浙江大學(xué)公共關(guān)系學(xué)在線作業(yè)2024年HTMLCONTROLForms.HTML:Hidden.1HTMLCONTROLForms.HTML:Hidden.1HTMLCONTROLForms.HTML:Hidden.1HTMLCONTROLForms.HTML:Hidden.1HTMLCONTROLForms.HTML:Hidden.1HTMLCONTROLForms.HTML:Hidden.1HTMLCONTROLForms.HTML:Hidden.1您的本次作業(yè)分?jǐn)?shù)為：100分HTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.11.完整的ＣＩ應(yīng)該是一個(gè)不可分割的系統(tǒng)，即ＣＩＳ，通常譯之為_____，包括企業(yè)經(jīng)營理念、行為活動(dòng)、視覺傳達(dá)等實(shí)體性與非實(shí)體性的整體傳播系統(tǒng)。HTMLCONTROLForms.HTML:Option.1A整合營銷系統(tǒng)HTMLCONTROLForms.HTML:Option.1B視覺識(shí)別系統(tǒng)HTMLCONTROLForms.HTML:Option.1C企業(yè)識(shí)別系統(tǒng)HTMLCONTROLForms.HTML:Option.1D整合傳播系統(tǒng)正確答案:CHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.12.組織開創(chuàng)階段適用的公共關(guān)系活動(dòng)方式是__________HTMLCONTROLForms.HTML:Option.1A維系型公關(guān)HTMLCONTROLForms.HTML:Option.1B建設(shè)型公關(guān)HTMLCONTROLForms.HTML:Option.1C防御型公關(guān)HTMLCONTROLForms.HTML:Option.1D矯正型公關(guān)正確答案:BHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.13.公關(guān)調(diào)查的對(duì)象是__________HTMLCONTROLForms.HTML:Option.1A公眾HTMLCONTROLForms.HTML:Option.1B市場(chǎng)HTMLCONTROLForms.HTML:Option.1C環(huán)境HTMLCONTROLForms.HTML:Option.1D社會(huì)正確答案:AHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.14.關(guān)于會(huì)議的公關(guān)禮儀，以下表達(dá)不正確的選項(xiàng)是？HTMLCONTROLForms.HTML:Option.1A提出會(huì)見要求時(shí)，應(yīng)將要求會(huì)見人的姓名、職務(wù)及會(huì)見什么人、會(huì)見的目的告知對(duì)方。HTMLCONTROLForms.HTML:Option.1B要準(zhǔn)確掌握會(huì)見、會(huì)談的時(shí)間、地點(diǎn)和雙方參加人員的名單，及早通知有關(guān)人員和有關(guān)單位做好必要的安排。HTMLCONTROLForms.HTML:Option.1C門為準(zhǔn)，客人占背門一側(cè)，主人面向正門，主談人居中。HTMLCONTROLForms.HTML:Option.1D客人到達(dá)時(shí)，主人應(yīng)在門口迎接。如在會(huì)客廳門中迎候，就應(yīng)由工作人員在樓門口迎接，引入會(huì)客廳正確答案:CHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.15.通過運(yùn)用各種演講藝術(shù)，要使演講具備兩種力量：________的力量和藝術(shù)的力量。HTMLCONTROLForms.HTML:Option.1A語言HTMLCONTROLForms.HTML:Option.1B邏輯HTMLCONTROLForms.HTML:Option.1C表揚(yáng)HTMLCONTROLForms.HTML:Option.1D文字正確答案:BHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.16.亞里士多德的________一書被后人譽(yù)為是最早問世的原始公共關(guān)系學(xué)的理論書籍。HTMLCONTROLForms.HTML:Option.1A修辭學(xué)HTMLCONTROLForms.HTML:Option.1B理想國HTMLCONTROLForms.HTML:Option.1C戰(zhàn)略公關(guān)HTMLCONTROLForms.HTML:Option.1D危機(jī)公關(guān)正確答案:AHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.17.公共關(guān)系特指的傳播溝通關(guān)系是指_______HTMLCONTROLForms.HTML:Option.1A組織與公眾環(huán)境之間的關(guān)系HTMLCONTROLForms.HTML:Option.1B公眾與公眾之間的關(guān)系HTMLCONTROLForms.HTML:Option.1C組織與媒介之間的關(guān)系HTMLCONTROLForms.HTML:Option.1D組織與組織之間的關(guān)系正確答案:AHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.18.?形象決定命運(yùn)?的著作者是_______HTMLCONTROLForms.HTML:Option.1A托馬斯·達(dá)文波特HTMLCONTROLForms.HTML:Option.1B勞倫斯·Ｄ·阿克曼HTMLCONTROLForms.HTML:Option.1C約翰·貝克HTMLCONTROLForms.HTML:Option.1D艾維·李正確答案:BHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.19.