國外英語考試《BEC高級》試題(網(wǎng)友回憶版)二

［問答題］LPARTONEQuestion1

?Thebarcha)rtbelowshowstheprofitsmadebyeach

ofacompany'sthreefactoriesforeachquarteroftheyear2003.The

piechartshowsthenumberofworkersineachofthefactoriesduring

thatyear.

?Usingtheinformationfromthecharts,writeashortreport

desciibingLliedivendsinpiofiIsandLhenuuibei'ofemployeesineach

factory.

■Write120-140words.

fromeachfactoryperquarter(2003)

12

10

8

6

2

0

IslQtf：2ndQtr3rdOtr14mOtr

Numberofemployeesineachfactory(2003)

參考答案：【參考范文】

Thepurposeofthisreportistogiveanoverviewofthe

developmentofprofitsinthreeplants,inLondon,LeedsandBristol,

in2003andgiveanaccountofthestaffingsituationineachplant.

Thereare600employeesintheplantinBristolwhichisthe

company?slargestfactoryanditsprofitsreacheditspeakwith￡12

millioninthefirstquarterof2003.Theprofitsdecreasedsteadily,

fallingto￡9millioninthelastquarter.

TheworkforceinthefactoryinLeedsis350people,whichmakes

ilbecomethecompany'ssecondlaigesLplcinl.ThevariaLionofiIs

profitswasnotdistinctandremainedalmostat￡8

million.Nevertheless,inthethirdquartertheyreachedat￡7.5

millionalittlelowerthantheaverageprofits.

［問答題］2.PARTTWOWriteananswertooneofthequestions2-4in

thispart.Writeyouranswerin200-250words.

Question2?Thisyear,yourcompanyhasusedanadvertising

agencytopromoteyourproductsorservices.Yourbosshasaskedyou

towriteareportabouttheadvertisingcampaignwhichtheagency

arranged.

?Writethereportforyourboss:

?outliningwhattheadvertisingcampaignconsistedof

?indicatingwhatyoufeelthesdivengthsandweaknessesofthe

campaignwere

?explaininghowsuccessfulyoufeeltheadvertisinghasbeen

?suggestingideasforfutureadvertising.

參考答案：【參考范文】

Backgroundandpurposeofthereport

OurcompanycooperatedwithadvertisingagencyRGSLtdinwinter

2008andlaunchedanadvertisingcampaign.Thisreportaimsat

assessinghowsuccessfulthecampaignwasandalsorecommendingmain

pointswhichneedtobetakenintoconsiderationwhenorganising

winter2009campaign.

Contentofthecair.paign

Inthecampaignweusedthreedifferentmethodstoapproach

customers.Tnthefirstplace,wecontactedtheregularcustomersof

ourcompanybysendingthemaletterwhichincludedacatalogue

presentingallthenewavallableproducts.Furthermore,wemadeuseof

twomassmedia:magazinesandtheradiotoapproachthegeneral

public.

Strengthsandweaknessesofthecampaign

Byusingthreedifferentmethodstoapproachthecurrentand

potentialcustomers,ourcompanywasabletoreachalargenumberof

theaudiencewhowillbeourfuturecustomers.Inaddition,basedon

thesurveycarriedoutafterthecampaignwithinthecurrent

customers,ourcompanystrengtheneditsimageasthewell-established

companyandimproveditsbrandawareness.Accordingtothesurveyas

wel1asmypersonalview,theweaknessofthecampaignwasthatthe

campaignwasverysimilai-tolliecampaignslliciLourcompeliLoisheld

launchedbefore.Thereforeitisnotcertainthatwhetherourcompany

isabletoincreaseitsmarketshareinthehighlycompetitive

markets.

Futureadvertisingcampaigns

Whenbeginningtopreparethewinter2009campaignIsuggestthat

weshouldcarryoutamorevisibleandtosomeextentmore

'aggressive'campaignincomparisonwiththe2008campaign.

［問答題］3.Question3?Youhaveseenthefollowingadvertisement

andyouwanttoenteryourorganizationfortheaward.

MostImprovedOrganizationAward

Ifyourorganizationhasmadeimprovementsinthelastyear

affectingemployeesandcustomers,writeandtellusaboutthem.The

mostimprovedorganizationwillwinasilvercupandmoneytohelp

payforafurtherimprovementbenefitingstaff.

