1、LA Forum互聯(lián)網(wǎng)思維/做能思維的U盤兼答東南大學(xué)來訪的學(xué)術(shù)期刊調(diào)研者 Internet Thinking / U Disk with Thinking CapabilityAlso Answering the Academic Journal Investigators from Southeast University67顧孟潮 / GU Meng-chao摘 要：學(xué)術(shù)期刊可以說是科技創(chuàng)新的孵化器(創(chuàng)新母機)，它的靈魂在于傳播新的理念、新的方法。研究學(xué)術(shù)期刊的歷史是十分有意義的，這幾乎等同于研究學(xué)術(shù)思想發(fā)展史。研究學(xué)術(shù)期刊特別要重視2個要點：思維是王牌；要有“反者道之動”觀念。 推薦2

2、014年中國園林第7期刊載的一篇研究國內(nèi)外9本代表性風(fēng)景園林期刊的文章，很值得關(guān)注學(xué)術(shù)期刊的朋友參考，該文論述了此項研究的目的、方法，做了相關(guān)論文的統(tǒng)計分析、作者分析，強調(diào)“載文的類型是每個期刊的核心要素”。為了進一步提高期刊質(zhì)量，提出值得關(guān)注的2種傾向和互聯(lián)網(wǎng)思維問題。 關(guān) 鍵 詞：風(fēng)景園林；學(xué)術(shù)期刊；創(chuàng)新的孵化器；思維；反者道之動；載文類型；互聯(lián)網(wǎng)思維文章編號：1000-6664(2014)11-0064-05 中圖分類號：TU 986文獻標(biāo)志碼：A 收稿日期：2014-08-01；修回日期：2014-08-28 Abstract: Academic journals can be reg

3、arded as the incubator of technological innovation (origin of innovation), and their soul is to spread new ideas and new methods. The study of academic journal history, almost the same as the study of academic thoughts development history, is very meaningful. Particular attention should be paid to t

4、wo points in the study of academic journals: thinking is the trump card; and the concept of the movement of the Tao by contraries proceeds is a must. The paperpublished in the July 2014 edition of Chinese Landscape Architecturewhich introduced nine representative landscape architecture journals at h

5、ome and abroad is recommended, and it could be reference for those concerned about academic journals. The paper elaborated the purpose and methods of the study, made the statistical analysis and author analysis, and stressed that the types of papers are the core element of a journal. In order to fur

6、ther improve the quality of journals, two kinds of noteworthy tendencies and the internet thinking issue are presented.Key words: landscape architecture; academic journal; incubator of innovation; thinking; the movement of the Tao by contraries proceeds; type of published paper; internet thinking1 互

7、聯(lián)網(wǎng)思維 最近，期刊上和網(wǎng)上熱議“互聯(lián)網(wǎng)思維”，值得學(xué)術(shù)期刊的編者、作者、讀者關(guān)注。 我贊同“互聯(lián)網(wǎng)思維既是世界觀又是方法論”的提法。有人總結(jié)互聯(lián)網(wǎng)思維的特點和優(yōu)勢，并指出： 1)它是相對于工業(yè)化思維而言的思維； 2) 思維； 3) 用戶至上的思維； 4) 產(chǎn)品和服務(wù)一站式思維； 5) 帶有媒體性質(zhì)的思維； 6) 扁平化的思維。 需要說明的是，以上幾條雖然講到了互聯(lián)網(wǎng)的屬性和特征，但是也出現(xiàn)了誤區(qū)，似乎是因為有了互聯(lián)網(wǎng)后才有的互聯(lián)網(wǎng)思維，誤認為互聯(lián)網(wǎng)思維是互聯(lián)網(wǎng)人的專利，互聯(lián)網(wǎng)可以“包打天下”，這顯然是不對的。 正如網(wǎng)友“北城劍客”(2013年12月25日)所言，互 聯(lián)網(wǎng)思維依然是他總結(jié)的“獨

