1、產品研發(fā)管理教學大綱課程代碼課程名稱產品研發(fā)管理英文名稱Product development management課程類別學科選修課課程性質選修學時總學時：16上機學時：0實驗學時：0實踐學時：0學分1開課學期第7學期開課單位設計學院適用專業(yè)交互設計、工業(yè)設計、產品設計授課語言中文授課先修課程工業(yè)設計概論、工程訓練畢業(yè)要求（專業(yè)培養(yǎng)能力）本課程對學生達到如下畢業(yè)要求有如下貢獻：1.工程知識：掌握扎實的基礎知識、專業(yè)基本原理、方法和手段，能夠將數學、自然科學、本專業(yè)基礎知識和專業(yè)知識用于解決復雜工程問題，為解決企業(yè)機械工程實際復雜問題打下知識基礎。2.問題分析：能夠應用數學、自然科學、本專業(yè)基

2、本原理、方法和手段和工業(yè)設計知識，識別、表達、并通過文獻研究分析工業(yè)產品制造性中的復雜問題，以獲得有效結論。3.設計/開發(fā)解決方案：能夠設計針對工業(yè)產品復雜問題的解決方案，并能夠在設計環(huán)節(jié)中體現創(chuàng)新意識，考慮社會、健康、安全、法律、文化以及環(huán)境等因素。4.研究：能夠基于科學原理并采用科學方法對工業(yè)產品復雜問題進行研究，并通過信息綜合得到合理有效的結論。課程培養(yǎng)學生的能力（教學目標）完成課程后，學生將具備以下能力：（1）掌握工業(yè)產品開發(fā)流程的基本原理和基本知識，培養(yǎng)學生發(fā)現問題、解決問題的基本能力。1、2、3（2）掌握工業(yè)產品的項目管理基本知識，學生具有項目過程管控的初步能力。1、3（3）掌握質

3、量管理、成本管理，并逐步在設計過程中應用這些先進技術，從而能將精力集中于創(chuàng)意和構思，高效地開展創(chuàng)新活動。1、3、4課程簡介21世紀是由中國制造轉變?yōu)橹袊鴦?chuàng)造的世紀，在這一進程中，工業(yè)設計將起到關鍵作用。工業(yè)設計是科學與美學、技術與藝術的融合。作為高等學校培養(yǎng)的高級工業(yè)設計人才必須具備堅實的工程技術知識，才能適應科技高速發(fā)展下的新產品創(chuàng)新與開發(fā)。工業(yè)設計工程基礎將設計作為一種高度綜合的交叉學科來組織教學，全面提高設計師的綜合素質，培養(yǎng)具有國際化視野的設計人才。通過本課程的學習，使工業(yè)設計專業(yè)的學生具備基本的工程管理知識，在產品開發(fā)流程、項目管理、質量管理、成本管理四大方面，具備基本的工程素養(yǎng)。教

4、學內容與學時分配（一）緒論2學時1.引導學生了解工業(yè)產品研發(fā)管理的重要性；2.啟發(fā)學生工業(yè)設計專業(yè)需要掌握的產品研發(fā)管理知識包括流程管理、市場管理、項目管理、質量管理、成本管理知識。（二）產品戰(zhàn)略管理2學時1.產品戰(zhàn)略管理的層次2.產品平臺3.產品戰(zhàn)略的應用（三）市場規(guī)劃2學時1.細分市場2.市場管理的流程及活動3.需求管理（四）產品開發(fā)流程4學時1.產品開發(fā)流程的階段2.全生命周期的管理（五）產品開發(fā)的項目管理4學時1.項目管理的組織2.項目管理的計劃體系3. 項目管理的過程（六）質量管理及成本管理2學時1.質量管理的活動2.質量管理的評審3.成本管理的活動及成本控制實驗教學（包括上機學時、

