1、Unit 5 Orders, Acceptances and Rejections By David XuIntroduction訂單是每每一個(gè)供供應(yīng)商、制造商商最樂(lè)意意聽(tīng)到的的一個(gè)詞詞。除非非供不應(yīng)應(yīng)求，訂訂單總是是多多益益善。訂訂單是一一份完整整的購(gòu)銷銷合同的的一部分分。在下下訂單之之前。絕絕大部分分條款和和條件雙雙方已經(jīng)經(jīng)談妥，或在其其他地方方由買方方或賣方方做了明明確的規(guī)規(guī)定，訂訂單以及及條款和和條件一一起構(gòu)成成一份完完整的合合同。因因此條款款和條件件的完整整程度，決定了了訂單內(nèi)內(nèi)容的簡(jiǎn)簡(jiǎn)略在老客戶戶之間，常規(guī)的的訂單甚甚至已經(jīng)經(jīng)格式化化，賣方方只要填填寫品名名、數(shù)量量和交貨貨期便可可

2、。訂單的布布局都是是開(kāi)門尖尖山，平平鋪直敘敘。收到訂單單后都要要及時(shí)的的回復(fù)確確認(rèn)。有有些公司司以為馬馬上就發(fā)發(fā)貨，就就免去了了確認(rèn)這這一關(guān)鍵鍵的步驟驟。有些些公司回回一張發(fā)發(fā)票了事事，也有有的公司司回一份份格式化化的確認(rèn)認(rèn)書(shū)。其其實(shí)一封封好的確確認(rèn)函，是培養(yǎng)養(yǎng)客戶感感情的有有效手段段。EffectiveWritingI：AvoidInflatedWords王婆賣瓜瓜，自賣賣自夸?？浯蟛徊粚?shí)之詞詞出現(xiàn)在在商業(yè)廣廣告中，大家也也許都習(xí)習(xí)以為常常。廣告告的作用用之一是是通過(guò)煽煽情來(lái)激激發(fā)消費(fèi)費(fèi)者的購(gòu)購(gòu)買沖動(dòng)動(dòng)。而外外貿(mào)函電電的讀者者對(duì)象是是進(jìn)口商商、經(jīng)銷銷商等。他們的的購(gòu)買行行為，是是一種理理性行

3、為為。如果果采用浮浮夸的辭辭藻，不不但起不不到預(yù)想想的結(jié)果果，往往往還會(huì)適適得其反反，影響響你在客客戶心目目中的形形象，降降低你的的可信度度，所以以類似sensational，amazing，fantastic以及revolutionary等詞匯，函電中中應(yīng)該堅(jiān)堅(jiān)決杜絕絕。EffectiveWritingI：AvoidInflatedWords夸大不實(shí)實(shí)之詞一一般容易易分辨。我們要要做的就就是將這這些刪除除掉。例如：Theworknoffers extraordinarychallengesandavery large salary.實(shí)際上extraordinary和very這里沒(méi)有有什么意意

4、義，刪刪除為好好。例如：Alreadythousandsofnew customersarebeatingpathstothedoorsofMartin dealers.Neverhastherebeen,nor willtherebe, afan as smoothrunning andwhispering quiet as theNorthWind.Sothat youmaybeabletobuyKantrellequipment at an extremelylowpriceand sellitatatremendous profit,wenow offer youthecomplete

5、lineata 50 percentpricereduction.以上例句句很像廣廣告詞。在函電電中使用用廣告語(yǔ)語(yǔ)可能會(huì)會(huì)降低可可信度。EffectiveWritingII：AvoidClich（陳詞濫濫調(diào)）陳詞濫調(diào)調(diào)剛開(kāi)始始也許并并不是沒(méi)沒(méi)有新鮮鮮內(nèi)容的的老一套套，但用用的人太太多太爛爛，又沒(méi)沒(méi)有什么么創(chuàng)新，再加上上用詞不不簡(jiǎn)練，于是變變成了陳陳詞濫調(diào)調(diào)clich。事實(shí)上上，部分分陳詞濫濫調(diào)也可可以歸納納到羅嗦嗦的詞語(yǔ)語(yǔ)中去。函電當(dāng)中中常見(jiàn)的的陳詞濫濫調(diào)主要要有：陳詞濫調(diào)簡(jiǎn)明詞語(yǔ)Acknowledge receipt ofThank you for, receiveBe in the rec

6、eipt of ReceiveAs perAs, according toAt an early dateSoon或給出確切日期At this timeNowAt (the) presentNowAttached heretoAttached, here或encloseDue to the fact thatAs, because, sinceEnclosed please findEnclose, hereI have before meI have receivedHerewithHere或刪除Take the liberty of刪除The writerI, meUnder separa