8、孤九劍”，即九大思維：1) 用戶思維；2)簡約思維；3)極致思維；4)迭代思維；5)流量思維；6)社會化思維；7)大數(shù)據(jù)思維；8)平臺思維；9) 跨界思維這里是運用網(wǎng)絡(luò)語言對互聯(lián)網(wǎng)思維的內(nèi)容和過程的解讀。 而且，這位網(wǎng)友分析了互聯(lián)網(wǎng)內(nèi)涵的九大思維(圖1)，同時畫出這些思維的分布圖，很有參考價值。另外，他繪制了互聯(lián)網(wǎng)思維在“價值環(huán)”中的分布圖，把價值環(huán)分為3 個層次戰(zhàn)略層、業(yè)務(wù)層和組織層，明確各層次的思維對象和操作目標(biāo)主題，很有理論和實踐價值。 總之，這些都說明，需要建立互聯(lián)網(wǎng)思維觀念。因為， 無論是何種學(xué)術(shù)期刊的哪一位編者、作者和讀者都已經(jīng)離 不開互聯(lián)網(wǎng)思維了。必須及時提高互聯(lián)網(wǎng)思維的質(zhì)量和效

9、 率。這是筆者所思考的重點。也是衡量一個學(xué)術(shù)期刊水平 的重要指標(biāo)。 2 互聯(lián)網(wǎng)思維給我們的啟示 每個人都有一個死角/自己走不出來/別人也闖不進 來 每個人都有一道傷口/或深或淺/蓋上布，以為不存 在 我要說，互聯(lián)網(wǎng)能使人走出死角，互聯(lián)網(wǎng)能讓人傷口愈合，這乃是互聯(lián)網(wǎng)思維最大的啟示和思想功能。它是能戰(zhàn)略、商業(yè)模式產(chǎn)業(yè) 4. 迭代思維5. 流量思維 6. 社會化思維 采供研發(fā)生產(chǎn)銷售服務(wù) 2. 簡約思維 3. 極致思維 用戶 讓我們走出死角，治療傷口、去除孤獨的靈丹妙藥。 國人為什么勤勞而難進步？ 為什么有秩序而不繁榮？互聯(lián)網(wǎng)使我們找到答案；互聯(lián)網(wǎng)讓我們進入更精彩的 世界；走近喬布斯聽到他的忠告：求

10、知若渴，虛懷若愚 7. 大數(shù)據(jù)思維 IT產(chǎn)品研發(fā)采購生產(chǎn)行政用戶后勤售后反饋戰(zhàn)略層銷售服務(wù)業(yè)務(wù)層 組織層 人力資源人力資源財務(wù)行政信息后勤1. 用戶思維 1-1 (Stay hungry, Stay foolish)；互聯(lián)網(wǎng)讓我找到失散的老 朋友，結(jié)交了許多新朋友；互聯(lián)網(wǎng)讓人學(xué)會愛什么？思考 什么？怎么做人互聯(lián)網(wǎng)一下使人年輕幾十歲！而且明 白了“年輕”只是心靈中的一種狀態(tài)，頭腦中的一種意 志；互聯(lián)網(wǎng)真實地實現(xiàn)了“一天等于20年”的 ；人如 果有了互聯(lián)網(wǎng)這個“心中的無線電臺”，可以達到生活幾 用戶思維簡約思維極致思維迭代思維流量思維社會化思維百年的境界。 大數(shù)據(jù)思維有一位先生說，“人要成為U盤”

11、不要成為裝進 主機的硬盤，而是當(dāng)U盤，自帶信息，不裝系統(tǒng)，隨時插 拔，自由協(xié)作。他還比喻說，互聯(lián)網(wǎng)時代，整個社會在從 金字塔變成仙人球。當(dāng)下是一個仙人球時代，表面積很 大，每一點都可以扎出一根刺1。我感覺，“成為U 盤扎出一根刺”這一思路就是互聯(lián)網(wǎng)思維。對于辦期刊何 圖1 用戶思維圖(引自/it/15387.html) Fig. 1 User Thinking Map(/it/15387.html) 平臺思維跨界思維 1-2 嘗不是如此？ 3 學(xué)術(shù)期刊研究的價值 研究學(xué)術(shù)期刊的歷史是十分有趣也十分有意義的事