5、實驗學時、實踐學時）無教學方法課程教學以課堂教學、課外作業(yè)、綜合討論、網絡以及授課教師的科研項目于積累等共同實施。考核方式本課程注重過程考核，成績比例為：平時作業(yè)和課堂表現：50%課程設計：50%教材及參考書主要參考資料：1 周輝著，產品研發(fā)管理構建世界一流的產品研發(fā)管理體系，電子工業(yè)出版社，20122 加 羅伯特·G·庫珀著；青銅器軟件公司譯，創(chuàng)新與研發(fā)管理系列叢書：新產品開發(fā)流程管理·以市場為驅動（第4版），電子工業(yè)出版社，2013Product Research ManagementCourse CodeCourse TitleEnglish TitlePr

6、oduct Research ManagementCourse TypeSpecialty-related CourseCourse NatureElective courseClasses HoursTotal class hours: 16 computer hours: 0 experiment hours: 0 practice hours: 0Credits1SemesterSeventh SemesterInstituteSchool of DesignProgram OrientedInteraction design, industrial design and product

7、 designTeaching LanguageTeaching in ChinesePrerequisitesDesign, etc.Student Outcomes (Special Training Ability) This course has the following contributions to students meet the following requirements:1. Engineering knowledge: master the basic knowledge, professional basic principles, methods and mea

8、ns to be able to apply mathematics, natural science, basic knowledge and expertise of this major to solve complicatedly engineering problems, and contact and master product development management.2. Problem analysis: apply the basic principles, methods and means of the mathematics, natural science a

9、nd the major as well as knowledge related to the industrial design to identify, express and obtain effective solutions through complicated problems in the literature research and analysis design product.3. Design/development solution: capable of designing the solution aiming at the complex problems

10、of industrial products, designing the modeling materials, surface technology or process flow meeting the specific demands, embodying innovation awareness in the design link, and considering society, health, safety, law, culture, environment, etc.4. Research: research the complex problems of the indu

11、strial products based on the scientific principle and scientific method, including design experiment, analysis and interpretation data, obtaining rational and effective conclusion by comprehensive information.5. Use modern tools: capable of developing, selecting and using proper technology, resource

12、, modern project tool and information technology tool aiming at the complex problems of the industrial product, including predicating and simulating the complex problems of the industrial product as well as understanding the boundedness.Teaching ObjectivesAfter the courses, students will have the fo

13、llowing capabilities:(1) Grasp the basic principles and knowledge of industrial product development process, and cultivate the basic capability for students to find out and solve problems. 1,2,3(2) Grasp the basic knowledge during the process of industrial manufacturing process, so that the students

14、 must have primary ability of designing the process regulations. 1,3(3) Master the basic concept of thequality management, cost management, in the design process gradually, concentrate the energy in the creation and concept so as to develop the innovation activity effectively. 1,3,4Course Descriptio

15、n21st century is the century transformed to Chinese creation from Chinese manufacturing; and the industrial design shall play an important role in the process.Industrial design is the combination of science and aesthetics as well as technology and art.Advanced industrial design personnel cultivated

16、by college must have solid project technology knowledge to adapt to the creation and development of new products under high-speed development of science and technology.The engineering foundation of industrial design takes the design as the high-comprehensive crossed subject to organize the teaching;

17、 the comprehensive quality of the designer is totally improved, and the design personnel with international view must be cultivated.Through this course, the industrial design students have basic knowledge of project management, project management, quality management, cost management in product devel

18、opment process.Distribution of Teaching Contents and Class Hours(I) Introduction, 2 class hours1. guide students to understand the importance of industrial product R&D management;2. To enlighten students of industrial design specialty to grasp the product development management knowledge, includ

19、ing process management, market management, project management, quality management, cost management knowledge.(II) product strategy management 2 class hours1. the level of product strategy management2. product platform3. application of product strategy(III)market planning2 class hours1. segment marke

20、t2. market management processes and activities3. demand management(IV) the product development process4 class hours1. stage of product development process2. lifecycle management(V) project management of product development 4 class hours1. organization of project management2. plan system of project management3. process of project management(VI) quality management and cost management 2 class hours1. quality management activities2. quality management3. cost management activities and cost controlExperim