向前的力量

東風雪鐵龍C4L

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REPORTONTHEINTEGRATEDCONTENTPORJECT啟動啟動啟動目前工程執(zhí)行進度已開講嘉賓2021-04-26李栓科〔中國國家地理雜志社社長〕“準備好了就出發(fā)〞,0.212021-05-10陳曉卿〔舌尖上的中國導(dǎo)演〕“舌尖上的好奇心〞,0.222021-05-17宋世雄〔央視著名播音員，體育解說員〕“我用聲音做名片〞,0.222021-05-24易中天(著名學者,百家講壇名師)“這是我的選擇〞,0.232021-05-31鄧超(著名演員)“給生活找點快樂〞,0.292021-06-07貝克漢姆(英國球星,名人)“離場,不散場〞,0.242021-06-14姚明(著名籃球運發(fā)動)“體育可以改變世界〞0.32021-06-21鄭智(著名足球運發(fā)動)“我有一個未完成的夢想〞0.232021-06-28馬巖松(演員)“我們?yōu)槭裁匆勎磥悫?.252021-07-05張凱麗(演員)“20年后我還敢回看自己〞0.252021-07-12魏世杰〔核武老人〕“苦，才是人生〞0.242021-07-19Selina(歌手，臺灣S.H.E.成員〕上0.232021-07-26Selina(歌手，臺灣S.H.E.成員〕下0.32021-08-02陳士渠〔國家打拐辦主任〕“唯愿天下無拐〞0.262021-08-09鄒市明〔奧運拳擊冠軍〕“沒有人永遠會贏〞0.272021-08-16吳京〔演員〕“一切不怕從零開始〞0.312021-08-23蔣昌建〔學者，主持人〕“在悲情中認識自己〞0.322021-08-30寧浩〔導(dǎo)演〕“我不愿停在這里〞0.26嘉賓嘉賓即將開講嘉賓2021-09-06王中軍2021-09-13鄧紫棋2021-09-20崔新琴(金世杰〕2021-09-27濮存昕2021-10-04劉國梁2021-10-11陳奕迅WHATC4LDIDWITHPROGRAM‘VOICE’2021-04-26LiShuanKe〔<CNG>Chief〕“Ready!Start〞,Rating0.212021-05-10ChenXiaoQing〔ABiteofChinaDirector〕“Keepyourcuriosity〞,0.222021-05-17SongShiXiong〔CCTVfamouscommentator〕“MyVoiceismyname-card〞,0.222021-05-24YiZhongTian(Famousscholar)“Thisismychoice.〞,0.232021-05-31DengChao(FamousActress)“Findlifehappiness〞.0.292021-06-07DavidBeckham(Britishsoccerplayer)“Gooffstagedoesn’tmeanleave.〞,0.242021-06-14YaoMing(Famousfootballplayer)“Sportscanchangetheworld.〞0.32021-06-21ZhengZhi(Famoussoccerplayer)“IHaveAdreamtobeachieved.〞0.232021-06-28MaYanSong(architect)“Whywetalkaboutthefuture?〞0.252021-07-05ZhangKaiLi(Actress)“Istillcanreviewmyselftwentyyearslater〞0.252021-07-12WeiShiJie(NuclearMaster)“Thetrialsoflife〞2021-07-19Selina(Singer,memberofS.H.E)PartOne2021-07-26Selina(Singer,memberofS.H.E)PartTwo2021-08-02ShiQuChen(ChiefofAnti-TraffickingOffice)“Hopethere’snoabductioninthisworld.〞2021-08-09ShiMingZou〔Olympicboxingchampaign〕“Noonecanalwayswin.〞2021-08-16JingWu(Actor)“Nothingtobeafraid,wecanalwaysstartover〞0.312021-08-23ChangJianJiang(FamousScholar,Host)“Knowyourselfviasorrow〞0.322021-08-30HaoNing(Actor)“I’mnotwillingtostophere〞0.26CELEBRITIESALREADYBROADCASTCELEBRITIESCOMINGSOON2021-09-06ZhongJunWang2021-09-13ZiQiDeng2021-09-20XinQinCui2021-09-27CunXinPu2021-10-04GuoLiangLiu2021-10-11YiXunChenv央視執(zhí)行局部A.小車推出字幕，2次/期B.

