2021-2022年江西省新余市大學英語6級大學英語六級學校:________班級:________姓名:________考號:________

一、2.ReadingComprehension(SkimmingandScanning)(20題)1.AsapartofDHS'sMetropolitanMedicalResponseSystem,acitycanobtain______indevelopingplans.

2.

Dr.PeterDiotbelievesthatitmaybeeffectivetouseARVsto______.

3.

Foralongtime,theeffectofautomationonemploymentisthepointatissueamonglabourleaders,governmentofficials,businessexecutives,andcollegeprofessors.

A.YB.NC.NG

4.

Thewell-knownRoyalMileinEdinburghis______.

A.acityB.acastleC.apalaceD.aroad

5.

Coupons,accordingtoDaveLieberman,aretoencouragetheconsumersto______.

6.

Apersonmightneed______caloriestomaintainahealthyconditioninaday.

A.nolessthan2,000

B.lessthan2,000

C.morethan2,000

D.roughlyabout2,000

7.WhatEaster'sallabout

EasteristhemostimportantfestivalintheChristiancalendar.ItisthecommemorationofJesus'deathandhisrisingfromthedead,alsoknownastheresurrection.ItcomesattheendofLent.TheweekleadinguptoitiscalledHolyWeek.PalmSundayisthefirstdayofHolyWeekandcelebratesJesus'arrivalinJerusalemridingonadonkey.Crowdsofpeoplecameoutofthecitytogreethim,throwingdownpalmbranchesontheroad.Manychurchesgiveoutsmallcrossesmadefrompalmleaves,asareminderofJesus'entranceintoJerusalemandhisdeathonthecross.OnThursdayChristiansrememberwhenJesusatethePassovermealwithhisdisciples,breakingbreadanddrinkingwine,whichisnowknownastheLastSupper.Sincethenthismealhasbeensymbolicallyre-enactedbymanyChristiansasawayofdrawingclosertoGod.ThisiscalledtheEucharist,whichmeans"thanksgiving".ItisareminderthatJesussacrificedhislifeformankind.

TheBibletellsusthat,laterthatnight,JesuswasbetrayedbyJudasIscariot.Afterhisarrest,JesuswasbroughtbeforetheJewishhighpriestswhofoundhimguiltyofblasphemybecausehecalledhimselftheSonofGod.TheyhandedhimovertotheRomangovernor,PontiusPilate.AswasthecustomatthetimeoftheFeastofPassover,Pilategavethecrowdsthechoiceastowhichofthetwoprisonersshouldbefreed:Jesus,orBarrabas,anotoriouscriminal.Ironically,thesamecrowdwhohadwelcomedJesuswithpalmbranchesafewdaysearliernowchoseBarrabastobereleased,andPilatecondemnedJesustodeathbycrucifixion.OnGoodFriday,manychurcheshold3hourservicesmeditatingontheeventsleadinguptoChrist'sdeath:hisinterrogation,flogging,themockingbytheRomansoldiers,andhisjourneywiththecrosstoGolgotha,theplaceofhisdeath.Finallyhewasstrippednakedandnailedtothecross,wherehehunginagonyforthreehours,jeeredatbythecrowds,beforehedied.Thisisthedaywhenpeopletraditionallyeathotcrossbuns,becausethecrossonthebunisareminderofthecrossJesusdiedon,andareminderoftheChristianbeliefthatJesusdiedtosaveusall.

EasterSundaymarksJesus'resurrection.TheBibletellsusthatMaryMagdalenewenttothetomb,followedlaterbysomeofJesus'disciples.TheydiscoveredJesus'bodyhadgoneandthatthetombwasempty.JesusthenappearedtoMaryandmanyofhisdisciples,speakingwiththemonseparateoccasionsduringthefollowingfortydays.Asheleftthemforthelasttime,JesuspromisedtosendtheHolySpiritsothediscipleswouldknowGodwouldneverleavethem.Hethenascendedintoheaven.TheChurchcelebratesthisonAscensionDay.

WhydoweeatEastereggsatEaster?

