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StateoftheIndustryReportonMobileMoney
2021
Copyright?2021GSMAssociation
MobileMoney
TheGSMArepresentstheinterestsofmobileoperatorsworldwide,unitingmorethan750operatorswithalmost400companiesinthebroadermobileecosystem,includinghandsetanddevicemakers,softwarecompanies,equipmentprovidersandinternetcompanies,aswellasorganisationsinadjacentindustrysectors.TheGSMAalsoproducestheindustry-leadingMWCeventsheldannuallyinBarcelona,Africa,LosAngelesandShanghai,aswellastheThriveSeriesofregionalconferences.
Formoreinformation,pleasevisittheGSMAcorporatewebsiteat
FollowtheGSMAonTwitter:
@GSMA
TheGSMA’sMobileMoneyprogrammeworkstoacceleratethedevelopmentofthemobilemoneyecosystemfortheunderserved.
Formoreinformation,pleasecontactus:
Web:/mobilemoney
Twitter:@GSMAMobileMoney
Email:mobilemoney@
Authors
SimonK.Andersson-Manjang
NikaNaghavi
TheStateoftheIndustryReportonMobileMoney2021waspreparedbythedatateamoftheGSMAMobileMoneyprogramme.TheteamisledbySimonK.Andersson-ManjangandcomprisedTapiwaJakachira,KavitaTailorandJulianHoffmannandsupportedbyEmilyNormanandOluOmobitan.
GSMAMobileforDevelopment(M4D)Contributors
BelindaBaah,KennedyKipkemboi,DominicaLindsey,BrianMuthiora,AnantNautiyal,VijiPathy,Bart-JanPors,DanieleTricaricoandZachWhite
TheStateoftheIndustryReportonMobileMoney2021isbasedondatacollectedfromtheGlobalAdoptionSurvey2020.
Thetitleofthereporthasbeenupdatedtoreflectthelaunchdate.
THEMOBILEMONEYPROGRAMMEISSUPPORTEDBYTHEBILL&MELINDAGATESFOUNDATION.
StateoftheIndustryReportonMobileMoney2021
Foreword
WhentheCOVID-19pandemictookholdinearly2020,itquicklybecameclearthatmobiletechnology,andmobilemoneyinparticular,wouldhaveanoutsizedroletoplayinkeepingpeopleconnected,deliveringvitalfinancialsupportandprovidingsafe,no-contactwaystopayforfood,electricityandotherlifeessentials.Withmorethan$2billionbeingtransactedeveryday,mobilemoneybecameapartofanewdailyroutineformillionsaroundtheworld.
WhileCOVID-19affectedusall,itdidnotdosoequally.Thosehithardestwerealreadythemostvulnerable–livinginpoverty,affectedbycrisisandfinanciallyexcluded.COVID-19magnifiedthesedisparities,creatingnewdevelopmentchallengesandexacerbatingexistingones.Withover1.2billionregisteredaccountsand300millionmonthlyactiveaccounts,mobilemoneyprovidersbecameanintegralpartofthenationalCOVID-19responseinmanymarkets,offeringasecureandreadychanneltodisbursepandemicreliefpaymentstothepublicquickly,securelyandefficiently.
Manyofthesocio-economicanddevelopmentchallengesarisingfromthepandemicarebeingtackledwithmobilemoneytools,andtheGSMAisprovidingsupportthroughavarietyofinitiativesandpartnerships.
InlinewithGSMA’seffortstoencourageecosystemdevelopmentandenableinclusiveandinterconnectedmobilefinancialinfrastructures,theGSMAlaunchedtheInteroperabilityTestPlatform,thefirstend-to-endlabenvironmentofitskindforindustryparticipantstotestinaninteroperableecosystem.TheMobileMoneyCertificationiscontinuingtoprovideacomprehensiveAML/CFTandfraudriskmanagementandconsumerprotectionframework,withcertifiedprovidersreachingover210millionaccounts.
Inthehumanitariansector,theshiftfromin-kindaidtocashandvoucherassistance(CVA)pickedupspeedashumanitarianassistancehadto
bedeliveredrapidlyandsafelytomorepeoplethaneverbefore.In2020,theGSMAexpandedapartnershipwiththeWorldFoodProgramme(WFP)toimproveCVAforthoseaffectedbycrisis.
