UNIT4Everydayeconomics---Understandingideas1.Studentscouldlearntomemorizesomewordsandphrases.2.Studentscouldgetthemainideaofthispassage.3.Studentscouldwritesentencesaboutthistopic.LearningAims:新單詞短語forehead/?f?r?d/n.額，前額

blank/bl??k/adj.無表情的，木然的

dizzy/?d?zi/adj.頭暈?zāi)垦５?/p>

chairwoman/?t?e??w?m?n/n.女主席；女會長

sunrise/?s?nra?z/n.日出（時分）；黎明；拂曉

potential/p??ten?(?)l/n.（事物的）潛力，可能性bug/b?ɡ/n.突然的興趣，迷戀

enterprising/?ent?pra?z??/adj.有創(chuàng)業(yè)精神的；有事業(yè)心的input/??np?t/n.投入（物）

Newwords!Newwords!新單詞短語obstacle/??bst?k(?)l/n.障礙，阻礙，妨礙

phase/fe?z/n.階段，時期manufacturer/?m?nj??f?kt?(?)r?/n.制造商；cosmetics/k?z?met?ks/n.化妝品，美容品

purchase/?p??t??s/v.購買

distribution/?d?str??bju??(?)n/n.（商品的）分銷，經(jīng)銷

bonus/?b??n?s/n.獎金；紅利

entrepreneurial/??ntr?pr??n??ri?l/adj.創(chuàng)業(yè)的，具有創(chuàng)業(yè)精神的

guidance/?ɡa?d(?)ns/n.指導(dǎo)，引導(dǎo)consultant/k?n?s?lt?nt/n.顧問

Talkaboutwhatdoyouwanttodointhefuture.Whatcanyoufindfromthetitle?BusinessblossomsSomechancesandopportunitiesofbusinessWarmmingup!1.Whatoptionsdocollegestudentshaveaftergraduation?takeafull-timejob,pursuefurthereducation,orstarttheirbusiness.

2.Whatcouldyoufindfromthesecondchart?Thepercentageremainedalmostat3%,in2015-2016.In2017,thepercentagedeclined.

Whatisthetrendinfiveyears’time?Itwillriseinfiveyears’time.

BusinessBlossoms1張月一邊說，一邊把雙手放在背后，以掩飾他們在發(fā)抖。然而，她無法掩飾額頭上的汗水，這部分是由于電視演播室的高溫造成的，但更多的是因?yàn)閷ψ谒媲暗乃膫€人的恐懼。他們回頭看，一張茫然的臉不知道接下來要說什么。張月感到頭暈，在艱難地完成演講時深吸了一口氣，“這就是為什么我需要你的幫助，把我新的、令人興奮的業(yè)務(wù)變成一個成功的業(yè)務(wù)。”Trytotranslatethesentences?1Asshespoke,ZhangYueputherhands

behindherbacktohidethattheywere

shaking.Shecouldn’t,however,hidethe

lineofsweatrunningdownherforehead,

whichwascausedpartlybytheheatofthe

televisionstudio,butmorebyfearofthe

fourpeopleseatedinfrontofher.They

staredback,theirblankfacesgivingnoclue

astowhattheywouldsaynext.Feeling

dizzy,ZhangYuetookadeepbreathas

shestruggledtofinishherpresentation,

“AndthatiswhyIneedyourhelpin

turningmynewandexcitingbusinessintoa

successful

one.”Zhang'spreviousexperienceofaskingforinvestmentWhatisthemainideaofthispart?Zhang'spreviousexperienceofaskingforinvestment2Nowchairwomanofherowncompany,ZhangYueisfondofsaying,“Theearlybirdcatchestheworm.”Theplacewhere

thishappensisavalley,aworldawayfromanytelevisionstudio.

