Beats耳機(jī)分析報(bào)告ReportforBeatsLouShiyuBeats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第1頁(yè)。Beats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第1頁(yè)。HistoryIntheworldofheadphonesandspeakers,BeatsbyDr.Drearewell-known,eventhoughthecompanyisrelativelyyoung.TheideaofthecompanycamefromthecollaborationbetweenAndreYoungandJimmyIovine.AndreYoung,betterknownasDr.Dre,isahip-hopartistandfamousproducer.JimmyIovineisalsoaproducerandthechairmanofInterscopeGeffenA&MRecords.Dr.DrewasapproachedtobackDr.Drebrandedsneakers,butIovinesuggestedspeakersinstead.Bothmenwantedtobringbacktheexperiencethatmusichastoofferwhichhadbeenlostduetoadeclineofaudioquality.Thecompanywasestablishedin2006,anditreleaseditsfirstpairofheadphonesin2008.Today,Beatsoffersavarietyofsoundsystems,high-qualityheadphones,andoperatesadigitalmusicservice.Beatsheadphonesincludemodelssuchas,Pro,Studio,Wireless,Mxr,Solo(HD),andExecutive.Forearphones,BeatsoffersTour,Powerbeats,Heartbeats,andUrbeats.ThetypesofspeakersofferedbyBeatsincludethePill,theBeatbox,andtheBeatboxPortable.BeatsbyDrehasonestorefrontlocatedinNewYork,NewYork,whichwasopenedin2011.Eventhoughthisisthecompany’sonlystore,Beatsproductsaresoldbynumberofotherretailerwhetherintheirstoresorontheironlinesites.SomeofthesestoresincludeBestBuy,Target,Nordstrom,Brookstone,andWalmart.Inordertopromoteitsproducts,BeatsbyDrehasusedseveralcelebrities,mainlypopularartists.MusicianssuchasNickiMinaj,Will.i.am,LadyGaga,andJustinBieberallhavepromotedthebrand.Famousathletes,likeLebronJames,alsopromoteBeatsproducts.ThesetypesofendorsementshelpcreatethestrongbrandimagethatBeatsbyDrepossesses.Beats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第2頁(yè)。Beats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第2頁(yè)。MissionStatement“Thecompany'smissionistoprovideasuperiorend-to-endmusicexperience-withheadphones,devicesandservices-sofansfeeltheemotionandhearthemusicthewayartistsintendedittosoundfromthestudio.” BeatsbyDreisawell-knowncompanyprovidingcustomersavarietyofheadphones,earphones,andsoundsystems.Beatspromotestheideaofmusicbeinganexperiencewiththeproperaudioequipment.Thecompanysellsitsproductsatonestorefront,online,andthroughotherauthorizedretailers. Inthefuture,Beatshopestokeepitsstrongbrandimage.Beatswantsitscustomerstocontinueassociatingthecompanywithhigh-qualityproducts.Throughthedevelopmentofnewproducts,BeatsbyDrecouldalsoreachouttodifferenttargetaudiencesinthefuture. BeatsbyDre’smaincustomersaremusiclovers.Thisgroupconsistsofpeoplewhoenjoylisteningwithhigh-qualityaudio,aspiringartistsandproducers,andpeopleinthemusicbusiness.Beatscustomerspayhigherpricesthanothers,buttheyfeelthatowningaBeatsproductsetsthemapartandshowstheirappreciationformusic. Intermsofcapabilities,BeatsbyDrecanexpanditsreachbyopeningmoreretailstores.Whiletheproductsaresoldinotherauthorizedretailers,Beatsstorefrontscanexpressthecompany’sbrandimagemoreclearlythantheotherretailers.Beats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第3頁(yè)。 Tofurtherthebusiness,BeatsbyDrewantstoincorporatetwonewideas.Thefirstideaconsistsofarentalserviceforairplaneflights.ThesecondideaofferscustomerstheoptiontopersonalizetheirBeatsproducts.Beats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第3頁(yè)。