With5.2billionmobileusersworldwide,themobileindustryhasthereachandinnovationitwilltaketodeepenfinancialinclusionandbuildmoreequitablesocieties.TheGSMAremainscommittedtoachievingtheUNSustainableDevelopmentGoals(SDGs),andourInnovationFundsarehelpingdigitalpioneersdelivercleanenergysolutions,vitalhealthinformation,life-changingtoolsforfarmersandopportunitiesforwomentoparticipateasequalpartnersinadigitalsociety.
Thisyear’sStateoftheIndustryreportexploreshowthemobilemoneyindustryhasembraceddisruptionandbuiltresilienceoverthepastyear.Thesolutionsthatemergedandthegrowththatoccurreddespitethepandemicareatestamenttotheindustry’sstrongpartnerships.Theserelationshipsenabledmobilemoneyproviderstomovequickly,sustaintheiroperationsandcontributetomorerobustlocaleconomiesandcommunities.
Wearedelightedtosharethe2021StateoftheIndustryReportonMobileMoney,whichispreparedincollaborationwiththemobilemoneyindustry,andproducedwiththegeneroussupportoftheBill&MelindaGatesFoundation.
MatsGranryd
DirectorGeneral,GSMA
Foreword 1
StateoftheIndustryReportonMobileMoney2021
2
StateoftheIndustryReportonMobileMoney2021
Contents
ExecutiveSummary
4
Mobilemoneyin2020andbeyond:embracingdisruptionandbuildingresilience
11
Steadyadoptiononallfronts
14
Activeaccountsand“financialdemarginalisation”
17
Transactionvaluescontinuetogrow
20
COVID-19regulatoryresponsesandpolicyinterventions
24
Maintainingliquidityinacrisis
27
Mobilemoneyin2020andbeyond:adaptingandthrivinginanewmobilemoney
31
landscape
Merchantpayments
32
Bulkpayments
34
Internationalremittances
36
Interoperability
38
TheeffectofCOVID-19onmobilemoneyeconomics
41
Howmobilemoney-enabledadjacentservicescanfosterfinancialresilience
43
Mobilemoneyin2020andbeyond:meetingthesocio-economicchallengesof
53
COVID-19
Adaptingtoanewrealityandredefininghumanitarianassistance
53
Increasingaccesstoessentialutilityservices
56
Expandingwomen’saccesstofinancialservices
61
Boostingfinancialinclusionforsmallholderfarmersthroughagricultural
63
enterprisetools
Conclusion
67
Appendix
68
3
StateoftheIndustryReportonMobileMoney2021
ExecutiveSummary
Inayearofglobalupheaval,mobilemoneyprovidedafinanciallifeline
2020wasayearlikenoother.Ineveryregionoftheworld,COVID-19triggeredamixofresponses,fromschoolandworkplaceclosurestorestrictionsonmovementtocompletelockdown.Allatonce,handlingcash,payingfordailyessentialsandconductingbusinessinpersonbecamerisky,andmorepeoplethaneverturnedtomobilemoneyasasaferoption.
Formobilemoneyproviders,thepandemiccreatedamorecomplexoperatingenvironment.Withconsumerspendingdownandtransactionfees
waived,providersfounditdifficulttoreapthecommercialbenefitsofhighermobilemoneyusageandawidespreadshiftfromcashtodigital.However,theindustryprovedresilientasprovidersdidtheirutmosttokeepeconomiesgoingandprovideanessentialservicetopeopleinneed.
TheStateoftheIndustryreportlooksatwhatthisyearofupheavalhasmeantformobilemoneyproviders,agentnetworksandthemillionsofnewandexistingcustomersthatembracedmobilemoneyin2020asasafeandsecurefinanciallifeline.
Thereportexaminesthemajorindustrytrendsin2020.
