新視野讀寫教程第一冊(cè)Unit2教案Unit2:ThePowerofAdvertising

教學(xué)目標(biāo)(Objectives)：

1.通過本單元的學(xué)習(xí)，學(xué)生將能夠理解廣告的定義、目的以及對(duì)消費(fèi)者行為的影響。

2.學(xué)生將能夠分析并評(píng)價(jià)不同類型的廣告。

3.學(xué)生將能夠運(yùn)用所學(xué)知識(shí)，撰寫一篇關(guān)于廣告的評(píng)論文章。

教學(xué)重點(diǎn)(KeyPoints)：

1.廣告的定義及目的。

2.廣告對(duì)消費(fèi)者行為的影響。

3.廣告的類型及其特點(diǎn)。

教學(xué)難點(diǎn)(Difficulties)：

1.學(xué)生如何分析并評(píng)價(jià)不同類型的廣告。

2.學(xué)生如何運(yùn)用所學(xué)知識(shí)撰寫一篇評(píng)論文章。

教學(xué)準(zhǔn)備(Preparations)：

1.教師準(zhǔn)備PPT課件。

2.學(xué)生需要準(zhǔn)備學(xué)習(xí)材料，包括教材中的相關(guān)閱讀內(nèi)容。

教學(xué)過程(TeachingProcedures):

Step1:Lead-in

1.Showstudentssomeadvertisementsfromdifferentmedia(TVcommercials,magazineads,etc.)

2.Askstudents:Whatisadvertising?Whatareitspurposes?Howdoyoufeelwhenyouseeadvertisements?

3.Discussthestudents'answersasaclass.

Step2:ReadingandVocabularyDevelopment

1.Havestudentsreadthetext"AreYouBeingManipulatedbyAdvertising?"inthetextbook.

2.Askstudentstolookupanyunfamiliarvocabularywordsanddiscusstheirmeaningasaclass.

3.Givestudentsvocabularyexercisestoreinforcethenewwords.

Step3:UnderstandingKeyIdeas

1.Discussthefollowingcomprehensionquestionswithstudents:

a.Whatisthepurposeofadvertising?

b.Howdoesadvertisinginfluenceconsumers?

c.Whatarethedifferenttypesofadvertisingmentionedinthetext?

d.Giveexamplesofgoodandbadadvertisingthatyouhaveseen.

Step4:AnalyzingandEvaluatingAdvertisements

1.Showstudentsdifferentadvertisementsandaskthemtoanalyzeandevaluatethembasedonthestrategiesused,effectiveness,andtargetaudience.

2.Havestudentsworkinpairsorsmallgroupstopresenttheiranalysisandevaluationoftheadvertisementstotheclass.

Step5:WritingaReview

1.Explaintostudentsthattheywillbewritingareviewofanadvertisementoftheirchoice.

2.Provideguidelinesforthereview,includingtheneedforanintroduction,analysisoftheadvertisement,evaluationofitseffectiveness,andaconclusion.

3.Havestudentsdrafttheirreviewsandthenpeer-editeachother'swork.

4.Encouragestudentstoreviseandimprovetheirreviewsbasedonthefeedbackreceived.

5.Allowstudentstosharetheirreviewswiththeclass.

Step6:ConsolidationandExtension

1.Assignadditionalreadingmaterialsrelatedtoadvertisingforstudentstofurtherexplorethetopic.

2.Conductaclassroomdiscussionontheethicalconsiderationsofadvertising.

3.Engagestudentsinadebateontheeffectivenessandimpactofadvertisingonsociety.

Step7:ReviewandAssessment

1.Reviewthekeyconceptsandvocabularylearnedinthisunit.

2.Administerawrittenororalassessmenttoassessstudents'understandingoftheunit'sobjectives.

教學(xué)拓展(Extensions):

1.Assignaresearchprojectwherestudentsinvestigatetheimpactofadvertisingonaspecifictargetaudience,suchaschildrenorteenagers.

2.Inviteaguestspeakerfromtheadvertisingindustrytotalkabouttheirexperiencesandinsights.

3.Askstudentstocreatetheirownadvertisementsforaproductorserviceandpresentthemtothe