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THETOTAL
RETAILLOSS
PLAYBOOK
6-StepGuideToCuttingWaste,
CombatingFraud,andDriving
OperationalExcellence.
Introduction
Retaillosspreventionisoften
misunderstood.Manyassumeit’s
onlyaboutstoppingshopliftersordishonestemployees,butthat’sjustonepieceofthepuzzle.Insome
1UnderstandingSTEPTotalRetailLoss
industries,upto80%oflossescomefromnon-fraudsources,such
asdamagedgoods,foodwaste,processbreakdowns,andsupplychaininefficiencies—issuesthatoftengounnoticed.
Totalretaillosspreventiontakesamoreholistic,proactiveapproach.It’saboutrecognizingthatloss
happensacrosstheentire
business—frominternaland
externaltheftandorganizedretailcrime(ORC)toinventoryerrors
andoperationalmissteps.It’snot
justaboutcatchingbadactors;it’sabouttakingresponsibilityforeverypreventableloss.
TheTotalRetailLossPlaybookisyourstep-by-stepguidetoreducing
losses,fightingfraud,andimprovingoperationalefficiency.Thissix-stepframeworkwillhelpyoupinpoint
yourbiggestlossdrivers,build
acollaborativeteam,embrace
technologyandAIsolutions,andempoweryouremployeestoplayanactiveroleinprotectingprofits.
Let,sgetstarted.
2
STEP
IdentifyKeyLossStrategies
3BuildaCollaborativeTotalSTEPLossManagementTeam
4
STEP
Implement
TechnologyandTraining
5ApprissRetail'sRolein
STEPTotalLossManagement
6
STEP
ThePathForward:
BuildaResilient,
AgileFuture
STEP1
UnderstandingTotalRetailLoss
Historically,losspreventionbeganasanextensionofstore
securityfocusedmainlyonshoplifting,employeetheft,and
cashloss.Buttoday,retaillosspreventionhasoutgrownthat
narrowfocus.Withdataflowingacrosseverypartofthebusiness,lossisnowbeingtrackedandcategorizedateverylevelfrommanufacturingtodistribution,outsidesuppliersdowntothe
storesandacrossallareasofcontrollableloss.
Insomeindustries,retaillossescanreachupto80%,driven
byoperationalinefficiencies,foodwaste,inventoryerrors,and
fraudnotjusttheft.Totalretaillosspreventionbroadensthe
focustoallrevenuedrains,givingretailersthevisibilityandtoolstotacklelosseswherevertheyoccur.Tostaycompetitive,retailersmustmovebeyondshrinkandadoptacomprehensive,data-
drivenstrategythataddresseseverysourceoflossimpactingthebottomline.
ProfessorAdrianBeckintroducedtheconceptofTotalRetailLossinhis2016RILA-sponsoredpaper,
BeyondShrinkage,Introducing
TotalRetailLoss
.Hisresearchidentified33typesofloss(expandedto42in2018),spanningtheentireretailecosystemfromin-storethefttosupplychainerrors,corporatefraud,andecommerce
abuse.Beckskeyfinding:toeffectivelymanageloss,retailersmusttakeaholisticviewoftheiroperationsandmaketargetedinvestmentsthataddresseverysourceofrisk,ultimately
protectingprofitability.
Fortotalretaillosspreventiontosucceed,itneedsfullsupport
Tostaycompetitive,
retailersmustmove
beyondshrinkand
adoptacomprehensive,data-drivenstrategy
thataddressesevery
sourceoflossimpactingthebottomline.
acrosstheorganizationfromthec-suitetostoreteams.Usingarootcauseanalysisapproach(assess,decide,act),retailerscancontinuouslyuncoverandaddressissuesattheirsource.
Onceembraced,thisapproachrevealshiddenlossdriversandhelpsretailersapplytherightpeople,processes,ortechnologytopreventfuturewaste.Donewell,totalretaillossstrengthenssafety,protectsproducts,andensuressmootherinventoryflowespeciallyasecommercecontinuestogrow.
3|APPRISSRETAILTHETOTALRETAILLOSSPLAYBOOK
STEP2
IdentifyKeyLossStrategies
Thefirststeptouncoveringhiddenlossesandmitigatingfraudisathorough,end-to-endreviewofallyourlosssources.Startby
evaluatingtraditionalareasinternalandexternaltheftalongwiththesystemsandprocessesdesignedtopreventthem.
