AnalysisofJaguarCaseDeterminationoftheStrategicPosition捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第1頁(yè)。Question:PerformastrategicanalysisforJaguarinthecontextoftheinternationalmarketforluxurycarsRecommendasuitablestrategy(ies)forJaguar捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第2頁(yè)。Howtoapproachthis?ReadcasethoroughlyUsestrategicplanningframeworktoanalyzecaseNext:towriteoutthecase:canagainusestrategicplanningframeworktodocumentyouranalysisandsuggestedstrategy(ies)捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第3頁(yè)。BasicPlanningProcessMissionsandGoalsExternalAnalysis-OpportunitiesandThreatsInternalAnalysis-StrengthsandWeaknessesSelectionofAppropriateStrategiesImplementationofStrategiesStrategicPlanningABasicPlanningModel捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第4頁(yè)。ExternalEnvironmentalAnalysis-PESTGovernment’sgoldenshare(designedtopreventtakeover)toend1990Britishindustryhighlyunionized;manydifferentunions捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第5頁(yè)。ExternalEnvironmentalAnalysis-PESTEconomicdevelopmentshaveledtomajorupturnindemandforluxurycarsOilprices/interestrateslow;standardoflivingimprovements;lowcostofcapitalExchangeratefluctuationsCarmanufacturingcapitalintensive捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第6頁(yè)。ExternalEnvironmentalAnalysis-PESTMovetowardsenvironmentallyfriendlycars“Consciencefactor”-nottobeseentobeflauntingwealth捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第7頁(yè)。ExternalEnvironmentalAnalysis-PESTCarmanufacturerswithbroaderrangesexploitingtechnical/engineeringmeritsNewtechnologiesnotsolelythedomainoforiginalinnovators-availabletocompetitorsTechnologicaldiversification(i.e.,aerospaceindustry)producedspinoffsforcarindustry捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第8頁(yè)。ExternalEnvironmentalAnalysis-PEST(Others)Legal:LegislationmoveinUS-removetaxdeductiblestatusforcars>$21,000JapanopeningupNewemmisionstandardsinEuropeSuppliers:ImprovementofJaguar’ssuppliers’qualityJointventurewithGKNSankeytoproducebodypressingsinsteadofbuyingfromRover-Backwardintegration?捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第9頁(yè)。ExternalEnvironmentalAnalysis-PEST(Others)Customers:Customersofluxurycarsmostlywealthy-wanttomakefashionstatementCustomersexpectquality,service&excellenceCompetitors:Mercedes,Porsche&BMWmaincompetitorsinluxurysector(Cadillac&LincolninUS)Acquisitionstakingplace捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第10頁(yè)。

Porter:TheFiveForcesModel

RiskofentrybypotentialcompetitorsRivalryAmongEstablishedFirmsThreatofsubstituteproducts

Bargainingpowerofsuppliers

Bargainingpowerofbuyers捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第11頁(yè)。Porter’s5ForceAnalysis(StructuralAnalysis)Potentialentrants:JapaneseBarriers:EconomiesofScale:Largeinvestmentreqd;existingplayersenjoyinglargeeconomiesofscale;alsohighexitbarriersduetohighinvestmentProductdifferentiation:customerslookforcertainattributesinluxurycarsCapitalrequirements:Carmakersrequirelargeinvestments;however,interestrateslowAccesstodistributionchannels:DifficultybyJaguarinGermany,securedSaibuinJapan,upgradingofdistributionchannels(divorcethemselvesfromBL)

捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第12頁(yè)。Porter’s5ForceAnalysis(Contd)ThreatofSubstitutesOtherformsoftransportVolumecarmanufacturers(whatisaluxurycar?)“Fashionstatementthroughothermeans-Condo,etc捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第13頁(yè)。Porter’s5ForceAnalysis(Contd)PowerofBuyers&Sellers:Buyersdemandingexcellence,quality&serviceAppearstobenoforward/backwardintegration(exceptparts).Howeverhorizontalintegrationthroughacquisitions

捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第14頁(yè)。Porter’s5ForceAnalysis(Contd)CompetitiveRivalry:Appearslowintheluxurycars?Mercedes&BMWinEurope;Lincoln&CadillacinUSDifferentcarsappealtodifferentpeople捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第15頁(yè)。SWOTAnalysisStrengths:Quality/cultureidentityHistoryofculture(Pre-BLYears)ImageofluxuryRe-entryintointernationalcarracesUpgradeddistributionchannelsArrangementwithSEIBU捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第16頁(yè)。SWOT(Contd)Weaknesses:SmallcarrangeEngineering/R&DdisadvantageUNIONproblemsDealershipnetworkinGermanyJaguarunabletoradicallyalterdesignNoeconomiesofscale捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第17頁(yè)。SWOT(Contd)Opportunities:EconomicgrowthJapanesemarketopeningupNewtechnologyreadilyavailableUS$exchangeratevis-à-visDM

捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第18頁(yè)。SWOT(Contd)Threats:CompetitionfromMercedes,Porsche&BMWJapanesemaytrytoentermarketSubstitutes-whatisaluxurycar?US$exchangeratefluctuationsUSlegislationGovernment’sgoldenshareEnvironmentalpressures捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第19頁(yè)。StrategicPlanning-WrittenPresentationHavingdoneanexternalandinternalenvironmentalanalysis,howdoyouproceed?Howdoyoupresentyourarguments?Therearemanyways:youcanusethestrategicplanningformatasaframeworkforyourwrittenargumentsSWOT,PEST,Porter’sAnalysisgointoAppendicesOnesuchwayofdocumentationpresentedinthenextfewslides捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第20頁(yè)。SumupExternalEnvironmentLate1980saperiodofeconomicrecoverywithincreaseindemandforluxuryvehicles,oilpricesdownandinterestrateslowMorespecifically,competitionforJaguarfromMercedes,BMWandPorscheinEurope(especiallyfromGermany),andfromCadillacandLincolnintheUSFewerplayersinluxurymarket-lessintensivecompetitiverivalry(Jaguarnotingoodpositionvis-à-viscompetitors,Japantoentermarket).Adversecurrencymovements(Jaguar’shedgingintherightdirection)andGovernment’sGoldensharedue;USregulations.Threatfromvolumemanufacturerswhoappearedtobeabletomatchluxurycarsonproductattributes捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第21頁(yè)。SumUpStrengthsJaguarsuccessfullyrecreatedqualitycultureJaguartakenonmarketorientation-customersparamountEgan’sheartandmindsapproach-increasedproductivityJaguarupgradeddistributionchannelsinvariouscountriesFeaturesinJaguarcarsnotfoundinGermanmakes-imageofluxuryBoostedimage:entered

LeMans捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第22頁(yè)。SumUpWeaknessesDistributionchannelinGermanySmallerrangeofvehiclescomparedtocompetitorsCouldnotradicallyaltervehicledesignasthiswoulddamageluxuryreputation(fuelefficient,moreaerodynamic,greencars)UNIONproblemswith11unions-henceaffectsproductivity捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第23頁(yè)。Jaguar’sPresentStrategyWanttoGrowReducedependenceonUSmarket-thoughmostprofitable,adversecurrencymovementsandlegislationseenasthreatsWanttoincreaseinGermanyandenterJapanImprovequalityanddealernetworksIncreaserangeofcarsproducedDiversification(consultancy)andwanttospendmoreonR&D捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第24頁(yè)。ProposedStrategy(Needforsomerationalizationandstreamlining)Genericstrategy:differentiation(costleadershipisdifficultasJaguardoesnothaveeconomiesofscaleandmanpowerproductivity).Emphasizeluxuryandampledesign.Emphasizeparticipationinraces.Withindifferentiation,focusonwealthybuyers(MercedesemphasizesonEngineeringandattractsupcomingrich;BMWattractsyuppies-competewithSclass&7Seriesratherthanall)捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第25頁(yè)。ProposedStrategy(contd)StrategicDirection:marketdevelopmentandconsolidationratherthanproductdevelopment(keepthesmallrange;don’tgointoconsultancy,R&D).Marketdevelopment:China,HK,Taiwan&Singapore,oilrichSEAcountriesandMEConsolidateinUSandUKHowever,Jaguarneedstocontinuetolowercosts,improvequalityandproductivity(tosupportmainstrategies,andtoforestalltakeoverafterGovernment’sgolden

share捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第26頁(yè)。SomeRatiosJaguarappearstogenerateenoughprofitstofundmarketdevelopment;Profitsbeforetaxincreased685%from1980-1987However,currentandacidtestratioslow(1.75&1.02)Lowdebttoequityratio(25%in1987)Jaguarinagoodpositiontoattractloansformarketdevelopment捷豹案例分析-英文全文共28頁(yè)，當(dāng)前為第27頁(yè)。SowhathappenedtoJag