Movingcarefullythroughthedarkness,shepassesrowuponrowofroseplants.Inanhour,thesefieldswillbefullofpeople,workingquicklytopicktheflowersbeforesunrise.“Ithastobedonethen,”saysZhang.“Theseflowersaredelicate.”2張月現(xiàn)在是自己公司的董事長，她喜歡說：“早起的鳥兒有蟲吃?！卑l(fā)生這種情況的地方是一個山谷，與任何電視演播室都截然不同。她小心翼翼地穿過黑暗，經(jīng)過一排又一排的玫瑰。再過一個小時，這些田地里就會擠滿了人，他們會在日出前迅速采摘花朵?！澳蔷捅仨氝@樣做，”張說。“這些花很精致。”Trytotranslatethesentences?Whatisthemainideaofthispart?Zhangcarefullynursedrosefields.3Zhangneverthoughtthatthiswassomethingshewouldendupdoing.Surroundedbyrosesasshewasgrowingup,shepaidthemlittleattention.ItwasonlyaftergraduatingfromuniversityoverseasandreturningtovisitherparentsthatZhangrealisedthepotential.“Conditionsareidealhere,”shesays.“Thisisaplacewhererosesgrowwild.”3張從未想過這會是她最終要做的事情。在她成長的過程中，周圍都是玫瑰，她很少注意它們。直到從海外大學(xué)畢業(yè)并回國看望父母后，張才意識到自己的潛力。“這里的條件很理想，”她說?！斑@是一個玫瑰野生生長的地方?！盩rytotranslatethesentences?Whatisthemainideaofthispart?Zhangrealisedherhometownwasanidealplaceforgrowingroses.4Zhangthereforedecidedtoreturntoherhometownandgrowroses,whichsurprisedmanypeople.“Iwantedtoexperiencethefreedomofbeingmyownboss,”shesaid.“ButIalsowantedtogivesomethingbacktomyhometown.Aspeoplesay,‘Ittakesavillagetoraiseachild.’”4因此，張決定回到家鄉(xiāng)種植玫瑰，這讓許多人感到驚訝?！拔蚁塍w驗(yàn)做自己老板的自由，”她說?！暗乙蚕牖仞伡亦l(xiāng)。正如人們所說，‘養(yǎng)育一個孩子需要一個村莊。’”Trytotranslatethesentences?Whatisthemainideaofthispart?ThereasonswhyZhangYuereturnedtoherhometownandgrewroses

5Sheisnottheonlyyoungpersontohave

beenbittenbythestart-upbug.Alloverthe

world,anincreasingnumberofenterprising

youngpeoplearethinkingofstartingtheir

ownbusinesses,asthegrowingeconomy

createsmoreopportunities.LikeZhang,they

presenttheirideasinthehopeofgetting

investmentandadvice,andtheyhavethe

samepassionanddevotion.Themajoritymeet

withrejection.Afew,likeZhangYue,find

themselvesluckyenoughtogetinvestmentand

theall-importantinputandsupportfrommore

experiencedbusinesspeople.Theroadtotheir

successishoweverstillalonganddifficultone,

withmanychallengesalongtheway.5她并不是唯一一個被初創(chuàng)公司竊聽的年輕人。隨著經(jīng)濟(jì)的增長創(chuàng)造了更多的機(jī)會，世界各地越來越多有進(jìn)取心的年輕人正在考慮創(chuàng)辦自己的企業(yè)。和張一樣，他們提出自己的想法，希望獲得投資和建議，他們也有同樣的熱情和奉獻(xiàn)精神。大多數(shù)人遭到拒絕。像張悅這樣的少數(shù)人發(fā)現(xiàn)自己足夠幸運(yùn)，能夠從更有經(jīng)驗(yàn)的商界人士那里獲得投資和至關(guān)重要的投入和支持。然而，他們的成功之路仍然漫長而艱難，一路上有許多挑戰(zhàn)。Trytotranslatethesentences?Whatisthemainideaofthispart?Thechallengesofstartingbusinessesfacedbyyoungpersons6.Assomeonewhogrewupinthecountry,

Zhangalreadyknewaboutgrowingplants.