Moreaccounts,moreactivity
In2020,thenumberofregisteredaccountsgrewby12.7percentgloballyto1.21billionaccounts–doubletheforecastedgrowthrate.Apartfromchangesinconsumerbehaviour,thisimpressiveuptakewasduetoregulatorsimplementingmoreflexibleKnowYourCustomer(KYC)processesandrelaxingon-boardingrequirementstomakeiteasiertoopenanaccount.Thefastestgrowthwasinregionswheregovernmentsprovidedsignificantpandemicrelieftocitizens.
Accountactivitygrewatanevenfasterrate.Therearenowover300millionmonthlyactivemobilemoneyaccounts.Notonlyarecustomersusingtheiraccountsmorefrequently,buttheyareusingthemfornewandmoreadvancedusecases.Thissuggeststhatmoreandmorepeoplearemovingaway
fromthemarginsoffinancialsystemsandleadingincreasinglydigitallives.
Transactionvaluesalsogrewacrosstheboardasmoremoneycirculatedandwascashed-inandcashed-outthaneverbefore.Forthefirsttime,theglobalvalueofdailytransactionsexceeded$2billiondollars,andisexpectedtosurpass$3billionadaybytheendof2022.
Strongerpartnershipsareacceleratingtheshifttodigital
Tominimisethehumanandfinancialtollofthepandemicandkeepeconomiesafloat,nationalgovernmentsdistributedunprecedentedmonetaryandfiscalsupporttoindividualsandbusinesses.Thevalueofgovernment-to-person(G2P)paymentsquadrupledduringthepandemicasthemobilemoneyindustryworkedhandinhandwithgovernmentsandnon-governmentalorganisations(NGOs)todistributesocialandhumanitarianpaymentsquickly,securelyandefficientlytothoseinneed.Asremoteoperationsbecomemoreimportant,collaborationwithlendersandinsuranceprovidersarealsoexpectedtoincrease.
Agentnetworksareanessentialservice
Agentnetworkshavealwaysbeenacorepartofthemobilemoneyindustry,butduringthepandemictheyprovedcritical.Asdemandrosefornon-physicalpayments,someregulatorsdeclaredmobilemoneyagentsanessentialservice.Throughthepandemic,mobilemoneyprovidersinvestedinkeepingagentnetworksopenandsafebyprovidinghandwashingstationsandpersonalprotectiveequipment(PPE)toagentoutlets.
4 ExecutiveSummary
StateoftheIndustryReportonMobileMoney2021
Internationalremittancesscaledupsignificantly
Internationalremittancesprocessedviamobilemoneyincreasedby65percentin2020.Forthefirsttime,over$1billionisbeingsentandreceivedeverymonth.Despitefearsthatremittanceswoulddeclineaspeoplearoundtheworldsufferedjoblossesandincomecuts,itseemsclearthatdiasporasaroundtheworldcontinuedtousemobilemoneytocometotheaidofthosebackhome.
Merchantpaymentshavetakenaleapforward
Asmoreconsumersbecameuncomfortablehandlingcash,manyturnedtomobilemoneytopurchasefood,clothingandotheressentialproductsandservices.Thisundoubtedlycontributedtoanuptickinmerchantpayments.Thevalueofmobilemoneymerchantpaymentsgrewby43percentcomparedto28percentinthepreviousyear.Onaverage,$2.3billioninmerchantpaymentsweretransactedpermonthin2020,andQRcodesbecamethesecond-mostofferedchannelformerchantpaymentsafterUSSD.
Interoperabilityisbringingmorepeopleintotheformaleconomy
Overthepastfiveyears,thevalueoftransactionsbetweenmobilemoneyplatformsandbanksgrewfourfold,reaching$68billionin2020,upfromjust$15billionin2015.Duringthisperiod,theamountofmoneyflowingbetweenthetwosystems
hasremainedinclosebalance,highlightingthecomplementaryrelationshipbetweenbanksandmobilemoneyservices.
Theregulatorylandscapeisshifting
RegulatoryresponsestoCOVID-19differedsignificantlybetweencountries.InmarketswherestreamlininganddigitisingKYCprocesseshadstalled,thepandemichasgivenfreshurgencytoregulatorychange.Inmanymarkets,transactionlimitswereincreasedtoallowmorefundstoflowthroughmobilemoney,directlyreducingtheneedforday-to-daycashtransactions.Thereportwillalsolookattheimpactoffeewaiversoncorerevenues,which,ifprolonged,couldposeaseverethreattothesustainabilityoftheindustry.