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4S店海報B.節(jié)目官方微信末尾出現(xiàn)C4L贊助商信息C.微博頭圖外景露出2021－07－07周國平C4L實車露出2021－07－12魏世杰C4L車內(nèi)景露出2021－08－02陳士渠C4L車內(nèi)景露出2021－08－09鄒市明C4L實車露出D.節(jié)目官方微博發(fā)布“向前的力量〞相關(guān)主題微博D.節(jié)目官方微信推送明星證言視頻2021－07－07ZhouGuoPingC4Lrealcarexposure2021－07－12WeiShiJieC4LrealcarexposureWHATC4LDIDWITHPROGRAM‘VOICE’In-programtag-on,Two/episodeB.

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Model，10/episode,foronsitedisplayandinteractionwithaudience;WristwithCitroenlogo,350/episode,foronsiteaudienceandproducingstaff.結(jié)構(gòu)第一支明星證言視頻已確認，第二支名單項選擇擇中45〞〔開講啦“向前的力量〞主題宣傳片〕+15“〔“向前的力量〞證言ID〕+5〞〔客戶落版〕每條視頻中，開講啦“向前的力量〞主題宣傳片，用到5個嘉賓在節(jié)目中的精彩語錄或畫面，與“向前的力量〞證言ID的嘉賓重復(fù)3-4個。第二支明星證言視頻備選名單陳世渠

公安部打拐辦主任李明啟

演員（老版《還珠格格》容嬤嬤）張凱麗

演員（《渴望》）林書豪

籃球運動員Selina

歌手（SHE組合成員）鄒市明

拳擊運動員劉國梁

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41,936視頻專區(qū)UV

33,194《開講啦》東風雪鐵龍明星證言

24,720《開講啦》專輯頁通欄廣告+客戶專區(qū)

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33,194CelebrityEndorsementVideoViews

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2,562ResultsSocial推廣－小紙條小紙條〔共22期〕已執(zhí)行嘉賓：王中軍劉國梁濮存昕陳奕迅蔡瀾執(zhí)行效果*以上數(shù)據(jù)截止日期2021/8/2612:00執(zhí)行效果來源參與次數(shù)微博總參與

4,724微信總參與

122總參與次數(shù)

4,846話題聲量q

#向前的力量#話題閱讀數(shù)：931.5萬q

#向前的力量#話題討論：5,763q

官方微信推送數(shù)：479,263Social

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4,724

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topicdiscussion：5,763q

OfficialWechatRetweet：479,263Social推廣－當期圖文/課前課后當期圖文/課前課后〔共22期〕已執(zhí)行嘉賓：鄒市明蔣昌建吳京寧浩執(zhí)行效果執(zhí)行效果

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6,094微信總轉(zhuǎn)發(fā)

11,642總轉(zhuǎn)發(fā)次數(shù)

17,736*以上數(shù)據(jù)截止日期2021/8/2612:00其中，課前預(yù)習活動：q

總轉(zhuǎn)發(fā)人數(shù)（微博＋微信）：2,564當期圖文：q

總轉(zhuǎn)發(fā)人數(shù)（微博＋微信）：12,280課后作業(yè)活動：q

總轉(zhuǎn)發(fā)人數(shù)（微博＋微信）：2,912Social

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Totalretweet：2,912Social推廣－輕APP輕APP〔共5期〕8月刊：〔8月22日上線〕本次推廣轉(zhuǎn)發(fā)本錢目前核算為￥2.73，大大優(yōu)于行業(yè)平均水平￥10-￥15。*以上數(shù)據(jù)截止日期2021/9/112:00執(zhí)行效果執(zhí)行效果來源轉(zhuǎn)發(fā)次數(shù)微博總轉(zhuǎn)發(fā)

2,214微信總轉(zhuǎn)發(fā)

10,240總轉(zhuǎn)發(fā)次數(shù)

12,454輕APP瀏覽次數(shù)瀏覽量PV訪客數(shù)(UV)

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