公共關(guān)系營銷與傳統(tǒng)促銷差異表現(xiàn)在任務(wù)上是__________HTMLCONTROLForms.HTML:Option.1A公關(guān)營銷塑造企業(yè)形象，優(yōu)化營銷管理；傳統(tǒng)營銷是推銷產(chǎn)品、技術(shù)、勞務(wù)HTMLCONTROLForms.HTML:Option.1B公關(guān)營銷讓公眾通過了解組織而認(rèn)識(shí)產(chǎn)品；傳統(tǒng)營銷是公眾通過接觸產(chǎn)品而了解組織HTMLCONTROLForms.HTML:Option.1C關(guān)營銷在乎長期的市場(chǎng)影響；傳統(tǒng)營銷是近期市場(chǎng)效益正確答案:AHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.110.專門為客戶提供公共關(guān)系效勞的專業(yè)機(jī)構(gòu)是_______HTMLCONTROLForms.HTML:Option.1A公共關(guān)系部門HTMLCONTROLForms.HTML:Option.1B公共關(guān)系公司HTMLCONTROLForms.HTML:Option.1C公共關(guān)系協(xié)會(huì)HTMLCONTROLForms.HTML:Option.1D公共關(guān)系學(xué)會(huì)正確答案:BHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.111.公共關(guān)系的本質(zhì)屬性是__________HTMLCONTROLForms.HTML:Option.1A人際交往HTMLCONTROLForms.HTML:Option.1B營業(yè)推廣HTMLCONTROLForms.HTML:Option.1C雙向傳播與溝通HTMLCONTROLForms.HTML:Option.1D形象塑造正確答案:CHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.112.“國際公共關(guān)系協(xié)會(huì)〞〔IPRA〕的成立是在__________HTMLCONTROLForms.HTML:Option.1A1955HTMLCONTROLForms.HTML:Option.1B1950HTMLCONTROLForms.HTML:Option.1C1948HTMLCONTROLForms.HTML:Option.1D1940正確答案:AHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.113.艾維李的公共關(guān)系思想與宣傳思想是“__________〞------對(duì)公眾“講真話〞。HTMLCONTROLForms.HTML:Option.1A公共關(guān)系是一種內(nèi)求團(tuán)結(jié)、外求開展的經(jīng)營管理藝術(shù)HTMLCONTROLForms.HTML:Option.1B公眾必須被告知HTMLCONTROLForms.HTML:Option.1C群眾利益高于一切正確答案:BHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.114.公共關(guān)系正式成為一門科學(xué)是在________HTMLCONTROLForms.HTML:Option.1A19世紀(jì)20年代HTMLCONTROLForms.HTML:Option.1B19世紀(jì)末HTMLCONTROLForms.HTML:Option.1C20世紀(jì)20年代HTMLCONTROLForms.HTML:Option.1D20世紀(jì)50年代正確答案:CHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.115.__________是公關(guān)關(guān)系工作對(duì)象中最敏感，最重要的一局部，包含新聞傳播機(jī)構(gòu)及其工作人員。HTMLCONTROLForms.HTML:Option.1A政府公眾HTMLCONTROLForms.HTML:Option.1B媒介公眾HTMLCONTROLForms.HTML:Option.1C顧客公眾HTMLCONTROLForms.HTML:Option.1D組織公眾正確答案:BHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.116.公共關(guān)系的管理對(duì)象是“_____〞、“關(guān)系〞、“輿論〞、“形象〞這些無形的資產(chǎn)。.HTMLCONTROLForms.HTML:Option.1A產(chǎn)品HTMLCONTROLForms.HTML:Option.1B信息HTMLCONTROLForms.HTML:Option.1C技術(shù)HTMLCONTROLForms.HTML:Option.1D規(guī)模正確答案:BHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.117.___________是公共關(guān)系活動(dòng)的主體，即公共關(guān)系的承當(dāng)者、實(shí)施者、行為者。HTMLCONTROLForms.HTML:Option.1A個(gè)人HTMLCONTROLForms.HTML:Option.1B領(lǐng)導(dǎo)者HTMLCONTROLForms.HTML:Option.1C組織正確答案:CHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.118._____在北京成立了中國公共關(guān)系協(xié)會(huì)，標(biāo)志著公共關(guān)系在國內(nèi)得到正式確實(shí)認(rèn)和接受。HTMLCONTROLForms.HTML:Option.1A1979HTMLCONTROLForms.HTML:Option.1B1981HTMLCONTROLForms.HTML:Option.1C1987HTMLCONTROLForms.HTML:Option.1D1996正確答案:CHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.119.“最近或最后印象的強(qiáng)烈影響〞我們稱為_____HTMLCONTROLForms.HTML:Option.1A首應(yīng)效應(yīng)HTMLCONTROLForms.HTML:Option.1B近應(yīng)效應(yīng)HTMLCONTROLForms.HTML:Option.1C暈輪效應(yīng)HTMLCONTROLForms.HTML:Option.1D刻板印象正確答案:BHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.120._________指在傳統(tǒng)的營銷過程中引進(jìn)公共關(guān)系的傳播理念和傳播技巧，從而使現(xiàn)代組織的市場(chǎng)競(jìng)爭開展到組織與組織之間的整體形象競(jìng)爭、信譽(yù)之爭。