ForChristians,Eastereggssymbolizenewlife.Theybelievethat,throughhisresurrection,Jesusdefeateddeathandsinandofferspeoplethepromiseofeternallifeiftheyfollowhisteachings.ThisiswhythereisatraditionforChristianstobebaptizedatEaster,whichcelebratesnewlifeinGod.However,thefestivalofEasterstretchesbacktopre-Christiantimes,too.Itgetsitsnameandsomesymbols,includingtheEasterBunny,fromthePaganSpringEquinoxfestival,whichisacelebrationofspringandalsoofnewlife.

WherearetheaccountsofEasterintheBible?

TheaccountoftheEasterstorycanbereadinMark,Chapters14to16,orLuke,Chapters22to24,andelementsofitcanbefoundintheothergospelstoo.ManyoftheeventsintheEasterstoryareforetoldintheOldTestamentinIsaiahchapter53.

WhydoesthedateofEasterchangefromyeartoyear?

ThedateofEasterSundayvariesfromyeartoyearbecauseitisbasedonthelunarcalendar.ItiscelebratedonthefirstSundayafterthefullmoon,onorafterMarch21st.

&

A.YB.NC.NG

8.

______isbeginningtothreatenourhealth,ourhappinessandourcivilization.

9.

ThepesticideDDTcanbeeffectiveagainst______.

A.malariaB.wildlifeC.animalsD.humannervoussystem

10.

Comparedtothenewinformationinscience,someoftheideasofthepastwere______.

11.WhentoWorryAboutaFever

THEPANICKEDCALLwokeDr.SuzanneCorriganat2a.m.Awomancried,"Mychildhasahighfever.WhatshouldIdo?"

TheIrving,Texas,pediatricianquicklyasked:Howoldistheyoungster?Howhighisthefever?"Itturnedoutthatthefevermeasured101degreesrectallytheequivalentof100degreesorally,"saysCorrigan."Andthebaby,a15-month-old,hadfallenbacktoapeacefulsleep."

Themotherhadworriedthatthefevermightgoupquicklyifshedidn'twakethechildtogivemedication.Corriganreassuredherthatthefeverwasmildandsimplythebody'snaturalresponsetofightingoffaninvader,mostlikelyaaims..Thedoctoradvisedhertoletthebabysleep,unlessothersymptomsappeared.

"Likemanypeople,thismothermistakenlyassumethathavingafevermeansyou'reseriouslyill,"saysCorrigan,oftheAmericanAcademyofPediatrics."Itellpatientsthatfeveritselfisn'tanillness.It'showthebodyrevsuptheimmunesystemtodefendagainstinfection."

Anunreasonablefearofelevatedtemperature,acommonreaction,iscalled"feverphobia"byDr.BartonD.Schmitt,professorofpediatricsatTheChildren'sHospitalinDenver.Fewpeople,saysSchmitt,realizethatfeveritselfisrarelydangerous,andbytreatingitaggressivelywithaspirinoracetaminophen,theymayactuallyslowrecovery.

Herearesixsurprisingfactsaboutfeveryoushouldknowtoprotectyourselfandyourfamily.

1Theconceptof98.6asthebody's"normal"temperatureisoutofdate.

SaysDr.PhilipA.MackowiakoftheUniversityofMarylandSchoolofMedicine:"Thenormaltemperatureisactuallyarangeratherthanonesinglenumber.Andthere'sagreatdealofindividualvariation."

Thebody'snaturalcircadianrhythmspromptdailytemperaturefluctuationsofaboutonedegreeFahrenheit,butsomepeoplehaveoscillationsaswideas2.4degreesorasnarrowas0.1degree.Childrentendtohaveslightlyhighernormaltemperaturethanadultsandaremorelikelytorunhighfeversinresponsetoinfection.Elderlypeopletendtohavelowerbodytemperaturesthanyoungeradults.

Ordinaryactionscanraisetemperature:digestingabigmeal,beinginthesun,prolongedcryinginbabies,exercise.Butbodytemperaturerarelyriseshigherthanabout106.5degreeswithtwomainexceptions:atraumaorturnerthatdamagesthehypothalamus(thepartofthebraincontrollingtemperature),and,morecommonly,heatstroke,whichmustbetreatedimmediatelytopreventdamagetobodyorgans,ordeath.

2Takingmedicationtolowerafevermayprolongillness.

