市場(chǎng)調(diào)研外包合同細(xì)則約定書合同編號(hào)：____________________第一章合同雙方基本信息1.1合同簽訂雙方1.1.1甲方（委托方）：________________________1.1.2乙方（承攬方）：________________________1.2雙方聯(lián)系方式1.2.1甲方聯(lián)系信息：地址：________________________聯(lián)系人：________________________電話：________________________郵箱：________________________1.2.2乙方聯(lián)系信息：地址：________________________聯(lián)系人：________________________電話：________________________郵箱：________________________第二章市場(chǎng)調(diào)研項(xiàng)目概述2.1項(xiàng)目背景2.1.1甲方市場(chǎng)調(diào)研需求：行業(yè)背景：________________________調(diào)研目的：________________________調(diào)研范圍：________________________2.1.2乙方市場(chǎng)調(diào)研能力：乙方專業(yè)領(lǐng)域：________________________乙方過(guò)往業(yè)績(jī)：________________________2.2項(xiàng)目目標(biāo)2.2.1調(diào)研目標(biāo)：獲取目標(biāo)市場(chǎng)的基本信息：________________________分析競(jìng)爭(zhēng)對(duì)手的市場(chǎng)策略：________________________預(yù)測(cè)市場(chǎng)發(fā)展趨勢(shì)：________________________2.2.2甲方預(yù)期成果：形成詳細(xì)的市場(chǎng)調(diào)研報(bào)告：________________________提供市場(chǎng)進(jìn)入策略建議：________________________第三章項(xiàng)目執(zhí)行與交付3.1項(xiàng)目執(zhí)行計(jì)劃3.1.1調(diào)研階段劃分：需求分析階段：________________________數(shù)據(jù)收集階段：________________________數(shù)據(jù)分析階段：________________________報(bào)告撰寫階段：________________________3.1.2各階段時(shí)間安排：________________________3.2項(xiàng)目交付成果3.2.1市場(chǎng)調(diào)研報(bào)告：報(bào)告格式：________________________報(bào)告內(nèi)容：________________________報(bào)告提交時(shí)間：________________________3.2.2相關(guān)數(shù)據(jù)及資料：數(shù)據(jù)格式：________________________資料提交方式：________________________第四章合同費(fèi)用及支付4.1項(xiàng)目費(fèi)用4.1.1項(xiàng)目總費(fèi)用：________________________4.1.2費(fèi)用構(gòu)成：調(diào)研費(fèi)用：________________________分析費(fèi)用：________________________報(bào)告撰寫費(fèi)用：________________________4.1.3其他費(fèi)用：________________________4.2支付方式4.2.1支付比例：________________________4.2.2支付節(jié)點(diǎn)：首付款：________________________階段付款：________________________尾款：________________________4.2.3支付時(shí)間：________________________第五章合同期限與保密5.1合同期限5.1.1合同生效日期：________________________5.1.2合同終止條件：________________________5.1.3合同續(xù)簽：________________________5.2保密條款5.2.1保密信息：甲方市場(chǎng)信息：________________________乙方調(diào)研方法：________________________項(xiàng)目執(zhí)行中產(chǎn)生的任何信息：________________________5.2.2保密期限：________________________5.2.3違約責(zé)任：________________________第六章調(diào)研方法與工具6.1調(diào)研方法6.1.1定性調(diào)研：訪談：________________________焦點(diǎn)小組：________________________案例研究：________________________6.1.2定量調(diào)研：?jiǎn)柧碚{(diào)查：________________________數(shù)據(jù)分析：________________________統(tǒng)計(jì)建模：________________________6.2調(diào)研工具6.2.1數(shù)據(jù)收集工具：線上問(wèn)卷平臺(tái)：________________________數(shù)據(jù)分析軟件：________________________調(diào)研工具包：________________________6.2.2調(diào)研方法配套：調(diào)研問(wèn)卷設(shè)計(jì)：________________________訪談提綱編制：________________________數(shù)據(jù)處理與分析流程：________________________第七章數(shù)據(jù)處理與分析7.1數(shù)據(jù)整理7.1.1數(shù)據(jù)清洗：________________________7.1.2數(shù)據(jù)編碼：________________________7.1.3數(shù)據(jù)校驗(yàn)：________________________7.2數(shù)據(jù)分析7.2.1描述性統(tǒng)計(jì)分析：________________________7.2.2相關(guān)性分析：________________________7.2.3因子分析：________________________7.2.4趨勢(shì)分析：________________________7.3分析報(bào)告撰寫7.3.1報(bào)告結(jié)構(gòu)：________________________7.3.2分析方法說(shuō)明：________________________7.3.3結(jié)果展示：________________________7.3.4結(jié)論與建議：________________________第八章報(bào)告審查與修訂8.1報(bào)告審查流程8.1.1甲方審查：________________________8.1.2乙方修訂：________________________8.1.3多次迭代：________________________8.2修訂標(biāo)準(zhǔn)8.2.1完整性：________________________8.2.2準(zhǔn)確性：________________________8.2.3可讀性：________________________8.2.4相關(guān)性：________________________第九章項(xiàng)目管理與溝通9.1項(xiàng)目管理9.1.1項(xiàng)目進(jìn)度跟蹤：________________________9.1.2風(fēng)險(xiǎn)管理：________________________9.1.3資源協(xié)調(diào)：________________________9.2溝通機(jī)制9.2.1定期會(huì)議：________________________9.2.2信息共享：________________________9.2.3問(wèn)題反饋：________________________9.2.4緊急溝通：________________________第十章保密與知識(shí)產(chǎn)權(quán)10.1保密內(nèi)容10.1.1甲方商業(yè)秘密：________________________10.1.2乙方工作成果：________________________10.1.3項(xiàng)目相關(guān)資料：________________________10.2知識(shí)產(chǎn)權(quán)歸屬10.2.1調(diào)研報(bào)告：________________________10.2.2數(shù)據(jù)庫(kù)：________________________10.2.3分析模型：________________________10.3違約責(zé)任10.3.1泄露保密信息：________________________10.3.2侵犯知識(shí)產(chǎn)權(quán)：________________________10.3.3乙方保密義務(wù)：________________________第十一章服務(wù)保障與支持11.1服務(wù)質(zhì)量保障11.1.1調(diào)研數(shù)據(jù)準(zhǔn)確性：________________________11.1.2分析結(jié)果可靠性：________________________11.1.3報(bào)告及時(shí)性：________________________11.2技術(shù)支持與培訓(xùn)11.2.1技術(shù)支持服務(wù)：________________________11.2.2用戶培訓(xùn)：________________________11.2.3日常維護(hù)與更新：________________________11.3響應(yīng)機(jī)制11.3.1應(yīng)急響應(yīng)時(shí)間：________________________11.3.2問(wèn)題解決流程：________________________11.3.3用戶滿意度調(diào)查：________________________第十二章不可抗力條款12.1定義12.1.1不可抗力事件：________________________12.1.2不可抗力事件包括但不限于：________________________12.2應(yīng)對(duì)措施12.2.1發(fā)生不可抗力事件的通知：________________________12.2.2合同期限的調(diào)整：________________________12.2.3不可抗力事件對(duì)合同的影響：________________________第十三章合同解除條件13.1甲方解除合同的條件13.1.1乙方未履行合同主要義務(wù)：________________________13.1.2乙方未按約定交付調(diào)研報(bào)告：________________________13.1.3乙方嚴(yán)重違約：________________________13.2乙方解除合同的條件13.2.1甲方未按時(shí)支付費(fèi)用：________________________