1、Section Reading()(Project)新生詞匯初識(shí).匹配下列單詞的詞性及漢語(yǔ)意思1targetAn.大眾傳播媒介，大眾傳播工具2mediaBn.目標(biāo)；靶子vt.瞄準(zhǔn)；以為目標(biāo)3analysisCvt.確定，查明；決定；裁決4reactDn.分析，分析結(jié)果5determineEvi.有吸引力；呼吁，懇請(qǐng)n吸引力；呼吁，懇求6appealFvi.做出反應(yīng)，回應(yīng)7shockGadv.個(gè)別地；就本人而言；本人，親自8personallyHadj.有毒的9urgeIvt.敦促，力勸；竭力主張n強(qiáng)烈的欲望，沖動(dòng)10poisonousJvt.使震驚，使驚愕n震驚，驚愕【答案】15BADFC61

2、0EJGIH.選擇下列句中相應(yīng)詞組的漢語(yǔ)意思A弄懂，弄懂；計(jì)算出B依靠，依賴C吸引D把表達(dá)清楚 E死于1Children depend on their parents for food and clothing. 2It is so difficult a problem that I cant figure out. 3He died from a traffic accident. 4Although the necklace is not made of real diamond，it still appeals to me. 5I think your meaning didnt r

3、eally get across to the audience. 【答案】15BAECD教材語(yǔ)篇細(xì)研.細(xì)讀P18教材課文，選擇最佳答案1What do you know about an ad campaign?AAn ad campaign is only a single advertisement.BIts not very important to know your audience in an ad campaign.CAn ad campaign is a planned programme of advertisements using various kinds of ad

4、s to reach a certain audience.DIn an ad campaign you must only employ one medium.2What must you keep in mind when you start a successful ad campaign?AA clear aim and an audience.BAttraction to the people.CThe benefit of the products and service.DThe ways of reaching the aims.3Why do you need to do r

5、esearch on your audience?ABecause the designer doesnt know them.BBecause the designer doesnt like them.CBecause the right message needs to be created for the right people.DBecause the audience will like what they get.4When you decide what approach you want to use in an ad campaign，the decision shoul

6、d depend mainly on Athe people who will buy the products and the serviceBthe target audience and which kinds of ads reach that particular group bestCthe quality of the productsDwhat the audience believe5The correct order to build an ad can be adecide the target audiencebknow what the audience have i

7、n mindcgather information from the researchddo a 1ittle researchedecide what approach to useAa；b；c；e；d Bd；c；b；a；eCe；b；c；a；d Dd；c；a；e；b【答案】15CACBB.根據(jù)P18教材課文，在空白處填入1個(gè)適當(dāng)?shù)膯挝换蚶ㄌ?hào)內(nèi)單詞的正確形式In order to determine your audience，do a little research and 1.analysis (analyze)in advance and explore 2.what the audie

8、nce already thinks 3.so you can create the right message for the right people.After 4.deciding(decide)your audience，decide what you want them to know 5.or think about.Its important to always try to appeal 6.to the audience in order to get them 7.to react(react)in a certain way.You can gather this in

9、formation from your research.You have lots of different ways to get your message across when 8.putting(put)together an ad campaign.What approach to use should depend 9.mainly(main)on your target audience and which kinds of ads reach that group 10.best(well).細(xì)讀教材P19課文，判斷正(T)誤(F)1Antismoking ad campaign is mainly designed for highschool students.()2Our main aim is to discourage all the people in the world from smoking.()3If we can convince young people not to start to smoke，the