Here'showfeverworks:Whenwhitebloodcellsrecognizeanintruder,theyreleaseproteinsthattraveltothehypothalamusandpromptittoraisethebody'sthermostat.Thebodyreactstothisbygeneratingheat,oftenthroughshivering."Manyimmunologicalfunctionsappeartobemoreefficientatahighertemperature,"sayspediatricianTimothyDoranofTheJohnsHopkinsUniversitySchoolofMedicine."Andsomebacteriaandvirusesdon'tgrowaswellathighertemperatures."

Recentstudiesshowthatwhenanimalsareexposedtobacteriabutpreventedfromrunningafever,manydieofinfectionstheymighthavesurvived.Doranresearchedchildrenwithchickenpox,andfoundthat"ittookthosewhoweregivenacetaminophenabouthalfadaylongertorecover"thanitdidthosewhosefeverswhereuntreated.

Whilemostpeopleareprobablybetteroffnotsuppressingfeversthatcausenodiscomfort,thereareexceptions.Coronarypatientsandthosewithsuchchronicconditionsasarthritisanddiabetesshouldcontacta.physicianimmediately.

Tobalancetherisksandbenefitsoftreatingfever,alotdependsonthepatient'scomfort."Datashowthatfeverdoesgo

A.YB.NC.NG

12.

ItwasreportedthatSudanesePresidentOmarA1-BashirrequestedthattheSudaneseprisonersheldatGuantanamoBaybe______.

13.TheLewisCenteratOberlinisanenergy-efficientbuildingandthemajorenergyresourceofitisfrom

14.

Thegreatnumberofpatientsvisitingthecomplementary-medicinecenteratNewYork'sHospitalforSpecialSurgeryreflects______intheUS.

15.Withoutthehostprocessor,acardholdercannotwithdrawmoneyfromanATM.

16.

Thesealevelriseismainlycausedby______triggeredbyuncheckedgreenhousegasemissions.

17.

Theauthorsaysthatforegoingacollegeeducationisoftennotawisechoicebecause______ofthe50highestpayingjobsrequireafour-yearcollegedegreeexceptforairtrafficcontrollersandnuclearpowerreactoroperators.

18.

Playingintheathleticfields,childrenstillneed______sothattheplaytimecanbemoreeffectiveandproductive.

19.Sleddogsdon'tusereins,instead,theyfollow______.

20.Thegrass-fed-beefburgersintheYaleSustainableFoodProjecthavebeenboughtfrom______.

二、3.ListeningComprehension(20題)21.聽力原文：Somepartsoftheeartharemorelikelytohavequakesthanothers.Thisisusuallytrueofmountainareas,becausetherethethicknessofrocks,whichmakeuptheearth'scrust,isnoteven.Butquakesmayoftenbefeltinlevelregions,too,becausethewaves,whichcomefromthecenterofaquake,runoftenforthousandsofmiles.

Itiseasytounderstandwhymanissofrightenedbyanearthquake.Peopleusedtothinkthatwhentherewasanearthquake,thegroundopened,swallowedgreatnumbersofpeople,thenclosed,andthosewhowerekilleddisappearedforever.Weknownowthisdoesnothappen.

Whatweneedtofeararetheafter-effectsofaseriousearthquake:fires,floods,andlandslides.SincetheYellowstoneearthquakesomepeoplehavesaidthattheywouldnevergotothatareaforfearofbeingcaughtinalandslideoccurringaftertheearthquake.Thisis,actuallyafoolishidea.Suchafearwouldkeepusawayfrommountainstherestofourlives.EventhoughearthquakeshappeneverydaysomethingliketheMadisonRiverlandslidedoesnothappenveryoften.Wecanrealizegratefullythatfewofuswillsufferbecauseofsuchadisaster.Atthesametimewecanunderstandtheneedofbeingreadytohelpthosewhodosuffersuchtrouble.

(33)

A.Becausethewavescomingfromthecenterofaquakecanspreadtotheseplaces.

B.Becausetherearethethicknessofrocksmakinguptheearth'scrust.

C.Becausesomepartsoftheeartharemorelikelytohavequakesthanothers.

D.Becausemountainousareasareeasytohaveearthquakes.

22.(34)

A.Theweekendhasdecreasedinlength.

B.Thenumberofnationalholidayshasincreased.

C.Peopleworkfewerdaysperweek.

