基于SWOTAHP的我國物聯(lián)網(wǎng)產(chǎn)業(yè)發(fā)展戰(zhàn)略分析摘要運(yùn)用SWOT方法分析影響我國物聯(lián)網(wǎng)產(chǎn)業(yè)發(fā)展戰(zhàn)略選擇的關(guān)鍵因素，通過AHP方法分析并計(jì)算出各因素的權(quán)重，結(jié)果表明，我國物聯(lián)網(wǎng)產(chǎn)業(yè)應(yīng)采取SO發(fā)展戰(zhàn)略。為我國當(dāng)前物聯(lián)網(wǎng)產(chǎn)業(yè)發(fā)展所面臨的戰(zhàn)略決策問題提供了一種客觀有效的研究思路和解決方案。關(guān)鍵詞物聯(lián)網(wǎng)產(chǎn)業(yè)；態(tài)勢分析法；層次分析法；發(fā)展戰(zhàn)略中圖分類號F0629文獻(xiàn)標(biāo)志碼AANALYSISONDEVELOPMENTSTRATEGYOFCHINAINTERNETOFTHINGSINDUSTRYBASEDONSWOTAHPMETHODGAOXINGRONG,CHENYUBAO,YUYANGCHONGQINGUNIVERSITYOFPOSTSANDTELECOMMUNICATIONS,CHONGQING40065,CHINAABSTRACTTHEPAPERANALYZESQUALITATIVELYTHEKEYFACTORSWHICHINFLUENCESTHESTRATEGICCHOICEOFCHINASINTERNETOFTHINGS（IOT）DEVELOPMENTBYSWOT,ANDANALYZESANDCALCULATESTHEWEIGHTOFEACHFACTORBYAHPTHERESULTSSHOWTHATCHINASIOTINDUSTRYSHOULDTAKETHESODEVELOPMENTSTRATEGYTHESTUDYPROVIDESANOBJECTIVEANDEFFECTIVERESEARCHIDEAANDSOLUTIONFORTHECURRENTDEVELOPMENTOFCHINASIOTINDUSTRYFACINGTHESTRATEGICSELECTIONOFTHEPROBLEMSKEYWORDSIOTINDUSTRYSWOTAHPDEVELOPMENTSTRATEGIC物聯(lián)網(wǎng)是指通過射頻識別RFID、紅外感應(yīng)器、全球定位系統(tǒng)、激光掃描器等信息傳感設(shè)備，按約定的協(xié)議把物品與互聯(lián)網(wǎng)連接起來進(jìn)行信息交換和通信，以實(shí)現(xiàn)智能化識別、定位、跟蹤、監(jiān)控和管理的一種網(wǎng)絡(luò)1。物聯(lián)網(wǎng)發(fā)展已經(jīng)被美國列為振興經(jīng)濟(jì)的兩大工具之一，被歐盟定位成使歐洲領(lǐng)先全球的基礎(chǔ)戰(zhàn)略。2010年10月18日，中國共產(chǎn)黨第十七屆中央委員會(huì)第五次全體會(huì)議通過的中共中央關(guān)于制定國民經(jīng)濟(jì)和社會(huì)發(fā)展第十二個(gè)五年規(guī)劃的建議中指出，要推進(jìn)物聯(lián)網(wǎng)研發(fā)應(yīng)用。因此，探討物聯(lián)網(wǎng)產(chǎn)業(yè)是具有全局性的重要工作。目前，我國多數(shù)學(xué)者對物聯(lián)網(wǎng)產(chǎn)業(yè)的研究大部分集中在產(chǎn)業(yè)現(xiàn)狀和政策保障措施上，缺乏對物聯(lián)網(wǎng)產(chǎn)業(yè)發(fā)展戰(zhàn)略的研究。本文擬運(yùn)用SWOT方法定性分析影響我國物聯(lián)網(wǎng)產(chǎn)業(yè)發(fā)展的關(guān)鍵因素，再運(yùn)用AHP方法對各因素進(jìn)行定量分析，得出各因素的權(quán)重，并以此為基礎(chǔ)提出我國物聯(lián)網(wǎng)產(chǎn)業(yè)的發(fā)展戰(zhàn)略。1研究方法SWOT方法又稱態(tài)勢分析法，憑借其分析直觀、使用簡單等優(yōu)點(diǎn)被廣泛運(yùn)用于組織制定發(fā)展戰(zhàn)略中2。