SWOTAnalysisStrengthsBrandname:Namedafterthesuccessfulandfamous,musicproducer,Dr.Dre.TheuseofDr.Dre’snamehelpscreateabrandimageforthecustomerthatsuggestsBeatsproductsarethebestforthoseproducingmusic.Productquality:BeatsbyDr.Dreismanufacturedbythewell-knownbrandcalledMonster.Monster’scableandtechnologieshasbeenproventotheconsumers,thus,BeatsbyDr.Drewillberecognizingasahighperformanceandqualityheadphone.Thedesignisinnovativeandfashionable.Productline:Beatsproductlineincludesheadphones,earphones,speakersandaudioswithvariousmodelsandcolorstochoosefrom.Multipledistributionchannels:Beatsdistributionchannelsincludeonlineshopping,aretailstore,andmerchandisestoressuchasBestBuy.Productplacement:TheBeatsbyDr.Dreheadphonesetsaremarketedthroughoutthemusicindustrybymusicprofessionalsandwell-knownmusicians.Also,Beatsistrustedbymusicproducersandfashiondesigners.BeatsproductshavebeenusedinseveralmusicvideosforartistslikeLadyGaga.Beats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第4頁(yè)。Theproductsarealsolovedbycelebrities:Beats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第4頁(yè)。WeaknessesPrice:Thebrandpositioningistowardshigh-end,thustheaveragepriceforasetofheadphoneisabout$150,comparetootherbrandwhichtheiraveragepricewillbearound$80.Astheresult,thecostsfortheconsumerswillinevitablybehigh.Marketshare:ForcompetitivebrandsuchasSonyandPanasonic,theyhavedifferenttypesofproductfordifferentmarket.Forexample,theyhavenoisecancelingheadphonessimilarwithBestsbyDr.Dreretailingpricefrom$100-300,however,theyalsohaveordinaryheadphonesstartfrom$15-100.Beatscurrentlydon’thaveheadphonesunder$100thatmayappealtoindividualsthatareonabudget.OpportunitiesProductlineextension:Beatsneedtoextendtoalargermarketlikehometheatreexperienceandhigh-endaudiostomeetcustomer’sneeds.SimilarlywiththecontinuousprogressionoftheApple’siPods,Beatsshouldlooktocreatenewproductsinordertoofferitscustomersdifferentandneweroptions.Beats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第5頁(yè)。CorporationwithCarCompany:Byprovidingcarswithhighperformanceaudiosystems,Beatscanreachouttoalargermarket.Beats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第5頁(yè)。MarketingandPR:BeatscanimprovetheirPRskillsbyhostingeveningpartieswithcelebritiestoimprovebrandawareness.Beatscanalsodomoremarketingcampaignstostrengthenthebrandimpact.Expandinternationalmarket:WiththeinfluenceofHip-PopmusicandAmericancelebrities,Bestsismoreandmorewell-knownoutofUnitesStates.ThisisagreatopportunityforBeatstostartpromotingoutsidetheUnitedStatesandgainmarketsharefromforeigncountries.ThreatsTechnologyadvancement:Withtheconstantdevelopmentoftechnology,BeatsbyDremaybethreatened.IfthereisanewtypeoftechnologythatothermanufactureshaveandBeatsdonothave,itwillbeahugeproblemforthem.Competition:ThereareseveralothercompaniesthatmakesimilarproductstoBeats.SomecompaniesincludeSonyandSenheisser.ManyofthesecompetitorshavelowerpricesthanBeatsbyDre,whichcausesfurtherproblems.Beatswillalwayshavetocompetewithothercompanieswiththeirsimilarproductsandlowersprices.PRwithcelebrities:Beatsusesseveralcelebritiesandartiststopromoteitsbrand.Ifanyoftheseindividualsgainbadpublicity,itmayreflectpoorlyonthecompany.Ifthecelebrityhasanegativeimagewithinthemedia,customersmaythinkthatBeatsbyDreacceptsthebadbehaviorportrayedbytheindividual.Thiswouldaffectthecompany’simageandpossiblysales.1stIdeaBeats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第6頁(yè)。SpecificItemBeats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第6頁(yè)。