D.Peopleworkmorehourseachday.

23.(19)

A.Thecompanydoesnothavetheman'sresume.

B.Theman'sfirstinterviewmightbesuccessful.

C.Thecompanyhasdecidedtohiretheman.

D.Thewomanisastonishedtohearthenews.

24.(24)

A.Invarioustents.

B.Inuniversitybuildings.

C.Inahospital.

D.Inanauditorium.

25.(14)

A.Shewillhelphim.

B.Shefinishedherstwodaysago.

C.Shecompletedherworkveryquickly.

D.Sheisstilldoingtheproject.

26.

【B5】

27.聽力原文：M:Whatdidyoudotocelebrateyourbirthday?.

W:MyfriendstookmetoseeCirqueduSoleil.Whatashow!ItwasunlikeanythingIhadeverseenbefore.Theperformancesweremesmerizing—theywereart!

M:Wow,itsoundslikeyoureallyenjoyedyourself.WhatdistinguishesCirqueduSoleilfromothercircuses?

W:Itsimplyhasclass.Theactshaveacertainstyle.thatyoudon'tseeinothercircuses.Thereissoft,romanticlightingandfantasticmusicwhichrangesfromclassicaltojazz.But,whatrealtysetsthecircusapartisthecostumeswiththeirbeautifulfabrics,richcolorsandfairytaledesigns.

M:Itsoundsamazing,butIalwaysfeelalittleguiltywhenIgotothecircus.Itseemssocreeltouseanimalsforourentertainment.

W:CirqueduSoleildoesn'tbelieveinusinganimalsTheyrelyonhumanperformersincludingacrobats,trapezeartistsandcontortionists.

M:That'swonderful,Iwishothercircuseswoulddothesame.

W:Andthehumanperformancesaremuchmorefun.Therewasoneclownwhoactuallyjuggledeightwineglassesatonetime.Icouldn'tbelieveit.Therewasalsoamagicianwhoperformedaseriesofcomicaltricksinvolvingmembersoftheaudience.Ilovedthewholething.Yourealtyshouldseethemwhiletheyareintown.

M:IthinkI'llgothisweekend,

(23)

A.It'saconcert,

B.It'sacircus.

C.It'sagame.

D.It'samovie.

28.SectionA

Directions:Inthissection,youwillhear8shortconversationsand2longconversations.Attheendofeachconversation,oneormorequestionswillbeaskedaboutwhatwassaid.Boththeconversationandthequestionswillbespokenonlyonce.Aftereachquestiontherewillbeapause.Duringthepause,youmustreadthefourchoicesmarkedA,B,CandD,anddecidewhichisthebestanswer.

聽力原文：M:Idon'tthinkyou'llhavetimetosandoutinvitationstoallthenewstudents.

W:Oh,yes.Iwill.

Whatdowelearnaboutthewomanfromthisconversation?

(12)

A.Sheplanstoinviteallthenewstudents.

B.She'sanewstudent.

C.Shethinksthemanisright.

D.Sheinvitedthemantoaparty.

29.(35)

A.Mountainclimbing.B.Rockclimbing.C.Hiking.D.Fishing.

30.

【B3】

31.SectionA

Directions:Inthissection,youwillhear8shortconversationsand2longconversations.Attheendofeachconversation,oneormorequestionswillbeaskedaboutwhatwassaid.Boththeconversationandthequestionswillbespokenonlyonce.Aftereachquestiontherewillbeapause.Duringthepause,youmustreadthefourchoicesmarkedA,B,CandD,anddecidewhichisthebestanswer.

聽力原文：M:Wherehaveyoubeen?Iwasjustabouttogiveuponyou.

F:Sorry,mybuswasdelayed.ButI'mgladyouwerepatient.Itwouldhavebeenhardforustofindanothertimetomeetthisweek.

Q:Whatdoesthewomanmean?

(12)

A.Theyshouldmeetanothertimethisweek.

B.Shewon'tbebusythisweek.

C.Sheisangrythatthemandoesn'twaitforher.

D.Therewon'tbeanothertimeavailablefortheminthisweektomeet.

32.

【B9】

33.(18)

A.Husbandandwife.

B.Teacherandstudent.

C.Policemananddriver.

D.Motherandson.

