1、Total revenue 總收入 TR,TR,TR,Q,0,Q,MR,AR,AR,MR,0,1,Average revenue 平均收入,TR,TR,Q,0,Q,MR,AR,AR,MR,0,2,Marginal revenue 邊際收入,TR,TR,Q,0,Q,MR,AR,AR,MR,0,3,Perfect competition 完全競爭,P,Q,d=MR=AR=P,MC,AC,AVC,Q*,0,4,Profit maximization 利潤最大化,P,P,Q,MC,D=AR,MR,0,MR=MC (profit maximization),5,Deadweight loss 無謂損失,

2、P,Q,Pm Pc,Qm Qc,S=MC,D=AR,MR,0,6,Monopoly rent 壟斷租,P,Q,P,Q,MC,D=AR,MR,0,AC,AC,7,Monopoly 壟斷,P,Q,P,Q,MC,D=AR,MR,0,AC,8,Law of diminishing marginal returns 邊際報酬遞減定律,TP,Variable factor,0,AP,MP,0,Variable factor,TP,Slope=MP=AP,TP max.,MP max.,AP max.,AP,MP,Law of diminishing marginal returns,9,Average p

3、roduct curve 平均生產(chǎn)曲線,TP,Variable factor,0,AP,MP,0,Variable factor,TP,Slope=MP=AP,TP max.,MP max.,AP max.,AP,MP,10,Marginal product curve 邊際生產(chǎn)曲線,TP,Variable factor,0,AP,MP,0,Variable factor,TP,Slope=MP=AP,TP max.,MP max.,AP max.,AP,MP,11,Total product curve 總生產(chǎn)曲線,TP,Variable factor,0,AP,MP,0,Variable

4、factor,TP,Slope=MP=AP,TP max.,MP max.,AP max.,AP,MP,12,Total fixed cost 總固定成本,TC,TFC,TVC,Slope=MC=AC,TC,TVC,Slope=MC=AVC,TFC,Output,AC, AFC, AVC, MC, MFC, MVC,Output,0,0,MC=MVC,AC,AVC,AFC,MFC=0,13,Total variable cost 總可變成本,TC,TFC,TVC,Slope=MC=AC,TC,TVC,Slope=MC=AVC,TFC,Output,AC, AFC, AVC, MC, MFC,

5、MVC,Output,0,0,MC=MVC,AC,AVC,AFC,MFC=0,14,Total cost 總成本,TC,TFC,TVC,Slope=MC=AC,TC,TVC,Slope=MC=AVC,TFC,Output,AC, AFC, AVC, MC, MFC, MVC,Output,0,0,MC=MVC,AC,AVC,AFC,MFC=0,15,Average fixed cost 平均固定成本,TC,TFC,TVC,Slope=MC=AC,TC,TVC,Slope=MC=AVC,TFC,Output,AC, AFC, AVC, MC, MFC, MVC,Output,0,0,MC=MVC

6、,AC,AVC,AFC,MFC=0,16,Average variable cost 平均可變成本,TC,TFC,TVC,Slope=MC=AC,TC,TVC,Slope=MC=AVC,TFC,Output,AC, AFC, AVC, MC, MFC, MVC,Output,0,0,MC=MVC,AC,AVC,AFC,MFC=0,17,Average cost 平均成本,TC,TFC,TVC,Slope=MC=AC,TC,TVC,Slope=MC=AVC,TFC,Output,AC, AFC, AVC, MC, MFC, MVC,Output,0,0,MC=MVC,AC,AVC,AFC,MFC

7、=0,18,Marginal cost 邊際成本,TC,TFC,TVC,Slope=MC=AC,TC,TVC,Slope=MC=AVC,TFC,Output,AC, AFC, AVC, MC, MFC, MVC,Output,0,0,MC=MVC,AC,AVC,AFC,MFC=0,19,First-degree price discrimination 一級價格分歧,MC,D=MUV=MR,P,Q,0,20,Third-degree price discrimination 三級價格分歧,P,P,P,Q,Q,Q,P1,DA,MRA,MRB,DB,MRA+B,DA+B,PA,0,PB,QA,QB

8、,Market A,Market B,Both Markets,MC,Q,21,Law of demand 需求定律,A,B,D,P,Q,0,22,Law of supply 供給定律,S,P,Q,0,A,B,23,Equilibrium Price 均衡價格,0,P,Q,S,D,Pe,24,Surplus 盈餘,0,P,Q,S,D,Pe,Qe,Excess supply,25,Shortage 短缺,0,P,Q,S,D,Pe,Qe,Excess demand,26,Price ceiling 價格下限,Q,Price ceiling,P,S,D,Market Price,Black mark

