1、Paraphrase 第一冊 “This is the first line business in 97 years of our history to be run outside the U.S.,” he says excitedly, noting that “Latin American now reports to Shanghai.” “Inthe97yearsofthecompanyshistory,neverhadaparticularkindof productormerchandisebeenmanagedoutsidetheU.S.,” hesaysexcitedly

2、,notingthat“LatinAmericanowreportstoShanghai”.But the assault on its services business led by a trio of Indian outsourcing upstarts, Tata Consultancy Services, Infosys and Wipro, threatened to do serious damage to what Mr.Palmisano expected to be one of his main sources of growth.Buttheassaultonitss

3、ervicesbusinessledbyatrioofIndianoutsourcingupstarts,TataConsultingServices,InfosysandWipro,posedabigthreat tothefieldthatmightbethemainsourcesofgrowthforthecompanyas expectedbyMr.Palmisano.In many emerging markets the most attractive potential customer is the government, thanks to an infrastructure

4、 boom that promises to span everything from mobile telephone networks to roads, airports and ports, energy and water supply.Inmanyemergingmarketsthemostattractivepotentialcustomeristhe government,becauseofthegovernmentsurgentneedstoimprovethe infrastructurefacilitiesinawiderange,fromthemobiletelepho

5、ne networkstoroads,airportsandports,energyandwatersupply.A 2007 study of Chinas top 200 publicly traded companies found that the best business in China are not yet on a par with the worlds foremost ones.A2007studyofChinastop200publiclytradedcompaniesfoundthatitisstilldifficultevenfortheleadingcompan

6、iesinChinatocompetewiththoseglobalgiants.American multinationals now have a “ferocious interest in attracting non-Americans to the board”, but as yet even Europeans are a rarity, let alone directors from emerging markets.Americanmultinationalsnowhavea“ferociousinterestinattracting non-Americanstothe

7、board”,buttheycanfindonlyafewqualifiedexecutivesfromtheEuropeancountries,nottomentionthosefromemergingmarketsIBM also says it can manage the risk of intellectual-property theft-a perennial worry for multinationals in emerging markets-well enough to have cutting-edge research labs in India and China.

8、翻譯：IBM也表示，它能夠很好地對付長期困擾新興市場中跨國公司的知識產(chǎn)權(quán)問題，并在印度和中國建立了最先進(jìn)的研究實(shí)驗(yàn)室。We identify the countrys most important industries and go to them with a blueprint for a strategy to improve then using our technology to beat global benchmarks. 翻譯：我們先找出該國最重要的一些行業(yè)，然后帶著提升這些行業(yè)的整體策略去跟他們洽談，利用我們的技術(shù)幫助他們達(dá)到國際標(biāo)準(zhǔn)。It also wants to for

9、ge relation with local government in 200 second-tier Chinese cities, each of which will soon have a population of at least one million and will need everything from a power supply to an airport.翻譯：公司還希望能和中國200個二線城市的地方政府建立起合作關(guān)系。這200個二線城市，每一個城市將至少有一百萬人口，從電力供應(yīng)到飛機(jī)場方方面面都需要發(fā)展。Little more than a decade ear

10、lier, both Mr. Jobs career and Apple, the company he had co-founded, were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall Street.Morethantenyearsago,itwashighlyspeculatedthatbothMr.Jobs careerandApple,thecompanyhehadcofoundedwou

11、ldfailinthecompetition,theirrelevancetothefutureoftechnologywrittenoffbothinSiliconValleyandonWallStreet.Mr. Gates himself championed a tablet computer nearly a decade ago, though the stylus needed to write on its screen and the PC-like interface generated little demand.Mr.Gateshimselfchampionedatab

12、letcomputernearlyadecadeago,howeveritwasnotwell-receivedbythemarketduetoitsneedofastylustowriteonitsscreenandthePC-likeinterface.1. The level of anticipation whipped up in advance of the January event was unusual even by Mr. Jobs own, impressive standards.一月份發(fā)布會之前，公眾的期待就被煽動得無比高漲，即便是依照喬布斯自己的苛刻標(biāo)準(zhǔn)，這也是不

13、尋常的。2. A rebuttal of Francis Scott Key Fitzgeralds much-quoted aphorism that there are no second acts in American life does not come more decisively than this.這對美國作家菲茨杰拉德被廣泛引用的名言“美國社會中沒有從頭再來一說”是個絕妙的反駁。3. Buoyed by the iPad, Apples shares finally surpassed Microsoft in May to make it the worlds most

14、valuable technology concern.有了平板電腦iPad助力，蘋果的總市值五月份終于超過了微軟成為全世界最有價值的科技公司。4. In the worst situation, a lawyer can be perceived of as a gadfly, a Cassandra that can place a damper on the enthusiasm for a deal.在最糟的情況下，律師被認(rèn)為是一個惹人討厭的人，律師和希臘神話中能夠預(yù)言兇事的卡珊德拉一樣能澆滅人們談生意的一腔熱情。5. Our perceptions are based princip

15、ally on anecdotal evidence, drawn from the popular literature which depicts the American people as a highly litigious group, facilitated in their thirst for easy money by attorneys working on contingency.我們認(rèn)識的依據(jù)主要來自通俗文學(xué)作品中的傳聞逸事，在通俗文學(xué)作品里，美國人被塑造成好打官司的民族，他們渴望輕松賺錢，勝訴收費(fèi)的律師為他們提供法律幫助。6. Indeed, the best wa

16、y of lowering litigation risk is to be litigate to the full certain that could have substantial value of deterrence.事實(shí)上，降低訴訟風(fēng)險的最好辦法是做好準(zhǔn)備打一場有充分把握、打贏了會產(chǎn)生實(shí)質(zhì)性威懾作用的官司。7. Instead of classic two- or three-shift rosters, the company juggles some 300 working-time permutations to determine optimal use of its

17、teams of workers, some of whom are contract “permatemps” more common in the U.S.公司棄用標(biāo)準(zhǔn)的兩班或三班輪換制，像玩雜耍似地弄出大約300種工作時間組合來確定最優(yōu)化地使用公司的員工團(tuán)隊(duì)，其中有些員工是在美國更為常見的“長期合同制臨時工”。8. Therere also little sigh of substantive change in the historicsome say hidebound system of labor relations, under which unions are represe

18、nted on the supervisory boards of companies.歷史悠久的也被人稱之為墨守陳規(guī)的勞資關(guān)系體系也沒有發(fā)生實(shí)質(zhì)性變化的跡象，在這個體系中公司監(jiān)事會有工會的代表。9. BMW has also driven some hard bargains with its workforce. It began to back away from rigid German working hours in the late 1980s. Its goal even then was to decouple the union-regulated workweek from the amount of time its factory was in operation.寶馬公司也被迫與員工展開艱難的談判。從二十世紀(jì)八十年代后期開始公司就不再堅(jiān)持嚴(yán)格死板的德國工作時間。從那時候起，公