34.(21)

A.Ithas2milliondollarsincapital.

B.Ithas50,000people.

C.ItsproductsaremarketedintheUSonly.

D.ItsproductssellquitewellinChina.

35.SectionA

Directions:Inthissection,youwillhear8shortconversationsand2longconversations.Attheendofeachconversation,oneormorequestionswillbeaskedaboutwhatwassaid.Boththeconversationandthequestionswillbespokenonlyonce.Aftereachquestiontherewillbeapause.Duringthepause,youmustreadthefourchoicesmarkedA,B,CandD,anddecidewhichisthebestanswer.

聽力原文：W:I'dliketoexchangethisgreentablecloththatIboughtlastweekfortheredone.

M:Let'sseenow.Theredcostsonly$10.95,andthegreenonewas15.

Approximatelyhowmuchmoneydoestheclerkowethewoman?

(12)

A.＄37B.＄4C.＄35D.＄6

36.(29)

A.Hemlock.B.Cedar.C.Fir.D.Pine.

37.聽力原文：Haveyoualwayswantedtoinvest,butdidn'tknowwheretogetstarted?Herearethreebasicguidelinestosmartinvesting,foryourfuture.

Numberoneistohavecleargoals.Decidehowmanyyearsyouwillinvestfor,andwhatyourneedswillbeinthefuture.

Numbertwoistounderstandtherangeofpossibilities.You'llwantadiversifiedportfolio:onewithamixofstocks,mutualfunds,bonds,andcash.It'sajungleoutthere.Eachoftheseproductshasdifferentrisksassociatedwiththemandalsodifferentpotentialrewards.Understandthembeforeyoubuy,sotherewon'tbeanybigsurpriseslater.

Finally,numberthreeistohaverealisticexpectations.AsourfriendLeonardodaVincisaidintheyear1500:"Hewhowishestoberichinadaywillbehangedinayear."

Overthepastseveralyears,NewYorkstockshaveaveraged30%annualreturns,butdon'tcountonthisContinuing.Whileit'struethatsincetheyear1900,stockshaveaveragedan11%annualrem.It'saroller-coasterridewithmanyminusyearsaswell,soyouhavetostayinforthelongterm-youhavetoweatherthestorm-andnotbetoogreedy.

(30)

A.Todevelopasavingsplan.

B.Tosetupabankaccount.

C.Tosetclearinvestinggoals.

D.Toworkoutthebudget.

38.(32)

A.Theywilltakeoneofthesixmajortests.

B.Theywillbegivenapoptest.

C.Theywillberequiredtoreadashortstoryinclass.

D.Theywillhavetowriteacomposition.

39.(43)

40.

【B10】

三、4.ReadingComprehension(ReadinginDepth)(20題)41.

Theadvantageofusingbandingpatternstotracedocumentsisthat______.

A.itiseconomicallyaffordableandtechnicallypractical

B.itstrengthensthecollaborationbetweenprintingcompanies

C.itmakesprinterscheaperandhardtobetakenaround

D.itisabletoidentifyeventhemostspecializedcriminals

42.

ThispassagemainlydealswithHitler's______.

A.impactonourthinkingaboutgoodandevil

B.crimesinWorldWarⅡ

C.racialconvictions

D.importanceinworldhistory

43.

Whyisitwarmeronthesideofahillthanonthevalleyfloor?

A.Becausewarmerairliftsupandoffthevalleyfloor,especiallyonclearnights.

B.Becausethereisdifferencebetweenthetemperature.

C.Becausecoldwindblowsdowntothevalley.

D.Noinformationismentionedinthepassage.

44.SectionB

Directions:Thereare2passagesinthissection.Eachpassageisfollowedbysomequestionsorunfinishedstatements.ForeachofthemtherearefourchoicesmarkedA,B,CandD.Youshoulddecideonthebestchoice.

Unlikethescientist,theengineerisnotfreetoselecttheproblemwhichinterestshim；hemustsolvetheproblemsastheyarise,andhissolutionsmustsatisfyconflictingrequirements.Typically,theengineeringsolutiontomostproblemsmusttakeintoaccountmanyfactors.

