1、3936國開電大?？粕虅?wù)英語2歷年期末考試（第三題閱讀理解判斷題）題庫（排序考試版）說明：試題己經(jīng)排序，可以根據(jù)試題首字母音序査找試題及答案。試題Business Ethics 2020 年 1 月試題Nowadays, more and more attention is being paid to “business ethics" . But what does it mean? What is the importance of ethics in business?Business ethics is not about personality, though a good

2、 personality is valuable. Ethics is the primary element and prerequisite for a successful business.No matter what you do, you should think of business as a matter of integrity. Nowadays» the slip in ethics and the absence of social responsibility, especially integrity, have led to a crisis in b

3、usiness, seriously influencing social development.Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways. Most people know the importance of business ethics, but still some people don't honor them. We often hear media reports on problem

4、s in business, such as adding harmful materials to products. These behaviors cause much damage to consumers, who spend money but do not get qual ity goods, especially when these commodities do great harm to their health. It is difficult for people to forget the case in which some children consumed i

5、nsafe milk powder produced by a few immoral businesses, and their health suffered serious damage as a result. People can* t bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished.21. Lack of business ethics has seriously influenced social

6、development.答案T22. Business is to be treated with social responsibility and integrity.答案T23. People who don't honor business ethics are likely to make a profit.答案F24. People can easily forget those bad behaviors by bad businesses.答案F25. Recently, people are paying less attention to professional

7、ethics the business world.答 案F試題Nowadays, more and more attention is being paid to uBusiness Ethics” .But what does it mean? What is the importance of ethics in business? 2021 年 7 月試題Business ethics is not about personality, though a good personality is valuable. Ethics is the primary element and pr

8、erequisite for a successful business. No matter what you do, you should think of business as a matter of integrity. Nowadays, the slip in ethics and the absence of social responsibility, especially integrity, have led to a crisis in business, seriously influencing social development,Events resulting

9、 from a loss of trust are being seen now and then and they affect society in many unfortunate ways. Most people know the importance of business ethics, but still some people don't honor them. We often hear media reports on problems in business, such as adding harmful materials to products. These

10、 behaviors cause much damage to consumers, who spend money but do not get quality goods» especially when these commodities do great harm to their health. It is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businesses , and t

11、heir health suffered serious damage as a result. People can* t bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished.21. Lack of business ethics has seriously influenced social development.答案T22. Business is to be treated with social resp

12、onsibi 1 ity and integrity.答案T23. People who don't honor business ethics are likely to make a profit.答案F24. People can easily forget those bad behaviors by bad businesses.答案F25. Recently, people are paying less attention to professional ethics the business world.答 案F試題Dear Sir or Madam2019 年 7 月

13、試題We have received an order for US $ 3, 200, 000 worth of goods from Delta Co. Ltd. I258Hus ten Avenue, New York, U. S. A. , who has given us your bank as a reference. Could you please confirm that they have sufficient funds to cover this amount and that they have a reliable credit rating?We would b

14、e most grateful for your assistance, and any advice you give us will be kept strictly confidential.A stamped and addressed envelope hasSincerely yours,John Taylor21. John Taylor's company has 案F22. The letter is written to23. John Taylor wants to know24. The advice that the bankbeen included for

15、 your reply. Thank you in advance.received US$3, 200, 000 worth of goods from Delta Co. , Ltd,答a referenceif Delta Co. , Ltd. is trustworthy as a corporate partner.答案T gives won* t be kept in confidence.答案Fbank.答案T25. John Taylor's company has paid for the bank* s reply.答案F試題Online Shopping2018

16、年 7 月試題Daniel is interested in Kevin* s new mobile phone which he's bought on the Internet. Daniel： Hi, Kevin. You've bought a new mobile phone, haven't you? Where did you buy it? Kevin： Oh. yes. I ordered it online three days ago and it arrived yesterday. Have a look, please.you know, I

17、'm not quite familiar with how to do it and.piece of cake! T, 11 show you how to do it. First of all. you should find site.as?Daniel： It looks wonderful!Actually, I have been thinking about online shopping for a longtime. But, asKevin： It's a a good e-commerceDaniel； SuchKevin： Such as Amazo

18、n, com, Ebay, com, etc. , which are famous worldwide. In China» Tao bao is the most popular one.Daniel： And then?Kevin： Then, type the name of your desired product in the search box or select the category of the product you would like. Then compare the prices, features and shipping conveniences

19、 offered from several sites. If you have any question, you can ask the sellers. Next» add the items to your shopping cart and place the order. After completing electronic payment, you just wait for the delivery o goods as requested.Daniel： Uh, I think it is time-consuming.Kevin： I somewhat agre