?Writeyourlettertothecompetitionsecretary,MichaelJames:

?indivoducingycurorganizationandsayingwhatitdoes

?describingimprovementsyourorganizationhasmadeinthelast

yearwhichhaveaffectedstaffandcustomers

?sayinghowyouwouldspendtheprizemoneytobenefitstaff.

參考答案：【參考范文】

DearSir,

Furthertotheadvertisementcalled'MostImprovedOrganisation

Award'1sawyesterday,1amwritingtoapplyforthisreward.

IworkinabankinLondon.Weareexpertinprivatebanking.Our

organisationachievedgreatimprovementaffectingpeoplelastyear.

Theyrefurbishedthebuildinginordertomakeitaccessibleto

thehandicapedpeoplewhoneedthehelpofwheelchairs.Butwewere

alsoengagedinthedeaf-mutes.Becausewearenexttothosepeople

severalemployeesrequiredtolearntheirlanguage.Thebankthen

offeredlessonsaboutbrailleandsignlanguage.Thebuildingisnow

accessibletoeverybodyandthatmakesmanyclientstouched.Thisnew

experiencehadastrongimpactonthelocalpeople,andpeoplebegan

torealizetheimportancetohelpthedisabilities.Inaddition,there

isanewpositiveatmosphereandmotivationamongtheorganisation.

Ifthebankwonthereward,wewi11investthemoneytocontinue

tohelpdisabledpeopleandwewouldliketolaythefoundationfor

peopletocommunicatewithhandicapedpeopleandtohelpthemtofind

suitablejobs.11willbeaIiciidla.skbuLaniceone.

Ihopethatyouwillbetouchedbytheeffortwemade.

Ifyouneedanyrequestsoranyfurtherinformation,pleasedo

nothesitatetocontactme.

Ilookforwardtohearingfromyou.

Yoursfaithfully,

FrancoiseDupont

SeniorPrivateBanker

［問答題］4.Question4?TheChiefExecutiveofyourcompanyis

concernedthatstaffir.oraleseemstohavedeterioratedandhas

invitedsuggestionsformakingimprovements.

?WriteaproposaltotheChiefExecutive:

?suggestingwhymoraleislow

?outliningtheeffectsoflowmorale

?proposingsomewaysofimprovingmorale

?indicatinganydisadvantagesofyourproposal.

參考答案：【參考范文】

Introduction:

Theaimofthisproposalistorevealwhystaffmoralehas

deterioratedandsuggestwaysofimprovingthecurrentsituation.

Findings:

Mostsupervisorsfindthattheirsubordinatesarenotsatisfied

withtheirjobandhavedevelopednegativeattitudetowardsit

becauseofunsatisfactorysalariesandinsufficientfringe

benefits.Inaddition,asurveycarriedoutamongtheworkforceshows

thatthereareavarietyofreasonsforthisproblem.Manyofthe

staffmembersmentionedthattheirworkinghoursisnotflexibleand

theyareunabletoadjusttheever-changingnumberofincomir.gorders,

which-astheyclaiir.—resultsinboredomatworkonsomedaysand

greatstressonthem.Butmoreemployeeshavecomplaintaboutconstant

organisationalchangeswithouteverbeinginformedofwhatexactly

willchangeinadvance.Theimpactscanbenoticedineverydepartment

ofthecompany.Supervisorsanddepartmentmanagerssaythattheir

subordinateswouldnotliketodoanyextraworkandareabsolutely

notopentoanychanges.

Recommendations:

Itisrecommendedthatthefirststeptoimprovethework

atmospherewouldbetheintroductionofflextime,whichisthatway

theemployeesetuileaveearlierwhenthereisu'Imuchwoiklodoand

staylongerwhentheamountofworkloadincreases.

Therearethreedifferentwaystotackletheproblemof

organisationalchanges.Firstofallsupervisorsshouldpassmore

informationontotheworkforce.Secondly,theemployeesshouldbecome

moreinvolvedinmakingthedecisionsandatlasttheemployees

shouldgiveannualfeedbacksabouttheirsupervisors.Thedownsideof

thesemeasuresisthattheyarequitetimeconsumingandthisof

courseresultsinmorecostsbutontheotherhandtherewillbeless

fluctuation.

［問答題］5.SAMPLESPEAKINGTASKS

PARTONE

Inthispart,theinterlocutorasksquestionstoeachofthe

candidatesinturn.Youhavetogiveinformationaboutyourselfand

expresspersonalopinions.