12、， 這幾乎等同于研究學(xué)術(shù)思想發(fā)展史。最近我回顧某個期刊的30年便有這種感覺。我送大家兩句話： 思維是王牌；要有“反者道之動”觀念。 學(xué)術(shù)期刊可以說是科技創(chuàng)新的孵化器(創(chuàng)新母機)，它的靈魂在于傳播新的理念、新的方法。創(chuàng)新往往只是始于一個好的想法，而且好的思路常常是由于得到在學(xué)術(shù)期刊上剛剛露出苗頭的觀點的啟發(fā)才形成的。 近日有一篇研究國內(nèi)外9本代表性風(fēng)景園林期刊的文章很值得參考，它論述了此項研究的目的、方法，做了相關(guān)論文的統(tǒng)計分析、作者分析2。 該文作者認為，載文量是學(xué)術(shù)期刊吸收和傳遞信息能 力的主要指標(biāo)之一。再者，載文的類型是每個期刊的核心 要素，它不僅直觀反映了期刊的主題定位，而且也直接構(gòu) 成

13、了決定其影響的因素之一。我同意這種觀點，把載文的 量與質(zhì)結(jié)合起來考察。并且認為，這一考察似應(yīng)當(dāng)以新思 維成果的含量和比例的比較為重點。 該文調(diào)查研究的一個重要結(jié)論是： “20082012年國內(nèi)外風(fēng)景園林期刊所刊登的文章類型比例從大到小依次為風(fēng)景園林理論與歷史、風(fēng)景園林規(guī)劃與設(shè)計、風(fēng)景園林植物與應(yīng)用、風(fēng)景園林工程技術(shù)、風(fēng)景名勝與遺產(chǎn)保護和生態(tài)與可持續(xù)景觀。其中，風(fēng)景園林理論與歷史和風(fēng)景園林規(guī)劃與設(shè)計所占比例分別為50.1% 和21.0%，遠遠超過其他類型。這表明風(fēng)景園林理論及 實踐始終是國內(nèi)外學(xué)者所關(guān)注的重點。理論與歷史是風(fēng)景園林學(xué)科發(fā)展的基礎(chǔ)，而規(guī)劃與設(shè)計的實踐則是學(xué)科不斷進步的動力，這充分印

14、證了理論與實踐的關(guān)系?！?這里提示我們：關(guān)鍵在于期刊載有多少起“基礎(chǔ)”和“動力” 作用的文章？因此，我從這個角度談點想法。 4 思維是照亮人生的王牌 80多歲的王鼎鈞先生說：“往日如在暗夜中提著燈籠 行走，移動著一個又一個光圈，沿途看見你能看見的，感受你看不見的。3”如 今， 他感覺自己很幸運。 王老說，“我悲苦地發(fā)現(xiàn)，我的幸運居然是失去一切，那么我的生存意義安在？那就是，我得到茨威格所說的自由，充任時代的 人”。 他說的“燈籠”是指什么呢？ 從王老這2段話中，我感到，他所說的“燈籠”就是思路、思維、觀念，是思想照亮了他的人生，找到了生存的意義。 我崇拜思維，思維是人最本質(zhì)的特征。一個人存在的

15、最大亮點和最持久的生命在于有思想。一本學(xué)術(shù)期刊的好壞優(yōu)劣，關(guān)鍵在于有什么樣的思想。思想是王牌， 它勝過學(xué)歷(銅牌)、能力(銀牌)、人緣(金牌)。這也是為什么當(dāng)人們熱衷于賺現(xiàn)錢時，像你說的我“逆襲”而上，去做學(xué)術(shù)期刊的編輯，研究建筑理論，從事寫作這類“費力不討好、不賺錢”的事情。因為我思故我在，我是為思考而生的。 我贊賞 的觀點，他認為，所謂精神是“思維的精神”，他稱思維是地球上“最美的花朵”。 我贈給大家的第一句話：思維是王牌。即要從思維的角度進入這一學(xué)術(shù)期刊的調(diào)查研究。正如愛因斯坦所言：“人類的頭腦必須獨立地構(gòu)思形式，然后才能在事物中找到形式?！币虼?，你采訪必須先有個大致的想法，有采訪提綱，