然而，SWOT分析法無法區(qū)分各分析因素的優(yōu)先級，其可靠性和科學(xué)性取決于參與者的能力與專業(yè)知識等3。層次分析法（ANALYTICHIERARCHYPROCESS，簡稱AHP）是一種定性與定量相結(jié)合的方法，其先將與決策有關(guān)的元素分解一個(gè)多層次（目標(biāo)層、準(zhǔn)則層、方案層等）階梯模型，然后對同一層元素兩兩比較確定各因素的相對重要性。將SWOT分析法和AHP法結(jié)合起來可系統(tǒng)評估決策過程中各元素的優(yōu)先權(quán)，從而增強(qiáng)了SWOT分析法在戰(zhàn)略決策中的能力4。近年來，國內(nèi)外許多學(xué)者已經(jīng)在不同領(lǐng)域的決策過程中采用了AHPSWOT分析方法，如KURTTILA等5將AHPSWOT分析法應(yīng)用到芬蘭林業(yè)的戰(zhàn)略決策中；SHRESTHA等6將AHPSWOT分析法應(yīng)用到佛羅里達(dá)中南部采用林牧復(fù)合系統(tǒng)的戰(zhàn)略決策中；ARSLAN等7將AHPSWOT分析法應(yīng)用到海上液態(tài)化學(xué)品安全運(yùn)輸戰(zhàn)略的制定中；李振福8運(yùn)用AHP法和SWOT分析方法分析了我國在處理北極航線問題中出現(xiàn)的各種因素，提出了切實(shí)可行的解決方案；郭云等4基于企業(yè)的角度，運(yùn)用AHPSWOT分析法分析了影響生態(tài)產(chǎn)業(yè)園企業(yè)戰(zhàn)略選擇的因素，討論了我國生態(tài)產(chǎn)業(yè)園企業(yè)應(yīng)采取的戰(zhàn)略。2我國物聯(lián)網(wǎng)產(chǎn)業(yè)發(fā)展的SWOT分析21優(yōu)勢211市場規(guī)模優(yōu)勢物聯(lián)網(wǎng)產(chǎn)業(yè)的發(fā)展不僅需要技術(shù)的推動(dòng)，更需要市場需求的拉動(dòng)。從如表1所示可以看出，我國物聯(lián)網(wǎng)市場潛在規(guī)模年均增長率超過50，到2015年將達(dá)到7500億元。物聯(lián)網(wǎng)有望在十年之內(nèi)大規(guī)模普及，發(fā)展成為下一個(gè)萬億元級的新興產(chǎn)業(yè)9。巨大的物聯(lián)網(wǎng)市場規(guī)模必將會(huì)拉動(dòng)我國物聯(lián)網(wǎng)產(chǎn)業(yè)的快速發(fā)展。表1中國物聯(lián)網(wǎng)市場規(guī)模預(yù)測億元年份醫(yī)療電力安防交通環(huán)境金融物流其他合計(jì)2010120280600300502001503002000201128042078045010024023050030002012450620100055018033035082043002015120011001500100030055065012007500年平均增長率1205836518241645956注數(shù)據(jù)來源于2010年中國物聯(lián)網(wǎng)產(chǎn)業(yè)發(fā)展報(bào)告212標(biāo)準(zhǔn)化主導(dǎo)國優(yōu)勢據(jù)中國RFID與物聯(lián)網(wǎng)2009年度發(fā)展報(bào)告顯示，我國與美國、韓國、德國并列為物聯(lián)網(wǎng)標(biāo)準(zhǔn)化主導(dǎo)國，在制定國際標(biāo)準(zhǔn)中享有重要話語權(quán)。國際標(biāo)準(zhǔn)化組織ISO技術(shù)委員會(huì)提交的報(bào)告還大量采用了我國的研究成果，如傳感器標(biāo)準(zhǔn)網(wǎng)絡(luò)部分頂層設(shè)計(jì)，包括參考模型、系統(tǒng)架構(gòu)等10。這些都標(biāo)志著我國在物聯(lián)網(wǎng)產(chǎn)業(yè)中擁有標(biāo)準(zhǔn)化主導(dǎo)國的優(yōu)勢。213通信網(wǎng)絡(luò)優(yōu)勢經(jīng)過多年的發(fā)展，我國通信網(wǎng)絡(luò)技術(shù)水平在世界上處于領(lǐng)先地位11。