Totheengineer,efficiencymeansoutputdividedbyinput.Hisjobistosecureamaximumoutputforagiveninputortosecureagivenoutputwithaminimuminput.Theratiomaybeexpressedintermsofenergy,materials,money,time,orman.Mostcommonlythedenominator(分母)ismoney；infact,mostengineeringproblemsareansweredultimatelyindollarsandcents.

Theemphasisonefficiencyleadstothelarge,complexoperationswhicharecharacteristicofengineering.Theprocessingofthenewantibioticandvaccinesinthetest-tubestagebelongsinthefieldofbiochemistry,butwhengreatquantitiesmustbeproducedatlowcost,itbecomesanengineeringproblem.Itisthedesireforefficiencyandeconomythatdistinguishesceramicengineeringfromtheworkofthepotter,textileengineeringfromweaving,andagriculturalengineeringfromfarming.

Sinceoutputequalsinputminuslosses,theengineermustkeeplossesandwastetoaminimum.Onewayistodevelopusesforproductswhichotherwisewouldbewaste.Theworkofthechemicalengineerinutilizingsuccessivelygreaterfractionsofrawmaterialssuchascrudeoiliswellknown.Lossesduetofrictionoccurineverymachineandineveryorganization.Efficientfunctioningdependsongooddesign,carefulattentiontooperatingdifficulties,andlubricationofroughspots,whethertheyaremechanicalorpersonal.

Therawmaterialswithwhichengineersworkareseldomfoundinusefulforms.Engineeringofthehighesttypeisrequiredtoconceive,design,andachievetheconversionoftheenergyofaturbulentmountainstreamintothepowerfultorque(轉矩)ofanelectricmotorahundredmilesaway.Similarlymanyengineeringoperationsarerequiredtochangethesandsoftheseashoreintothepreciselenseswhichpermitustoobservetheminutebacteriainadropofwaterandstudyagiantmassofstarsinouterspace.

Whatmightbeinferredaboutthescientistfromthesentencesatthebeginningofthetext?

A.Hemustchoosethelong-termsolutiontoaproblem.

B.Hemaystudytheproblemhehasaninterestin.

C.Hecanavoidtheconflictbetweenworkandpleasure.

D.Heshouldbefamiliarwithsomeengineeringproblems.

45.

AccordingtothesurveysintheUS，____.

A.bullyingamongadultsisalsorising

B.parentsarenotsupervisingtheirchildrenwell

C.parentsseldombelievebullies

D.mostparentsresorttocallingtodealwithbullying

46.

【C5】

47.WhichofthefollowingisgivenbythewritertoshowbandwagonappealatworkinPara.3?

A.FightingforAmerica.

B.Nationalmovement.

C.Economiccampaigning.

D.Followingfashion.

48.Itisfeasibletousethemtomeasuremesoscalefields,ifconventionaltechniqueswere______.

A.expensiveB.massiveC.effectiveD.cheap

49.

Thefactthatmagicisafrequentsourceofwordsofpraisesuggeststhatpeople______.

A.lacklinguisticoriginality

B.havealwaysbeeninterestedinmagic

C.arebecomingmoresuperstitious

D.areinterestedinmagicwhenyoung

50.

【C2】

51.

TogeneticistslikeLewontinandHartl,thecurrentmethod______.

A.isnotsoconvincingastoexcludethelikelihoodthattwoDNAsamplescannevercomefromtwoindividuals

B.isbeyonddisputebecausetwoindividualsofthesameethnicgrouparelikelytohavethesameDNApattern

C.isnotbasedonadequatescientifictheoryofgenetics

D.istheoreticallycontradictorytowhattheyhavebeenstudying

52.

Whichofthefollowingstatementsisalwaystrueaccordingtothesurveysmentionedinthepassage?

A.Consumerswillpostponebuyingthingsiftheythinkpriceswilldecrease.

B.Consumerstendtospendtheirmoneyquickiftheythinkthepricewillincrease.

C.Thepricesituationhasaninfluenceonconsumers'behavior.

D.Traditionalassumptionsaboutearningandspendinghavetheirownreasons.

53.

Whatistheauthor'sattitudetothe"gloomyforecast"?

A.Optimistic.B.Pessimistic.C.Indifferent.D.Notmentioned.

54.

ItcanbeinferredfromParagraph5that______.