Beatsbrandhaslimitedstylesofheadphones.Therearetwocategories:earphonesandheadphones,simplymeansin-earphonesandon-earphones.Therearefourdifferentkindsofphonesundertheearphonecategoryandsixdifferentkindsofphonesundertheheadphonecategory.Alltheearphonesdonotrequirebatteryandsomeoftheheadphonesdorequirebattery.Thephonesthatwillbeavailabletorentontheairplanewillnotbethosethatrequirebattery.Afterconsideringthecharacteristicsofalltheearphonesandheadphones,thecompanyshouldprovideonekindofphonefromeachcategorytoservetherentalmarket.Wedonotwanttoprovidemorechoicestothecustomersbecause:1.Ittakestimetointroducethecharacteristicsofeveryphone2.Itjustmakesithardforcustomerstomakeachoicewithsomanyoptions.Itmakesitsimplertochoosejustbetweeneitherearphonesorheadphones.Undertheearphonecategorywewillprovideourcustomerswith“urBeats.”Themaincharacteristicofthisearphoneisitsdurability.Thesoundsareguaranteedunderourbrands,sotosavecostforbothcustomersandourcompanyurBeatsisthebestchoice.Thisearphoneisdescribedas“Grid-IronTouch”onourofficialwebsiteanditofferscustomersarelativelycheapprice.Undertheheadphonecategorywewillprovideourcustomers“Executive”.BeatsExecutiveismadefortravel.Theheadphonesprovidecustomerswithverygoodsoundqualityanditislightweightandcomfortabletowear.Italsohelpstoreducethejetenginenoise.PricingBeats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第7頁(yè)。Therentalpricewillbebasedontheproductsoriginalprices,andalsowillbebasedonflighthours(orinotherwords,howlongwillyouusetheheadphonesorearphones).TheretailpriceforurBeatsis$99.95andforBeatExecutivethepriceis$299.95.Therentalpriceofeachphonewillbelessthan10%oftheoriginalpricetomakesurecustomersthinkitisworthittorent.Thepricethatwillbechargediftheflightdurationisaround6hours(halfhourisallowed)is$4.95fortheurBeatsand$8.95forBeatsExecutive.Iftheflightdurationis6.5hourswewillstillchargethesamepriceasthe6hourflights.Iftheflightdurationismorethan6butlessthan14hours(farinternationalflights)therentalpriceofurBeatsis$9.95andBeatsExecutiveis$17.95.Wewillfollowthe95centsstrategyfortherentalmarkettomakethepricelooklessbutstillwith95centsprofits.Beats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第7頁(yè)。AdvertisingToadvertiseandintroducethenewrentaloptionforflightstocustomers,wewillpostadvertisementsontheofficialBeatswebsite.PamphletswillalsobeavailablewithinthestoreswhereBeatsaresold(eg:BestBuy).Theseoutletswillhelpintroducethenewrentalpolicy“whenyouareflyingwithaplane.”Alsotherewillbeadvertisingthroughmedialiketelevision.Theadmayincludealinesuchas“phonesrentalisavailable,checkitoutnow!”attheendofthetelevisioncommercialtogivecustomersanimpactthat“Beatswillrenttheirphones?”Thiswillhelpattractcustomersandencouragethemtogetfurtherinformationabouttheflightrentalmarket.Bycontactingairportadvertisingdepartments,adscanalsobeplacedwithintheairportsonplasmascreens.Shuttlebuseswillalsobeusedbyplacingadvertisementsontheoutsideoftheshuttletointroducethenewservicetopotentialcustomers.StoreDesignBeats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第8頁(yè)。Therentalservicewillbeavailablethroughdifferentairlines.Firstwewillcollaboratewithairplanecompaniesratherthanhaveourownstoreatairport.Itisveryexpensiveifweneedtoreachourtargetmarket.Thecostofrentingstoresatdifferentairportswillbesoexpensiveandwillonlyreachalimitednumberofcustomers.Someairportshavemanyterminals.Assumetherentalstoreislocatedatterminal3ofanairportandacustomerisbyterminal1.Althoughhe/sheknowsthatBeatshasarentalserviceatterminal3,he/shemostlikelywillnotgoallthewaytoterminal3justforarentalphone.However,byindentifyingthemajorairportswithintheUnitedStatesthroughresearch,theservicecanalsobeprovidedwithinexistingairportstores.Thisthenallowscustomerstogettheproductsfromboththeairportstoresandontheplanes.Onepurposeoftheairportstoresistoprovidecustomersawaytotrytheproductsandgettheirfeedback.Anotherpurposeistoadvertiseourband.Byworkingwithairplanecompaniesandmakingdealswiththem,theplaneattendantscanhelpreachthecustomersandprovideourproductstothem.Beats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第8頁(yè)。