我國擁有全球最大的互聯(lián)網(wǎng)和移動(dòng)通信網(wǎng)基礎(chǔ)設(shè)施，3G網(wǎng)絡(luò)已經(jīng)覆蓋全國所有縣城和大部分鄉(xiāng)鎮(zhèn)，光線通信普及率顯著提高12。在通信網(wǎng)絡(luò)方面的優(yōu)勢是我國物聯(lián)網(wǎng)全面擴(kuò)展過程中形成國際領(lǐng)先優(yōu)勢的保障。22劣勢221缺乏關(guān)鍵技術(shù)目前，我國物聯(lián)網(wǎng)技術(shù)問題呈現(xiàn)“兩頭弱、中間強(qiáng)”的態(tài)勢，即網(wǎng)絡(luò)層技術(shù)跟發(fā)達(dá)國家基本同步，但是感知層和應(yīng)用層技術(shù)跟發(fā)達(dá)國家相比存在較大的差距。在感知層方面，我國缺失RFID標(biāo)識標(biāo)準(zhǔn)，超高頻段和微波頻段產(chǎn)品缺乏自主生產(chǎn)能力；ERROR我國傳感器工藝裝備差，產(chǎn)品質(zhì)量不高，許多高端傳感器以進(jìn)口為主。在應(yīng)用層方面，我國關(guān)鍵基礎(chǔ)軟件研發(fā)技術(shù)落后，數(shù)據(jù)庫、操作系統(tǒng)等基礎(chǔ)軟件基本依賴進(jìn)口。222研發(fā)投入強(qiáng)度不足研發(fā)投入強(qiáng)度（RD經(jīng)費(fèi)/GDP）與產(chǎn)業(yè)發(fā)展水平息息相關(guān)，研發(fā)投入強(qiáng)度大說明國家對該產(chǎn)業(yè)重視，從而會(huì)推動(dòng)該產(chǎn)業(yè)快速發(fā)展。然而，我國物聯(lián)網(wǎng)產(chǎn)業(yè)的研發(fā)投入強(qiáng)度跟發(fā)達(dá)國家相比差距較大，以2012年為例，美國在物聯(lián)網(wǎng)產(chǎn)業(yè)的研發(fā)投入強(qiáng)度為282、法國為202、日本為214、，而我國僅為17213。研發(fā)投入強(qiáng)度不足將會(huì)阻礙物聯(lián)網(wǎng)在我國的發(fā)展。223中小企業(yè)融資渠道不暢中小企業(yè)是我國研發(fā)企業(yè)的主體14，是物聯(lián)網(wǎng)產(chǎn)業(yè)的主力軍，然而由于物聯(lián)網(wǎng)產(chǎn)業(yè)是高技術(shù)和資金密集型產(chǎn)業(yè)，其發(fā)展初期投入高、風(fēng)險(xiǎn)大，再加上當(dāng)前我國風(fēng)險(xiǎn)投資體系、社會(huì)資本供給機(jī)制尚未形成等原因造成我國物聯(lián)網(wǎng)企業(yè)融資渠道不暢、研發(fā)和生產(chǎn)受阻，舉步維艱，這將不利于我國物聯(lián)網(wǎng)產(chǎn)業(yè)的發(fā)展。23機(jī)遇231國家重視物聯(lián)網(wǎng)產(chǎn)業(yè)發(fā)展我國已將物聯(lián)網(wǎng)的研發(fā)計(jì)劃列入國家中長期科學(xué)技術(shù)發(fā)展規(guī)劃20062020年等相關(guān)政策文件，全國大多數(shù)省市區(qū)也出臺(tái)了物聯(lián)網(wǎng)產(chǎn)業(yè)發(fā)展規(guī)劃，從這點(diǎn)可以看出國家十分重視物聯(lián)網(wǎng)產(chǎn)業(yè)的發(fā)展。232國家創(chuàng)新戰(zhàn)略的確立胡錦濤同志在黨的十七大報(bào)告中指出，到2020年把我國要建設(shè)成為創(chuàng)新型國家，并計(jì)劃到2050年建成創(chuàng)新強(qiáng)國。物聯(lián)網(wǎng)產(chǎn)業(yè)是戰(zhàn)略新興產(chǎn)業(yè)，集高技術(shù)和行業(yè)應(yīng)用于一體，需要源源不斷的技術(shù)創(chuàng)新和應(yīng)用創(chuàng)新。我國國家創(chuàng)新戰(zhàn)略的確立以及創(chuàng)新強(qiáng)國的提出將會(huì)加大對物聯(lián)網(wǎng)產(chǎn)業(yè)的投入，完善相關(guān)的制度。