PARTTWO

Inthispartofthetest,youareaskedtogiveashorttalkona

businesstopic.

Youhavetochooseoneofthetopicsfromthethreebelowand

thentalkforaboutoneminute.Youhaveoneminutetoprepareyour

ideas.

ACustomerservice:theimportanceofprovidinganeffective

after-salesserviceforcustomers

BPurchasing:theimportanceofmaintainingpersonalcontactwith

potentialsuppliers

CRecruitment:howtoensurethattheadvertisingofjob

vacanciesiseffective

PARTTHREE

Inthispartofthetest,youaregivenadiscussiontopic.You

have30secondstolookatthetaskprompt,anexampleofwhichis

below,andthenaboutthreeminutestodiscussthetopicwithyour

partner.Afterthat,theexaminerwillaskyoumorequestionsrelated

tothetopic.

Fortwocandidates

ReducingStaffTurnover

Youworkforthebranchofyourcompanythathasbeenidentified

ashavingthelowestturnoverofstaff.Youhavebeenaskedtosuggest

waysinwhichstaffturnovercouldbereducedintheotherbranches.

DiscussciiiddecidelugeIher:

?whatthereasonsforhighstaffturnoverinacompanymightbe

?whateffecthighstaffturnovermighthaveonfuturemethods

ofselectingstaff.

Forthreecandidates

ReducingStaffTurnover

Youworkforthebranchofyourcompanythathasbeenidentified

ashavingthelowestturnoverofstaff.Youhavebeenaskedtosuggest

waysinwhichstaffturnovercouldbereducedintheotherbranches.

Discussanddecidetogether:

?whatthereasonsforhighstaffturnoverinacompanymightbe

?whateffecthighstaffturnovermighthaveonfuturemethods

ofselectingstaff

?whatproceduresconcerningstaffinductionanddivainingmight

needtobeindivoduced.

Follow-onquestions

?Howcanemployeesbeaffectedbyahighturnoverofstaffin

theirdepartment?(Why?)

?Doyouthinkahighturnoverofstaffcanhaveanegative

effectoncustomerservice?

(Why?/Whynot?)

?Doyouthinkthereareanysituationsinwhichhighturnover

ofstaffishelpfultoacompany?(Why?/Whynot?)

?Woulditbebeneficialforcompaniestobringinnewstaffto

joinexistingworkteams?

(Why?/Whynot?)

?Doyouthinkpeoplewillchangejobsmoreofteninthefuture?

(Why?/Whynot?)

參考答案：(略)

共享題干題

PARTONEQuestions1-8

［問答題］1.?Lookatthestatementsbelowandatthefive

exdivactsfromanewspaperarticleontheoppositepageaboutpeople

whohavesetuptheirowninternetcompanies.

?Whichexdivact(A,B,C,DorE)doeseachstatement1-8refer

to?

?Foreachstateir.ent(1-8),markoneletter(A,B,C,DorE)on

yourAnswerSheet.

?Youwillneedtousesomeoftheselettersmorethanonce.

?Thereisanexampleatthebeginning,(0).

Example:

0Thesepeoplesoughthelptoforecasttheirlikelycashflow.

注/代爭］慝D；廠］

■.

1.Thesepeoplehavenotpaidthemselvesoutoftheircompany?s

incomesofar.

2.Thesepeoplehadknowledgewhichtheywantedtoexploitina

differenttypeofcompany.

3.Thesepeople'sinitialeffortstoobtainstart-upfundingwere

unsuccessful.

4.Thesepeoplehavedevelopedaveryeffectiveprocessfor

handlingsales.

5.Thesepeopledevisedamixedmediaapproachtoadvertising.

6.ThesepeoplefeltthattheycouldimprovecompaniesJfocuson

customers.

7.Thesepeopleintendtomaketheirmarketingmorecost-effective.

8.Thesepeoplearetargetingarelativelysmal1numberof

discerningclients.

A

E-GAMES

JohnandStephaniebothwantedacompletecareerchange.Selling

children,sgamesovertheinternetseemedafoolproofidea,but

theirbiggestchallengewastosecurefinancialbacking.Firstthey

contactednumerousventurecapitalists,butfromtheresponseofthe

fewthatwouldeventalktothem,theyrealizedtheywouldget

nowhereuntiltheyhadspeltoutindetailhowtheyintendedtoturn

theirconceptintoreality.Sothenextstepwastoworkwithagroup

ofstart-upconsultants,todeviseabusinessplanmakingtheir

expectedrevenuesdiveamsmoreprecise.