VisualMerchandisingBeats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第9頁(yè)。Asmentionedabove,theservicewillonlyhavetwoproductsavailableforcustomerstorentduringtheirflights.Inordertopresenttheproducts,pamphletswillbeprintedoutandplacedinthebackoftheseatsonplaneforcustomers.Thesepamphletswillintroducetheproductstothecustomersandhelpthemdecidewhethertheywanttorentearphonesorheadphones.APOSmachinewillbeneededduringthisprocess.Boththeearphonesandtheheadphoneswillhavenumbersonthemtoidentifywithoneandanother.Customerswillneedtousecreditcardfortherentalserviceofeitherkindofphones;cashwillnotbeaccepted.Whencustomersusetheircreditcardtorenttheearphones,attendantsmayneedanotherdevicelikealaptoporasimilarsystemtorecordthelast4digitsofthecardswiththenumberontheheadphonetogether.Thiswillmakeiteasierwhencustomersreturntheearphonestotheattendantsaftertheyhavearrivedattheirdestinationbecausewewillstillbeabletocheckifthereareanydamagestoearphonesorlossoftheearphones.Iftheearphonesarelost,thenwewillchargetheoriginalpriceofthelostearphonesonBeatswebsitefromthecreditcard,whichwasrecordedtogetherwiththeearphone’snumber.Ifthereisadamagewewillcheckthedamageandchargeswillbedependsonthedamages.Beatswillmakesuretoprovidecustomersgoodqualityearphones(cleanandnodamage)onflights.Therewillbeextraorback-upearphonesoneachairplanetomakesurethequalityoftheearphonesiskeptuptostandardsforeachcustomer.Beats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第9頁(yè)。2ndIdeaBeatsbyDreisanewserviceinthemarkettargetedatmusicloversandtheinnovative.TheBeatsrangeofheadphonesisattributedtoitshighqualitysound.Designedbyoneofthebestmusicproducers(DrDre),theseheadphonesareintendedtoallowuserstoenjoymusicasitwasintended.Thefactthattheseheadphonesreceivetheendorsementofcelebritiesputsthemonhighdemand.AccordingtoVaishali,aretailmixisamethodofcombiningdifferentretailvariablesinanalternativetoachieveahighmarketingstrategy.Theaimofthisstrategyistoattractmorecustomers.Suchvariablesincludeaspectssuchasspecificitems,pricing,advertising,storedesignandvisualmerchandising.AcomprehensiveSWOTanalysisoftheheadphonesrevealscertainaspectsthatareimportanttothedevelopmentofthisretailmix.Theheadphoneshaveareputation.Thisreputationrevolvesaroundthepuresoundqualitythattheheadphonesproduceandpopularityamongyoungpeopleespeciallycollegestudentsandworkplacenewbiesandcelebrities.Thisbuildsstrongsenseoftrustforcustomers.However,thepriceoftheheadphonesisquiteprohibitivetomostindividuals.Beats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第10頁(yè)。Onenewservicewearegoingtoofferispersonalization.Personalizationistheprocessofaddingwords,numbers,colors,designsandothercharactersontoexistingmodelsofelectronicproductsofBeatsthroughengraving,embroidery,differentwaysofassemblyorotherpersonalizationtechniques.Thisallowscustomerstocreateexclusivelydesignedheadphonesorspeakerswithnames,dates,poems,sentimentsoranyothermessagetomakeituniqueandmemorable.ThecustomizationservicewouldmakeBeatsproductsmeaningfulasgiftswhencustomershaveneedstosendgiftstoothers.Beats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第10頁(yè)。