1、Unit 5 Orders, Acceptances and Rejections,By David Xu,Introduction,訂單是每一個供應(yīng)商、制造商最樂意聽到的一個詞。除非供不應(yīng)求，訂單總是多多益善。訂單是一份完整的購銷合同的一部分。在下訂單之前。絕大部分條款和條件雙方已經(jīng)談妥，或在其他地方由買方或賣方做了明確的規(guī)定，訂單以及條款和條件一起構(gòu)成一份完整的合同。因此條款和條件的完整程度，決定了訂單內(nèi)容的簡略 在老客戶之間，常規(guī)的訂單甚至已經(jīng)格式化，賣方只要填寫品名、數(shù)量和交貨期便可。 訂單的布局都是開門尖山，平鋪直敘。 收到訂單后都要及時的回復(fù)確認。有些公司以為馬上就發(fā)貨，就免去了確

2、認這一關(guān)鍵的步驟。有些公司回一張發(fā)票了事，也有的公司回一份格式化的確認書。其實一封好的確認函，是培養(yǎng)客戶感情的有效手段。,Effective Writing I：Avoid Inflated Words,王婆賣瓜，自賣自夸?？浯蟛粚嵵~出現(xiàn)在商業(yè)廣告中，大家也許都習(xí)以為常。廣告的作用之一是通過煽情來激發(fā)消費者的購買沖動。而外貿(mào)函電的讀者對象是進口商、經(jīng)銷商等。他們的購買行為，是一種理性行為。如果采用浮夸的辭藻，不但起不到預(yù)想的結(jié)果，往往還會適得其反，影響你在客戶心目中的形象，降低你的可信度，所以類似sensational，amazing，fantastic以及revolutionary等詞匯，

3、函電中應(yīng)該堅決杜絕。,Effective Writing I：Avoid Inflated Words,夸大不實之詞一般容易分辨。我們要做的就是將這些刪除掉。 例如： The workn offers extraordinary challenges and a very large salary. 實際上extraordinary 和very這里沒有什么意義，刪除為好。 例如： Already thousands of new customers are beating paths to the doors of Martin dealers. Never has there been, n

4、or will there be, a fan as smooth running and whispering quiet as the North Wind. So that you may be able to buy Kantrell equipment at an extremely low price and sell it at a tremendous profit, we now offer you the complete line at a 50 percent price reduction. 以上例句很像廣告詞。在函電中使用廣告語可能會降低可信度。,Effective

5、 Writing II：Avoid Clich（陳詞濫調(diào)）,陳詞濫調(diào)剛開始也許并不是沒有新鮮內(nèi)容的老一套，但用的人太多太爛，又沒有什么創(chuàng)新，再加上用詞不簡練，于是變成了陳詞濫調(diào)clich。事實上，部分陳詞濫調(diào)也可以歸納到羅嗦的詞語中去。 函電當(dāng)中常見的陳詞濫調(diào)主要有：,非常遺憾，我們奉告您關(guān)于，等,l. We regret to inform you that (of)2. We are sorry to have to draw your attention to3. We regret to have to say that4. We regret to advise you that5.

6、 We very much regret to announce you that6. It is most regrettable that we have to inform you that (of)7. It is with our greatest regret that we must inform you that (of)8. To our greatest regret we must herewith inform you that (of)9. It is a matter for regret that I have to inform you that (of)10.

7、 It is to be regretted that I must inform you that (of)11. It is with regret and reluctance that we have to inform you that (of)12. It gives us a deep sorrow that we have to announce you that13. It causes me much sorrow to have to say that14. I feel sorry for having to announce you that15. I express

8、 my sorrow for announcing you that,當(dāng)我們得悉甚為遺憾等。,1. We are very sorry to hear (know) that2. we are grieved to hear of (about)3. We are indeed sorry to hear that4 We very much regret to hear that5. We regret to hear of (that)6. It is with great regret that we just learn that7. Much to our regret we hav

9、e heard that8. We regret to receive your information re9. We regret that we have been informed that (of)10. To our deep regret we were informed that (of),請寬恕某某事項,1. Please excuse this clerical error. 2. We tender you our apology for the inconvenience this error may have caused you. 3. We request you

10、 to accept our regret for the error of our clerk. 4. We greatly regret that we have caused you such a inconvenience. 5. We wish to express our regret for the annoyance this mistake has caused you. 6. We frankly admit we were at fault and we are anxious to repair the consequences.,請原諒我的回信延遲,1. Please

11、 excuse my late reply to your very friendly letter of March 1. 2. I hope you will forgive me for not having written you for so long. 3. I hope you will excuse me for not having replied to you until today. 4. I humbly apologize you for my delay in answering to your kind letter of May 5. 5. I have to

12、(must) apologize you for not answering your letter in time. 6. I must ask you to kindly accept our excuses, late as they are.,我們盼望于近日內(nèi)接獲回信,1. We hope to receive your favour at an early date. 2. We hope to be favoured with a reply with the least delay. 3. We await a good news with patience. 4. We hop

13、e to receive a favourable reply per return mail. 5. We await the pleasure of receiving a favourable reply at an early date. 6. We await the favour of your early (prompt) reply. 7. A prompt reply would greatly oblige us. 8. We trust you will favour us with an early (prompt) reply. 9. We trust that yo

14、u will reply us immediately. 10. We should be obliged by your early (prompt) reply. 11. Will your please reply without delay what your wishes are in this matter? 12. Will you kindly inform us immediately what you wish us to do. 13. We request you to inform us of your decision by return of post. 14.

15、We are awaiting (anxious to receive) your early reply. 15. We thank you for the anticipated favour of your early reply. 16. We should appreciate an early reply.,特此奉告等,1)We are pleased to inform you that 2)We have pleasure in informing you that 3)We have the pleasure to apprise you of 4)We have the h

16、onour to inform you that (of) 5)We take the liberty of announcing to you that 6)We have to inform you that (of) 7)We have to advise you of (that) 8)We wish to inform you that (of) 9)We think it advisable to inform you that (of) 10)We are pleased to have this opportunity of reminding you that (of) 11

17、)We take the advantage of this opportunity to bring before your notice 12)Please allow us to call your attention to 13)Permit us to remind you that (of) 14)May we ask your attention to 15)We feel it our duty to inform you that (of),Content in details,1. ORDERS 2. ACKNOWLEDGEMENT 3. ACCEPTANCE OF ORDERS 4.OFFERING SUBSTITUTE 5. LETTERS OF REGRET,HAVE A GOOD WEEKWND!,Writing Process,Writing Process,Some Reference Books:,MLA Handbook for Writers of Research Papers, Joseph Gibaldi, 5th Edition* Writing Research Papers: A Complete Guide, James D. Lester, 10th Edition* Writing for Social Scienti