1、2014 Marcom Session CN only SHASIMPLY REWARDING 星體驗(yàn)，星回饋 CAPITASTAR MARCOM meeting China Focus April 2014 CAPITASTAR 2014 focus for China t SIMPLY REWARDING 11.Membership growth & Engagemen 星體驗(yàn)，星回饋 2.Mobile App 3.Capturing sales at PoP in selected cities 4.Using data for marcom CapitaMallCs AAsia

2、P PITreAseSntTatAioRn J uly 2013 1. CAPITASTAR: Good network of malls A total of 22 participating malls in China SIMPLY REWARDING 星體驗(yàn)，星回饋 Harbin Huhhot Beijing Tianjin ChinaAnyang Zibo Xinxiang WDalian eifang Zhengzhou Qingdao Xian Wuhan YangzhouRizhao MSuzhou ianyang DeyangWuhu Kunshan ChengdHangzh

3、ou Shanghai u Yiyang Ningbo Chongqing CCapitaMall Xuefu, Harbin YibhangNanchang sha in Quanzhou Foshan ZhaoqingZhangzhou Dongguan ZhanjiangMaoming CapitaMall Zhangzhou, Zhangzhou CapitaMall Jinniu, Chengdu CCapaitapMitallCsM AAsiaP lPIl TreDAseSnytTaatAionRng J u,l yS 2i0c1h3 uan 2014 membership tar

4、get Mbr ship as of Mar14 2014 Target SIMPLY REWARDING China West 金牛 11/11/2012 37,723 24,000 14.46% 星體驗(yàn)58，,2星52回 饋 China West 九龍坡 11/11/2012 23,104 12,000 3.97% 34,628 China West 涪城 25/09/2013 24,380 21,000 10.28% 43,222 China West 沙坪壩 11/11/2012 22,222 18,000 6.84% 38,990 China West 魅力城 28/04/2013

5、14,432 16,800 8.50% 29,804 China West 德陽(yáng) 25/09/2013 15,327 30,000 20.32% 39,231 China West 沙灣 11/11/2012 7,227 6,000 3.30% 13,029 China West 新地城 25/09/2013 5,959 15,600 6.74% 20,507 China West 南岸 25/09/2013 3,186 12,000 5.48% 14,528 sub-total 153,560 155,400 10.79% 292,191 China NE 和平廣場(chǎng) 08/11/2013 1

6、6,456 20,000 15.71% 33,315 China NE 學(xué)府 25/10/2013 16,499 20,000 25.36% 31,428 China NE 埃德蒙頓 25/10/2013 7,505 10,000 41.65% 13,340 China NE 濰坊 17/01/2014 5,662 10,000 56.61% 10,001 China NE 淄博 17/01/2014 2,560 10,000 25.60% 10,000 China NE 日照 17/01/2014 5633 10,000 56.33% 10,000 sub-total 54,315 80,0

7、00 32.79% 108,084 China South 肇慶 01/11/2013 10,771 10,000 30.57% 17,714 China South 桂城 01/11/2013 8,236 10,000 17.62% 16,474 China South 茂名 01/12/2013 8,256 10,000 27.95% 15,461 China South 東莞 01/11/2013 8,563 10,000 31.75% 15,388 China South 湛江 01/12/2013 6,617 10,000 28.95% 13,722 China South 漳州 0

8、1/12/2013 4,080 10,000 25.51% 11,529 China South 泉州 01/12/2013 3,756 10,000 28.52% 10,904 sub-total 50,279 70,000 27.27% 101,192 China North 翠微 0 15,000 0.00% 15,000 China North 西直門 0 15,000 0.00% 15,000 China North 晶品 0 15,000 0.00% 15,000 sub-total 0 45,000 0.00% 45,000 China Total 258,154 350,400

9、 17.72% 546,467 SG+CN Total C5a7p9it,a8M7a1l lCs AAsiaP PITreAseSntTatAioRn4 J5 u0ly,4 200013 21.01% 935,627 1. Members engagement SIMPLY REWARDING 星體驗(yàn)，星回饋 1.STAR$ expiry June 2.Top members engagement 3.Billing CapitaMallCs AAsiaP PITreAseSntTatAioRn J uly 2013 SIMPLY REWARDING 星體驗(yàn)，星回饋 2. Mobile app