Alignmentacrossleadershipondefinitionsandterminologyiscriticaltofullyunderstandtotalretaillossandimplementaneffectivepreventionstrategy.
TheLossPreventionteammustclearlydefineshrink,cashloss,
theft,fraud,andwasteestablishingtheseasthecoremetrics
forsuccess.Thisclarityhelpsdistinguishwhatcanbemeasured,managed,andultimatelyreduced.Fortunately,retailersalready
havevaluabledataacrosstheiroperationstohelptargetchangesandtrackprogress.
Onceyouveestablishedcleardefinitionsandabaseline,thenextstepisexpandingthefocustooverlookedlosscategorieswhichcanaccountforasignificantportionoftotallossesincluding:
TheLossPrevention
teammustclearly
defineshrink,cash
loss,theft,fraud,andwaste—establishingtheseasthecore
metricsforsuccess.
1.DamagedorOut-of-SeasonItems:Thisincludesunsellableproductsduetodamageorseasonality.Properaccountingfortheseitemsiscrucial,astheydirectlyimpactshrink.Effectiveplanning,allocation,andstrategiesformanagingexcess
inventoryareessentialtominimizinglosses.
2.DistributionCenter(DC)andInbound/OutboundAudits:
Errorsindistributioncenterssuchasmispicksandtransferpaperworkerrorscanleadtoinventorydiscrepancies
andlosses.Thesemistakeswastetimeandlaborwhilealsoimpactingproductavailabilityinstores,whichcanhurtsalesandcustomersatisfaction.Data-driveninventoryaudits
areessentialformaintainingaccuracy,resolvinginvoicediscrepancies,andpreventinglossesduringtransit.
3.CouponsandPriceOverrides:Abuseofpromotionalorlong-standingdiscounts,promocodes,andimpropercouponusagecansignificantlyimpactmargins.
4.LoyaltyProgramAbuse:Under-managedloyaltyprogramscanbegamedtopurchasemerchandisebysomebodynotentitledtouseit,allowingforcustomermistrustandlostrevenue.
5.FoodWaste:Shelflifeandexpirationofproductsarecrucialforconveniencestores,restaurants,grocerystores,andgeneralmerchandisersthatsellready-to-eatproducts.Duetothe
complexnatureofready-to-eatproducts,wastecangounnoticedchain-wideifleftunchecked.
4|APPRISSRETAILTHETOTALRETAILLOSSPLAYBOOK
5|APPRISSRETAILTHETOTALRETAILLOSSPLAYBOOK
Returnsarean
increasingchallenge
contributingtoinventoryshrink.Issuesrange
fromwardrobing—wherecustomersreturnworn
orout-of-seasonitems—tofrequentreturners
whoerodemarginsanddriveupshrink.
6.Supplies:Oftenoverlooked,suppliesareacontrollablesourceofloss.Withrisingmaterialcosts,managingsupplyusage
effectivelycansignificantlyimpactoverallprofitability.
7.PerishableGoods:Thisisakeydatapointforconvenience
retailers,groceryoperators,andrestaurants.Perishablegoodsrequirecarefulmanagementtoreducespoilage,waste,
andnon-traditionalanti-theftprotocols,whichcanleadtosignificantfinanciallosses.
8.MissedRecallsandReturnstoVendorforCredit:Missed
recallsorfailuretoreturnunsellableitemstovendorsforcreditcanresultinlossesandleaveretailersopentopotentialcivil
liabilityissuesiftherecalledproductissold.
9.Returns:Returnsareanincreasingchallengecontributing
toinventoryshrink.Issuesrangefromwardrobing—where
customersreturnwornorout-of-seasonitems—tofrequentreturnerswhoerodemarginsanddriveupshrink.Additionally,fraudstersexploitreturnpoliciesbybringingbackstolen
merchandiseorengagingintenderlaundering,convertingstorecreditintocashorotherformsofpayment.