HTMLCONTROLForms.HTML:Option.1A公關(guān)營銷HTMLCONTROLForms.HTML:Option.1B整合營銷HTMLCONTROLForms.HTML:Option.1C情感營銷HTMLCONTROLForms.HTML:Option.1D現(xiàn)代營銷正確答案:AHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.121.公共關(guān)系管理過程的四個(gè)步驟，即四步工作法，包含____和公關(guān)籌劃、公關(guān)實(shí)施、公關(guān)評(píng)估。HTMLCONTROLForms.HTML:Option.1A公關(guān)調(diào)查HTMLCONTROLForms.HTML:Option.1B隨即抽樣HTMLCONTROLForms.HTML:Option.1C目標(biāo)作業(yè)HTMLCONTROLForms.HTML:Option.1D公關(guān)管理正確答案:AHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.122.公共關(guān)系作為一種職業(yè)和學(xué)科，最早產(chǎn)生于______________HTMLCONTROLForms.HTML:Option.1A英國HTMLCONTROLForms.HTML:Option.1B美國HTMLCONTROLForms.HTML:Option.1C希臘HTMLCONTROLForms.HTML:Option.1D日本正確答案:BHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.123.以下哪項(xiàng)不是新聞稿常見的結(jié)構(gòu)？HTMLCONTROLForms.HTML:Option.1A倒金字塔HTMLCONTROLForms.HTML:Option.1B順時(shí)結(jié)構(gòu)HTMLCONTROLForms.HTML:Option.1C并列結(jié)構(gòu)HTMLCONTROLForms.HTML:Option.1D交叉結(jié)構(gòu)正確答案:DHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.124.現(xiàn)代公共業(yè)的"前身"源于19世紀(jì)中葉的_________HTMLCONTROLForms.HTML:Option.1A歐洲三大工人運(yùn)動(dòng)HTMLCONTROLForms.HTML:Option.1B英國憲章宣言HTMLCONTROLForms.HTML:Option.1C法國大革命HTMLCONTROLForms.HTML:Option.1D美國報(bào)刊宣傳運(yùn)動(dòng)正確答案:DHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.125.一個(gè)組織的形象藍(lán)圖首先來源于____HTMLCONTROLForms.HTML:Option.1A員工階層HTMLCONTROLForms.HTML:Option.1B決策階層HTMLCONTROLForms.HTML:Option.1C管理階層HTMLCONTROLForms.HTML:Option.1D外部公眾正確答案:BHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.126.口頭語言交流的一般特點(diǎn)主要是：直接性、隨時(shí)性、________、反應(yīng)性、情感性、主觀性。HTMLCONTROLForms.HTML:Option.1A雙向性HTMLCONTROLForms.HTML:Option.1B表達(dá)性HTMLCONTROLForms.HTML:Option.1C唯一性HTMLCONTROLForms.HTML:Option.1D整體性正確答案:AHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.127.公眾研究包括公眾橫向研究、公眾縱向研究和______HTMLCONTROLForms.HTML:Option.1A問題導(dǎo)向研究HTMLCONTROLForms.HTML:Option.1B個(gè)體研究HTMLCONTROLForms.HTML:Option.1C調(diào)查研究正確答案:AHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.128.人臉上各部位動(dòng)作構(gòu)成的語言是__________HTMLCONTROLForms.HTML:Option.1A身勢(shì)語言HTMLCONTROLForms.HTML:Option.1B角色語言HTMLCONTROLForms.HTML:Option.1C情態(tài)語言HTMLCONTROLForms.HTML:Option.1D距離語言正確答案:CHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.129.以輸入信息為主，具有較強(qiáng)的研究性、參謀性的公關(guān)類型是__________HTMLCONTROLForms.HTML:Option.1A征詢型公關(guān)HTMLCONTROLForms.HTML:Option.1B交際型公關(guān)HTMLCONTROLForms.HTML:Option.1C宣傳型公關(guān)HTMLCONTROLForms.HTML:Option.1D社會(huì)活動(dòng)型公關(guān)正確答案:AHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.130.美國學(xué)者_(dá)________被譽(yù)為現(xiàn)代公共關(guān)系之父。HTMLCONTROLForms.HTML:Option.1A愛德華·伯尼斯HTMLCONTROLForms.HTML:Option.1B艾偉·李HTMLCONTROLForms.HTML:Option.1C施拉姆HTMLCONTROLForms.HTML:Option.1D李普曼正確答案:BHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.131.______________由組織的成員組成的，承當(dāng)著組織的角色，他們包括經(jīng)理、雇員、多種類型的支持者。