PPZMobileConsumerResearchPanel1.1.Whatis2.Advantagesof3.PPZpanelists44Case1.1.Whatis2.Advantagesof3.PPZpanelists44CasePPZ--anintegratedmobilesolutionforconsumerPPZisasmartphone-basedmultimediainformationcollectingplatform.Itisamobileconsumerpanel.ItisalsoanO2Ocrowdsourcing ollectionFeaturesofToknowmoreaboutconsumersandtheirneedsthroughmultimediamaterialsrecordedandsharedbythemselves,likephotos, sandaudioswithaccurateaddressandtimeautomatically.PPZusersparticipateinsurveysorperformtasksonmobilephone,morequicklyandeasilywithhigherresponserate(fragmentedtime)WorkflowofPPZissimpleandhighThereareonly3stepsfromtasksettinguptoWorkflowof.Design,publishandmanagetasksi

02Panelmembersreceiveandcompletetasks

Resultsarepresentedonreal-timePPZUserend-FeaturesofMobileStatusofUnsubmittedtasks,approvedtaskandapprovingtaskTimelyremindaftersign-Tasksaccessibleintwomodes—mapandlist,withGPSpositioning,distance

Easytouploadmultimediamaterialslikephotos, sandaudioswithlocationandtimeinformationautomaticallystampedPPZUserend-FeaturesofMobileOff-lineOff-lineworkmodeafterdownloadingthequestionnaireCrash“Submitlater”LogicSupportlogicvolumeCompatiblewithofflineSocialmediaSupportsingletasksharesviaWeChat,WeChatfriends,microblogandmessage. andWeibosign

Taskdiversity–singletasksinglelocation,multipletaskssinglelocation,taskwithoutlocationlimitMulti-mediaImagecompressionratecanbesetAudioBarcodeAllthemultimedia ssupportGPSandtimelabelPPZManagementend-featuresofPCPPZManagementend-featuresofPCSupportmanyquestionSupportpictures, andotherrichSetupGPSpositioningerrorSetupexecutionSet edsetuptaskAddressSupporterrorGPScheckingscopecanbe

MemberqualityRecordthemember’sCalculatequalitymembersbasedonhistoricalbehaviorMembergroupSetupmembergroupinaflexibleWholeTaskcanbeassignedtoacertainTaskatspecificaddressescanbeassignedtospecificmembersSocialmedia andWeibosignSupportsingletasksharedviaWeChatFriends,WeChatMoments,microblogand1.What1.Whatis2.Advantagesof3.PPZpanelists4CaseAdvantagesAdvantagesofHighResponsesSmartphonehumanbody,Itallowsconsumerseanextensionparticipateresearchactivitiesusingtheirfragmenttime.PPZmobilepanel’sresponserateismuchhigherthanthatoftraditionalonlinepanel.CaseHomeappliancestudy:20questions1500qualifiedresponsesreceivedduringfirst8hours.AdvantagesofMoreOneofthemajorissueswithpc-webbasedonlineresearchisthatwhenitcomestoProductionmarketpenetrationrate,Brandreorganizationrateetc.Thed omesbackfromonlineresearchisalwayshighercomparingwithotherWithPPZ,everysinglepieceofd anbebackedupbymultimediaevidencesuchasGPS-stampedandtime-stampedphotos,audiosands.MakingPPZbasedresearchdatamoreauthenticandreliable.AdvantagesofBetterQuality:Authenticatedpanelists，GPS，photos，Memberqualitysystems1.Hasauthenticatedmobilephonenumbersforallpanelmembers

Allsurveylocationscanbe

1、Systemsupportsreal-timephotoonlymode.