10.FuelLosses:Fuellossisacriticalconcernforconvenience
storeoperatorsandgrocerssellingfuel.Whilesomelosses
occurfrombypassingthepumpwithtechniqueslike
"jumping,"themajoritystemfrompricingdiscrepancies
ratherthantheft.Failingtoupdatefuelpricesinreal-timeormisapplyingdiscountscanleadtosignificantmarginerosion.
11.MismatchedFootwearandApparel:Returnsandinventoryerrorscanleadtomismatchedorincompletepairsof
shoesandclothingsets,renderingthemunsellableandincreasingshrink.
6|APPRISSRETAILTHETOTALRETAILLOSSPLAYBOOK
STEP3
BuildaCollaborativeTotalLossManagementTeam
Collaborationisessentialforthesuccessofanylarge-scaleretail
initiative—andtotalretaillosspreventionisnoexception.Many
initiativesfallshortbecauseofconflictingdepartmentalpriorities,
unclearmessaging,andalackofalignmentongoals.Adedicated,cross-functionalTotalRetailLossManagementTeambringstogetherleadersfromacrosstheorganizationtobreakdownsilos,alignon
strategy,andchampiontheprogramateverylevel.
TheidealTotalRetailLossManagementTeamincludesexperts
whoseetheentire"bigpicture"ofcorporategoalsandthosewho
understandwherethedatalives.Nothingslowsdownalarge
corporaterolloutlikeC-Suiteleadershipplayingagameoftelephoneregardinghowvariousdepartmentalmetricsaretrackedornot
tracked;ateamof"Generals"and"tacticalexperts"willhelpdeliveraquickerandmoreprofoundimpact.
TheTotalRetailLossManagementTeamshouldharnesstheinsightfromthefollowingdepartments:
LossPrevention/AssetProtection:Thecoreteamdedicatedto
reducingpreventablelossisresponsiblefortacklingin-storeandecommercetheft,fraud,organizedretailcrime(ORC),andsecurityrisks.TheyalreadyusetoolslikeEBR,CCTV,intrusionalarms,
andEAS.Byincorporatingcontrollablelosspreventionintotheirstrategy,theyprovidevaluableinsightstothecross-functionalteam,helpingtoexpandmarginsandreduceshrink.
TheidealTotalRetail
LossManagement
Teamincludesexpertswhoseetheentire"bigpicture"ofcorporate
goalsandthosewhounderstandwherethedatalives.
Operations:Employeeswithknowledgeofday-to-dayprocesses,suchasinventorymanagement,supplychainmanagement,andstoreoperations,utilizetoolssuchasinventorymanagement,RFID,ERP,andoperationalreports.Thisteamwillhavedirectinsightintocurrentandpotentialdriversofphysicalwastewithinyourstores.
Finance/Accounting:Teamsthatmanagemargins,identify
inefficiencies,andunderstandthefinancialimpactofvariouslosscategoriesonshrinkandmargins.Thisteamcanhelpmakethe
businesscaseforfurtherinvestmentintototalretaillosspreventionsolutions.
IT:Technicalexpertswhocansupporttotalretaillossinitiativesbyprovidingaccesstomultipleoperationalsystems.Thisallowsthemtomakedata-drivendecisionsandcontinuetotrack
successatoperationalhingepointswhereaninitiativeoverlapsdepartmentally.
HumanResources:Thisteamisyourlifelinetotraining,
communication,andinsightintoexistingemployeebehavior,
safetyprotocols,andemployeealertlinesbefore,during,andaftertherolloutofyourtotalretaillossprogram.
ProductBuyers/Merchandising:Expertsinmerchandising
strategiesformitigatingloss,merchandiseprotectionstandards,andwasteduetoproductoverstock,spoilage,ormismanagedpricingstrategies.
Onceassembled,thisteamshouldmeetregularlytodeveloptherulesoftheroadregardingbenchmarkingsuccess,employee
training,andsuccessfulrollout.Determinewhichstakeholder(s)willbeaccountablefordeliveringmeasurablebenefitsofthenewtotalretaillossapproachandwhatresourcesarenecessarytosupportrelatedorganizationalgoals.
