DisseminationStrategy

forMakingEconomicCensus

WidelyAvailableinKorea

SeongHo,HanStatisticsResearchInstituteKoreaNationalStatisticalOfficeThe2ndInternationalWorkshoponEconomicCensusSeoul,RepublicofKoreaJuly6–9,20091ContentTowardMoreUser-orientedStatisticsⅠGoalsofEconomicCensusUsersofEconomicCensusDataBasicDirectionforSuccessfulDisseminationⅡⅢⅣSomeSuggestionsforDisseminationWaysV2Ⅰ.TowardMoreUser-orientedStatistics3FromWordstoActionsKNSOKoreaNationalStatisticalOfficeProducer-OrientedStatisticsUser-OrientedStatistics“Newstatisticaleraisagreatopportunityforusers”

KeithDugmore,ChairoftheStatisticsUserforumwiththeformalestablishmentoftheUKStatisticsAuthority,on1April2008WordsActionsItisnotwell-knownwhoareusersofstatisticandhowareusedstatistcsAbsenceofmarketingfunctionbystatisticsproducers4TofigureoutthestrategieswhichenableEconomicCensusmorewidelyavailableTofocusontheDisseminationPlansasakindofMarketingstrategy

DisseminationStrategyasMarketingKNSOKoreaNationalStatisticalOfficeOfficialStatisticsProducersEconomicCensus

User_1User_2User_3DisseminationStrategy5II.GoalsofEconomicCensus6

toserveasframeworkandstatisticalbenchmarkforcurrenteconomicsurveysToprovidesourcedataforcalculatingcompositemeasuresofthenationaleconomyToplanandmonitoreconomicpoliciesandprogramsinthepublicsectorbusiness-Improvingproductionstrategy-ImprovingmarketingstrategyToplanandmanageintheprivatesectorTomeasureandtrackchangesineconomicactivity1997EconomicCensus:U.S.A

KNSOKoreaNationalStatisticalOfficePrimaryPurposesandUsesofEconomicCensusDataMarkE.Wallace(1998),PublicandPrivateSectorUsesofEconomicCensusData,GovernmentInformationQuarterly,Vol.15,No.372002EconomicCensus:U.S.A

KNSOKoreaNationalStatisticalOfficeUsesofEconomicCensusDataMarketshare·Businessescomparetheirsalestocensustotalsfortheirindustryorareatomakeplansandevaluateperformance.Operatingratios·Businessescomparetheiroperatingratiostocensusaveragestoseehowtheystackuptothecompetition.Businesstobusinessmarketing·Firmssupplyinggoodsandservicestootherbusinessesusecensusdatatotargetindustriesformarketing.Manufacturerslookatstatisticsonmaterialsconsumedtolearnaboutindustriesthatusetheirproducts.Targetingsales·Companiesusecensusdatatolayoutterritories,allocateadvertising,andlocatenewstoresoroffices.Monitorbusinessactivity·Importantmeasuresofeconomicactivity,includingMonthlyRetailSalesandtheGrossDomesticProduct(GDP),arebasedoncensusdata.Associationsandnewsmediastudycensusdatatofindkeybusinessfactsandtoprojecttrends.Legislationandeconomicdevelopment·Legislatorsusecensusdatainthepreparationandevaluationofnewlaws.Stateandlocalgovernmentsmonitorcensusdatatounderstandtheireconomicbaseandtohelpthemfocuseffortstoattractnewbusinessorretainexistingfirms.Research·Consultantsandresearchersusecensusdatatoanalyzechangesinindustrialstructureandlocation.82004EconomicCensus:ChinaKNSOKoreaNationalStatisticalOfficeLiDeShui,China’sEconomicCensus:SpeechontheInternationalWorkshoponEconomicCensus,July26,2005,Beijing

Tocollecttheinformationonthesecondandtertiaryindustriesintermsoftheirdevelopmentscale,structureandeconomicbenefitToestablishandperfectthebusinessregisteranddatabasesystem

Tolayasolidfoundationforresearchandformulationofthenationaleconomicandsocialdevelopmentplanandforimprovingdecision-makingandmanagementToreformthestatisticalsystem,perfectingthenationaleconomicaccountingsystemandperfectingthestatisticalmonitoring,warningandforecastingsystemPurposesofEconomicCensus92010EconomicCensus:JapanKNSOKoreaNationalStatisticalOfficeTakamiAkira,ImplementationoftheEconomicCensus,12thEastAsianStatisticalConference,November14,2008,Tokyo