HTMLCONTROLForms.HTML:Option.1A外部公眾HTMLCONTROLForms.HTML:Option.1B內(nèi)部公眾HTMLCONTROLForms.HTML:Option.1C目標(biāo)公眾HTMLCONTROLForms.HTML:Option.1D社會(huì)公眾正確答案:BHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.132.以下表達(dá)哪項(xiàng)不屬于同新聞媒介協(xié)調(diào)關(guān)系的訣竅。HTMLCONTROLForms.HTML:Option.1A主動(dòng)傳遞組織信息，坦誠交流HTMLCONTROLForms.HTML:Option.1B尊重記者和新聞單位HTMLCONTROLForms.HTML:Option.1C新聞發(fā)布會(huì)等場(chǎng)合根據(jù)媒體、記者等級(jí)不同，明顯安排不同等級(jí)的座次等招待規(guī)格。HTMLCONTROLForms.HTML:Option.1D指派專人負(fù)責(zé)，密切同新聞界的聯(lián)系正確答案:CHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.133.職業(yè)社團(tuán)和群眾組織屬于__________HTMLCONTROLForms.HTML:Option.1A公益性組織HTMLCONTROLForms.HTML:Option.1B互益性組織HTMLCONTROLForms.HTML:Option.1C營業(yè)性組織HTMLCONTROLForms.HTML:Option.1D效勞性組織正確答案:BHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.134.1923年，愛德華·伯尼斯出版了被稱為公共關(guān)系理論開展史的“第一個(gè)里程碑〞的專著，它是_____HTMLCONTROLForms.HTML:Option.1A?公眾輿論的形成?HTMLCONTROLForms.HTML:Option.1B?輿論?HTMLCONTROLForms.HTML:Option.1C?公共關(guān)系學(xué)?HTMLCONTROLForms.HTML:Option.1D?有效公共關(guān)系?正確答案:AHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.135.________指從消費(fèi)者的感官、情感、思考、行動(dòng)、關(guān)系五個(gè)體驗(yàn)戰(zhàn)略模塊出發(fā)，重新定義、設(shè)計(jì)營銷的思考方式。此方式突破傳統(tǒng)“理性消費(fèi)者〞的假設(shè)、認(rèn)為消費(fèi)者消費(fèi)時(shí)兼具理性與感性。消費(fèi)者在消費(fèi)前后的體驗(yàn)，才是研究消費(fèi)者行為與企業(yè)品牌經(jīng)營的關(guān)鍵。HTMLCONTROLForms.HTML:Option.1A公關(guān)營銷HTMLCONTROLForms.HTML:Option.1B整合營銷HTMLCONTROLForms.HTML:Option.1C情感營銷HTMLCONTROLForms.HTML:Option.1D體驗(yàn)營銷正確答案:DHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.136.以下四項(xiàng)相比，__________屬于較為穩(wěn)定，平安的一種公共關(guān)系狀態(tài)。HTMLCONTROLForms.HTML:Option.1A高美譽(yù)度高知名度HTMLCONTROLForms.HTML:Option.1B高美譽(yù)度低知名度HTMLCONTROLForms.HTML:Option.1C低美譽(yù)度低知名度HTMLCONTROLForms.HTML:Option.1D低美譽(yù)度高知名度正確答案:BHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.137.希望工程的廣告是屬于以下哪類型的公關(guān)廣告？HTMLCONTROLForms.HTML:Option.1A公益廣告HTMLCONTROLForms.HTML:Option.1B響應(yīng)廣告HTMLCONTROLForms.HTML:Option.1C觀念廣告正確答案:AHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.138.公共關(guān)系是組織與社會(huì)環(huán)境之間的一種協(xié)調(diào)溝通機(jī)制，即運(yùn)用各種協(xié)調(diào)、溝通的手段，為組織疏通渠道、開展關(guān)系、廣交朋友，減少摩擦、調(diào)解沖突、化敵為友，成為組織運(yùn)轉(zhuǎn)的潤滑劑、緩沖器，成為組織與各類公眾交往的橋梁，為組織的生存、開展創(chuàng)造“人和〞的環(huán)境。這是公共關(guān)系的__________。HTMLCONTROLForms.HTML:Option.1A協(xié)調(diào)職能HTMLCONTROLForms.HTML:Option.1B提供效勞HTMLCONTROLForms.HTML:Option.1C宣傳職能HTMLCONTROLForms.HTML:Option.1D收集信息正確答案:AHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.139.有位顧客因家里的空調(diào)質(zhì)量問題，到當(dāng)?shù)叵M(fèi)者協(xié)會(huì)投訴，對(duì)于生產(chǎn)該空調(diào)的企業(yè)來說，這位顧客是___________HTMLCONTROLForms.HTML:Option.1A逆意公眾HTMLCONTROLForms.HTML:Option.1B潛在公眾HTMLCONTROLForms.HTML:Option.1C邊緣公眾HTMLCONTROLForms.HTML:Option.1D知曉公眾正確答案:AHTMLCONTROLForms.HTML:Hidden.1單項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.140.