ReliabilityofPanelistsisPanelistratingQualityQualityAdvantagesofRealWithpc-webbasedonlineresearch,consumersanswersurveyquestionsbasedontheirrecollection.Theirexperiencewiththeproduct/servicesinquestionmayhavehappedmonthsago.WithPPZbasedresearch,consumerscangivein-the-momentfeedback,consumerscangivefeedbackonfoodandserviceswhiletheyareinarestaurant.Theycangivefeedbackabouta experiencewhiletheyareashopAdvantagesofMorecomprehensived ancollectphoto,audio, ,barcodesaswellastraditionalsurveydataOpenOpenPhotoPhotoBarcodePhotosthatreflectstheactualproductusagesituationCapturetheproductPage1.1.Whatis2.Advantagesof3.PPZpanelists44CaseCharacteristicCharacteristicofPPZAuthenticity：Allregisteredpanelistsmusthaveverifiedmobilephonenumbers.90+%panelistsprovidedrealnamesandAlipayPageCharacteristicCharacteristicofPPZTheprofilesofPPZpanelistsmatchesthatofmobileinternetpopulationofChinaaccordingtoCNNICdataSexandagedistributionmatchesthatofmobileinternetpopulation。15以 15- 20- 26- 31- 36- 40以eisslightlyhigherthanthatofInternetPageNumberofPPZTotalnumberofpanelistsis16,0332asofNov1st,PageDistributionby杭杭鄭福青濟(jì)西合沈長(zhǎng)南太長(zhǎng)南哈爾蘭海貴銀呼和浩江浙山河福遼湖山江廣黑龍陜吉云海Tier3

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華 華 西 東 西PageDistributionbyDistributionbyPage省市省省1.1.Whatis2.Advantagesof3.PPZpanelists44CasePPZdetectproducthighlights：wristwatchcaseCaseStudy:wristwatchproductkeyWiththeentryofimportedwatches,domesticwristwatchesmarket increasinglycompetitive.Inconsumer’sminds,thereisabiggapbetweendomesticwatchbrandandSwisswatchbrand.However,aspartoftheconceptofconsumerspendingmature“productvalue”-orientedconsumerstartedtoeanewtrend,whichisvitalforthedomesticwatchbrandtoprovideaopportunityinTherefore,thewatchbrand“XX”carryoutresearchprojectsonhighlightsexcavationandkeydrivingfactorsinordertobuildandimprovemarketcompetitivenessthroughproductinnovationandhighlightscreation.Tounderstandthekeyfactorsconsumerspayattentiontoinbuyingwatches,andtheirimpactsondecisionmaking,etc,soastofindthekeydesignPPZdetectproducthighlights：wristwatchcaseShowyourlatestpurchasedwatches,discussyourmotivationstobuytheandcoredrivingfactoroftheSinceIalreadyhaveawatchsuitableforworkplace,Iwishtohaveawatchthatissuitableforcausalsituationsuchasngsportsormeetingfriends.Betterbewithleatherbracelet,withtimingfunction,andbeaSwissmechanicalPPZdetectproducthighlights：wristwatchcaseStarwatcheshighlightsandvalueOnwatchStrap:preferleather,senseofhighColor:thecolorofthedialmatchesthecoloroftheSenseofdesign:simpledesign,senseofupscale,agrade,eleganceFashion:mature,casual,yetstylishOnConsumers:moresuitableformentoOccasions:suitableforavarietyofoccasions(business,leisure,social,formaloccasions,etc.)Clothing:canbeusedwithdifferentstylesofPPZdetectproducthighlights：wristwatchcaseStarwatcheshighlightsandvalueOnwatchDial:clean,simpleandelegant,mediumsizeColor:strapcolorispopularchampagneDesignsense:diamondandrosegoldLooksluxurious,noble,elegant,identity,asymbolofqualityFashionsense:nobleStable,matureyetOnConsumers:ForyoungOccasions:foralmostanyoccasion(work,leisure,parties,formaloccasions,etc.)PPZdetectproducthighlights：WristwatchcaseAttractedproducts,andelementsforattractionandreasonsfornotvaluepointsHollowdial,preciousstonesandgoldcrossingbezelengravedlensshape,elegantcalmSmaterial,rosegoldbezel,luxury,four-leafcloverdesignelegance.Dialandbraceletareblack,slimdesign,verystylish,Blackdial,strapandbodyarerelativelyReasonsforlettingitAsenseoftherelativelackoftopLikesimplethings,gemstonebezelaroundseemsNosecondSuitablef