SpecificItemBasically,werecommendforBeatstoprovidetwospecificpersonalizedservices,whicharechangingcolorsandengraving.WhencustomersbrowsetheofficialwebsiteofBeats,anaddedsectioncalled“personalization”willappearonthesitetointroducefeaturesandpricingofthisnewserviceanddirectcustomerstoonlineshopping.Beats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第11頁(yè)。Oneheadphonehasseparatepartsbeingassembledtogether.However,forexistingheadphonesofBeats,everyheadphonebodyispaintedwithonecolorandcustomerscanonlyselectonecolorforoneheadphone.Whatevertheunpopularcoloryouchoose,youareabletofindtheexactlysameproductthatothersareusing.Forthosewhoarenotnecessarilyprofessionaltowardsmusicbutproudoftheirsenseoftaste,theyhaveastrongpersonalityandthedesireforspeciallydesignedproductforthemselves.BeatsislikelytoloseattentionfromthemduetothelackofcustomizationserviceandthewidespreadpopularityamongthepublicthatmakesBeatscommon.Bycustomizingheadphonesonline,peopleareabletocreatetheirownheadphoneswithvariouscolorsforeachpartoftheproductandthelogoontheheadphoneaswell.Moreover,peopleareabletoselectthecolorofthecablesthatcomewiththeheadphones.Thereareeightbasiccolorsavailableatpresent,whichareblack,red,white,darkblue,lightblue,green,purpleandpink.Beatscanoffermorecolorsifthepersonalizationreachesexpectationandmakesprofits.Afterdesigningacolorfulheadphone,customersaredirectedtothefinalsteptotypewhatevertheywanttobeengravedontheheadphones.Beatswillengravewordsonthebodybylaser,whichispermanent.Inordertoachievemoreflexiblecustomization,threepositionscanbeselectedfromtodisplaytheengraving,whicharetheleftside,rightside,andthetopoftheframeoftheheadphone.Beats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第11頁(yè)。Beatsalsosellsspeakersandearphones.Consideringthatspeakershavelowerdemandthanheadphonesandearphonesaretootinytoholddifferentcolorsandwordsononebody,wewillfirstimplementthecustomizationserviceforheadphonesonly.Thenaftersometimewewillevaluatefeedbacktodecideonlateractions.PricingPersonalizedheadphoneswouldbepricedhigherthanexistingmodelsthatareavailableonlineandin-store.Thisisaresultofcomplextechnologyforpaintingdifferentcolors.Additionallaserengravingtechnologyandintensivelaboreffortofhandlingthetaskandassemblingisalsoneeded.Ontheotherside,themainaimofabusinessistosellitsproduct.SincethetargetmarketofBeatsaremusicloversfrom18to34yearsold,primarilymales,whoareurban,hipandtech-savvy,highpricesarelikelytopreventthemfrompurchasingBeatsanddirectthemtoBeats’competitors.Thefinalpriceisbasedonhowmanycolorsthecustomerisselectingfortheheadphone.Ifthecustomerpicksalightblueheadphoneandonlychangesthebluelogotored,thesalespricewouldbelowerthanchangingthelogo’scolortoredaswellaschangingthecolorofthesurfaceontheleftsidetoblack.Thepricingrangeisbetween10%to15%moredependsonmodelsofheadphonesandtheiroriginalprices.Beats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第12頁(yè)。TheengravingfeatureisfreesinceitisalreadyanadvantagecomparedtocompetitorsofBeats.Hopefullythiswillattractaclusterofcustomersawayfromitscompetitors.TheengravingmakesBeatsheadphonesauniqueanddesirablegiftforoneself,forfriends,andforfamilymembers.Forthepurposeofappealingtomorecustomers,theengravingserviceisfreeatthebeginningandthenwaitsformarketresponse.Ifitattractsenoughcustomersandincreasessalesfiguresbylargeamounts,Beatscanpricetheserviceforseveraldollarstomakemoreprofits.Beats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第12頁(yè)。