10、 CapitaMallCs AAsiaP PITreAseSntTatAioRn J uly 2013 2. ebid items SIMPLY REWARDING 星體驗(yàn)，星回饋 CapitaMallCs AAsiaP PITreAseSntTatAioRn J uly 2013 3. How Receipt Capture PoP works SIMPLY REWARDING 星體驗(yàn)，星回饋 Member ID device CUBE POS POS printer No change to your POS 8 CAPITASTAR The flow SIMPLY REWARDING 星

11、體驗(yàn)，星回饋 Making purchaseEnter IC / Tap Card STAR$ crediMake payment ted 9 CAPITASTAR WhatSIMPLY REWARDING 星體驗(yàn)，星回饋 is in it for Tenants ? Your shoppers & spending Shoppers Types & Association Tapping on opportunities CapitaMallCs AAsiaP PITreAseSntTatAioRn J uly 2013 CAPITASTAR: WATSONS YOUR SH

12、OPPERS & SPENDINGSIMPLY REWARDING 星體驗(yàn)，星回饋 CapitaMallCs AAsiaP PITreAseSntTatAioRn J uly 2013 CAPITASTAR: WATSONS YOUR SHOPPERS & SPENDINGSIMPLY REWARDING 星體驗(yàn)，星回饋 Increase in stickiness Members who transact again in last 6 months Members who have never transacted Nov Dec Nov Dec 2012 2013 Cap

13、itaMallCs AAsiaP PITreAseSntTatAioRn J uly 2013 CAPITASTAR: WATSONS YOUR SHOPPERS & SPENDINGSIMPLY REWARDING 星體驗(yàn)，星回饋 Do the shoppers like it? Feels the CUBE is more/somewhat Will continue to use CUBE if it becomes more effective than current other permanent, concurrently with other methods metho

14、ds, e.g. Kiosks, etc “Very efficient and reducing waiting time for STAR$ to be credited!” Mr. L, 45yo, Pasir Ris “A good start of using this device to capture the STAR$ system in individual outlets, as it will save the time for consumer to scan the receipt as previously I need to go find the scan ma

15、chine to scan the receipts. The app is also one very convenient option for scanning receipts too” - Ms. O, 38yo, Bishan “Definitely (sic) a big improvement from current system. I no longer have to go round the shopping centre trying to locate the scanner. A couple of times when I was in some less fr

16、equented CapitaMall, I actually gave up scanning cos i just cannot find the scanner.” - Ms. G, 47yo, Bishan CapitaMallCs AAsiaP PITreAseSntTatAioRn J uly 2013 CAPITASTAR: WATSONS SHOPPERS TYPES & ASSOCIATIONSIMPLY REWARDING 星體驗(yàn)，星回饋 Key shops associated with Watsons at Junction 8 CapitaMallCs AAs

17、iaP PITreAseSntTatAioRn J uly 2013 CAPITASTAR: WATSONS SHOPPERS TYPESSIMPLY REWARDING & ASSOCIATION 星體驗(yàn)，星回饋 Shopper Type A Sub-urban Mothers 36 45 years old Northeast region Average spend : $54 CapitaMallCs AAsiaP PITreAseSntTatAioRn J uly 2013 CAPITASTAR: WATSONS SHOPPERS TYPESSIMPLY REWARDING

18、& ASSOCIATION 星體驗(yàn)，星回饋 Shopper Type B Sub-urban Fathers 36 45 years old Northeast region Average spend : $52 CapitaMallCs AAsiaP PITreAseSntTatAioRn J uly 2013 CAPITASTAR: WATSONS SHOPPERS TYPESSIMPLY REWARDING & ASSOCIATION 星體驗(yàn)，星回饋 Sub-urban Shopper Type C Young Mothers 26 35 years old Northeast region Average spend : $56 CapitaMallCs AAsiaP PITreAseSntTatAioRn J uly 2013 CAPITASTAR: WATSONS SHOPPERS TYPESSIMPLY REWARDING & ASSOCIATION 星體驗(yàn)，星回饋 Average spend :