1、Keeping Advertisers HonestDiscussThere are many advertisements around us, some are honest, while some are dishonest.Appreciate the following advertisements, tell which one you believe and which you dont.Renew your skin in seven days! The law. Advertising organizations. Complaints organization. The c

2、onsumer.Read the passage quickly and find out the ways to keep advertisers honest.Would you complain about any of the advertisements in this passage? The two ads on page 49 have some misleading information. They exaggerate the usefulness of the products. The tea ad tries to persuade people to buy it

3、, because it claims to reduce weight. The shoe ad implies that if people dont wear their product, they will be a loser.Language points1. and so 連接并列句 Thanksgiving is an only American holiday and so neither British people nor Australian people celebrates it. 感恩節(jié)只是美國人的節(jié)日,因此英國人或者澳大利亞人都不過這個節(jié)日。2. One way

4、 to control advertising is to make laws that prevent advertisers doing the wrong thing. 控制廣告的方法之一就是制訂法律以約束廣告商們的不法行為。one way to is to（做某事的）方法之一就是One way to help them is to help them learn to help themselves. 幫助他們的方式之一就是幫他們學(xué)會自助。3. In some countries advertising alcoholic drinks or tobacco is banned alt

5、ogether. 在一些國家，為酒精飲品和香煙做廣告是完全禁止的。ban v. （尤指法律上）禁止 n. 禁令，禁止There is a ban on smoking in this theatre.這戲院內(nèi)不準(zhǔn)吸煙。He is always dressed in decent clothes.他總是穿著體面的衣服。decent 指行為是“合宜的;得體的;合乎道德規(guī)范的”。It is a decent film, without crime or violence. 那是一部合乎規(guī)范的電影, 沒有犯罪和暴力鏡頭。5. make sure “確保;確定;證實(shí)”, 后面一般接從句。 He look

6、ed back to make sure no one was following. 他回頭看了看,以證實(shí)沒有人跟蹤。 I did it to make sure you noticed. 我這么做是為了確保你注意到了。6. Even though there are laws and advertisers code of conduct, some bad ads do get made. do 經(jīng)常用于肯定句和祈使句中, 表示強(qiáng)調(diào)。 Please! Do be quiet a moment. 請務(wù)必安靜一下。He did tell me that but he is denying it

7、 now.他的確跟我這樣說的, 但現(xiàn)在又否認(rèn)了。At a conference yesterday a _ for the Health Department, Mr Dennis Hall, _ the audience that the government would soon be passing laws to make all _ advertising illegal. He said that some cigarette advertisements were not aimed atExercise 1 on P85spokesmaninformedtobacco_ aud

8、iences but instead _ at children. He said the public could no longer _ on the _ of people in advertising companies to do the right thing. “The only way to stop children taking up smoking is to _ cigarette advertising altogether and to _ our young people about the dangersmaturetargetedrelyconscienceb

9、aneducateof cigarette smoke,” Mr Hall said. “The government will also _ a committee to decide on suitable punishments for any tobacco _ that breaks the ban. We have already set up a _ to pay the committee for their work and will now search for _ people to serve on the committee.appointcorporationbud

10、getworthy我沒法將我所有想帶的衣服都裝進(jìn)手提箱。(fit into) I couldnt fit all the clothes I wanted to take into my suitcase.Translation. (Exercise 2 on P85)3. 找接線員請撥9。(dial) To contact the operator, please dial nine.4. 我的衣櫥里有很多上班穿的衣服,但是很少休閑裝。( casual; garment) I have many garments in my wardrobe that I can wear to work,

11、 but few casual clothes.5. 我非常愛我的狗,所以我并不在乎它摔斷腿帶來的醫(yī)療開支。(expense) I am very attached to my dog so I didnt mind the medical expenses involved when he/ she/ it broke his/ her/ its leg.8. 那家航空肥公司收了我額外的超重行李費(fèi)。(overweight) The airline charged me extra for the overweight suitcase.9. 需要我把你的電視調(diào)到新的頻道嗎？(tune) Wo

12、uld you like me to tune your television to the new channel?1. Although she was still busy working on a film, the was vice of the Motion Picture Association. Once the film was completed, she dedicated her time to a committee a complete on smoking in films.Exercise 3 on P85actressappointedchairpersona

13、dvocatingban2. Although Mr Black received an _ to the party, he was unable to go because he had an _ that day in another city. However, he told the hostess that he hoped to be_ to her next party.invitationappointmentinvited3. The_ has made several _ errors in copying the document.4. Susan has just had an _on her throat and