,Unit 3 The Media Lesson 11 The easier to remember, the better (1).,延慶縣第八中學(xué) 張靜,Just do it.,Where can you see and hear advertisements?,on the radio,on the Internet,in the street,on TV,on the poster,in the magazine,Look at the text quickly and find out what each paragraph is talking about?,The first reading,Match the main idea of each paragraph Para 1 Para 2 Para 3,The difficulties and importance of ads. B. The strategy(策略) of ads. C. The methods to make ads.,A. Good methods to do Ads B. The information about Ads C. Advertising changes our life,What is the text mainly about?,Paragraph1:The difficulties and importance of ads. Paragraph2: The methods to make ads. Paragraph3: The strategies(策略) of ads.,advertising n. advertise vt. advertiser n. advertisement n.,廣告（總稱），廣告業(yè),做廣告,廣告商,廣告,簡寫為ad,Read and complete the text with the words from the box. (Ex. 1.2),methods famous companies,The second reading,方式，方法,著名的,公司,雜志,海報,產(chǎn)品,magazines posters products,Advertising has existed for hundreds of years. But in recent years, it has become more and more important as a way to sell _. Ads nowadays are more and more difficult to do. Some _ spend millions of dollars advertising their products. The bigger the product is, the more expensive the ad is. Advertising makes many promises. They show us that if we buy a certain product, we will be happier, healthier, more attractive, more popular, more successful, etc.,Check the answers.,products,companies,the context,Check the answers.,Advertisers have used the same _ for many years. Some use humor funny characters or a joke. Others use a simple song the easier to remember, the better. The advertisers try to make us feel good so that we like their products. Some advertisers use a _ person to tell how wonderful a product is. The more famous the person is, the more money the advertiser has to pay.,methods,ways,famous,Word formation,Check the answers.,Advertisers often repeat their ads. We can see or hear ads for a new product everywhere: on the radio, on TV, on the Internet, in _, and in the street. Then we go shopping and we see more ads on _ in the stores! From the advertisers point of view, the more times we see or hear the ad, the better.,magazines,posters,prepositions,Read Paragraph 1 and do “True” or “False”.,( )1. Ad is an important way to sell products. ( )2. Ads are easy to do now. ( )3. It is cheap to advertise products.,Ads nowadays are more and more difficult to do.,It has become more and more important as a way to sell products.,Some companies spend millions of dollars advertising their products. The bigger the product is, the more expensive the ad is.,T,F,F,Read Paragraph 1 and do “True” or “False”.,( )4. Advertising tries to make people buy their products.,T,Advertising makes many promises.,If we buy a certain product. We will be happier, healthier, more attractive, more popular, more successful, etc.,Read paragraph 2 and fill in the blanks.,use humor-funny characters or a joke,To make us feel good so that we like their products.,use a simple song,use a famous person,To tell us how wonderful a product is.,Read paragraph 3 and answer the questions. What do advertisers often do to make us see or hear ads everywhere? 2. Why do advertisers often repeat their ads?,讀前,讀中,They often repeat their ads.,From the advertisers point of view, the more times we see or hear the ad, the better.,Observe.,1.It has become more and more important as a way to sell products. 2. Ads nowadays are more and more difficult to do. 3.The bigger the product is, the more expensive the ad is. 4. The easier to remember, the better. 5. The more famous the person is, the more money the advertiser has to pay. 6. The more times we see or hear the ad, the better.,more and more important,the better,more and more,The easier,The bigger,The more,the,better,the more,expensive,difficult,The more famous,the more,比較級 + and + 比較級 (越來越),The +比較級 + 主語 + 謂語， the +比較級 + 主語 + 謂語。 （越, 越）,1.記起來越容易越好。 _ to remember, _. 2.廣告越來越受歡迎。 Ads are _popular. 3.廣告變得越來越有趣了。 Ads are becoming _. 4. 你付出越多，收獲就越多。 _you pay,_ youll get. 5.夏天了，天氣正變得越來越熱。 Now its summer, and it is getting _.,Exercise,The easier,the better,more and more,more and more interesting,The more,the more,hotter and hotter,（2014年海淀二模）,（2014年密云一模）,Voice your opinions.,In groups, discuss your impressions about the text (1.2) and your opinions about advertising.,The more famous the person is, the more attractive the product is.,Nowadays advertisem