1、L/O/G/O Unit 9 Unit 9 Make Euro Disney More EuropeanMake Euro Disney More EuropeanNew Horizon College English 4 ContentsText analysis Language points Exercises and Practical writingPre-reading I. Pre-reading activities Can you name the characters? Identify the works Background I. Pre-reading activit

2、ies: name the characters MICKEY MOUSE, Walt Disneys most famous character, made his screen debut on November 18, 1928, as star of the first sound cartoon, “Steamboat Willie”. Besides being the personification of everything, Mickey Mouse became one of the most universal symbols of the Twentieth Centu

3、ry. I. Pre-reading activities: name the charactersDonald Duck one of the most popular of the Disney cartoon charactersDonald Duck made his debut in the Silly Symphony cartoon The Wise Little Hen on June 9, I. Pre-reading activities: name the charactersPluto Mickeys faithful pet dogMinnie Mouse Micke

4、y Mouses I. Pre-reading activities: identify the worksEnjoy the Disney movie posters and tell the Chinese translations of the movie names.Classic Love Stories & Adventure SI. Pre-reading activities: identify the worksSnow White and the Seven Dwarfs白雪公主與七個(gè)小矮人白雪公主與七個(gè)小矮人Sleeping Beauty睡美人睡美人I. Pre-

5、reading activities: identify the Cinderella灰姑娘灰姑娘I. Pre-reading activities: identify the The Little Mermaid 小美人魚小美人魚I. Pre-reading activities: identify the Peter Pan小飛俠小飛俠 ( ( 彼德彼德潘潘 ) )Pinocchio木偶奇遇記木偶奇遇記( (匹諾曹匹諾曹) )The Lion King獅子王獅子王Toy Story玩具總動(dòng)員玩具總動(dòng)員Theme park Back下一頁下一頁Theme park: Also known a

6、s amusement park, it is an outdoor area containing amusements, such as games of skill and big machines to rideon, which are sometimes all based on a single subject, for example, space travel. I. Pre-reading activities: background TGVBack下一頁下一頁The name “Train Grande Vitesse (TGV)” translated into Eng

7、lish means high speed train. The TGV is asystem which comprises train, track, and signaling technologies that when combined make high speeds (typically 300 km/h, or 186 mph) possible. 上一頁上一頁I. Pre-reading activities: background Walt Disney World in FloridaWalt Disney World in Florida: a very large a

8、musement park which opened in 1971, featuring many of the characters from Disney films. Both Disneyland and Disney world are very popular holiday Back下一頁下一頁上一頁上一頁places for tourists, especially those with children. I. Pre-reading activities: background n Main Idea:n n This article looks into the cul

9、tural nProblems faced by the Euro Disneyland. nD i f f e r e n t p e o p l e a n d d i f f e r e n t norganizations have different responses to it. Euro Disney has, howere,made strong effort to Eurpeanize its theme Part I (lead-in)The delicate cultural issues Euro Disney faces (Paras.17)Part (transi

10、tion)People are wondering whether Europeans would welcome the Disneyland. (Para. 8)Part (major part)Different responses to or concerns about Euro Disney (Paras. 918)Text analysis: Does Mickey Mouse have a beard ? No.Does this mean that French men seeking work with Does this mean that French men seek

11、ing work with the Disney organization must the Disney organization must their their moustaches too?moustaches too? It depends. Text剃（胡須毛發(fā)等）shave off remove reduce the amount of sth The new high speed train will shave off 25 minutes of the journey time. 新的高速火車會(huì)使旅途時(shí)間減少25分鐘translationtranslation米老鼠有胡須嗎

12、？米老鼠有胡須嗎？這是不是說法國人想要在迪士尼工作必須要剃掉胡子才這是不是說法國人想要在迪士尼工作必須要剃掉胡子才行行TextText0101020203030404050506060707A labor inspector took the Disney organization to court this weekthat the companys dress and appearance codewhich bans mousaches , beards,excess weight，short skirts and fancy stockings offends individual l

