□□□□2020下半年公共英語四級模擬試題：閱讀2020下半年公共英語四級模擬試題：閱讀Cultureisoneofthemostchallengingelementsoftheinternationalmarketplace.『Thissystemoflearnedbehaviorpatternscharacteristicofthemembersofagivensocietyisconstantlyshapedbyasetofdynamicvariables：language,religion,valuesandattitudes,mannersandcustoms,aesthetics,technology,education,andsocialinstitutions.』①Tocopewiththissystem,aninternationalmanagerneedsbothfactualandinterpretiveknowledgeofculture.Tosomeextent,thefactualknowledgecanbelearned;itsinterpretationcomesonlythroughexperience.Themostcomplicatedproblemsindealingwiththeculturalenvironmentstemfromthefactthatonecannotlearnculture—onehastoliveit.Twoschoolsofthoughtexistinthebusinessworldonhowtodealwithculturaldiversity.Oneisthatbusinessisbusinesstheworldaround,followingthemodelofPepsiandMcDonald’s.Insomecases,globalizationisafactoflife;however,culturaldifferencesarestillfarfromconverging.Theotherschoolproposesthatcompaniesmusttailorbusinessapproachestoindividualcultures.Settinguppoliciesandproceduresineachcountryhasbeencomparedtoanorgantransplant;thecriticalquestioncentersaroundacceptanceorrejection.Themajorchallengetotheinternationalmanageristomakesurethatrejectionisnotaresultofculturalmyopiaorevenblindness.Fortuneexaminedtheinternationalperformanceofadozenlargecompaniesthatearn20percentormoreoftheirrevenueoverseas.Theinternationallysuccessfulcompaniesallshareanimportantquality：patience.Theyhavenotrushedintosituationsbutratherbuilttheiroperationscarefullybyfollowingthemostbasicbusinessprinciples.Theseprinciplesaretoknowyouradversary,knowyouraudience,andknowyourcustomer.Accordingtothepassage,whichofthefollowingistrue?Allinternationalmanagerscanlearnculture.Businessdiversityisnotnecessary.Viewsdifferonhowtotreatcultureinbusinessworld.Mostpeopledonotknowforeignculturewell.Accordingtotheauthor,themodelofPepsi.isinlinewiththetheoriesoftheschooladvocatingthebusinessisbusinesstheworldaroundisdifferentfromthemodelofMcDonald’sshowsthereverseofglobalizationhasconvergedculturaldifferencesThetwoschoolsofthought.bothproposethatcompaniesshouldtailorbusinessapproachestoindividualculturesbothadvocatethatdifferentpoliciesbesetupindifferentcountriesadmittheexistenceofculturaldiversityinbusinessworldBothAandBThisarticleissupposedtobemostusefulforthose.whoareinterestedinresearchingthetopicofculturaldiversitywhohaveconnectionstomorethanonetypeofculturewhowanttotravelabroadwhowanttorunbusinessonInternationalScaleAccordingtoFortune,successfulinternationalcompanies.earn20percentormoreoftheirrevenueoverseasallhavethequalityofpat