B

SUREK

SueandDerekysplanwastosei1clothesovertheinternet.After

ashakystart,leadingtoseriouscashflowproblems,whichmeant

theyoccasionallyhadlittletoliveon,theyrealizedtheywould

havetocidveiliseuiucliuioieseriously:ontheiiilernel,Llieyused

onlinemarketingtoolstothefulltoproduceincreasesindivaffic,

andcombinedthiswithintensivepublicityoutsidethe

internet.Withinsixmonthstheyhadbuiltalargecustomerdatabase,

atwhichstageitwasnecessarytobeginlookingforcapitaltobuild

thebusiness.

C

WONDERWEB

Twosenioradvertisingexecutives,frusdivatedwiththepaceof

changeinanindusdivytheyfeltwasfallingtotakeadvantageofnew

media,SallyandSuewerekeentodivanslatetheiradvertisingand

marketingskillsintoanonlineenvironment.Totheirsurprise,they

foundthatmanywebsitesseemedtohavebeendevelopedwithouttaking

anyaccountofusers“needs.Surethattheopportunitywasripefora

businesswithasdivongmarketingproposition,theystartedoffering

marketingservicestoothersmallonlinebusinesses.

D

SUPERGTFTS

MichaelandTonysetupacompanytosellupmarketgifts,such

asglasswareandporcelain,online.Thenichemarkettheyhave

identifiedisprofessionalandaffluent,agroupwhichtheirresearch

revealedisincreasinglyinternetliterate,islookingfor

exceptionalgoodsattherightpriceandhashighservice

expectations.Alow-levelmarketingcampaigngeneratedmorethan2000

customers,withahigh-valueaverageorder.Theentiresystemfromweb

ordertodeliveryisprovingtobehighlysuccessful,withallorders

beingfulfilledwithintheadvertisedfivedayswithoutanyreturns

orbreakages.

E

ABBIE's

Thefirstphasesofthecompanysgrowthhavebeenfunded

throughamixofpersonalinvestment,foregonesalariesandbank

overdraft.Thenextphasewi11becrucial.Theirbiggestchallengewill

betodistinguishthemselvesfromaplethoraofcompetitivesites,

mostofwhicharespendingfarmorethantheyare.Tostandoutfrom

thecrowd,PaulandAbbieareworkingtotargetandreachtheir

audiencebetter,andgeneratehighersales,butofnecessitywithout

increasingtheirbudget.Thecompany?stotalmarketingvisionwillbe

thekeytosuccess.

參考答案：LE目前為止，人們還沒有從公司收入里獲得自己的收入。E段

的第一句話提到公司最初發(fā)展階段的資金有個人投資，個人曾經(jīng)的薪水以及銀

行透支，由此可推出人們還沒有獲得曾經(jīng)的個人收入，故選E。

2.C這些人希望把自己的知識用在另一類型的公司里。C段第二句提到

uSallyandSuewerekeentotranslatetheiradvertisingand

marketingskillsintoanonlineenvironment.,即Sally和Sue希望把

自己的廣告及市場營銷能力應(yīng)用到網(wǎng)絡(luò)環(huán)境里。他們開始為其他小型的網(wǎng)絡(luò)公

司提供營銷服務(wù)。

3.A人們?yōu)楂@得啟動資金的初步努力失敗了。A段講到“theycontacted

numerousventurecapitalists,butfromtheresponseofthefewthat

wouldeventalktothem"，即John和Stephanie向風(fēng)險投資家們尋求創(chuàng)業(yè)