通過全員的公關(guān)教育與培訓(xùn)，增強(qiáng)全員的公關(guān)意識(shí)，提高全員的公關(guān)行為的自覺性，加強(qiáng)整體的公關(guān)配合與協(xié)調(diào)，發(fā)動(dòng)全員的公關(guān)努力，形成濃厚的組織公關(guān)氣氛與公關(guān)文化，被稱為__________HTMLCONTROLForms.HTML:Option.1A維系型公關(guān)HTMLCONTROLForms.HTML:Option.1B建設(shè)型公關(guān)HTMLCONTROLForms.HTML:Option.1C防御型公關(guān)HTMLCONTROLForms.HTML:Option.1D全員PR管理正確答案:DHTMLCONTROLForms.HTML:Hidden.1多項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.141.根據(jù)關(guān)系的重要程度，將公眾分為____和_____兩類HTMLCONTROLForms.HTML:Checkbox.1A首要公眾HTMLCONTROLForms.HTML:Checkbox.1B次要公眾HTMLCONTROLForms.HTML:Checkbox.1C臨時(shí)公眾HTMLCONTROLForms.HTML:Checkbox.1D周期公眾正確答案:ABHTMLCONTROLForms.HTML:Hidden.1多項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.142.按不同的組織權(quán)力形式，組織公眾又可區(qū)分為___________。HTMLCONTROLForms.HTML:Checkbox.1A社團(tuán)型公眾HTMLCONTROLForms.HTML:Checkbox.1B相關(guān)公眾HTMLCONTROLForms.HTML:Checkbox.1C知曉公眾HTMLCONTROLForms.HTML:Checkbox.1D行動(dòng)公眾HTMLCONTROLForms.HTML:Checkbox.1E公共權(quán)力型公眾正確答案:AEHTMLCONTROLForms.HTML:Hidden.1多項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.143.公眾的根本特征包括____________HTMLCONTROLForms.HTML:Checkbox.1A整體性HTMLCONTROLForms.HTML:Checkbox.1B共同性HTMLCONTROLForms.HTML:Checkbox.1C相關(guān)性HTMLCONTROLForms.HTML:Checkbox.1D多樣性HTMLCONTROLForms.HTML:Checkbox.1E變化性正確答案:ABCDEHTMLCONTROLForms.HTML:Hidden.1多項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.144.組織內(nèi)設(shè)公共部門的特點(diǎn)是_________HTMLCONTROLForms.HTML:Checkbox.1A了解內(nèi)情HTMLCONTROLForms.HTML:Checkbox.1B便于協(xié)調(diào)HTMLCONTROLForms.HTML:Checkbox.1C本錢較高HTMLCONTROLForms.HTML:Checkbox.1D效率較高HTMLCONTROLForms.HTML:Checkbox.1E難以做到客觀公正正確答案:ABDEHTMLCONTROLForms.HTML:Hidden.1多項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.145.公共關(guān)系的觀念包含以下哪些？HTMLCONTROLForms.HTML:Checkbox.1A形象觀念HTMLCONTROLForms.HTML:Checkbox.1B公眾觀念HTMLCONTROLForms.HTML:Checkbox.1C傳播觀念HTMLCONTROLForms.HTML:Checkbox.1D協(xié)調(diào)觀念HTMLCONTROLForms.HTML:Checkbox.1E互惠觀念正確答案:ABCDEHTMLCONTROLForms.HTML:Hidden.1多項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.146.公共關(guān)系的職責(zé)包括___________HTMLCONTROLForms.HTML:Checkbox.1A收集信息HTMLCONTROLForms.HTML:Checkbox.1B輔助決策HTMLCONTROLForms.HTML:Checkbox.1C傳播推廣HTMLCONTROLForms.HTML:Checkbox.1D溝通協(xié)調(diào)HTMLCONTROLForms.HTML:Checkbox.1E設(shè)備改良正確答案:ABCDHTMLCONTROLForms.HTML:Hidden.1多項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.147.隨機(jī)抽樣具體方法有__________HTMLCONTROLForms.HTML:Checkbox.1A間隔隨機(jī)抽樣HTMLCONTROLForms.HTML:Checkbox.1B分層隨機(jī)抽樣HTMLCONTROLForms.HTML:Checkbox.1C分區(qū)多級(jí)隨機(jī)抽樣HTMLCONTROLForms.HTML:Checkbox.1D配額抽樣HTMLCONTROLForms.HTML:Checkbox.1E整群抽樣正確答案:ABCEHTMLCONTROLForms.HTML:Hidden.1多項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.148.按公眾對(duì)組織的態(tài)度和意向，可將公眾區(qū)分為________、______和______三類。HTMLCONTROLForms.HTML:Checkbox.1A順意公眾HTMLCONTROLForms.HTML:Checkbox.1B外部公眾HTMLCONTROLForms.HTML:Checkbox.1C逆意公眾HTMLCONTROLForms.HTML:Checkbox.1D邊緣公眾正確答案:ACDHTMLCONTROLForms.HTML:Hidden.1多項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.149.