16、明確你要調(diào)查研究的主要問題和核心問題。 我想贈給大家的第二句話：反者道之動4(老子)。華中建筑創(chuàng)刊便是從 這句話開始的，創(chuàng)刊30年來發(fā)展很快、成長很好，已有自己的特色。我應(yīng)邀給他們寫了篇文章5，你研究學(xué)術(shù)期刊，華中建筑可以作為比較研究的對象。比 較就是“反者道之動”的思路，思路決定成敗，這樣可以看得更清楚些。所以， 不能只訪問雜志的編者，聽他們的自我感覺，還要訪問高水平的作者和讀者(如陳志華教授、布正偉先生，他們同時為編者、作者和讀者)，他們的意見非常有價值。另外，要將國內(nèi)的學(xué)術(shù)期刊與國外的同類期刊比較，如與美國的AIA Record，意大利的Domus，日本的新建筑等作比較研究。 5 值得關(guān)

17、注的2種傾向 當(dāng)今的學(xué)術(shù)期刊有2個值得注意的傾向：一個是編輯幾乎不動手改來稿，幾乎完參考文獻： 1 于麗麗. 羅振宇的“ 邏輯思維” J . 南都， 2014(26).轉(zhuǎn)引自作家. 全依靠操作電子版；另一個是熱衷于追求“圖文并茂”，其潛意識認為這就是建筑荷仙， 常曉菲， 吳沁甜. 國內(nèi)外9 本風(fēng)景園林期刊類期刊的本質(zhì)特點，客觀上結(jié)果是助長了“圖盛文衰”“看圖識字”的傾向。 古語云：“言之無文，行之不遠。”很多人把重點放到讓文筆出彩上面， 形容詞、新詞不勝其煩，忽略了文應(yīng)當(dāng)以思想見解為主，文筆實為余事。首先， 必須要有值得推行的意義，又有獨到的思想見解，再有含蓄有味的文字則相得益彰。 這2種傾向

18、帶來2種 ：不但來稿的質(zhì)量難以提高，而且會失去不少不熟悉電腦更不會電子版操作的中老年作者供稿，更會因此失去一些十分珍貴的口頭信息；另一個 是，重圖輕文的“圖盛文衰”，容易造成文字內(nèi)涵質(zhì)量的下降、可讀性的下降、文字準(zhǔn)確性的下降。 文章是別人的好。凡實事求是的文章作者都會有這個體會，自己感覺可以的文 別人審閱后，總會發(fā)現(xiàn)一些需要修改的地方，因此編輯責(zé)無旁貸地要幫助作者修改他的文章，使其有所提高。當(dāng)然，有的作者強調(diào)文責(zé)自負不同意修改另當(dāng)別論。否則，編輯就不夠盡責(zé)。 20082012 年載文統(tǒng)計分析與研究J. 中國園林， 2014(7)：57-64. 3 王鼎鈞.文章是人家的好J.讀書，2014(2)

19、：10- 13. 5 顧孟潮.華中建筑的優(yōu)勢與前景：“三有”與“三無”J.華中建筑，2013(10)：7-9. (編輯/王媛媛) 作者簡介： 顧孟潮/1939年生/男/北京人/中國建筑學(xué)會教授級高級建筑師，編輯工作委員會原副主任(北京100022) Internet Thinking / U Disk with Thinking CapabilityAlso Answering the Academic Journal Investigators from Southeast UniversityGU Meng-chao1 Internet ThinkingRecently, the Inte