的財政幫助，但幾乎沒有人愿意幫助他們，故選A。

4.D這些人開發(fā)出了一種進(jìn)行銷售的有效方法。D段講到Michael和

Tony通過調(diào)查發(fā)現(xiàn)會上網(wǎng)的人(internetliterate)在逐漸地增加，而且最后一

句提至U"Theentiresystemfromwebordertodeliveryisprovingtobe

highlysuccessful”，由此可以推斷新型的銷售方法是網(wǎng)上銷售。

5.B這些人設(shè)計了一種針對廣告的混合媒介手段。B段原文提到“they

usedonlinemarketingtoolstothefulltoproduceincreasesin

traffic,andcombinedthiswithintensivepublicityoutsidethe

internet.",即他們使用在線營銷工具，增加了流量，并和互聯(lián)網(wǎng)以外的宣傳

手段相結(jié)合，故選B。

6.C這些人感到他們能讓公司更加關(guān)注顧客。C段提到“theyfoundthat

manywebsitesseemedtohavebeendevelopedwithouttakinganyaccount

ofuser'sneeds."，即他們感到許多網(wǎng)站的開發(fā)并沒有考慮使用者的需求，

接下來講了他們的意見，由此可以看出這些人感到他們能讓公司更加關(guān)注顧

客，故選C。

7.E這些人打算讓他們的市場營銷更具成本效益。E段提到“Pauland

Abbieareworkingtotargetandreachtheiraudiencebetter,and

generatehighersales,butofnecessitywithoutincreasingtheir

budget.",即保羅和阿比正努力獲得更多的顧客群，在不增加預(yù)算的條件下提

高銷售量。

3D這些人針對的是少數(shù)挑剔的顧客群。D段提到了這個商品市場是

nichemarket,也就是說商品是針對特定人群的。

PARTTWOQuestions9-14

［問答題］2.?ReadthearticlebelowaboutconsumersJattitudes

togoodsdescribedas“premium”.

?Choosethebestsentencefromtheoppositepagetofilleach

ofthegaps.

?Foreachgap(9-14),markoneletter(A-H)onyourAnswer

Sheet.

?Donotuseanylettermorethanonce.

?Thereisanexampleatthebeginning,(0).

Shopperswaryof“premium“goodsOneofthemarketing

indusdivy'sfavouritetermsisupremium,,usuallytakentomean

“l(fā)uxury"or"topquality”.Theidealistocreateapremiumcar,

wristwatchorperfume-somethingthatappearstodivanscendthe

ordinary.(8)However,manufacturersshouldtakenoteofarecent

surveyofshoppers“attitudestoso-calledpremiumgoods.(9)

Infact,thetagseemstohavebecomedevaluedbyoveruse.

Consumersofallsocio-economicbackgroundsareverykeentobuy

thebest-butnotallproductcategorieslendthemselvestoa

premiumstatus."Premium”canbeusedinanycategorywhereimageis

paramount,andthatincludescars,toiledivies,clothesand

elecdivonics.(10)

Bankingandinsurancearetypicalofthissecondgroup.

Morethan70percentofconsumersinterviewedinthesurveysaid

thatapremiumtagoneverydayitemssuchascoffeeorsoapisan

excusetochargeexdivaforproductsthatdon,talwayshaveexdiva

benefits.(11)Theprevalenceofsuchasuspiciousattitude

makeslifehardforthemarketers.

Whiletheword“l(fā)uxury“hadaclearanddefinablemeaningamong

respondents-mostrelatedittocars-"premium“wasfoundtobe

hardertodefine.Oddly,theonlycategoryapartfromcarswhere

“premium“wasunderstoodtomeansomethingspecificwas

bread.(12)

Severalrespondentssaidtheywouldneverpaymuchforastandard

slicedloafbutonspecialoccasionswouldhappilypaydoublefor

somethingthatqualifiesasadiveat.

Packagingwasfoundtobeanimportantfactorinchargingexdiva

forpremiumproducts,withsophisticateddesignenablingtoiledivies,

elecdivonicsorfooditemstosellforfarmore.Shoppersarewilling

topayexdivaforsomethingthathashadthoughtputintoitsoutward

appearance.(13)

YeLtheknowledgeliasnoiinpaclontheirchoice.ThepiofiIniciigin

onpremium-pricedtoilediviesandbeautyitemscanbeasmuchas300-

400percent-andinexcessof500percentforhi-fiandother

elecdivonicgoods.(14)Inacrowdedmarketplacesuchascarsor

mobiles,it'sfarmoredifficulttoachievethisdivansformation

thanyoumightthink._____________________________________

?：ABE~H胃

Example:m=0=DDCZ3.A.Theterm

islesseffective,however,inareaswherestyleandfashionplaya

smallerrole.

B.Theproducthiddenbehindthisadivivactiveexteriormaybe

exactlythesameasanitemsellingforhalftheprice,andshoppers

maybequiteawareofthis.