新聞?shì)浾搱?bào)道“量〞的分析包括__________HTMLCONTROLForms.HTML:Checkbox.1A統(tǒng)計(jì)報(bào)道總次數(shù)HTMLCONTROLForms.HTML:Checkbox.1B統(tǒng)計(jì)報(bào)道的篇幅HTMLCONTROLForms.HTML:Checkbox.1C統(tǒng)計(jì)播送、電視關(guān)于本組織報(bào)道的時(shí)數(shù)〔以分鐘或秒計(jì)數(shù)〕HTMLCONTROLForms.HTML:Checkbox.1D統(tǒng)計(jì)報(bào)道本組織的各種媒介的總數(shù)量〔參與報(bào)道的媒介種類、數(shù)量〕HTMLCONTROLForms.HTML:Checkbox.1E統(tǒng)計(jì)關(guān)于本組織媒介新聞報(bào)導(dǎo)的涵蓋面〔如參與報(bào)道的發(fā)行量和區(qū)域〕正確答案:ABCDEHTMLCONTROLForms.HTML:Hidden.1多項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.150.公共關(guān)系在中國的開展是_______HTMLCONTROLForms.HTML:Checkbox.1A適應(yīng)對(duì)外開放的需要HTMLCONTROLForms.HTML:Checkbox.1B適應(yīng)體制改革的需要HTMLCONTROLForms.HTML:Checkbox.1C應(yīng)市場(chǎng)經(jīng)濟(jì)開展的需要HTMLCONTROLForms.HTML:Checkbox.1D適應(yīng)現(xiàn)代信息社會(huì)的需要HTMLCONTROLForms.HTML:Checkbox.1E適應(yīng)社會(huì)穩(wěn)定的需要正確答案:ABCDEHTMLCONTROLForms.HTML:Hidden.1多項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.151.企業(yè)內(nèi)部的公共關(guān)系機(jī)構(gòu)看，公共關(guān)系人員可分為____、_____HTMLCONTROLForms.HTML:Checkbox.1A公共關(guān)系領(lǐng)導(dǎo)人員HTMLCONTROLForms.HTML:Checkbox.1B一般工作人員HTMLCONTROLForms.HTML:Checkbox.1C內(nèi)部人員HTMLCONTROLForms.HTML:Checkbox.1D外部人員正確答案:ABHTMLCONTROLForms.HTML:Hidden.1多項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.152.新聞報(bào)道“質(zhì)〞的分析___________HTMLCONTROLForms.HTML:Checkbox.1A分析參與報(bào)道媒體的層次、重要性HTMLCONTROLForms.HTML:Checkbox.1B分析新聞媒介對(duì)本組織的新聞資料的使用方法HTMLCONTROLForms.HTML:Checkbox.1C分析各方面有關(guān)本組織報(bào)導(dǎo)的輿論反響程度HTMLCONTROLForms.HTML:Checkbox.1D統(tǒng)計(jì)關(guān)于本組織媒介新聞報(bào)導(dǎo)的涵蓋面〔如參與報(bào)道的發(fā)行量和區(qū)域〕正確答案:ABCHTMLCONTROLForms.HTML:Hidden.1多項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.153.公共關(guān)系產(chǎn)生開展的社會(huì)條件包括__________HTMLCONTROLForms.HTML:Checkbox.1A文化條件：由“理性〞轉(zhuǎn)向“人性〞HTMLCONTROLForms.HTML:Checkbox.1B社會(huì)政治：民主政治代替專制政治HTMLCONTROLForms.HTML:Checkbox.1C經(jīng)濟(jì)條件：市場(chǎng)經(jīng)濟(jì)代替小農(nóng)經(jīng)HTMLCONTROLForms.HTML:Checkbox.1D物質(zhì)根底：群眾傳播代替?zhèn)€體傳播正確答案:ABCDHTMLCONTROLForms.HTML:Hidden.1多項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.154.公共關(guān)系公司的類型有___________HTMLCONTROLForms.HTML:Checkbox.1A專項(xiàng)業(yè)務(wù)效勞公司HTMLCONTROLForms.HTML:Checkbox.1B專門業(yè)務(wù)效勞公司HTMLCONTROLForms.HTML:Checkbox.1C綜合效勞咨詢公司HTMLCONTROLForms.HTML:Checkbox.1D公共關(guān)系委員會(huì)正確答案:ABCHTMLCONTROLForms.HTML:Hidden.1多項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.155..影響公眾的態(tài)度包括同時(shí)影響公眾的______、______和______三個(gè)方面。HTMLCONTROLForms.HTML:Checkbox.1A認(rèn)知因素HTMLCONTROLForms.HTML:Checkbox.1B情感因素HTMLCONTROLForms.HTML:Checkbox.1C意圖因素HTMLCONTROLForms.HTML:Checkbox.1D行為因素正確答案:ABCHTMLCONTROLForms.HTML:Hidden.1多項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.156.公關(guān)廣告的類型包括_________HTMLCONTROLForms.HTML:Checkbox.1A形象廣告HTMLCONTROLForms.HTML:Checkbox.1B公益廣告HTMLCONTROLForms.HTML:Checkbox.1C觀念廣告HTMLCONTROLForms.HTML:Checkbox.1D響應(yīng)廣告正確答案:ABCDHTMLCONTROLForms.HTML:Hidden.1多項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.157.縱觀公共關(guān)系的產(chǎn)生和開展史，可以大致劃分為_____、____和____三個(gè)時(shí)期。