STEP4
ImplementTechnologyandTraining
Nomajorchangecomeswithoutacost—andleadersoften
overestimatethebenefitswhileunderestimatingtheeffortrequired.Shiftingtoatotalretaillossmindsetdemandstime,labor,anda
fundamentalchangeinperspectiveacrosstheorganization.Somemembersmaystruggletomovefromtheirtraditional"lanes"to
adoptingabroaderstrategyforimprovingrevenueandoperationalhealth.Clarityonvisionandgoalsiskeytokeepingeveryone
motivatedandaligned.
That’swhythetechnologyandtrainingbehindatotalretail
lossstrategymustbebothpracticalandtransformative.When
employeesseethesetoolsasenablers—notobstacles—they’re
morelikelytoembracethechangesasbeneficialtothebusiness,notjustdisruptions.
Toeasethetransition,therighttechnologyandtrainingmust
bedeployedbefore,during,andaftertherollout.Thisensures
organization-widebuy-in,ongoingadherence,andmeasurablesatisfactionwiththenewprocesses.
Shiftingtoatotalretaillossmindsetdemandstime,labor,anda
fundamentalchangeinperspectiveacrosstheorganization.
LEVERAGETECHNOLOGYFORPRECISIONANDEFFICIENCY:
PinpointLossDrivers:Advancedtoolslikeexception-based
reporting(EBR)areessentialforanalyzingtransactionsand
inventoryissues,detectinganomalies,andidentifyingspecifictimes,employees,orpatternsthatrequireinvestigation.
ModernEBRapplicationsintegratetransactionaldata,inventoryrecords,andotherkeydatapointstoprovideacomprehensive,360-degreeviewofthebusiness,uncoveringpreviouslyhiddenopportunities.WithAI-driveninsights,userscanautomaticallypinpointrisksandfocusonaddressingtherootcausesofloss.
7|APPRISSRETAILTHETOTALRETAILLOSSPLAYBOOK
AI-poweredsolutionsallowforgut-checkingbiaswithindecisions
andcandeliver
automationtodrive
transformativeimpact.
TailorSolutionstoBusinessNeeds:Deploytechnology
customizedforoperationalprioritiesacrosssectorslikefood,fuel,grocery,andretail.Totalretaillossexamplesincludetracking
age-restricteditemsandSKU-levelwaste,managingfuelpricingaccuracy,andaddressingissueslikedamageandreturnto
vendorprocesses.
StreamlineOperations:Automateprocessestoreducemanualefforts,suchasreplacingmassivenonconjoinedreportssent
throughemailwithlittleinterpretationinsteadofsimple,quick,
actionable/coachablealertssentdirectlytotheemployee.
Implementsolutionsthatcantalktoeachotherandprovidea
singlepointofcontactforresolvingbusinessissues.Examples
includeEBR,CaseManagement,ReturnAuthorization,Itemnot
Receivedclaims,Video,andInventorysystems,allconnectedforclosed-loopanalysis.AI-drivenreturnauthorizationenhances
decision-makingbyworkingquietlyinthebackgroundtoidentifyandflagpotentiallyfraudulentreturnsandclaimsinrealtime,
allowingstafftofocusonhigher-valuetasks.
ENHANCEEMPLOYEETRAININGANDPROCESSES
StartwithVisionandClarity(NorthStar):Successbeginswithseniorexecutivesaligningonaclearvisiontoreducetotalloss
andimproveprofitability.Setcleargoalsandobjectives,then
communicatethemacrosstheorganization.Embedthisvision
intodailyoperationstofosteracultureoftotallossprevention.
Continuouslymeasureprogress,adaptasneeded,andmaintaintransparency—nomattertheresults.
EmpowerTeamswithActionableTools:Whetheraplanned
initiativeoranupdatetotheexistingpowerhierarchywithin
yourbusiness,employeesneedtobearmedwithAIsolutionstoaddressinefficiencies,reinforcebestpractices,andproactivelyimprovedailyoperations.AI-poweredsolutionsallowforgut-
checkingbiaswithindecisionsandcandeliverautomationtodrivetransformativeimpact.
DevelopTargetedTraining:Useinsightsfromdataanalysisto
coachonhowtotalretaillosscanbeimpactedbyallemployeeswithintheirspecificsliceofthebusiness.Crafttrainingprogramslaser-focusedonspecificlossdrivers,suchascouponmisuseorprocessinefficiencies.