Asalways,theStateofthe
Industryreportisasnapshot
ofayearinthemobile
moneyindustry.Inayearof
unexpectedandsweeping
change,thechallengesand
strategiesweredifferent,but
thefocusremainsthesame:
aninclusivedigital
futureforall.
ExecutiveSummary 5
StateoftheIndustryReportonMobileMoney2021
MOBILEMONEYIN2020
Over
1.2bn
$2bn
processeddaily
registeredmobile
bythemobile
moneyaccounts
moneyindustry
300million17%increase
monthlyactiveaccounts
year-on-year
5.2m
Morethan
uniqueagent
$1bn
outletsglobally
internationalremittances
processedpermonth
310
65%year-on-year
increase
mobilemoney
$500m
deployments
arelivein96countries
digitisedperday
byagentsglobally
6
StateoftheIndustryReportonMobileMoney2021
2020GLOBALOVERVIEW
REGISTERED ACTIVE30-DAY TRANSACTION TRANSACTION REGISTERED ACTIVE
ACCOUNTS ACCOUNTS VOLUME VALUE(US$) AGENTS AGENTS
1.2bn
300m
41bn
767bn
9.1m
4.8m
13%
17%
15%
22%
14%
18%
MONTHLYVALUESNAPSHOT
December2020
12%Digitalin
24%Cash-in
19%Cash-out
33%Circulating
12%Digitalout
$70bn
Dec2020
1%Incominginternationalremittances
6%Bulkdisbursements
5%Bank-to-mobiletransactions
5%Billpayments
4%Mobile-to-bankpayments
1%Airtimetop-up
1%P2Poff-netpayments
<1%Outgoinginternationalremittances
4%Merchantpayments
29%Person-to-persontransfers
7
StateoftheIndustryReportonMobileMoney2021
REGIONALGROWTHIN2020
LIVE REGISTERED ACTIVE TRANSACTION TRANSACTION
SERVICES ACCOUNTS ACCOUNTS VOLUME VALUE(US$)
GLOBAL
310
1.2bn
300m
41.4bn
767bn
13%
17%
15%
22%
EASTASIA
49
243m
52m
5.4bn
111bn
ANDPACIFIC
24%
20%
26%
34%
EUROPEAND
9
21m
4m
234m
4.0bn
CENTRALASIA
6%
11%
15%
13%
LATINAMERICAAND
30
39m
16m
701m
19.8bn
THECARIBBEAN
38%
67%
35%
30%
MIDDLEEASTAND
29
56m
3m
146m
10.5bn
NORTHAFRICA
9%
35%
-63%
26%
SOUTH
36
305m
66m
7.5bn
131bn
ASIA
5%
5%
8%
10%
SUB-SAHARAN
157
548m
159m
27.4bn
490bn
AFRICA
12%
18%
15%
23%
8
StateoftheIndustryReportonMobileMoney2021
AFRICANGROWTHIN2020
LIVE REGISTERED ACTIVE TRANSACTION TRANSACTION
SERVICES ACCOUNTS ACCOUNTS VOLUME VALUE(US$)
AFRICA
171
562m
161m
27.5bn
495bn
12%
18%
15%
23%
WEST
70
198m
47m
6.4bn
178bn
AFRICA
19%
23%
29%
46%
SOUTHERN
14
11m
3m
284m
3.0bn
AFRICA
24%
28%
43%
24%
NORTH
AFRICA
CENTRAL
AFRICA
14 14m 1m 77m 5.4bn
16% 22%29%37%
16
46m
16m
2.2bn
35.7bn
2%
10%
30%
23%
EAST
57
293m
94m
18.6bn
273bn
AFRICA
9%
16%
10%
11%
9
StateoftheIndustryReportonMobileMoney2021
10 Embracingdisruptionandbuildingresilience
StateoftheIndustryReportonMobileMoney2021
Mobilemoneyin2020andbeyond
Embracingdisruptionandbuildingresilience
Thestartofthenewdecadesawtheworldgrindingtoahalt.WhentheCOVID-19pandemictookholdandbeganspreadingacrosstheglobeinearly2020,itquicklybecamemuchmorethanahealthcrisis.Italsocreatedanunprecedentedhuman,economicandsocialcrisisthatrockedsocietiestotheircore.TheGreatLockdownof2020createdtheworstrecessionsincetheGreatDepression,pushingmillionsintopovertyandprecarityasbusinessesclosedandjobswerelost.