20、rnet thinking has been a buzz in journals and online, which is worth of attention of academic journals, authors and readers.I agree with the wording that the Internet thinking is both a view of the world as well as a methodology. It was concluded the characteristics and advantages of the Internet th

21、inking include:1) It is a kind of thinking with respect to the industrial thinking;2) A democratization thinking;3) A user-oriented way of thinking;4) A product-service-combined thinking;5) A media-like thinking;6) A flat thinking.It should be noted that, although the above-mentioned items have talk

22、ed about the attributes and characteristics of the Internet, there are errors: it seems thatthe Internet thinking came out after the emergence of the Internet, mistakenly thinking that the Internet thinking is the patent of the Internet and the Internet can conquer the world, but it is clearly wrong

23、.As the net friend Beichengjianke put it (Dec. 25, 2013), the Internet thinking is still the nine aspects of thinking: 1) the user thinking; 2) the simple thinking; 3) the ultimate thinking; 4) the iterative thinking; 5) the Internet flow thinking; 6) the social thinking; 7) the big data thinking; 8

24、) the platform thinking; 9) the cross- border thinkingthis is the interpretation of the contents and processes of the Internet thinking in the Internetlanguage.Moreover, he also drew the distribution map of the nine aspects of the Internet thinking, which is of great reference. In addition, he drew

25、the distribution map of the Internet thinking in the value loops, and divided the value loops into threelayersthe strategic layer, the business layer, and the organization layer, and clarified the targets of thinking and themes of operation of each layers, which is of great theoretical and practical

26、 values.In short, these show the need to establish the concept of Internet thinking, because no editors, authors or readers of any academic journals can be separated from the Internet thinking. The quality and efficiency of the Internet thinking must be promptly improved, and this is the focus of my

27、 thinking and also an important indicator to measure the levels of academic journals.2 Inspirations from Internet ThinkingEveryone has a dead end / He himself cannot get out / Others cannot break in eitherEveryone has a wound / Deep or shallow / Cover it, thinking that it does not exitI would say th

28、at the Internet can get people out of the dead ends and heal theirs wounds, and this is the biggest inspiration and thinking function of the Internet thinking. It is the panacea to make us get out of the dead ends, heal wounds, and remove loneliness.Why is hard for Chinese people to progress even th

29、ough they are industrious? Why is there order but not prosperity? The Internet makes us find answers; the Internet lets us enter into a more exciting world; it lets us approach Jobs to hear his advice: stay hungry, stay foolish; the Internet lets me find long- lost old friends and make a lot of new

30、friends; and the Internet teaches us what to love, what to think, and how to be a man The Internet makes people decades younger and understand that young is just a state and a will of mind; the Internet truly achieves the prophecy that one day is equal to 20 years; people can reach the realm of livi

31、ng for hundreds of years if with the Internet the radio station in hearts.There are a gentleman says, People should be a USB flash drive. Be not the hard disk to be put into the PC, but the USB flash disk, with information, no installed system, ready to plug and unplug, free and cooperative And he a

32、lso metaphorically said, In the Internet era, the whole society changes from a pyramid into a cactus, with large surface area, and each point can stretch out a thorn I feel that the idea of becoming a USB flash drive and stretching out a thorn is the Internet thinking. Is it not so to run a journal?

33、3 Value of Academic Journal ResearchIt is very interesting and very meaningful to research on the history of academic journals, which is almost equivalent to the study of history of academic thoughts. I had this kind of feeling when I reviewed the thirty years history of a journal recently. I give y

34、ou twosentences:Thinking is the trump card; we should have the concept that the movement of the Tao by contraries proceeds.The academic journals can be regarded as the technological innovation incubator (innovative machine tool), and its soul lies in the spread of new ideas and new methods. Innovati

35、on often just starts with a good idea, and a good idea often comes into being with the inspiration from the emerging points in the academic journal.Recently, the paper which introduce the researches on nine representative Chinese and foreign landscape architecture journals is worth considering. It d

36、iscussed the purposes and methods of the research, and made a statistical analysis of relevant papers and authors.The authors believed that the amount of papers is one of the main indicators of academic journals ability to absorb and transmit information. Furthermore, the type of papers are the core