C.Theresultssuggestthattheterm“premium“meansverylittle

toconsumers.

D.Afifthofthemwentfurther,anddismissedtheverywordas

simplyawayofloadingprices.

E.Itfollowsthatpriceandutilityarenottheonlyfactorsin

playwhenitcomestopurchasingdecisions.

F.Withsuchanincentive,thechailengeformarketersistofind

thediviggersthatcanturnanordinaryproductintosomething

consumerswi11acceptaspremium.

G.Thesurveyfoundthatconsumerswerepreparedtopaytopprices

forspecialityitems,justaslongaspricesforeverydayproducts

remainedlow.

II.Whentheysucceed,marketersareabletochargehighpricesfor

theresultingproduct.

參考答案：9.C本空格的前一句話中提到了所謂的“優(yōu)質(zhì)”商品(so-

calledpremiumgoods),選項C進(jìn)一步對“premium”進(jìn)行解釋，并指出

“premium”對顧客來說，并不意味著什么，故選C。

10.A本空格前講的仍是"premium”products,并指出'Premium'可以

應(yīng)用到很多領(lǐng)域，包括汽車、化妝品、服裝和電子等領(lǐng)域，而且在這些領(lǐng)域中

具有重要地位(premiumstatus)o而A項中的however表示轉(zhuǎn)折，講的是在時

尚界premium并沒有這么重要的影響，銜接連貫，故選A。

11.D本空格前提到商家以商品有保險費為理由給商品特別加價，但是對

于商品并沒有額外的好處。而D項提到，有五分之一的商家更進(jìn)了一步，僅僅

以裝運價作為解釋，這里的wentfurther是與上述的商家進(jìn)行比較的，故選

Do

12.G本空格提到了奇怪的是，除了'premium'能在汽車領(lǐng)域意味著某

些具體的東西，另外一個唯一的領(lǐng)域是面包。接下來的內(nèi)容應(yīng)該是對此奇怪的

現(xiàn)象進(jìn)行解釋或者調(diào)查，G項"調(diào)查顯示消費者已經(jīng)準(zhǔn)備好為特別產(chǎn)品支付高昂

的價格，只要日常生活品的價格較低”符合題意，而且其中的speciality

items包含cars,everydayproducts包含bread。

13.B本空格前提到，消費者愿意為外表不錯的產(chǎn)品支付額外的價格。B項

“外表誘人的商品或許和價格比它便宜一般的產(chǎn)品一模一樣，消費者也許非常

非常清楚這一點”，其中也提到了產(chǎn)品外觀和產(chǎn)品價格，故選B。

14.F本空前提到了優(yōu)質(zhì)的化妝品和美容產(chǎn)品能有300%到400%的利潤空

間，而對于電子產(chǎn)品其利潤能超過500%。F項中的suchanincentive指代上

述內(nèi)容，即利益的的刺激，意思是有了利益的的刺激，市場營銷者的挑戰(zhàn)就是

找到產(chǎn)品觸發(fā)器，把一件普通產(chǎn)品變成消費者愿意接受的優(yōu)質(zhì)產(chǎn)品。

PARTTHREEQuestions15-20

?ReadthefollowingprofileofBrucePetter,thenewDirector

oftheManagementConsultantsAssociation(MCA),andthequestionson

theoppositepage.

?Foreachquestion(15-20),markoneletter(A,B,CorD)on

yourAnswerSheet.

BrucePetterhasnotalwaysbeenanexecutive.Hestartedhis

careerpumpingpedivolatafillingstation,asheexplains:"After

Ileftthearmy,myfriend'sfather,whowasManagingDirectorofa

pedivolcompany,recommendedthatIgointotheoilindusdivy.My

great-unclewasrunningourownfamilypedivolcompany,andIlearnt

theropesatapedivolstation.Isubsequentlymarriedthedaughterof

theMarketingDirectorbutthisdidnotmakeforthehappiestof

scenarios.Dependingonwhichsideofthefamilytheycamefrom,my

relativesthoughtIshouldsupporteithermygreat-uncleormy

farther-in-law,soIdecidedthetimehadcomeformetoleavethe

warringfactionstofightitoutamongthemselvesandmoveon."He

becamefoundingDirectorofthePedivolRetailersAssociation.But

afterafewyearshedecided,“IwasgettingtothestagewhereI

wantedtomoveonagain,sowhenIheardabouttheManagement

ConsultantsAssociation(MCA)post,Iapplied.”