Themagnitudeandspeedofthecrisisunderminedglobalfinancialstabilityandbroughteconomiclifetoastandstill,particularlyinlow-andmiddle-incomecountries(LMICs)wheretheinformaleconomydominates.Tocontainthehumanandfinancialtollofthepandemic,nationalgovernmentstookboldsteps,notonlyinjectingfinancingintoadditionalhealthandemergencyservices,butalsodistributingextraordinarylevelsofmonetaryandfiscalsupport.1
ThemostvulnerableandhardesthitbyCOVID-19werethoselivingincircumstancesthatmadesocialdistancingimpossibleoringeographieswherethesesupportswerenotavailable.Eventhosewhocouldbenefitfromgovernmentandhumanitariansupportwerelikelytohavemoredifficultyaccessingit.Lackofaccountownershipataformalfinancialinstitutionwasthegreatestbarrier.Inthiscontext,universalaccesstofinancialservicesbecamemorecriticalthanever.
Thereisampleevidenceofthebenefitsofdigitalfinancialservices,includinggreaterfinancialinclusionandstrongerGDPgrowth.2InLMICs,mobilemoneyisfarmoreaccessiblethananyothertypeofdigitalfinancialservice(includingapp-basedplatforms),particularlyoutsideurbancentres.With310liveservicesin96countries,mobilemoneyisnowavailableinmostmarketswhereaccesstofinancialservicesislow(seeFigure1).
Mobilemoneyprovidersalsohavetwonoteworthyadvantagesoverotherdigitalfinancialservices:excellentknowledgeoflocalmarketsandstrongpartnershipsandcollaborationswithfintechs,banks,governmentsandotherkeystakeholders.Thesecapabilitiesandassetsputtheminastrongpositiontoweatherthestormandbuildresilienceintolocaleconomiesandsocieties.Asaresult,inmanymarkets,mobilemoneyprovidersbecameanintegralpartofthenationalCOVID-19responseandprovidedacriticalpathtodeliveringfinancialassistancequickly,safelyandefficiently.
$11.5trillioninfiscalactionsandabout$7.5trillioninmonetaryactionsasofSeptember2020ingeographieswhereconditionsandbudgetallowed.See:
/external/pubs/ft/ar/2020/eng/downloads/imf-annual-report-2020.pdf
Sahay,R.,etal.(2020).
ThePromiseofFinTech:FinancialInclusioninthePost-COVID-19Era
.InternationalMonetaryFund(IMF).
Embracingdisruptionandbuildingresilience 11
StateoftheIndustryReportonMobileMoney2021
Figure1
Numberofmobilemoneyservicespercountry,20203,4
310services
in96countries
1service 2services 3services 4services 5ormore
services
Fromtheonsetofthepandemic,mobilemoneyprovidersactedurgentlytomoderatethedamagetocitizens,governmentsandbusinesses.Whilesomewereshort-termmeasures,manylaidafoundationforfuturegrowthandafastertransitionfromcashtodigitalpayments.Thissectionhighlightsglobal
industrytrendsduringthepandemic,includingregulatoryandpolicyresponsestoCOVID-19,aswellasimportantregionalvariations.Weunpackhowtheindustryembracedthedisruptionandbecamemoreresilient,includingscalingupmobilemoneyadoptionanduse.
GSMAMobileMoneyDeploymentTracker:/mobilemoneymetrics/
Note:thenumberofservicesavailableinacountryshouldnotbeseenorusedasaproxyformobilemoneypenetrationofthepopulation.