37、 elements of each journal, which not only directly reflects the journals theme positioning, but also directly constitutes one of the factors that determine its influence. I agree with this viewpoint to combine the quantity and quality of papers for review. And I think this study should focus on the

38、comparison of the contents and proportions of new thinking outcomes.An important conclusion of this study and survey is:The types and proportions of papers published in the Chinese and foreign landscape architecture journals in 2008-2012 are (in the descending order)landscape architecture theory and

39、 history, landscape architecture planning and design, landscape plant and application, landscape architecture engineering technology, scenic areas and heritage protection, and ecological and sustainable landscape. Among them, the proportions of landscape architecture theory and history, and landscap

40、e planning and design are 50.1% and 21.0% respectively, far more than other types, which indicates that landscape architecture theory and practice has always been the focus of domestic and foreign scholars. Theory and history is the foundation of the development of landscape architecture discipline,

41、 and planning and design practice is the driving force of the progress of the discipline, which fully proves confirms the relationship between theory and practice. It reminds us: theory and history is the foundation of the disciplinary development, and planning and design gives power for the progres

42、s of the discipline, namely the key is how many journals papers can shoulder the fundamental and powerful functions. Therefore, I will talk about some ideas from this perspective.4 Thinking Is the Trump Card to Illuminate LifeThis year the over-80-year-old Mr. Wang Dingjun said, The past is like wal

43、king in the dark with a lantern, small lighted areas moving one after another, seeing what you can see, and feeling what you cannot see. Now, he feels very lucky.Wang said, I sadly discover that my luck is actually losing everything, so what is the meaning of my life? That is, I get the freedom, as

44、Zweig said, acting as the witness of the times.What does the lantern mean in his words?From these two passages of Mr. Wang, I feel that the lantern he called is the idea, thinking, and concept, and it was the thinking illuminated his life and help him find the meaning oflife.I adore thinking, and th

45、inking is the most essential features of mankind. The biggest highlight of the presence and the most enduring life of a person is thinking. An academic journal being good or bad, the key is what kind of thinking it has. Thinking is the trump card, better than degree (bronze medal), capacity (silver

46、medal), and popularity (gold medal). This is why when people are keen to earn ready cash, like you said, I go the opposite way, become an academic journal editor, research on architectural theories, and do the thankless, non- profitable writing work. Because I think therefore I am, and I was born fo

47、r thinking.I appreciate the views of Engels, who thought the so-called spirit is the spirit of thinking, and called thinking is the most beautiful flower on the earth.The first sentence I would like to give you is: Thinking is the trump card. You should enter into the research on academic journals f

48、rom the perspective of thinking. As Einstein said, The human mind must independently conceive forms, and then find forms in things. So, first you must have a general idea for the interview, an interview outline, and clarify the main problemsand key issues of your research.The second sentence I would

49、 like to give you is: The movement of the Tao by contraries proceeds. (Tao Teh King by Lao-zi). Huazhong Architecture started publication with this sentence, has developed fast and well for thirty years since its founding, and has had its own characteristics. I wrote an article for the journalupon t

50、heir invitation. Youstudy the academic journals, and Huazhong Architecture can be used as an object of comparative study. Comparison is the idea of The movement of the Taoby contraries proceeds. Ideas determine success or failure, and you can see more clearly. So, you should interview not only journ

51、als editors and listen to their self-perception, but also high-level authors and readers (such as Professor Chen Zhihua and Mr. Bu Zhengwei, who are both editors, authors and readers), and their views are very valuable. In addition, domestic academic journals should be compared with foreign similar

52、journals, such as AIA and Record of the United States, Domus of Italy, and New Architecture of Japan, for the comparative study.5 Two Noteworthy TendenciesTodays academic journals have two noteworthy tendencies: one is that editors hardly edit papers by hand, almost totally dependent on operating the electronicversion; anotheristheinterestedin pursuing accompanied illustrations and texts, s