AdvertisingBeatsseldomrunstelevisioncommercials,somagazinesthatfeaturemusicandthefashionindustrywouldbeselectedasthemediaforBeatstoadvertiseitsnewservices.Forexample,NylonGuys,GQ,Men’sVogue,VibeandBillboardaregoodchoicestodisplayBeatsadvertisement.Specificsampleswithdifferentcolorsandengravedwordsareneededtobeshowedinprintadstoexhibitthesenseoftrendandinnovation.Theengravedwordsaredesignedtobemoving,inspiringorcreativetoimpressandpersuadereaders.OutdooradvertisingistheothermajormediatoolBeatsshoulduse.Effectivechannelstopromoteanewserviceforthecompanyofelectronicswouldbedigitalbillboards,busadvertising,andstreetfurniture,whichcanreachthepubliceasilyandarerelativelylong-lastingcomparedtootheroutdoorchannels.StoreDesignBeats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第13頁(yè)。Aplacedesignedforthepersonalizationservicewillbeplanned,ofwhichtheareaisbasedonsizeofthestore,withinBeats’existingstores.Uponthis,thestoreshouldbesituatedwhereitstargetedclientshavenoproblemventuring.Aninteractivetelevisionscreenonthewallwillplayanintroductionofhowtopersonalizetheheadphonesandproducesamplesofthecustomizedproducts.Twoormorehelpfulsalespersonsaretheretopromotethenewservice.Theretailmixhastoensurethatithasenoughstafftorunthestoreandtointeractwithclients.Clientsarefundamentalinfacilitatingthesuccessofthebusiness.Cateringtotheirneedsguaranteesthesurvivalofthebusinessinthevolatileenvironment.Also,varioustypesofpersonalizedmodelswillbeexhibitedinthearea,andcustomerscanmakeapurchaseiftheydon'twanttospendtimedesigningbythemselves.Inthiscase,thesepersonalizedheadphonesaresoldasordinaryheadphonesbutwithhigherretailingprices.Drawinginnewcustomersisfundamentaltothesuccessofthebusiness.Postersfeaturingcustomizationserviceswillbeshowninthedoor-wayofthestoretocatchattentionofpassingpeople.Beats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第13頁(yè)。VisualMerchandisingSuccessfulvisualmerchandisinghastheabilitytomaximizesales.Varioussamplesofheadphoneswithdistinctivedesignedstyleswillbedisplayedintheshowwindowtoattractattentionandengagepassingpeople.Ontheoppositesideofthedoorway,amagnifiedmodelishungfromtheceilingbyastringsothatitcanrotatearoundtoshowtheproductin3-Dimensionaldegrees.Itiscreativeandeye-catchingtomotivatepeopletowalkinandincreasesthepossibilityofthemmakingapurchase.Inthepersonalizationarea,picturesofpeople’supperbodyareshownonthewall,whichindicatesthattheyareenjoyingthemusicandcustomizedheadphonesarehungonthepositionoftheirears,whichmakesitlookliketheyarewearingheadphones.Customerscanfreelytaketheheadphonesdownandtrythemwithmediaplayers.Beats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第14頁(yè)。Effectivemarketingforthestorewillseeitssalesincreaseandthestoreachievingitsobjectives.Asiswithanybusinessorganization,themainobjectiveistomakeprofits.Itcanachievethisthroughdifferentmarketingstrategiesamongthemdirectmarketingwhichinvolvesdirectlyreachingouttocustomers.Retailmixingisaprofitableopportunitythatallowstheobservationofdifferentcustomersandanalyzingittomaximizeonprofitsbyofferingproductsthatsuitthem.Beats耳機(jī)分析報(bào)告全文共17頁(yè)，當(dāng)前為第14頁(yè)。Conclusions&RecommendationsBeatsbyDreareveryhighqualityheadphones,buttheonlythingthatmakesthecustomerschooseotherbrandslikeSonyandSennheiseroverBeatsisthatBeatsareveryexpensive.TheBeatsin-earheadphonesstartfrom$99.99andtheover-the-earheadphonesstartfrom$199.99,whereasSonyandSennheiserhavein-earheadphonesstartingfrom$19.99andover-the-