However,likeanyentrepreneurwhowasjust

startingout,shestillhadalottolearn.Shehas

overcomeanumberofobstaclesinnursingher

businesstothesuccessitistoday.“Thebiggest

challengeattheinitialphasewastopersuade

peopletoworkforme,whichwastotally

outsidemy

experience.Fewinthevillage

believedIcouldcreateamulti-millionyuan

businessfromflowers,”saysZhang.“After

IwentonTV,amajorAsianmanufacturerof

cosmeticswaswillingtopurchasemyproduct

andhelpwithitsdistribution.Itwasonlythenthatthelocalsbegantobelieveme.NowmyproductisoneofthebestinAsia.Thisyear,Icanpayallmyfellowworkersadecentbonus.”6.作為一個在農(nóng)村長大的人，張已經(jīng)知道種植植物了。然而，就像任何剛起步的企業(yè)家一樣，她還有很多東西要學(xué)。她克服了許多障礙，使自己的事業(yè)發(fā)展到今天的成功。“最初階段最大的挑戰(zhàn)是說服人們?yōu)槲夜ぷ?，這完全超出了我的經(jīng)驗(yàn)。村里很少有人相信我能用鮮花創(chuàng)造數(shù)百萬元的生意，”張說?！拔疑想娨暫螅患抑饕膩喼藁瘖y品制造商愿意購買我的產(chǎn)品并幫助分銷。直到那時，當(dāng)?shù)厝瞬砰_始相信我。現(xiàn)在我的產(chǎn)品是亞洲最好的產(chǎn)品之一。今年，我可以給所有的同事發(fā)一筆可觀的獎金?！盩rytotranslatethesentences?Whatisthemainideaofthispart?ThebiggestchallengeattheinitialphaseandthecurrentsituationofZhang'scompany

7Seeingherpeerswhoalsodreamofsuccessandindependence,Zhanghasmixedfeelings.Thoughshewelcomesthenewentrepreneurialspirit,sheadvisesthatpeopleberealisticandseekguidancefromexpertconsultantsbeforerushingintothings.

8“Iloverunningmyownbusiness,butit’snotforeveryone,”saysZhang.“Tosucceedinbusiness,youneedmorethanagoodidea,hardworkanddetermination.Whatreallymattersisasoundbusinessplan,accesstocapital,andgoodmanagementandnegotiatingskills.Mostofall,don’tbetooambitious.Youshouldknowyourownlimitsandthoseofthepeopleyouworkwith.Foryoungpeoplewhohavelittlelifeexperience,thatcanbeachallenge.”7看到同樣夢想著成功和獨(dú)立的同齡人，張百感交集。盡管她歡迎這種新的創(chuàng)業(yè)精神，但她建議人們要現(xiàn)實(shí)一點(diǎn)，在匆忙行事之前尋求專家顧問的指導(dǎo)。8.張說：“我喜歡經(jīng)營自己的企業(yè)，但這不是為每個人準(zhǔn)備的。”。“要想在商業(yè)上取得成功，你需要的不僅僅是一個好主意、努力工作和決心。真正重要的是一個健全的商業(yè)計劃、獲得資金的途徑、良好的管理和談判技巧。最重要的是，不要太雄心勃勃。你應(yīng)該知道自己和同事的極限。對于沒有什么生活經(jīng)驗(yàn)的年輕人來說，這可能是一個挑戰(zhàn)。”Trytotranslatethesentences?

1.Tointroducethemainreasonswhyyoungpeoplechoosetostarttheirownbusinesses.2.Toanalysetheprosandconsofyoungpeoplestartingtheirownbusinesses.3.Toencourageallyoungpeopletostarttheirownbusinessesaftergraduation.4.Tohelpyoungpeoplethinkmorerealisticallybeforestartingtheirownbusinesses.5.Toteachyoungpeoplethecorrectproceduresforstartingtheirownbusinesses.Choosethemainpurposeofthepassage.Completingit!InterviewnotesProgrammeYoungstart-upsIntervieweeZhangYueOccupation1___________ofRoseValleyCo.,LtdDate26AprilchairwomanGeneralsituationofthecompanywanttobuytheproductandhelpitsdistributionOneofthebestroseproductsinAsia.AmajorAsianmanufacturerofcosmetics2__________________________________________.ReasonsforstartingabusinessinherhometownIdealplacebecamingherownbossTakingsth.backtoherhometown3___________forgrowingroses.Experiencingthefreedomof4__________________.5___________________________________________.ChallengesWantpeopletoworkforherGettinginvestment.6_______________________________.AdviceforyoungentrepreneursdeterminationaperfectplanmanagementandskillsDon'tbeambitiousYouneedagoodidea,hardwork,7______________,8______________________,accesstocapital,and9___________________________________.10_____________________.Knowyourownlimitsandthoseofthepeopleyouworkwith.WhichistrueaboutZhangYue?

A.Shehad