國家創(chuàng)新戰(zhàn)略的確立對物聯(lián)網(wǎng)產(chǎn)業(yè)發(fā)展來說是難得的機(jī)遇。233經(jīng)濟(jì)轉(zhuǎn)型升級經(jīng)濟(jì)轉(zhuǎn)型升級的實(shí)質(zhì)是轉(zhuǎn)變經(jīng)濟(jì)增長方式，由原來的粗放型向精細(xì)化和集約式轉(zhuǎn)變，即用現(xiàn)代科技改造傳統(tǒng)產(chǎn)業(yè)，發(fā)展高新技術(shù)產(chǎn)業(yè)，提高經(jīng)濟(jì)發(fā)展中的科技含量。物聯(lián)網(wǎng)是高技術(shù)密集型產(chǎn)業(yè)，具有精細(xì)化、智能化等特征，利用其可以改造傳統(tǒng)產(chǎn)業(yè)，降低能源和原材料消耗、減少污染排放等。經(jīng)濟(jì)轉(zhuǎn)型升級為物聯(lián)網(wǎng)產(chǎn)業(yè)提供了廣闊的發(fā)展平臺(tái)，將會(huì)促進(jìn)物聯(lián)網(wǎng)產(chǎn)業(yè)快速發(fā)展。24挑戰(zhàn)241知識產(chǎn)權(quán)的法律保護(hù)尚未真正實(shí)施由于我國對知識產(chǎn)權(quán)保護(hù)不夠，導(dǎo)致了世界其他物聯(lián)網(wǎng)高技術(shù)擁有國不愿意將高端技術(shù)產(chǎn)品出口到我國，當(dāng)前我國引進(jìn)的物聯(lián)網(wǎng)技術(shù)產(chǎn)品大多數(shù)是落后的，這樣就產(chǎn)生了“引進(jìn)落后再引進(jìn)再落后”的惡性循環(huán)。因此，我國必須要加強(qiáng)知識產(chǎn)權(quán)保護(hù)法律的執(zhí)法力度，大力保護(hù)知識產(chǎn)權(quán)，為我國物聯(lián)網(wǎng)產(chǎn)業(yè)提供良好的創(chuàng)新法治環(huán)境，為創(chuàng)新提供源動(dòng)力。242國內(nèi)物聯(lián)網(wǎng)企業(yè)面臨國外企業(yè)的激烈競爭從產(chǎn)業(yè)鏈的角度看，雖然我國物聯(lián)網(wǎng)產(chǎn)業(yè)初步建立起了完整的產(chǎn)業(yè)鏈，但是還不夠完善。從表2比較中可以看出我國物聯(lián)網(wǎng)企業(yè)所面臨的嚴(yán)峻市場環(huán)境。表2我國物聯(lián)網(wǎng)產(chǎn)業(yè)鏈各環(huán)節(jié)企業(yè)面臨的競爭區(qū)域上游（網(wǎng)絡(luò)設(shè)備提供商）中游（軟件提供商）下游（運(yùn)營商）國內(nèi)上海貝爾、華為、中興、大唐等同方、用友、金蝶等中國移動(dòng)、聯(lián)通、電信國外霍尼韋爾、英特爾、德州儀器、思科等微軟、谷歌等受政策限制，競爭者較少243個(gè)人隱私和財(cái)產(chǎn)問題物聯(lián)網(wǎng)是實(shí)體化的虛擬網(wǎng)絡(luò)，要實(shí)現(xiàn)的是更為廣泛的、更為有效的人與物的信息交流，因而其所帶來的個(gè)人隱私保護(hù)和財(cái)產(chǎn)問題（如個(gè)人出行路線、消費(fèi)習(xí)慣、個(gè)體位置信息、健康狀況、個(gè)人物品的安全等）也將更為廣泛，其所造成的個(gè)人信息泄漏的程度與危害也更為嚴(yán)重，例如，如果出現(xiàn)智慧醫(yī)療技術(shù)帶來的信息泄露，或用戶使用物聯(lián)網(wǎng)控制程序系統(tǒng)導(dǎo)致私人物品受損等問題，誰負(fù)主要責(zé)任這些涉及到個(gè)人隱私和財(cái)產(chǎn)的問題必須要得到法律的明確保護(hù)，否則會(huì)阻礙物聯(lián)網(wǎng)在我國的發(fā)展。3我國物聯(lián)網(wǎng)產(chǎn)業(yè)的SWOTAHP分析31判斷矩陣確定了影響我國物聯(lián)網(wǎng)產(chǎn)業(yè)發(fā)展戰(zhàn)略的關(guān)鍵因素后，下一步需要對各因素的相對重要性作出判斷。