ToproducecomprehensivestatisticsonindustrialstructureToprovidebasicinformationforpolicymakingTodevelopsystematicstatisticsonservicesectorToprovidedataforinput-outputtablesToprovideregionalstatisticsToprovidebusinessframeObjectivesofEconomicCensus102010EconomicCensus:KoreaKNSOKoreaNationalStatisticalOfficeKNSO,TheBasicPlanofEconomicCensus2010

ToprovidebenchmarkdatatoothermonthlyandannualstatisticsTobeapopulationstatisticsofvarioussamplesurveysToprovidesmallareastatisticsToprovidedataforpolicyestablishingandresearchbyindustryUsesofEconomicCensus11Presentedgoalsaremainlyrelatedto“WhatEconomicCensusgives”

－ReformoftheexistingStatisticalSystem－ToconstructtheBusinessRegister(Frame)－ToprovideregionalorsmallareaStatisticsItisveryimportanttofigureoutwhousersofEconomicCensusareandhowitusedconcretly－CategorizationofUsers－InformationaboutUsagesandUsersForMoreUser-orientedGoalsKNSOKoreaNationalStatisticalOffice12III.UsersofEconomicCensus13DifficultyofIdentifyingEconomicCensusUsers

－Usersarespreadverywidely－UsersrarelyrepresenttheirstatisticalNeedsclearly－NoteasytoknowhowUsersuseEconomicCensus(SimpleCitation>MakingBasicTables>forAnalysis)

“Statisticalcapacitybuildinginthefieldofuserorienteddisseminationisallaboutidentifyinguserneeds,designingproductswhichbestservetheseneeds,anticipatingfuturedemandandutilizingallmeansofdatapublicationandpresentationaseffectivelyaspossible,andalwaysinclosecontactwiththeusercommunity”

·GuenterKopsch(2002),GermanFSOIdentificationofUserKNSOKoreaNationalStatisticalOffice14WhoareDemandersonEconmicCensus?KNSOKoreaNationalStatisticalOfficePublicMediaDecisionMakersPolicyResearchersGovernmentBusinessLeaderScholarsPrivateSectorOtherproducersStudentsOtherUser15Users

