1、,康是美情報(bào)誌,COSMED Magazine,COSMED magazine provides the most practical information and trends to suit different types of consumer needs, so that each reader can improve his or her health and beauty!,康是美情報(bào)誌依照不同需求，提供最實(shí)用的情報(bào)與趨勢(shì)，帶給每一個(gè)讀者的健康與美麗！,讀者輪廓,Readership Demographics,男女比 Gender,( Men ),( Women ),讀者輪廓,R

2、eadership Demographics,年齡 Age Distribution,(Below 18 years),(24-28 years),(29-35 years),(Above 35 years),(19-23 years),讀者輪廓,Readership Demographics,教育程度 Education level,(University),(Secondary),(Less than Secondary),(Graduate and above),職業(yè)類別 Occupation,讀者輪廓,Readership Demographics,( Students ),(Fina

3、ncial/Insurance),(Information),(Medical/Food/ Manufacturing),(Media/Publishing),(Management/Consulting),(Education/culture),(Research),(Law-Ralated),( other ),深入溝通 In-Depth Communication 一般商品曝光管道限於篇幅或預(yù)算，通常僅能做形象曝光，而缺少溝通商品資訊的 功能，康是美情報(bào)誌以內(nèi)文的方式可與讀者做深入商品溝通。 Because normal product exposure channels are lim

4、ited by size or budget, they are able to convey an image of the product to desired audiences, but are unable to present readers with detailed product information. Because COSMED magazine also includes features articles, we are able to communicate with readers in-depth regarding products. 通路結(jié)合 Integr

5、ation with Distribution Channels 康是美是專門(mén)的女性藥妝通路，康是美情報(bào)誌則是針對(duì)女性需求而企劃的雜誌，以購(gòu) 買(mǎi)雜誌的讀者與門(mén)市消費(fèi)者的輪廓極度吻合，使得廣告效益更容易管化為消費(fèi)動(dòng)機(jī)。 COSMED is a specialty drug and cosmetic retail store for women, and the magazine itself is tailored to address womens needs. Thus there is a great deal of overlap between those who buy the ma

6、gazine and COSMED customers, and advertisements often directly lead for future purchases.,刊物優(yōu)勢(shì),Publication Strengths,訴求精準(zhǔn) Clear Editorial Focus 康是美情報(bào)誌是針對(duì)女性需求，提供商品訊息與專題企劃的綜合性女性雜誌，企劃 方向以美容保養(yǎng)為主軸，流行資訊為輔。 COSMED magazine provides product news and features articles geared specifically to suit womens needs and interests. The primary editorial focus of the magazine is health we ask that clients bring up these issues before signing a contract. Advertisements buye