12 Embracingdisruptionandbuildingresilience
StateoftheIndustryReportonMobileMoney2021
Embracingdisruptionandbuildingresilience 13
StateoftheIndustryReportonMobileMoney2021
Steadyadoptiononallfronts
Despitethechallengesanddisruptionsitcaused,COVID-19triggeredawidespreadshiftintheadoptionofdigitaltools.Allatonce,morepeoplewereusingmobileservicesoutofnecessity.Restrictionsonmovementandthepotentialrisksofhandlingcashledconsumerstoquicklyturntodigitalpaymentsasasaferandmoreaccessibleoption.
In2020,thenumberofregisteredmobilemoneyaccountsgrewby12.7percentglobally,withover136millionaddedinjustoneyear.Thisgrowthwastwiceashighasexpectedandexceededlastyear’sforecastby6.4percentagepoints–takingthetotalnumberofregisteredaccountsgloballyto1.21billion.Apartfromachangeinconsumerbehaviour,thisimpressiveuptakewasalsoduetoregulatorsimplementingmoreflexibleKnowYourCustomer(KYC)processesandrelaxedon-boardingrequirements.
Aspredictedinlastyear’sStateoftheIndustryreport,registeredaccountsinAfricacomfortablysurpassedthehalfbillionmark.Sub-SaharanAfricahasbeenattheforefrontofthemobilemoneyindustryforoveradecade,andin2020continuedtoaccountforthemajorityofgrowth(43percentofallnewaccounts)(seeFigure2).Bytheendoftheyear,therewere548millionregisteredaccountsintheregion,over150millionofwhichwereactiveonamonthlybasis.AlthoughabsolutegrowthwashighestinWestandEastAfrica,SouthernAfricagrewthefastestat24percentyearonyear.
Figure2
Netadditionstoregisteredaccounts
34%
18%
<1%
2%
Additions
Additionsby
43%
Sub-Saharan
byregion
Africanregion
1%
22%
8%
3%
11%
Sub-Saharan
South
MiddleEastand
East
Central
Africa
Asia
NorthAfrica
Africa
Africa
LatinAmerica
Europeand
EastAsia
Southern
West
andthe
CentralAsia
andPacific
Africa
Africa
Caribbean
14 Embracingdisruptionandbuildingresilience
StateoftheIndustryReportonMobileMoney2021
EastAsiaandPacificalsoexperiencedsignificantgrowth,contributingto34percentofallnewaccounts,thankstostronggrowthinSoutheastAsiainparticular.Morethanhalfoftheservicesintheregionnowhaveoveronemillionregisteredaccounts.InSouthAsia,registeredaccountsgrewbyfivepercenttosurpass300millionregisteredmobilemoneyaccountsforthefirsttime.ThismeansthatoneinfourregisteredmobilemoneyaccountsgloballyarenowinSouthAsia.
TheMiddleEastandNorthAfricasawthelargestadditioninregisteredaccountsinabsolutetermsoverthelastfiveyears.Thisistheresultofbothnewandrenewedeffortsbyindustryplayersacrosstheregion.
Finally,LatinAmericaandtheCaribbeanhadthefastestgrowthofanyregionforregistered(38percent)andactiveaccounts(67percent).Thiswasdriveninpartbysignificantgovernmentsupportinthewakeofthepandemic,withmillionsofpeoplereceivingrelieffundsviamobilemoney.
Embracingdisruptionandbuildingresilience 15
StateoftheIndustryReportonMobileMoney2021
MOBILEMONEYHIGHLIGHTSIN2020
While2020sawunparalleledchallengesbroughtonbytheCOVID-19pandemic,themobilemoneyindustrywitnessedstrongeffortsinstrivingtowardscashlesssocieties,enteringstrategicpartnershipstoexpandthehorizonsofdigitalpaymentsanddevelopingnewandrobustinteroperablepaymentsystems.