HTMLCONTROLForms.HTML:Checkbox.1A孕育階段HTMLCONTROLForms.HTML:Checkbox.1B職業(yè)化階段HTMLCONTROLForms.HTML:Checkbox.1C學(xué)科化階段HTMLCONTROLForms.HTML:Checkbox.1D社會(huì)化階段HTMLCONTROLForms.HTML:Checkbox.1E輿論化階段正確答案:ABCHTMLCONTROLForms.HTML:Hidden.1多項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.158.組織內(nèi)設(shè)公關(guān)機(jī)構(gòu)可參考的模式有__________HTMLCONTROLForms.HTML:Checkbox.1A公共關(guān)系委員會(huì)HTMLCONTROLForms.HTML:Checkbox.1B部門隸屬型HTMLCONTROLForms.HTML:Checkbox.1C部門并列型HTMLCONTROLForms.HTML:Checkbox.1D高層領(lǐng)導(dǎo)直屬型正確答案:ABCDHTMLCONTROLForms.HTML:Hidden.1多項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.159.公共關(guān)系的根本原那么包括______HTMLCONTROLForms.HTML:Checkbox.1A以事實(shí)為依據(jù)HTMLCONTROLForms.HTML:Checkbox.1B以公眾研究為根底HTMLCONTROLForms.HTML:Checkbox.1C以公眾利益為出發(fā)點(diǎn)HTMLCONTROLForms.HTML:Checkbox.1D以科學(xué)為指導(dǎo)HTMLCONTROLForms.HTML:Checkbox.1E以領(lǐng)導(dǎo)決策為主正確答案:ABCDHTMLCONTROLForms.HTML:Hidden.1多項(xiàng)選擇題HTMLCONTROLForms.HTML:Hidden.160.公共傳播的過程分析,包括__________HTMLCONTROLForms.HTML:Checkbox.1A傳播的控制分析HTMLCONTROLForms.HTML:Checkbox.1B傳播的內(nèi)容分析HTMLCONTROLForms.HTML:Checkbox.1C傳播的媒介分析HTMLCONTROLForms.HTML:Checkbox.1D傳播的對(duì)象分析HTMLCONTROLForms.HTML:Checkbox.1E傳播的效果分析正確答案:ABCDEHTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.161.影響公眾的態(tài)度包括同時(shí)影響公眾的認(rèn)知因素、情感因素和意圖因素三個(gè)方面。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:對(duì)HTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.162.公共關(guān)系可以制造輿論，通過團(tuán)體壓力導(dǎo)致公眾產(chǎn)生從眾心理，同時(shí)要防止公眾產(chǎn)生逆反心理和抗拒行為。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:對(duì)HTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.163.公關(guān)形象是組織在社會(huì)公眾中獲得的總體評(píng)價(jià)。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:對(duì)HTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.164.開放式問卷便于定量分析，在民意測(cè)驗(yàn)中大量使用。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:錯(cuò)HTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.165.在公共關(guān)系觀念中，互惠觀念表現(xiàn)為善于調(diào)解、平衡、統(tǒng)一不同的關(guān)系、不同的利益、不同的要素，努力在矛盾中尋求和諧。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:錯(cuò)HTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.166.宣傳型公關(guān)最具有時(shí)效性、主導(dǎo)性和人情味。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:錯(cuò)HTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.167.公眾是公共關(guān)系的對(duì)象。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:對(duì)HTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.168.被譽(yù)為公關(guān)職業(yè)的先驅(qū)者，也是最早的公關(guān)理念倡導(dǎo)者、踐行者是艾維·李。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:對(duì)HTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.169.危機(jī)管理應(yīng)該堅(jiān)持“24小時(shí)〞，“絕對(duì)領(lǐng)導(dǎo)〞等原那么，有效行動(dòng)，化解危機(jī)。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:對(duì)HTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.170.與公共關(guān)系相關(guān)的概念中，人群關(guān)系是屬于管理心理學(xué)、行為科學(xué)的范疇，主要指群體內(nèi)部活動(dòng)和組織管理過程中人與人、人與群體的關(guān)系；而人際關(guān)系是指?jìng)€(gè)人在社會(huì)實(shí)踐交往中形成的個(gè)人與個(gè)人之間的相互作用和相互影響。