A.it'soutofFiat'scapabilitytosortoutthemessinmostanalysts'eyes

B.GMisdesperatetotakeoverFiatAutoassoonaspossible

C.GMwilltakeoverFiatAutoafterriddingitsownproblemsinEurope

D.it'suptoGianniAgnellitodecidewhetherGMwillmergetheFiatAuto

55.SectionB

Directions:Thereare2passagesinthissection.Eachpassageisfollowedbysomequestionsorunfinishedstatements.ForeachofthemtherearefourchoicesmarkedA,B,CandD.Youshoulddecideonthebestchoice.

ThisyearthecombinedadvertisingrevenuesofGoogleandYahoo!willrivalthecombinedprimetimeadrevenuesofAmerica'sthreebigtelevisionnetworks,ABC,CBSandNBCpredictsAdvertisingAge.Itwill,saysthetrademagazine,representa"watershedmoment"intheevolutionoftheinternetasanadvertisingmedium,A30-secondprime-timeTVadwasonceconsideredthemosteffective--andthemostexpensive--form.ofadvertising.Butthatwasbeforetheinternetgotgoing.Andthisweekonlineadvertisingmadeanotherleapforward.

ThislatestinnovationcomesfromGoogle,whichhasbeguntestinganewauction-basedservicefordisplayadvertising.BothGoogleandYahoo!makemostoftheirmoneyfromadvertising.Auctioningkeywordsearch-terms,whichdeliversponsoredlinkstoadvertisers'websites,hasprovedtobeparticularlylucrative.Andadvertiserslikepaid-searchbecause,unlikeTV,theyonlypayforresults:theyarechargedwhensomeoneclicksononeoftheirlinks.

BothGoogleandYahoo!,alongwithsearch-siterivalslikeMicrosoft'sMSNandAskJeeves,aredevelopingmuchbroaderrangesofmarketingservices.Google,forinstance,alreadyprovidesaservicecalledAdSense.Itworksratherlikeanadvertisingagency,automaticallyplacingsponsoredlinksandotheradsonthird-partywebsites.Googlethensplitstherevenuewiththeownersofthosewebsites,whocanrangefrommultinationalstoindividualspublishingblogs,asonlinejournalsareknown.

Google'snewserviceextendsAdSenseinthreeways.InsteadofGenie'ssoftwareanalyzingthird-partywebsitestodeterminefromtheircontentwhatrelevantadstoplaceonthem,advertisementwillinsteadbeabletoselecttheSpecificsiteswheretheywanttheiradstoappear.Thisprovidesbothmoreflexibilityandcontrol,saysPatrickKeane,Google'sheadofsalesstrategy.

Thesecondchangeinvolvespricing.Potentialinternetadvertisersmustbidfortheiradtoappearona"cost-per-thousand"(knownasCPM)basis.ThisissimilartoTVcommercials,whereadvertiserspayaccordingtothenumberofpeoplewhoaresupposedtoseethead.ButtheGooglesystemdeliversatwist:CPMbidswillalsohavetocompeteagainstrivalbidsforthesameadspacefromthosewantingtopayona"cost-per-click"basis,thewaysearchtermsarepresentlysold.Click-throughmarketingtendstobeaimedatpeoplewhoalreadyknowtheywanttobuy.somethingandaresearchingforproductandpriceinformation,whereasdisplayadvertisingismoreoftenusedtopersuadepeopletobuythingsinthefirstinstance.

ThethirdchangeisthatGoogleWillnowofferanimatedads--butnothingtooflashyorannoying,insistsMr.Keane.Suchadsarelikelytohemoreappealingtosomethebig-brandadvertisers.Spurredonbythespreadoffasterbroadbandconnections,suchcompaniesarebecomingincreasinglyinterestedinso-called"rich-media"ads,likeanimationandvideo

Bysaying"Itwillrepresenta'watershedmoment'intheevolutionoftheinternetasanadvertisingmedium",thetrademagazinesuggests

A.GoogleandYahoo!shareadvertisingrevenueswithtelevisionnetworks.

B.ThesuccessofGoogleandYahoolakesaturning-pointtoonlineadvertising.

C.America'sthreebigtelevisionnetworksplayanimportantroleinthedevelopmentofadvertisingmedium.

D.GoogleandYahoo!builduptheirstatusin