我們利用AHP中的19的比例標(biāo)度如表3，邀請物聯(lián)網(wǎng)專家對SWOT組中的要素進(jìn)行兩兩比較，再對4個(gè)SWOT組進(jìn)行兩兩比較；然后運(yùn)用DE1PHI方法，通過三輪信息反饋取得一致結(jié)果如表4和表5所示。表3比例標(biāo)度及其含義標(biāo)度含義1表示兩個(gè)元素相比，具有同樣的重要性3表示兩個(gè)元素相比，前者比后者稍重要5表示兩個(gè)元素相比，前者比后者明顯重要7表示兩個(gè)元素相比，前者比后者強(qiáng)烈重要9表示兩個(gè)元素相比，前者比后者極端重要2、4、6、8表示上述相鄰判斷的中間值倒數(shù)若元素與元素的重要性之比為，那么元素與元素的重要性之比為IJAIJA/1表4SWOT組的判斷矩陣SWOT組SWOTS1257W1/2126O1/51/213T1/71/61/31表5SWOT各組的判斷矩陣S組S1S2S3W組W1W2W3O組O1O2O3T組T1T2T3S1135W1156O1134T1125S21/313W21/513O21/313T21/213S31/51/31W31/61/31O31/41/31T31/51/3132一次性檢驗(yàn)及排序通過用特征根，的負(fù)平均值偏離零的大小來衡量判斷矩陣元素受擾動(dòng)的程12MAX度，即作為判斷矩陣不一致程度的衡量，記為，。隨機(jī)一致性比率記為IC1MAXN，即。當(dāng)時(shí)，可認(rèn)為判斷矩陣具有滿意的一致性，具體結(jié)果如表6RCI10RC所示。從計(jì)算結(jié)果來看，各組判斷矩陣具有很好的一致性，因此分析結(jié)果是可取的。表6層次排序及一致性檢驗(yàn)結(jié)果SWOT組CR優(yōu)先級SWOT因素CR組內(nèi)優(yōu)先級總優(yōu)先級市場潛在規(guī)模06440386標(biāo)準(zhǔn)化主導(dǎo)國02710162優(yōu)勢0599通信網(wǎng)絡(luò)00500850051缺乏關(guān)鍵技術(shù)06370143研發(fā)投入不足02580058劣勢0225中小企業(yè)融資渠道不暢00401050024國家重視06140076創(chuàng)新型國家戰(zhàn)略的確立02680033機(jī)遇0124經(jīng)濟(jì)轉(zhuǎn)型升級00701170015知識產(chǎn)權(quán)缺乏保護(hù)05820030國內(nèi)企業(yè)面臨國外企業(yè)的競爭03090016挑戰(zhàn)006010052個(gè)人隱私和財(cái)產(chǎn)問題000401090006從表6中可看出，SWOT組比較，優(yōu)勢對我國物聯(lián)網(wǎng)產(chǎn)業(yè)發(fā)展戰(zhàn)略選擇的影響度遠(yuǎn)遠(yuǎn)大于其它3組因素，權(quán)重為0599；影響程度最小的是威脅，權(quán)重僅為0052。另外，SWOT各組內(nèi)比較，優(yōu)勢組內(nèi)以“市場潛在規(guī)模優(yōu)勢”的影響程度最高，權(quán)重為0644；劣勢組內(nèi)以“缺乏關(guān)鍵技術(shù)”的影響程度最高，權(quán)重為0637；機(jī)會(huì)組內(nèi)以“國家重視物聯(lián)網(wǎng)產(chǎn)業(yè)發(fā)展”的影響程度最高，權(quán)重為0614；威脅組內(nèi)以“知識產(chǎn)權(quán)缺乏保護(hù)”的影響程度最高，權(quán)重為0582。最后，對各影響因素的總優(yōu)先級值進(jìn)行比較，SWOT各組內(nèi)因素對我國物聯(lián)網(wǎng)產(chǎn)業(yè)發(fā)展戰(zhàn)略的影響程度從大到小依次排序?yàn)槭袌鰸撛谝?guī)模、標(biāo)準(zhǔn)化主導(dǎo)國優(yōu)勢、缺乏關(guān)鍵技術(shù)、國家重視、研發(fā)投入不足、通信網(wǎng)絡(luò)、創(chuàng)新型國家戰(zhàn)略的確立、知識產(chǎn)權(quán)缺乏保護(hù)、融資渠道不暢、國內(nèi)企業(yè)面臨國外企業(yè)的競爭、經(jīng)濟(jì)轉(zhuǎn)型升級、個(gè)人隱私和財(cái)產(chǎn)問題。