13、iberty and violates French labor lawpara 5para take sb.to court : begin a case against sb 對(duì)某人對(duì)某人提出起訴提出起訴 The only solution maybe take him to count. 唯一的解決方法就是起訴他。 accuse sb.of(doing)sth 控告，控訴 charge sb.with(doing)sth 指控，控告Contend vt. state that sth. is true聲稱 主張 It has been contended that the reality

14、 of the social process is quite different from its appearance. 據(jù)稱,社會(huì)進(jìn)程的現(xiàn)實(shí)與其表面現(xiàn)象是大不相同的。 vi. compete againtst sb.in order to gain sth競(jìng)爭 爭奪 Three armed groups were contending for power. 三個(gè)武裝集團(tuán)在爭奪權(quán)力 一位勞工問題督察員本周將迪士尼公司告上了法庭，他聲稱迪士尼公司的著裝規(guī)定-不準(zhǔn)蓄胡須，不準(zhǔn)體重超標(biāo)，不準(zhǔn)穿短裙和花哨的襪子-侵犯了個(gè)人自由，也違反了法國的勞工法。translation：TextText0101

15、020203030404050506060707The case is an illustration of some of the delicate cultural issues the company faces as it gets ready to open its theme park 20 miles (32 kilometers) east of Paris in five monthes time. para 6para illustration :n. description Illustration by action is better than explainatio

16、n in words. 用行動(dòng)說明比言語解釋更有說服力。 插圖 The magazine has illustrations in black and white and in color.這本雜志配有黑白及彩色插圖delicate adj.易損的易損的 易碎的易碎的 脆弱的脆弱的 The pay negotination have reached a delicate point /stage. 工資談判到了一個(gè)敏感的階段. 工資談判到了一個(gè)敏感的階段。Delicate plants need to be kept in a green house during the win -ter.

17、冬季，嬌嫩的植物需要養(yǎng)在溫室里 。這一案例正說明了該公司面臨的一些文化方面的棘手問題 ，該公司正準(zhǔn)備五個(gè)月后在巴黎以東20英里（32公里）的地方修建一個(gè)主題公園。TextText0101020203030404050506060707The Disney management,which is assembling what it calls a cast of 12,000 to run the theme park,argues that all the employees,from bottle washers to the prisdent,are similar to actors

18、who have to obey rules about appearrance. Anyway ,a company spokesman says,no one has yet put his moustache before a job.As one new cast memberput it:“You must believe in what you are doing,or you would have a terrible time here.TEXT07TEXT07聚集，集合 to come together as a group;to bring things or people

19、 together eg:All the students were asked to assemble in the main hall. 要求所有的學(xué)生在大廳里集合。to express in a particular way 表述 put simply 簡單地說put before consider sth more importan than 認(rèn)為認(rèn)為.比比.更重要更重要 He put his health before all other considerations. 他認(rèn)為他的健康比別的什么都更重要 A company spokenman said that people bel

20、ieved that a job was more important than their 迪士尼管理層正在組織一支他們稱為“演職人員”的12,000人的隊(duì)伍來管理這一主題公園，并聲稱所有的雇員，從刷瓶工到總裁，都得和演員一樣，服從關(guān)于儀表的規(guī)定。公司發(fā)言人說，不管怎樣，還沒有人把胡子看得比工作更重要。正如，新來的演職人員所說：“你必須相信正在做的事情的意義，不然的話你在這兒將度日如年。”translationtranslationL/O/G/Oshave off 剃掉take sb.to court 起訴某人fancy stocking 花哨的襪子individual liberty 個(gè)人

21、自由get ready to 準(zhǔn)備做.theme park 主題公園in five months time 在未來五個(gè)月be similiar to 和.一樣obey rules about 遵守. 的規(guī)則put sth.before sth. 認(rèn)為. 比.更重要believe in 信任 phrases:Part ISpecific details that lead to a law caseA conclusion of the previous paragraphsThe response from the Disney organizationsParas. 15Para. 6Par

22、a. 7Text analysis: French labor law.A labor inspector took the Disney organization to court because he believed that the companys _ offended _ _ and violated _Paras. 15individualdress and appearance This is an illustration of _ the company faces.The conclusion:the delicate cultural issuesPara. The c