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:對(duì)HTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.171.英國危機(jī)公關(guān)專家杰斯特提出的三T原那么是指：一是以我為主提供情況(Takeyourowntake)；二是提供全部情況(Takeitall)；三是盡快提供情況(Takeitfast)。這三個(gè)原那么強(qiáng)調(diào)的是主動(dòng)、全面、快速，只有“以我為主〞，才能牢牢把握主動(dòng)權(quán)，掌握信息發(fā)布的節(jié)奏，只有“全面〞才能給群眾提供理性的分析判斷根底，只有“快速〞才能在第一時(shí)間堵塞流言產(chǎn)生和傳播的空間。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:對(duì)HTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.172.PR是一種傳播活動(dòng)，又是一種經(jīng)營管理活動(dòng)。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:對(duì)HTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.173.形象其本質(zhì)是重視組織信譽(yù)。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:對(duì)HTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.174.PR第一性，事實(shí)第二性。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:錯(cuò)HTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.175.公共關(guān)系狀態(tài)是公共關(guān)系活動(dòng)的結(jié)果。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:對(duì)HTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.176.暈輪效應(yīng)即一種以偏概全、以點(diǎn)概面的片面知覺。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:對(duì)HTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.177.公共關(guān)系中的關(guān)系泛指任何或所有的社會(huì)關(guān)系。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:錯(cuò)HTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.178.公共關(guān)系廣告就是推銷企業(yè)產(chǎn)品或勞務(wù)的廣告。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:錯(cuò)HTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.179.公共關(guān)系的組織機(jī)構(gòu)包括組織內(nèi)設(shè)的公關(guān)職能部門、專業(yè)的公關(guān)公司和獨(dú)立的公關(guān)社團(tuán)組織。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:對(duì)HTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.180.公共關(guān)系經(jīng)過學(xué)科化階段之后，進(jìn)入了職業(yè)化階段。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:錯(cuò)HTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.181.公共關(guān)系一般人員包括調(diào)查分析、方案人員、傳播人員、文秘人員、專門技術(shù)人員等。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:對(duì)HTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.182.組織形象的地位測(cè)量，可以根據(jù)知名度和名譽(yù)度兩項(xiàng)指標(biāo)，知名度是美譽(yù)度的根底。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:對(duì)HTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.183.按公眾不同的開展階段對(duì)組織的影響程度，可將公眾區(qū)分為非公眾、潛在公眾、外部公眾和內(nèi)部公眾四類。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:錯(cuò)HTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.184.問卷設(shè)計(jì)的形式有多項(xiàng)選擇、開放式和封閉式幾種。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:錯(cuò)HTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.185.專業(yè)公共關(guān)系公司通常較為客觀和公正，運(yùn)作本錢較低。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:錯(cuò)HTMLCONTROLForms.HTML:Hidden.1判斷題HTMLCONTROLForms.HTML:Hidden.186.公共關(guān)系的行為主體是公眾。HTMLCONTROLForms.HTML:Option.1正確HTMLCONTROLForms.HTML:Option.1錯(cuò)誤正確答案:錯(cuò)HTMLCONTROLForms.HTML