4結(jié)論通過對我國物聯(lián)網(wǎng)產(chǎn)業(yè)發(fā)展的SWOTAHP分析，得出以下基本結(jié)論（1）我國物聯(lián)網(wǎng)產(chǎn)業(yè)發(fā)展應(yīng)重點(diǎn)采取SO戰(zhàn)略，即發(fā)揮優(yōu)勢、把握機(jī)遇。應(yīng)充分利用國家高度重視物聯(lián)網(wǎng)產(chǎn)業(yè)的發(fā)展、創(chuàng)新型國家戰(zhàn)略的確立和經(jīng)濟(jì)轉(zhuǎn)型升級的機(jī)遇推動(dòng)我國物聯(lián)網(wǎng)產(chǎn)業(yè)的快速發(fā)展。首先，充分發(fā)揮市場潛在規(guī)模優(yōu)勢，使其成為我國物聯(lián)網(wǎng)產(chǎn)業(yè)發(fā)展的重要戰(zhàn)略舉措。為了保證這一優(yōu)勢的實(shí)現(xiàn)，應(yīng)該采取“國家引導(dǎo)、企業(yè)主導(dǎo)”的策略，即國家出臺(tái)相關(guān)的產(chǎn)業(yè)政策，鼓勵(lì)和引導(dǎo)更多的企業(yè)參與到物聯(lián)網(wǎng)產(chǎn)業(yè)的發(fā)展中來，使企業(yè)成為市場的主導(dǎo)者。其次，我國要積極參與到國際物聯(lián)網(wǎng)標(biāo)準(zhǔn)的制定中，進(jìn)一步鞏固和發(fā)揮我國標(biāo)準(zhǔn)化主導(dǎo)國的優(yōu)勢，實(shí)現(xiàn)技術(shù)的跨越式發(fā)展。（2）我國物聯(lián)網(wǎng)產(chǎn)業(yè)在采取SO戰(zhàn)略時(shí)應(yīng)減輕劣勢和威脅所帶來的不良影響。國家應(yīng)進(jìn)一步加大物聯(lián)網(wǎng)研發(fā)投入，拓寬中小企業(yè)的融資渠道，鼓勵(lì)更多的企業(yè)（特別是中小企業(yè)）、高校和科研機(jī)構(gòu)參與到物聯(lián)網(wǎng)的技術(shù)研發(fā)當(dāng)中來，建立產(chǎn)學(xué)研合作體系，提高我國物聯(lián)網(wǎng)產(chǎn)業(yè)的自主研發(fā)能力，突破核心技術(shù)。同時(shí)還應(yīng)注意物聯(lián)網(wǎng)技術(shù)的應(yīng)用推廣，完善相關(guān)法律法規(guī)，加強(qiáng)執(zhí)法力度，使知識產(chǎn)權(quán)、個(gè)人隱私和財(cái)產(chǎn)得到有效保護(hù)。另外，需要注意的是物聯(lián)網(wǎng)產(chǎn)業(yè)發(fā)展戰(zhàn)略不是一成不變的，其構(gòu)建是一個(gè)動(dòng)態(tài)的過程，要根據(jù)國際競爭環(huán)境的不斷變化而不斷地更新。參考文獻(xiàn)1胡向東物聯(lián)網(wǎng)研究與發(fā)展綜述J數(shù)字通信,2010217212ROBERTGDYSONSTRATEGICDEVELOPMENTANDSWOTANALYSISATTHEUNIVERSITYOFWARWICKJEUROPEANJOURNALOFOPERATIONALRESEARCH,20041526316403EDWARDBERNROIDERFACTORSINSWOTANALYSISAPPLIEDTOMICRO,SMALLTOMEDIUM,ANDLARGESOFTWAREENTERPRISESANAUSTRIANSTUDYJEUROPEANMANAGEMENTJOURNAL,2002,2055625734郭云,高麗,馮南平基于SWOTAHP的我國生態(tài)產(chǎn)業(yè)園企業(yè)戰(zhàn)略分析J科技進(jìn)步與決策,2010,12863675MIKKOKURTTILA,MAUNOPESONEN,JYRKIKANGAS,ETALUTILIZINGTHEANALYTICHIERARCHYPROCESSAHPINSWOTANALYSISAHYBRIDMETHODANDITSAPPLICATIONTOAFORESTCERTIFICATIONCASEJFORESTPOLICYANDECONOMICS,2000141526RAMKSHRESTHA,JANAKIRRALAVALAPATI,ROBERTSKALMBACHEREXPLORINGTHEPOTENTIALFORSILVOPASTUREADOPTIONINSOUTHCENTRALFLORIDAANAPPLICATIONOFSWOTAHPMETHODJAGRICULTURALSYSTEMS,2004811851997OZCANARSLAN,ISMAILDEHAERSWOTANALYSISFORSAFERCARRIAGEOFBULKLIQUIDCHEMICALSINTANKERSJJOURNALOFHAZARDOUSMATERIALS,200815490L9138李振福北極航線的中國戰(zhàn)略分析J中國軟科學(xué),20091179王建宙從互聯(lián)網(wǎng)到“物聯(lián)網(wǎng)”N人民日報(bào),20090824A1210唐亮我國物聯(lián)網(wǎng)產(chǎn)業(yè)發(fā)展現(xiàn)狀與產(chǎn)業(yè)鏈分析D北京北京郵電大學(xué),201011工業(yè)和信息化部研究院物聯(lián)網(wǎng)白皮書2011R北京工業(yè)和信息化部研究院，201112CNNIC第30次中國互聯(lián)網(wǎng)絡(luò)發(fā)展?fàn)顩r統(tǒng)計(jì)報(bào)告EB/OL20120719HTTP/WWWCNNICCN13中華人民共和國國家統(tǒng)計(jì)局中國統(tǒng)計(jì)年鑒2013EB/OL20130118HTTP/WWWSTATSGOVCN/TJSJ/NDSJ/2013/INDEXCHHTM14王廷偉,黃魯成,羅曉梅等我國研發(fā)產(chǎn)業(yè)的SWOT分析J科學(xué)管理研究,2010,85660請您刪除一下內(nèi)容，O_O謝謝MANYPEOPLEHAVETHESAMEMIXEDFEELINGSWHENPLANNINGATRIPDURINGGOLDENWEEKWITHHEAPSOFTIME,THESEVENDAYCHINESE請您刪除一下內(nèi)容，O_O謝謝NATIONALDAYHOLIDAYCOULDBETHEBESTOCCASIONTOENJOYADESTINATIONHOWEVER,ITCANALSOBETHEEASIESTWAYTORUINHOWYOUFEELABOUTAPLACEANDYOUMAYBECOMEMOREFATIGUEDAFTERTHEHOLIDAY,DUETOBATTLINGTHELARGECROWDSDURINGPEAKSEASON,ADREAMABOUTAPLACECANTURNTONIGHTMAREWITHOUTCAREFULPLANNING,ESPECIALLYIFYOUTRAVELWITHCHILDRENANDOLDERPEOPLEASMOSTCHINESEPEOPLEWILLTAKETHEHOLIDAYTOVISITDOMESTICTOURISTDESTINATIONS,CROWDSANDBUSYTRAFFICAREINEVITABLEATMOSTPLACESALSOTOBEEXPECTEDAREINCREASINGTRANSPORTANDACCOMMODATIONPRICES,WITHTHEPOSSIBILITYTHATTHEREWILLBENOROOMSAVAILABLEITISALSOCOMMONTHATYOULLWAITINTHELINEFORONEHOURTOGETATICKET,ANDANOTHERTWOHOURSATTHESITE,TOONLYSEEATINYBITOFTHEPLACEDUETOTHECROWDSLASTYEAR,428MILLIONTOURISTSTRAVELEDINCHINAOVERTHEWEEKLONGHOLIDAYINOCTOBERTRAVELINGDURINGTHISPERIODISAMATTERTHATNEEDSTHOROUGHPREPARATIONIFYOUARESHORTONTIMETOPLANTHEUPCOMING“GOLDENWEEK“ITMAYNOTBEABADIDEATOAVOIDSOMEOFTHEMOSTCROWDEDPLACESFORNOWTHEREISALWAYSAPLACESOFASCINATINGTHATEVERYONEYEARNSFORARXANISAPLACELIKETHISTHEBEAUTYOFARXANISEVERLASTINGREGARDLESSOFTHECHANGINGOFFOURSEASONSBESTOWEDBYNATURE,ITSSPECTACULARSEASONALLANDSCAPEANDMOUNTAINSAREJUSTBEYONDWORDARXANISACRUCIALDESTINATIONFORTHERECOMMENDEDTRAVELLINGROUTE,“CHINAINNERMONGOLIAARXANHAILARMANZHOULI“ITISALSOTHEJOINTOFTHEFOURPRAIRIESACROSSTHESINOMONGOLIANBORDER,WHEREPEOPLEGRAVITATETOWARDSTHEEXOTICATMOSPHEREMIXEDWITHCHINESE,RUSSIAN,ANDMONGOLIAELEMENTSASAHISTORICSITEFORTHEYITIANBATTLE,ARXANSTILLEMBODIESTHESPIRITOFGENGHISKHANWALKINGINTOARXAN,YOUWILLBEAMAZEDBYAKALEIDOSCOPEOFGORGEOUSCOLORSALLTHEYEARROUNDTHESPRINGAZALEASBLOOMINGREDINTHESNOW,THESUMMERSEAWAVERINGBLUEINTHEBREEZE,THEAUTUMNLEAVESPAINTEDINYELLOWCOVERINGVOLCANICTRACES,ANDTHEWINTERWOODSSHININGWHITEONTHEVASTALPINESNOWSCAPEHINGGANLEAGUEARXANCITYISSITUATEDINTHEFAREASTERNAREAOFINNERMONGOLIAAUTONOMOUSREGIONITSFULLNAME“HARENARXAN“MEANS“HOTHOLYWATER“INTHEMONGOLIANLANGUAGEARXANISATOURISMCITYINTHENORTHERNFRONTIERWITHABLENDOFLARGEFOREST,GRANDPRAIRIES,VASTSNOWFIELD,HEAVENLAKECLUSTER,THERMIUM,ASWELLASVOLCANICCLUSTERITISARAREANDUNIQUEECOTOURISMBASEFILLEDWITHHEALTHYSUNSHINE,CLEANAIRANDUNSPOILEDGREENNESTLEDCLOSETOTHECOUNTRYSLARGESTVIRGINFOREST,ANDKNOWNFORITSSPRINGANDECOLOGICALENVIRONMENT,ARXANISMARVELEDATBYMANYTOURISTSASTHEPURESTLANDONEARTHYOUCANNOTMISSOUTTHEAUTUMNOFARXANITISDEFINITELYTHEBESTWITHBRIGHTLYCOLOREDSCENERYFULLOFEMOTIONSAUTUMNINTHENORTHERNPARTOFTHECOUNTRYCOMESEARLIERTHANTHESOUTHASEPTEMBERRAINFOLLOWEDBYTHEFOOTPRINTSOFAUTUMNBRINGSMORECOLORSTOTHEONCEEMERALDGREENMOUNTAINANDBLOOMINGGRASSLANDSHUTTERBUGSFLOCKTOSEEFORTHEMSELVESTHEMARVELOFSPLENDIDCOLORSAROUNDTHEMOUNTAINSANDWATERS,MANYOFWHOMHAVETRAVELALONGDISTANCEANDEVENCAMPHEREONLYTOCAPTUREAMOMENTOFTHENATUREWONDERTHESILVERBIRCHTURNSGOLDEN,WHILETHELARCHISSTILLPROUDLYGREENYOUWILLFINDYOURSELFDROWNEDINTHEINTOXICATINGREDOFTHEWILDFRUITSASWELLASTHEGLAMOUROFFLOWERSINF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