23、ompany argues that all the employees have to _ and it believes that an employee should think _Para. 7obey code about appearancea job is more important than his Part What does French government think?What do the ordinary people think?What does the Disney organization think?Paras. 911Para. 12 Paras. T

24、he French government is more concerned about Euro Disneys social effect and wants to attract the theme park to Paris. Para. 9Para. 10It makes Euro Disney a huge project.Para. 11It invests huge amount of Euro Disneyland LayoutTGV.RER & Eurostar StationDisneyland ParkWalt Disney StudiosPara. Euro

25、Disney Theme Park LayoutPara. 10AdventurelandFantasylandMain Street, USAFrontierlandD have had a negative attitude towards the project and have criticized it.Para. 12ordinary people: will probably never notice.French intellectualsThe makes Euro Disneyland more European. Paras. 1314Paras. 1516makes E

26、uro Disney bear some American characteristics.Paras. 1718expects Euro Disney would turn out to be a success with some reasons.The Disney The legends and fairy tales from Europeprominently in the creative development of thetheme park.figure2. A 360-degree movie of adventures of Jules Verne features w

27、ell-known European actors.3. Direction signs in the theme park will be in _ and some performers will chat in _French as well as English, The Disney management is stressing this tradition.French, Spanish and English.Paras. Provide for those who seek it. a basically American experience2. Deal with “me

28、ssy hair and hairy chins”. and perhaps even offending mustaches. On the other hand, this effort is not being taken too far making Euro Disney have a few American touches.Paras. Write a shot composition with a statement supported by details.Topics:1. Recreation benefits us in many ways.2. Attitude is

29、 everything. TaskTII. Text analysis: main idea and structureA law case on the Disneys dress and appearance code brought out the cultural issues on opening Euro Disney near Paris.A transitional paragraph: whether Europeans would like the American recreation.French government, ordinary people includin

30、g intellectuals and kids and the Disney organization have different responses. Part 1Para1-7 Part 2Para. 8 Part 3Para.9-II. Text analysis: main idea and structureThe Disney organization was taken to court for its dress and appearance code before it opened its theme park near Paris. Yet, faced with s

31、uch cultural issues, the Disney management held that all the employees had to obey rules about appearance.Part 1 (para. 1-7)Main II. Text analysis: main idea and structurepart I Specific details of the case: Does Mickey Mouse have a beard? Does this mean that French men seeking work with the Disney

32、organization must shave off their moustaches too? A labor inspector took the Disney organization to court this week Main topic: The case is an illustration of some of the delicate cultural issues the company faces as it gets ready to open its theme park 20 miles east of Paris in five months time. De

33、vices for developing II. Text analysis: main idea and structurepart IIThis is a transitional paragraph, which asks what the people think of Euro Disney. Part 2 (para. 8)Main The two sentences, the first being one question, in this part do not follow the pattern of raising a question first and then a

34、nswering it. Instead, explanation is employed in this part to make more specific the question raised by the author himself. Question: But what the people think of Euro Disney? Explanation: People everywhere are wondering whether Europeans would like the American recreation. BackDevices for developin

35、g itExplanationII. Text analysis: main idea and structurepart III. Text analysis: main idea and structurepart IIiThe French government welcomed Euro Disney while the intellectuals were not pleased with the project. The Disney organization tried all means to make the Euro Disney more European but pro

36、vide a basically American experience for those who seek it. Part 2 (para. 9-18)Main II. Text analysis: main idea and structurepart III Specific details of the case: Does Mickey Mouse have a beard? Does this mean that French men seeking work with the Disney organization must shave off their moustache

37、s too? A labor inspector took the Disney organization to court this week Main topic: The case is an illustration of some of the delicate cultural issues the company faces as it gets ready to open its theme park 20 miles east of Paris in five months time. Devices for developing itGeneral-返回返回BackFor

38、detailsFrom paragraph 13 to 16 in this part, the device “general-specific” is employed to display how the Disney organization responds to the question of cultural clash. General statement: The Disney management is stressing this tradition.Specifics: 1. The legends and fairy tales from Europe _ _. 2.