Hewasawarethattheselectionprocessfortheheadofany

divadeassociationwould,bydefinition,beprodivactedbecauseof

thedifficullyofgellingverybusypeoplewithiiiaiiiisdiveambusiness

intereststogether.Theassociationhad30membercompaniesatthe

time,representingalargeproportionofthebest-knownnamesinthe

sector,and“theyallwantedtohavealookatthisindividualwho

hadappliedtorepresenttheirinterests,soIsawanawfullotof

themembershipv.Ilisprincipalareaofexpertise,hefeels,isin

runningadivadeassociationandthebriefingthathehasbeenhanded

suggeststhatthiswillbeofprimevalue."Tfyouweretoaskmeif

Iwasevergoingtobeanexpertmanagementconsultant,theanswer

wouldbeno.ButIam,Ihope,abletoarticulatetheirviews,topush

throughpoliciestheywanttoseeinoperationandtoimprovetheir

image.Ihopetomakemanagementconsultancyapowerfulvoicein

governmentandindusdivy.”

ThePresidentoftheMCAconfirmswhatlandedPetterthejob.uWe

sawalotofpeople,buttherewerethreethingsinparticularthat

impressedusaboutBruce.Hisexperienceofrunningadivade

associationwaskeyanditseemedtousthathehadagood

understandingofhowtorelatetoandinspireamembershipmadeupof

verybusypartners,ofteninverylargebutalsosomeconsiderably

smallerfirms.Wearealsoawarethatmanagementconsultancyisnot

alwayspordivayedinafavourablelightandhehasdonequiteabit

ofworkonpublicimageandhassomeverypositiveviewsinthis

area.”

So,MrPetterhastakenoverfromretiringDirectorBrianO'

Rorke,andachangeofmoodisnowintheair.O'Rorkewasatthe

helmfor13yearsandhissuccessorisreticentwhenitconiesto

predictinghowhisownapproachwilldiffer."Briandida

magnificentjobofsustainingtheAssociation,ofholdingittogether

throughthickandthin."Idetecta"but"inhisvoice.But?”I

thinkifyouaskanybodywhoorwhattheMCAwasunderhisdirection,

thetemptationwouldbetosay“Brian()'Rorkev.Petterfeelshis

ownstylewillbeverymuchdeterminedbytheobjectivesofthe

members:heseeshimselfasachannelforthoseaims."Idon'twant

theMCAtobeperceivedasBrucePetter?sempire,butratherthe

membersempire,hesays.Mr.Petterclearlyhasadifficulttask

ahead,butmanyofhisstaffwillwelcomeamoreopen,modernstyle

andthere?severyindicationhewillbeasuccess.

［單選題］3.WhatdowelearnaboutBrucePetterinthefirstparagraph?

A.lielikestothinkofhimselfasaloyalpeitson.

B.Hehasanegativeviewoffamily-runbusinesses.

C.Hismilitarybackgroundcameinusefullaterinhiscareer.

D.Anawkwardsituationinfluencedthedevelopmentofhiscareer.

參考答案：D

參考解析：根據(jù)第一段可知，BrucePetter的great-uncle經(jīng)營著家族的石油

公司，而他娶了市場總監(jiān)的女兒，這時他的親戚覺著他應(yīng)該站在他的great-

uncle或者岳父的一邊，他為了遠(yuǎn)離交戰(zhàn)的雙方，他創(chuàng)建了thePetrol

RetailersAssociation,由此可知一個尷尬的環(huán)境影響了布魯斯彼得的職業(yè)發(fā)

展，故選D。

?ReadthefollowingprofileofBrucePetter,thenewDirector

oftheManagementConsultantsAssociation(MCA),andthequestionson

theoppositepage.

?Foreachquestion(15-20),markoneletter(A,B,CorD)on

yourAnswerSheet.

BrucePetterhasnotalwaysbeenanexecutive.Hestartedhis

careerpumpingpedivolatafillingstation,asheexplains:uAfter

Ileftthearmy,myfriend'sfather,whowasManagingDirectorofa

pedivolcompany,recommendedthatIgointotheoilindusdivy.My

great-unclewasrunningourownfamilypedivolcompany,andIlearnt

theropesatapedivolstation.Isubsequentlymarriedthedaughterof

theMarketingDirectorbutthisdidnotmakeforthe