－Newspapers

－Broadcasting

－PublicCitizen

－JournalistUsageForm

－StatisticsPressRelease

－ClickorAccesstoWebsite

－Citation

－InterpretationUser_1:MediaorPublic16Users

－DecisionMakersofGovernmentDepartment

－PolicyPlanners

－ResearchersofGovernmentThinkTanks

－ResearchersofLegislationInstitute

－ProfessorsUsageForm

－PolicyPressRelease

－IssuepapersorWorkingPapers

－ResearchReports

－ArticlesinNewspapers,MagazinesandJournals

－LawsUser_2:GovernmentorEconomicPolicyResearchers17Users

－BusinessManagerandPlanners

－ConsultantsandConsultingCompany

－AnalystsofStockMarket

－Professors/Students

－AdvertisingCompanyUsageForm

－MarketTrendReports

－WorkingPapersorArticles

－ConsumerReports

－BusinessStrategyBuilding

－NewProductsDevelopmentUser_3:PrivateSector:BusinessorAcademy18NationalAccounts

－Input-OutputTable

－GDP

－RegionalStatisticsUsersofMicroData

－ConstructionofLongitudinalData

－SmallandMediumEnterprisesStatistics

－In-depthAnalysisOtherUsers19IV.BasicDirectionforSuccessfulDissemination20★Rec行ogn名izi合ng靜the第Us租er/理Bet圣ter疾Ex塑pla懶nat尤ion耳/Be仆tte炒rA摧cce通ssi汪bil圍iti仆esFor述us瞇ers肉,c目omp營(yíng)reh董ens遮ive丈an遮da莖sd蝕eta袍ile廢da淺sp丟oss筆ibl穗ei吵ns晌tat壞ist筆ica芝lt增erm庸sAccu畢rate哭,re歇liab狐le,菠cons薄iste析nta巴ndc循ompa撿rabl歡ein植spa界cea因ndt歇imeUp-譽(yù)to-撿dat縣ea德nd姥tim桿ely情an喂dp句unc諷tua啊lm依ann壘erInd少epe娛nde烏nce掉of煎de孤cid通ing為th抽ec殊ont套ent猜an謙dt妖imi煙ng體of芬sta掩tis翁tic芒al吧rel速eas漿esPre困-an翠nou剛nce疲ds蛇che墾dul億ePre模sen廁ted誕in預(yù)a鞭cle比ar事and萌un唱der良sta曾nda馬ble灘fo允rmAvai盯labl竄eon脹an芳impa什rtia仙lan尋dob廳ject岔ive促basi陡sSta羞tis加tic濤al倡con務(wù)fid鋪ent悼ial法ityAll得us炕ers墓mu絹st請(qǐng)be組tre磁ate俯de剪qua荷llyPro借vid閣ed冰fre攔eo嫩fc和har鍛ge<Sta斥tist師ics絡(luò)Port邊ugal巧>Rel曬eva暑nce慎to惡po鏈lic挺yi監(jiān)ssu券esRel皂iab從ili在ty斗and奮Ti都mel夫ine求ssTra營(yíng)nsp委are輸ncyResp毯onsi冤vene贊sst彈oUs沉erR同equi低reme置ntsPro虜mot掀ion峽of翅Da頂ta<Sin廊gapo攻reD紡epar啦tmen胖tof伸Sta搜tist昏ics>PrinciplesofDisseminationKNSOKore諸aNa成tion丙alS恰tati陡stic都alO揮ffic殲e21Basi繭cdi款rect嫂ions關(guān)of涼diss榆emin戰(zhàn)atio圣n－Mor刪eu哭ser弦-or令ien恰ted－R&D籮for致user該s－Mar絕ket慚ing頁(yè)mi計(jì)nd－Com磁mun累ica帶tio方na策nd體fee家dba寇ck顫bet僅wee票np慰rod飾uce鐮rs航and儀us篩ersBasicDirectionsKNS胞OKor工ea揭Nat毛ion就al潮Sta左tis銳tic遼al衡Off北ice22Shou現(xiàn)ldk徹now臘What堅(jiān)kin尺dof宵use容rse營(yíng)xist梳and企how摧the傅yus夾eEc雪onom隔icC該ensu后sin挎con利cret渴eEco奮nom始ic濕Cen客sus厲to共be附ex膨pos東ure鐮df譽(yù)req刑uen淚tly囑to回us款ers線an丟dt傍ob刺ea賣(mài)cce閘sse畫(huà)dm隸ore聰ea軋sil竟yb罷yu嶄ser維sDir作ect單ion光_1:修Us桐er批ide桌nti橡fic敗ati厘onand聞fr鞠equ案ent在ex劉pos織ureTod榜evel堪opt徑ools朽for蜓cat耀chin偏gne多eds御ofu裹sersToc蘆ondu生ctr奏esea乳rche敬sof療rec葉onci晉ling透Eco居nomi腔cCe愚nsus落and營(yíng)oth雀ers道tati餡stic副sDir真ect果ion濱_2:兼R&視Df擊or摟Use宰rs23To限pro雄vid訂eu憐sag被ee蠟xam你ple離so棗fE付con端omi真cC污ens麗usTod占evel鏡opw憤ays電how鋒toe灣nlar在geU欺sers澆mor朋eTo構(gòu)hol萌dv叨ari產(chǎn)ous尊ev敘ent影st件om風(fēng)ake踐an亦us企eo毅fE錦con雀omi挖cC惹ens忽us(睡sem合ina奪rs/齊wor薪ksh池op/芒con蜘fer聲enc奮e)Dire警ctio齒n_3:券Str孕engt素heni于ngo茄fMa縫rket浸ing貸MindPro支duc抬er’臟sp廉a(chǎn)rt他ici箭pat胃ion率in犬po孕l(wèi)ic鼠yt秒ask撲fo揭rceToo失rgan茶ize加user割s’f遍orum籌by悠them鋤esDire額ctio顫n_4:胡Ena潛blin鋤gco唐mmun緞icat衰ion意amon師gSt廟aker申s24KNS撒OKore隱aNa觸tion句alS湊tati域stic獵alO慣ffic覺(jué)eUNSD右,Id驗(yàn)enti脅fyin叨gDa頂taN貧eeds炮:Us鄭er-P脖rodu揀cer捕Coll賭abor位atio唐n,2封008.倡4Ide豎nti片fy災(zāi)and有pr歡ior攜iti羨ze詢key脾is塑sue氏sa撥nd帶dat勿an矛eed陳sIden朋tify詠rel蘇evan霉tpo境licy每doc角umen冊(cè)tsImp構(gòu)rov繩er動(dòng)ele察van互ce耐of課dat令ac怕oll尋ect欺edIde沒(méi)nti碰fy瞧str蘋(píng)eng揪ths部an映dw尋eak桐nes撫ses朵of琴da糕taImpr背ove慌qual罪ity柱ofd顆ata煩coll找ecte這dImp耐rov斥er隔ele程van閘ce嗎and巷qu環(huán)ali偷ty魯of糕sta陳tis婆tic究al星pub平lic祥ati嗽onsand租ot惱her長(zhǎng)pr晃odu構(gòu)ctsImp洋rov傘eu認(rèn)ser彈s’宋und睡ers哭tan仗din浙go窗fd蘿ata違co帳lle鄙cte章dDeve籌lop鬼more往rea遲list券ice壇xpec斤tati帽ons鹿amon販gus脅ersImpr患o(jì)ve些use赴ofd罵ata后int甚hed夾esig版n,m門(mén)onit桐orin黎gand捆asse淺ssme板nto膜fpo仿lici尤esa陣ndp要rogr窗amme罰sPro堂mot惡ep斑art落ner宇shi怖ps灶for眼da賊ta涉ana但lys贊isBen繭efi傷ts考o(jì)f臟use抱r-p獅rod博uce抗rc而oll風(fēng)abo耕rat興ion25V.哨Som元eS采ugg令est本ion太sf煮or鈴Dis枯sem皮ina虛tio循nW逢ays26Toc帽onst晝r(jià)uct患an肺indi愉vidu宮alw粱ebsi扎teTog荒ive第info寺rmat扭ion潛onh丑owt漸ous臉eEc獻(xiàn)onom序icC夠ensu忌sTop歷rovi睛der腦elat殼edr寨esea差rche懲san沿dre夸sear竄cher怨sgr股oupTo冶mak墊ec辰ust構(gòu)omi烈zed鄉(xiāng)豐da越taTo乳hol那dc土onf歲ere宋nce筋an農(nóng)ds檔emi衰nar評(píng)sTo艦lin抖kr迷ela尤ted綱st略ati步sti學(xué)csand炭soo灣n…PathstoDisseminateEconomicCensus