39、 A 360-degree movie of adventures of Jules Verne _. 3. Direction signs in the park will be in _ _. Paras. (13-14) figure prominently in the creative development of the theme parkfeatures well-known European actors French as well as English, and some performers will chat in French, Spanish and Englis

40、hGeneral statement: On the other hand, this effort is not being taken too far by making Euro Disney have a few American touches. Specifics: 1. Provide _ _. 2. Deal with _and perhaps even offending mustaches. (Paras. 15-16) a basically American experience for those who seek it “messy hair and hairy c

41、hins”Devices for developing Paraphrase:In spite of the fact that the government has been worried about the negative effects of foreign cultures on the country and it has taken measures to defend the purity of the French language, Frances Socialist government has not felt worried about having in its

42、capital a Disneyland, asymbol of American cultureFor all its concern about foreign cultural invasion and its defense against the pollution of the French language by English words, Frances Socialist government has been untroubled putting such a huge American symbol on the doorstep of the capital (L22

43、)盡管對(duì)外國文化的入侵感到不安,盡管要保護(hù)法語不受英語的污染,法國的社會(huì)黨政府對(duì)將這么龐大的美國文化象征放在首都門口卻并不擔(dān)憂III. Language points: 2. The Disney management is stressing this tradition in an apparent response to suggestions that it is culturally insensitive. (L46)迪斯尼管理層強(qiáng)調(diào)這一傳統(tǒng),這是對(duì)有人暗示迪斯尼管理層在文化傳統(tǒng)方面麻木不仁的明確回應(yīng)。Paraphrase:The Disney management is givi

44、ng special importance to this tradition as a clear reply to suggestions that it doesnt take into consideration the fact that each country has its own uniquecultural tradition.III. Language points: 3. Communications figured largely in the Disney organizations decision to site its fourth theme park ne

45、ar Paris. (L72)迪斯尼公司將其第四個(gè)主題公園選址于巴黎附近，交通因素在這一決定中起了重要作用。Paraphrase:Communications played an important role in the Disney organizations decision to buildits fourth theme park near Paris.III. Language points: 1. contend (L6) v v. state as truthThe lawyer contended (that) her client The lawyer contended

46、(that) her client had never been near the scene of the had never been near the scene of the crime.crime.e.g.e.g.該年青男子聲稱從未見過被謀殺的女孩。 The young man contended that he had never met the murdered girl.III. Language points: word 有三位世界級(jí)的選手爭奪這項(xiàng)冠軍。 There are three world-class tennis players contending for thi

47、s title. contend with/against sb./sth. contend for sth.1. contend (L6) v v. struggle to overcome sth. or win sth.1) Shes had a lot of problems to contend 1) Shes had a lot of problems to contend with. with.2) Two athletes are contending for the first 2) Two athletes are contending for the first plac

48、e. 2. for all (L22) despite; in spite ofe.g.e.g.For all his knowledge and experience, he For all his knowledge and experience, he is not conceited.is not 3. concession (L28) n n. sth. that you agree to do or give up in order to end an argumente.g.e.g.The Prime Minister has made it clear that The Pri

49、me Minister has made it clear that no concession will be made to the no concession will be made to the 3. concession (L28) n n. sth. that you agree to do or give up in order to end an argument concession of profitconcession of tariff讓渡利潤讓渡利潤關(guān)稅折讓關(guān)稅折讓; ;關(guān)稅減讓關(guān)稅減讓 3. concession (L28) n n. a special righ

50、t to do sth. that is given or sold to sb./sth. 特許權(quán)oil concessionmining concession石油開采權(quán)石油開采權(quán)采礦權(quán)采礦權(quán)3. concession (L28) n n. a special right to do sth. that is given or sold to sb./sth. 特許權(quán)concession oilconcession crudeconcession agreementconcession system特許油特許油特許原油特許原油特許制；讓與制度特許制；讓與制度;租讓制租讓制特許協(xié)議特許協(xié)議Co

51、ncessions are available for students and pensioners.3. concession (L28) n n. a lower price for certain groups of people 給指定對(duì)象的優(yōu)惠價(jià)4. extension (L32) n.n. (an example of) the act of extending or being extendeda further extension of the power of central government 中央政府權(quán)利的進(jìn)一步擴(kuò)大Ive applied for an extension to my w