StandardizeandRaiseAwareness:Refineworkflowsand
protocolstoimproveproductivityandproactivelyintegrateawarenesscampaignstoaddressshrinkageandloss.This
isn'taboutblastingemailsand"CC'ingALL;"it'saboutcraftingmessages,processes,andalertsthatreinforcetheimpactofreducingloss.
8|APPRISSRETAILTHETOTALRETAILLOSSPLAYBOOK
STEP5
ApprissRetail'sRoleinTotalLossManagement
AsPresidentHarryS.Trumanoncesaid,"Youcanalwaysamendabigplan,butyoucanneverexpandalittleone."Todrivemeaningfulchangeintotalretaillossprevention,astrategymustbeexpansiveandequippedwiththerighttoolstotackletheunexpected.
ApprissRetailoffersacomprehensivesuiteofsolutionsdesignedtoaddressthefullrangeofretaillosses—fromshrinkage,theft,and
returnsfraudtooperationalinefficienciesandwaste.Bycombiningadvanceddataanalytics,real-timefraudprevention,operationalautomation,andemployeetraining,ApprissRetailempowers
retailerstoproactivelymanageandreduceTotalRetailLoss.
ApprissRetail’stotalretaillosspreventionsolutionisbuiltaroundsevencriticalcapabilitiesthatdelivervalueforretailers:
1.ComprehensiveDataAnalytics:AnalyzestransactionandPOSdatatoidentifytransactionanomalies(e.g.,voids,priceoverrides,couponabuse,fraudulentreturns,andinventoryerrors)and
pinpointrootcausesoflosses.
Bycombining
advanceddata
analytics,real-time
fraudprevention,
operationalautomation,andemployeetraining,ApprissRetailempowersretailerstoproactively
manageandreduceTotalRetailLoss.
2.Shrinkage&FraudDetection:Detectpatternsofshrinkage(e.g.,shoplifting,employeetheft,vendorfraud)withdetailedreportingforsuspiciousactivitiesandtoolstomonitoralertsforsuspiciousactivities,andtoolstomonitoremployeebehavior.
3.OperationalEfficiency:Integrateallnecessarydataand
toolsintoasingleplatformtostreamlinerootcauseanalysisandaddressinventorymanagement,pricing,andoperationsinefficiencies.
4.ReturnsandClaimsFraudPrevention:Stopfraudulentreturns
andclaimsactivityasithappensinreal-timethroughintegrationstoPOSorecommercesystemstoprotectyourloyalcustomersandminimizetheimpactfraudstersplaceonyourbottomline.
5.EmployeeTraining&Coaching:Tailoredrecommendationsanddatadriventrainingtoaddressinefficienciesandimproveemployeeperformance.
6.Customizable&ScalableSolutions:Adaptstouniqueretailerneedssuchasage-restrictedproducts,SKUwastetracking,andcompliancewithregulatoryrequirements.
7.Collaboration&Compliance:Empowerlosspreventionteamswithactionableinsightsanddocumentedaudittrailstoensureregulatoryrequirementsaremet.
9|APPRISSRETAILTHETOTALRETAILLOSSPLAYBOOK
RETAIL
Totalretaillosspreventionisnota"setitandforget
STEP6
it"strategy;itrequires
curationandcontinuousmanagement.
ThePathForward:BuildaResilient,AgileFuture
Adaptingtoandgrowingwiththeever-changinglandscapeoftotalretaillosstakes
determinationandacultureofoperationalresilience.Thebottomlineisthatbeforeinvestinginanyshifttototalretaillossprevention,retailersshouldassesstheirneedsandstartwithscalableoptionstogrowalongsidetheiroverarchingbusinessgoals.Totalretaillosspreventionisnota
"setitandforgetit"strategy;itrequirescurationandcontinuousmanagement.
Postimplementationofanetwork-wideshifttototalretailloss,it'scriticaltofocusonthefollowingprocesses:
EmbraceContinuousImprovement:Reviewlosspreventionstrategiesandoperationalworkflowsregularlytoidentifynewchallenges,optimizeprocesses,andaddress
evolvingthreats.
LeverageEmergingTechnologies:InvestinAI,machinelearning,andreal-timeanalyticsto
avoidfraud,wast
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