MARCH APRIL JULY
NATIONAL
STRATEGIC
INCREASED
COMMITMENT
INTEROPERABILITY
PARTNERSHIP
GhanabecomesthefirstAfrican
GSMAlaunchestheMobileMoney
VodacomandSafaricomacquire
countrytolaunchauniversal
InteroperabilityTestPlatform
theM-Pesabrand,itsproduct
QRcodeenablingallGhanaians
empoweringboththird-party
developmentandsupport
tomakeinstantmerchant
serviceprovidersanddigital
servicesfromVodafone,offering
paymentsfromtheirmobile
financialserviceproviderstotest
opportunitiestoexpandM-Pesa
moneywallets,bankaccountsor
theirsoftwareimplementationin
intonewAfricanmarkets.
internationalcards.
anend-to-endecosystem.
JULY
JULY
INCREASED
INTEROPERABILITY
Interoperabilityplatform,
GIMACPAY,launchesin
CEMACcountriestofacilitate
interoperablemobilemoneyand
bankingpaymentsfortheCEMAC
population.
PRODUCT
EXPANSION
OrangeandNSIAcombine
expertisetolaunchOrangeBank
Africaandprovidegreateraccess
tofinancialservicesandincrease
financialinclusioninWestAfrica.
AUGUST OCTOBER OCTOBER
INTERNATIONAL
NATIONAL
PRODUCTEXPANSION
REMITTANCES
COMMITMENT
Safaricomintroducesanew
AirtelAfricaentersastrategic
ThePhilippineslauncha$575
M-pesafeature,‘Pochila
partnershipwithMoneyGram
Biashara’,targetedatsmall
millionprojecttoprovide
enablingAirtelMoneycustomers
businessownersallowingthemto
thepopulationwithnational
toreceiveMoneyGramtransfers
separatebusinessandpersonal
identificationcardsinefforts
directlyintotheirmobilewallets
funds,monitortransactionsmore
toboostfinancialinclusionand
fromover200countriesacross
efficientlyandsomakebetter
expandthedigitaleconomy.
theworld.
businessdecisions.
DECEMBER
NOVEMBER
INTERNATIONAL
REMITTANCES
INVESTMENT
PayPal’smoneytransferservice,
Grabinvests$100millionin
Xoom,launchesinternational
LinkAjatostrengthenitsfinancial
remittancepaymentsfromusers
servicesandacceleratefinancial
intheUK,USA,Canadaand
inclusioninIndonesia.
Europetomobilemoneywallets
acrosskeymarketsinAfrica.
16 Embracingdisruptionandbuildingresilience
StateoftheIndustryReportonMobileMoney2021
Activeaccountsand“financialdemarginalisation”
In2020,themobilemoneyindustryreachedanothermajormilestone:thenumberofmonthlyactivemobilemoneyaccountstopped300million,havinggrownatarateof17percentyearonyear.5Inthisyear’sStateoftheIndustryreport,weareshiftingawayfrommeasuringaccountactivityona90-daybasistoinsteadmeasureitonamonthlybasis(or
30-day),inlinewithbothbehaviouralchangesinusageandthewiderfintechindustry.6
Whileittooknearlyadecadeforthemobileindustrytoreachitsfirst100millionmonthlyactiveaccounts,ithastakenjustoverfiveyearstoreachanother200million(seeFigure3).
Figure3
Growthofmonthlyactiveaccounts
(2006–2020)
350m
300m
Monthlyactive
300m
mobilemoney
250m
200m
accountstopped
200m
300m
in2020
150m
100m
100m
50m
March
March
September
December
2006
2016
2018
2020
10
2?
2?
years
years
years
90-dayactivityisalegacyofSIMcardactivityanddoesnotadequatelycapturemorerecentmobilemoneyusage.
App-basedfintechsolutionsprimarilymeasureactivitybythenumberofmonthlyactiveusers(MAUs)
Embracingdisruptionandbuildingresilience 17
StateoftheIndustryReportonMobileMoney2021
ByDecember2020,64mobilemoneyproviders–roughlyoneinfive–hadoveronemillionmonthlyactiveaccounts.Thisisupfrom30providersin2016(seefigure4).
Thisstrongandsteadygrowthsuggeststhatcustomersareusingmobilemoneyinmoreadvancedwaysandinallaspectsofdailylife.Thismarksachangefromtheearlydaysofmobilemoney
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