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AlargeretailingchaintolinkzipcodeinformationwithcensusdataAmajorfoodstorechaintoestimatepotentialweeklyfoodstoresalesAninsurancecompanytoredesignsalesterritoriesforagentsAmanageratamanufacturingfirmtocomparecompany'sproductivityAmanwhodevelopssoftwaretomakealistofindustriesmostlikelytousehisproduct

AengineeringgraduateaboutindustrieswherehethoughthisskillscouldbeusedAninvestordecidingwhatstockstobuytoevaluatethegrowthratesofvariousindustriesAneconomicdevelopmentcommissionofamajorcitytoattractnewbusinesstothecityBy番Use險(xiǎn)r-劃By宗Us賺age28ListingupArticlesandResearcherstoUseEconomicCensusDataKNSOKor綱ea愧Nat訂ion構(gòu)al列Sta氣tis詞tic瞞al宋Off抄iceTom住ake棵tabl禿esf米rom場(chǎng)Data患base間of劫Econ倦omic縮慧Cen宵susTo桐ana督lyz找ei降n-d謊ept左hs茅ubj態(tài)ect院su南sin抄gM益icr怨oD握ataArt駝icl簽es條ref桐err撓ing亞Ec布o(jì)no逐mic蔬Ce晝nsu判sGov輔ern毯men陳tD瘡epa櫻rtm彩entRese圾arch選ers碎inP怎riva兼teS所ecto塔rsPro洲fes每sor渣sKey袋Rese虎arch弟ers擾and味Anal響ysts29CustomizingData(CaseofMETI,Japan)KNSOKore響aNa渴tion善alS糖tati坑stic撿alO悶ffic千eTo司sup車ply澇th商ed西ata蛇to管be頃pr錫oce身sse笛db砍yc恐ust鍵ome塔rs(亦sta艘tis葬t(yī)ic鞏su粘ser慌s)Surv饞eyo印nDe爪mand·Re暮sear后cher束s:6近9.1%士,·Busi鐵ness現(xiàn):44見(jiàn).4%,·Medi嬌a:4歡8.7%蛛,·T巾hin服k-T率ank扭:6錢(qián)4.4友%,·Oth山er手Bus首ine索ss:屬54迎.3,·Inte怨rnet渣Que左stio霸nnai肯re:拒83.8高%,M頸ETI謀home深page筑:76召.2%Ord伯er-傲mad情eD播ataUse習(xí)so世fm烈ask星ed乎dat爐a-R旱ese紀(jì)arc顛her降s:真to品wri惹te襖res葵ear榮ch牌pap縱ers-Bu錯(cuò)sine中ss:斑toa訴naly謹(jǐn)zeb斬usin磚ess見(jiàn)tren甜ds-Me隨di