7、te cover刪除At your (earliest) conveniencesoonUp to this morningSo far或刪除非常遺憾憾，我們們奉告您您關(guān)于，等l.Weregrettoinform youthat (of)2.Weare sorry to havetodrawyour attentionto3.Weregrettohavetosaythat4.Weregrettoadvise youthat5. We verymuchregrettoannounceyou that6.Itismostregrettablethat we havetoinform youthat

8、 (of)7.Itiswithourgreatestregret thatwemustinformyou that(of)8.Toourgreatestregret we mustherewithinform youthat (of)9.Itisamatterfor regretthat Ihavetoinformyou that(of)10.Itistoberegretted thatImust informyouthat(of)11.Itiswith regretandreluctancethat we havetoinform youthat (of)12. It gives us ad

9、eepsorrowthatwehave to announce youthat13.Itcausesmemuchsorrowtohavetosaythat14.Ifeel sorry forhavingtoannounceyou that15. Iexpressmysorrowfor announcingyou that當(dāng)我們得得悉甚為遺憾憾等。1.Weareverysorrytohear (know)that2. we aregrieved to hearof(about)3.Weareindeed sorry to hearthat4Wevery muchregret to heartha

10、t5.Weregrettohearof(that)6.Itiswithgreatregretthatwejust learn that7.Muchtoourregret we haveheardthat8.Weregrettoreceiveyour information re9. We regretthat we havebeeninformedthat (of)10. To ourdeep regretwewere informed that(of)請(qǐng)寬恕某某某事項(xiàng)項(xiàng)1.Pleaseexcuse thisclericalerror.2.Wetenderyou ourapology fort

11、heinconveniencethis error mayhave causedyou.3.Werequest youtoacceptour regretforthe error of ourclerk.4.Wegreatly regretthat we havecaused yousuch ainconvenience.5.Wewish to expressour regretforthe annoyancethis mistakehas causedyou.6.Wefrankly admit we wereatfaultand we areanxious to repairtheconse

12、quences.請(qǐng)?jiān)徫椅业幕匦判叛舆t1.Pleaseexcuse my latereplytoyourvery friendly letterofMarch1.2.I hopeyou willforgivemefornot havingwritten youforsolong.3.I hopeyou willexcuse me fornothaving repliedtoyou until today.4.I humblyapologizeyou formydelayinansweringtoyourkind letterofMay5.5.I haveto(must) apologizeyo

13、ufor notansweringyourletterintime.6.I mustask youtokindlyaccept ourexcuses,late as theyare.我們盼望望于近日日內(nèi)接獲獲回信1.Wehope to receiveyourfavouratanearlydate.2.Wehope to be favoured withareplywith theleastdelay.3.Weawaita goodnewswith patience.4.Wehope to receiveafavourable reply perreturnmail.5.Weawaitthepl

14、easureofreceiving afavourablereplyatanearlydate.6.Weawaitthefavour of yourearly(prompt)reply.7.A promptreplywouldgreatly obligeus.8.Wetrustyouwillfavouruswithanearly(prompt)reply.9.Wetrustthat youwill reply us immediately.10.Weshould be obligedbyyourearly(prompt)reply.11.Willyour pleasereplywithout

15、delay whatyourwishesare in thismatter?12.Willyoukindly informusimmediatelywhat youwish us to do.13.Werequestyoutoinform us of yourdecisionbyreturn of post.14.Weare awaiting (anxious to receive) yourearlyreply.15.Wethankyou fortheanticipatedfavour of yourearlyreply.16.Weshould appreciateanearlyreply.

16、特此奉告告等1)We arepleased to informyouthat2)We havepleasureininforming youthat3)We havethe pleasure to appriseyou of4)We havethe honourtoinformyou that(of)5)We takethe libertyofannouncingtoyouthat6)We havetoinform youthat (of)7)We havetoadvise youof(that)8)We wishtoinform youthat (of)9)We think it advis

17、abletoinformyou that(of)10)Wearepleasedtohave thisopportunityofreminding youthat (of)11)Wetake theadvantageofthisopportunitytobringbeforeyournotice12)Pleaseallowustocallyour attentionto13)Permitustoremind youthat (of)14)Mayweask yourattention to15)Wefeel it ourduty to informyouthat(of)Content in details1.ORDERS2.ACKNOWLEDGEMENT3.ACCEPTANCE OF ORDERS4.OFFERING SUBSTITUTE5.LETTERS OF REGRET HAVE AGOODWEEKWND!Writing ProcessWriting ProcessSome ReferenceBooks:MLAHandbookfor WritersofResearchPapers,JosephGibaldi,5thEdition*Writing Research Papers:ACompleteGuide, James D. Lester,10thEdition*