shoppingonline

traditionalretail

traditionalretail

vs

shoppingonlineAdvantagesanddisadvantages（優(yōu)勢(shì)與劣勢(shì)）ACustomergroupsanalysis（客戶群體分析）BProductqualityassuranceandAfter-salesserviceprotection

（產(chǎn)品質(zhì)量保障與售后服務(wù)保障）Ctraditionalretail

vs

shoppingonline

Advantagesanddisadvantages

（優(yōu)勢(shì)與劣勢(shì)）AAdvantagesAdvantages1.Consumerspendinglower（消費(fèi)者消費(fèi)成本的降低）2.Consumershoppingtimereduced（消費(fèi)者購物時(shí)間減少）3.Shoppingtimeandplacerestrictions（購物不受時(shí)間地點(diǎn)的限制）4.Productinformationmoreintuitiveandmoretransparent（商品信息更直觀、更透明）5.Newchangeshavetakenplaceintheshoppingexperience（購物體驗(yàn)發(fā)生了新變化）1.Intuitiveexperienceofthequalityoftheproduct（對(duì)商品質(zhì)量有直觀的感受）2After-salesservicemoresecure（售后服務(wù)更有保障）3.Experiencethefunofshopping（體會(huì)購物的樂趣）DisadvantagesDisadvantages1,Onlythroughthepicturetoselecttheproduct（只能通過圖片來選擇商品）2,Integrityissues（誠信問題）3,Paymentplatformsecurityissues（支付平臺(tái)的安全性的問題）4,Shippingcosts,longwaitingtime（運(yùn)費(fèi)問題、等待時(shí)間長）5,Theproductafter-salesproblems（網(wǎng)購產(chǎn)品的售后問題）1Thecirculationiscomplicatedandthecostofoperationandmanagementishigh,whichleadstothehighpriceofthecommodity（流通環(huán)節(jié)復(fù)雜且運(yùn)營管理費(fèi)用高.導(dǎo)致商品價(jià)格高）2.Subjecttotime,placeandweatherconstraints（受到時(shí)間、地點(diǎn)和天氣的約束）3.Spendingmoreontransportationandtime（交通和時(shí)間花費(fèi)更多）4.Alotofwalkingisverytired（走路很多很累）traditionalretail

vs

shoppingonline

Customergroupsanalysis

（客戶群體分析）Btraditionalretail

vs

shoppingonline

Productqualityassurance

andAfter-salesserviceprotection

（產(chǎn)品質(zhì)量保障與售后服務(wù)保障）C

Becauseconsumerscannotreallyseethegoodsintheonlineshopping,theycanonlyobtaintheinformationofthegoodsthroughthepictures,videosandwordsprovidedontheproductdescriptionpage.Consumersmayfeelpsychologicalduetotheinformationdeviation(thecolordifferenceofthepicture)Drop,whichledtothesuccessfuldeliveryofgoods,consumersfeeldissatisfiedwiththeproductduetopsychologicalfallandthusrequirethesellertoreturnthesituation.Atthistime,onlineretailersoftenrefusebuyersreturnfromtheirowninterestsforavarietyofreasons,sotheonlineshoppingproductswillnotberealizedintheafter-sales.Inthemeantime,consumersoftenhavedisputesbetweenbuyersandsellersbecausetheycannotcommunicatedirectlywithsellersdirectly.EventheproductsofGeniusarebrutallydiscriminatedbecauseof"onlinepurchase."Inthephysicalstorewillbeabletobasicallyavoidthesetroubles

消費(fèi)者在網(wǎng)絡(luò)購物中由于不能實(shí)實(shí)在在的見到商品而只能通過產(chǎn)品描述頁上提供的圖片、視頻、文字來獲取商品的信息，消費(fèi)者可能因?yàn)樾畔⑵睿▓D片的色差）而產(chǎn)生心理落差，從而導(dǎo)致商品被成功送達(dá)后，消費(fèi)者因心理落差對(duì)商品感到不滿意從而要求賣家退貨的情況。而此時(shí)的網(wǎng)絡(luò)零售商往往