外語(yǔ)系畢業(yè)論文答辯編輯ppt論文題目試析品牌忠誠(chéng)度的培養(yǎng)和維護(hù)編輯pptcontentⅠ.IntroductionⅡ.TheImportanceofBrandingtoMarketingStrategyⅢ.ThedefinitionoftheBrandLoyaltyⅣ.ThePresentSituationandtheCausesofOurCountry’sBrandⅤ.BrandStrategyforBrandLoyaltyⅥ.ConclusionAcknowledgements編輯pptIntroductionThemarketcompetitionoftodayisvigorousOntheonehand,theChinesedomesticmarketenvironmentbecomesmorefierce.Ontheotherhand,

powerfulbrandshasalreadybecomeastrategyoflong-termdevelopment.contentabrandcompetition編輯pptThedevelopmentofthemarketingstrategies(product、place、price、promotion,JerryMcCarthy,American,1960)(customer、cost、convenience、communication,Robert.F.Lauterbon,American,1990)(relevance、reaction、relationship、reward,DonE.Schultz,American,1992)4P4C4R編輯pptmoreandmoreimportantthecustomerbrandloyaltycontent編輯pptThedefinitionofbrandloyaltyBehavioralBrandLoyalty

AttitudinalBrandLoyalty返回目錄編輯pptThePresentSituationofOurCountry’sBrandTheAsiantop10valuablebrands2.Chinesecompany

3.Foreigncompanyback編輯ppt返回KFC------“SudanI”eventledthecrisisP＆G------SK-Ⅱ,harmfulingredients

SanzhugroupQinchigrouplackofbrandpersonalitylackofrelationshipwithcustomer編輯pptStrategiesforBrandLoyalty

EstablishRelationshipswithCustomer2.ExploretheValueofCustomerRetention3.Reposition—itcanmakedevelopmenteasiercontent編輯pptAcknowledge