20、e with you, but not completely. As you know, there is so much to choose from and it takes time to make comparisons. However, online shops give ls the opportunity to shop 24/ 7 and it's very convenient for you.Daniel： Great! Maybe from now on, I should try to buy goods online.Kevin： Why not? Go a

21、head.21. Daniel has been shopping online for along time.答案F22. Amazon, com, Ebay and Tao bao are all famous e-commerce sites all over the world.答案F23. You can compare the prices, features and shipping conveniences offered from several sites if shopping online.答案T24. There is so much to choose from o

22、nline shops so it costs our time to make comparisons.答案T25. Kevin believes online shopping offers us more convenience.答案T試題PERSONAL INCOME TAX RATE (MONTHLY)Note： Tax=(income -3500)*TR-SCThe above chart shows individual income tax in China. The tax fi'ee threshold is 3, 500 RMB per month. The ta

23、x rates are divided into 7 brackets. The lowest rate is 3% for income between 3, 501 and 5, 000, while the highest rate i s 45% for income over 80, 000. Therefore, the higher our income is, the more tax we should pay.Tax, which can be used in public services such as education, road construction, pub

24、lic health and so on, is very important to our country. As we al 1 know, tax makes up a great part of our country* s revenue, and the development of our country depends on it.From what has been discussed above, we can see that it is everyone' s legal duty to pay tax because taxes contribute to t

25、he country and create benefits for everyone. Those who try to evade taxation are sure to be punished. In short, paying tax is our responsibility to society.1. The purpose of the passage is to help people know the tips how to pay less tax.答案F2. According to the chart, if a person* s monthly is 3600 y

26、uan, he/she doesn' t need to pay tax.答案F3. How much income tax a person pays each month depends on how much his/her income is.答案T4. The underlined word evade in the last paragraph means increase.答案F5. Personal income taxes are included in a government * s revenue.答案T試題PRINCIPLES OF MARKETINGrt部資

27、料Marketing is the part of your business where money is made. In order to succeed in business, the following two principles of marketing should be kept in mind.First, customers are the mainstay of any business. Attracting customers to a business makes the difference between succeeding and failing. Th

28、erefore, the business needs to direct all activities towards satisfying the customers* needs. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently. Undoubtedly they are likely to talk to other potential customers.Another principle for a bu

29、siness is that profitable sales volume is more important than maximum sales volume. The profitable sales volume is the volume of sales that actually will earn a business the most profit. And the maximum sales volume simply refers to the biggest sum of retail sales. Since the aim of most businesses i

30、s to make as much profit as possible, businesses value profits more than the volume of sales. A large volume of sales may result in a low profit margin, therefore, it is important for marketers to focus on their profitable sales volume.DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (

31、F).1. In order to succeed in business, three principles of marketing should be kept in mind.答 案F2. If customers are satisfied, they will be likely to encourage more people to buy the products or services.答案T3. The profitable sales volume is the volume of sales that will bring a business profit.答 案T4

32、. The maximum sales volume refers to the biggest sum of retail sales.答案T5. Profitable sales volume is as important as the maximum sales volume.答案F試題Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emph

33、asizing its positivequalities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usuall

34、y the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.內(nèi) 部資料Corporate advert

35、ising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or wi thin an industry. Corporate advertising comos in three different types: image advertising, opinion adverti

36、sing and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors.is responsible for de

37、signing and organizing a product* s1. Generally, an advertising agency advertisement.答案Tthe budget of an advertisement in choosing a media for2. It is not necessary to consider advertising.答案Fthere arc different about thethree types of media used in advertising.答案F from corporate advertising.答案T his

38、tory of advertising.答案F3. According to the text,4. Product advertising is5. This passage is mainly 試題Product advertising is an important part of marketing. It aims at increasing sales by making a pro duet or service known to a wider audience, and by emphasizing its positive qualities. A company can

39、advertise in various ways, depending on how much it wishes to spend.There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good adv

40、ertising program tells potential customers why they need the product, how it is used and the benefits derived from its use.A successful program also tells the consumer how the product is better than similar offerings by competitors. 2020 年 9 月試題試題Product advertising is an important part of marketing

41、. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways» depending on how much it wishes to spend.There are different media for advertising including television, radio, newspapers,

42、 magazines, the Internet and direct mail.The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also t

43、el Is the consumer how the product is better than similar offerings by competitors. 2018 年 1 月試題Corporate advertising is not directly concerned with increasing the sales of a particular pro duet or service, but more with the brand image and reputation a company wants to present to the general public

44、 or within an industry. Corporate advertising comes in three different types： image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the

45、importance of a company. Tnvestment advertising is designed to attract potential investors.21. Generally, an advertising agency is responsible for designing and organizing a product, sadvertisement.答案T22. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.答案F23. The