途中受損。 我們現(xiàn)在正在洽辦開信用證，在接到你方確認(rèn)書后，即可開出以你方為受益人（in your favor ）的信用證。 謹(jǐn)上， 2006年8月20日,Aug.20,2006 Dear Sirs, We are

14、pleased to confirm having purchased from you 2000 sets of Toshiba Color TV 29 inches under the following terms and conditions: 2000 sets of Toshiba Color TV 29 inches, at US$ CIF Dalian, packed in wooden cases, each containing 4 sets, shipment from Yokohama to Dalian within a week after receipt of t

15、he relative L/C.,We trust that you will give special care to the packing of the goods, lest the goods should be damaged during transit. We are now arranging the establishment of the L/C, which will be opened in your favor upon receipt of your Sales Confirmation. Yours faithfully,An order is an offer to buy goods, which is not legally binding until it is accepted by the seller. An order shall contain the particulars covering the buyer, the goods and the relative terms and conditions. A first order from a new importer should be acknowledged promptly. It is also advisable for an exporter to sen