9、et price,0,Excess demand,27,Price floor 價格上限,S,D,0,Labour,Wage rate,W 1,W e,W 0,Q1,Q2,Minimum wage,Surplus,28,Elastic demand 高彈性需求,P,Q,D,0,D,a,b,M,Elastic Demand,29,Inelastic demand 低彈性需求,P,Q,D,0,D,a,b,M,Inelastic Demand,30,Perfectly elastic demand 完全彈性需求曲線,P,Q,0,D,31,Perfectly inelastic demand 完全無彈

10、性需求曲線,P,Q,0,D,32,Unitary elastic demand curve 單一彈性需求曲線,P,Q,0,D,Loss in revenue,Gain in revenue,Gain in revenue,Gain=Loss,33,Budget constraint 預(yù)算限制,0,1,3,2,5,4,1,3,2,Good X,Q,R,S,P,Good Y,34,Indifference curve 無異曲線,1,3,2,4,5,1,3,2,0,4,5,Good X,B,A,D,C,IC (utility=10),Good Y,35,Utility maximization 效用

11、最大化,0,Good X,B,E,C,D,L,IC1,IC2,IC3,Good Y,36,Sales tax 銷售稅,0,Q,S2,S1,Tax,D,P,Sellers burden,Consumers burden,37,Subsidy 補(bǔ)貼,0,Q,S2,S1,Subsidy,D,P,Sellers benefit,Consumers benefit,38,Consumer surplus 消費者盈餘,0,Q,Total exchange value,Price,D = MUV,P,Consumers surplus,39,Economies of scale 規(guī)模經(jīng)濟(jì),0,Output,

12、LRAC,economies of scale,Qm,$,40,Diseconomies of scale 規(guī)模不經(jīng)濟(jì),0,Output,LRAC,diseconomies of scale,Qm,$,41,Producer surplus 生產(chǎn)者的盈餘,Q,S,P,0,42,Economic rent 經(jīng)濟(jì)租,Price,S,D,Q1,P1,Units of a factor,0,Economic rent,43,Transfer earning 轉(zhuǎn)移收入,Price,S,D,Q1,P1,Units of a factor,0,Transfer earning,44,All-or-nothi

13、ng Pricing 全量或零售定價,Q,0,MUV,All-or-nothing demand,AUV1=P1,P2,P,Q1,Q2,45,Contractionary monetary policy 收縮性貨幣政策,r,M,0,Ms,Ms,Md,46,Expansionary monetary policy 擴(kuò)張性貨幣政策,r,M,0,Ms,Ms,Md,47,Equilibrium in money market 貨幣市場的均衡,r,M,0,Ms,Md,48,Paradox of thrift 節(jié)儉之迷,E,E,0,0,Y,Y,S,S,S,S,I,I,Yf,Yf,Ye,Ye,Ye,Ye,4

14、9,Expansionary fiscal policy 擴(kuò)張性財政政策,E,0,Y,Yf,Ye,Y-line,45,E,E,50,Contractionary fiscal policy 收縮性財政政策,E,0,Y,Yf,Ye,Y-line,45,E,E,51,Deflationary gap 緊縮缺口,E,0,Y,Yf,Ye,Y-line,45,E,G,R,DG,52,Inflationary Gap 膨脹缺口,E,0,Y,Yf,Ye,Y-line,45,E,G,F,IG,53,Liquidity trap 流動之迷,E,0,Y,Yf,LM1,IS,LM2,54,Crowding-out

15、effect 排擠效果,r,0,Y,Yf,LM,IS2,IS1,Y2,Y1,crowding-out effect,r2,r1,55,LM Curve LM 曲線,r,0,Y,LM,Y2,Y1,r2,r1,56,IS Curve IS 曲線,r,0,Y,IS,Y2,Y1,r2,r1,57,Phillips curve 菲利蒲士曲線,0,Rate of change of money wage rates (% p.a.),Unemployment (%),58,Quota 配額,Good X,World market price,P,S,D,0,Q,Pt,Pe,Q1,Q2,59,Tariff

16、關(guān)稅,Good X,World market price,P,S,D,0,Pt,Pe,Q1,Q2,b,d,c,e,a,f,T,Q3,Q4,60,Average propensity to consume,Y,E,0,a,C,C,Y,Slopes=APC,61,Marginal propensity to consume,Y,E,0,a,C,Slopes=MPC,62,Backward bending labor supply 向後彎曲勞力供應(yīng)曲線,Income,0,Wage rate,C,B,A,C,B,A,0,Slope=W3,Slope=W2,Slope=W1,Work,24 (hours),Leisure,W1,W2,W3,Quantity supplied of labor,63,J-curve J曲線,0,Time